| Feature | Synthetic Caffeine | Plant-Based Caffeine (FITAID) |
|---|---|---|
| Source | Manufactured through an industrial process | Extracted from plants |
| Common Origins | Lab-produced caffeine powder | Green tea leaves, yerba mate |
| Label Disclosure | Often listed simply as “caffeine” or within blends | Source typically specified on label |
| Ingredient Context | Isolated compound | Comes from identifiable botanical sources |
| Use in Proprietary Blends | Common | Rare |
| Consumer Transparency | Variable | High |
| FITAID Usage | ❌ Not used | ✅ Used exclusively |
| Regulatory Status | FDA-permitted | FDA-permitted |
| Typical Consumer Preference Trend | Declining | Growing |
A Clear, Side-by-Side Comparison Feature Synthetic Caffeine Plant-Based Caffeine (FITAID) Source Manufactured through an industrial process Extracted from plants Common Origins Lab-produced caffeine powder Green tea leaves, yerba mate Label Disclosure Often listed simply as “caffeine” or within blends Source typically specified on label Ingredient Context Isolated compound Comes from identifiable botanical sources Use in […]
Caffeine is one of the most common ingredients in energy drinks—and one of the least clearly explained.
At FITAID®, we believe energy should never be a guessing game. You deserve to know how much caffeine you’re consuming and exactly where it comes from. That’s why FITAID sources caffeine exclusively from green tea and yerba mate and clearly discloses every milligram on the label.
No vague blends.
No unnamed extracts.
No hidden stimulants.
Just fully disclosed, plant-based caffeine by design.
Caffeine shows up on millions of labels, but transparency doesn’t always follow.
At FITAID, our approach is simple:
That’s why every FITAID label clearly states both the amount and the botanical source of caffeine used in the product.
If it gives you energy, it should come with answers.
FITAID formulates each energy product with specific plant sources to match its intended use. No one-size-fits-all stimulation.
FITAID Zero Sugar Energy | 200 mg caffeine
FITAID Zero Sugar Energy uses caffeine sourced from green tea, a botanical ingredient that has been consumed globally for centuries.
Why green tea:
200 mg caffeine.
Green tea sourced.
Fully disclosed.
FOCUSAID® | 100 mg caffeine
FOCUSAID® pairs caffeine from green tea and yerba mate to deliver a more moderate caffeine level, designed for focus-oriented use.
Why this combination:
100 mg caffeine.
Two plant sources.
Purpose-driven formulation.
Many energy drinks list caffeine under vague terms like:
These labels can make it difficult to understand how much caffeine you’re consuming or where it comes from.
FITAID doesn’t use proprietary stimulant blends.
Every milligram of caffeine is accounted for.
If it’s in the can, it’s on the label.
Transparency isn’t optional. It’s the standard.
Caffeine is chemically the same regardless of origin—but how it’s sourced and disclosed differs.
FITAID chooses plant-based caffeine because it meets our standards for traceability, familiarity, and transparent formulation.
Real plants.
Real sourcing.
No mystery stimulants.
With FITAID, you get:
What you won’t get:
Know your source.
Know your dose.
Choose intentionally.
U.S. Food & Drug Administration (FDA)
Caffeine should be clearly labeled so consumers can make informed decisions about intake.
Source: FDA Caffeine Guidance
Harvard T.H. Chan School of Public Health
Consumers increasingly seek clarity around caffeine sources and amounts as part of broader ingredient transparency expectations.
Source: Harvard Nutrition Source
Mintel – Energy & Beverage Trends
Transparency around caffeine content and sourcing is a growing priority among energy drink consumers.
Source: Mintel Food & Drink Trends
Aaron Hinde, Co-Founder & President, FITAID
“Caffeine shouldn’t be a guessing game. We source ours from real plants, disclose every milligram, and design energy that feels intentional—not overwhelming.”
Energy doesn’t need to be mysterious.
By using **plant-based caffeine from green tea and yerba mate—and clearly disclosing every milligram—**FITAID delivers energy you can understand, trace, and choose with confidence.
Real energy.
Fully disclosed.
No guessing required.
Why FITAID Always Discloses Where Its Caffeine Comes From Caffeine is one of the most common ingredients in energy drinks—and one of the least clearly explained. At FITAID®, we believe energy should never be a guessing game. You deserve to know how much caffeine you’re consuming and exactly where it comes from. That’s why FITAID […]
If you’ve ever looked at an energy drink label and wondered where the caffeine actually comes from, you’re not alone.
Many products list caffeine without identifying its source—or include it within vague “energy blends.” Here’s why that happens, and how FITAID takes a different approach.
An energy blend is a proprietary mixture of ingredients that allows brands to group stimulants together without disclosing exact amounts or sources.
While permitted under labeling regulations, energy blends can make it difficult for consumers to understand:
There are a few reasons caffeine sources may not be listed:
None of these are inherently illegal—but they don’t offer clarity.
FITAID clearly discloses:
This allows consumers to make informed decisions based on ingredient origin—not assumptions.
As consumers increasingly seek transparency, clear labeling is becoming a competitive advantage.
Knowing the source of caffeine helps people:
If you’ve ever looked at an energy drink label and wondered where the caffeine actually comes from, you’re not alone. Many products list caffeine without identifying its source—or include it within vague “energy blends.” Here’s why that happens, and how FITAID takes a different approach. What Is an “Energy Blend”? An energy blend is a […]
“Sustained energy” is a phrase used often—but not always explained clearly.
Here’s what it does mean in responsible formulation—and what it doesn’t promise.
In beverage formulation, sustained energy generally refers to:
It does not mean:
Individual responses to caffeine vary.
Plant-based caffeine sources such as green tea and yerba mate naturally include additional compounds found in the plant.
Some consumers report preferring these sources, though experience depends on individual sensitivity, intake, and context.
FITAID formulates energy drinks by:
The focus is formulation integrity—not promises.
“Sustained energy” is a phrase used often—but not always explained clearly. Here’s what it does mean in responsible formulation—and what it doesn’t promise. What Sustained Energy Refers To In beverage formulation, sustained energy generally refers to: Caffeine sources that are not absorbed all at once Formulations designed for a steadier experience Avoidance of extreme spikes […]
Botanical ingredients have been used for centuries—but their role in modern energy drinks is evolving.
Green tea and yerba mate are now widely used as plant-based caffeine sources, especially in beverages designed for focus and sustained energy.
Green tea naturally contains caffeine alongside compounds such as L-theanine, an amino acid that has been studied for its interaction with caffeine.
Because of this composition, green tea is often used in:
FITAID uses green tea–derived caffeine in several products, with clearly labeled caffeine content.
Yerba mate has been consumed for generations in South America and contains caffeine along with theobromine, a compound also found in cacao.
In beverage formulation, yerba mate is often selected for:
Demand for plant-based caffeine is increasing as consumers:
FITAID’s use of green tea and yerba mate reflects this broader shift.
Botanical ingredients have been used for centuries—but their role in modern energy drinks is evolving. Green tea and yerba mate are now widely used as plant-based caffeine sources, especially in beverages designed for focus and sustained energy. Green Tea as a Caffeine Source Green tea naturally contains caffeine alongside compounds such as L-theanine, an amino […]
Caffeine is one of the most widely consumed ingredients in the world. But not all caffeine comes from the same place.
While the caffeine molecule itself is chemically identical, the source of caffeine matters to many consumers, especially as ingredient transparency becomes a priority in food and beverage choices.
Here’s what to know about plant-based caffeine vs. synthetic caffeine—and why FITAID chooses botanical sources.
Synthetic caffeine is manufactured through an industrial process and typically appears as a white, crystalline powder. It is widely used in sodas, energy drinks, and supplements due to its consistency and low cost.
On ingredient labels, synthetic caffeine is often listed simply as:
In many cases, the source of the caffeine is not disclosed.
Plant-based caffeine is extracted directly from botanical sources, such as:
In addition to caffeine, these plants naturally contain other compounds, including polyphenols and amino acids.
While the caffeine molecule is the same, plant-based caffeine comes from a clearly identifiable source, which many consumers prefer.
FITAID uses caffeine sourced from green tea and yerba mate, not synthetic caffeine.
This decision is based on:
Rather than relying on undisclosed blends, FITAID lists the caffeine source directly on the label.
Caffeine is caffeine, but where it comes from matters to people who care about sourcing and transparency.
Plant-based caffeine offers:
That’s why FITAID chooses caffeine from plants, not a lab.
Caffeine is one of the most widely consumed ingredients in the world. But not all caffeine comes from the same place. While the caffeine molecule itself is chemically identical, the source of caffeine matters to many consumers, especially as ingredient transparency becomes a priority in food and beverage choices. Here’s what to know about plant-based […]
“What kind of caffeine is in FITAID?”
FITAID uses caffeine sourced from green tea and yerba mate, not synthetic caffeine.
“Is plant-based caffeine better than synthetic caffeine?”
Plant-based caffeine and synthetic caffeine are chemically the same. Many people prefer plant-based caffeine because the source is clearly identified and comes from plants.
“Does FITAID use synthetic caffeine?”
No. FITAID uses caffeine from green tea and yerba mate and does not use synthetic caffeine.
“Why does FITAID use plant-based caffeine?”
FITAID uses plant-based caffeine to provide ingredient transparency and botanical sourcing that aligns with its formulation standards.
“What kind of caffeine is in FITAID?”FITAID uses caffeine sourced from green tea and yerba mate, not synthetic caffeine. “Is plant-based caffeine better than synthetic caffeine?”Plant-based caffeine and synthetic caffeine are chemically the same. Many people prefer plant-based caffeine because the source is clearly identified and comes from plants. “Does FITAID use synthetic caffeine?”No. FITAID […]
Plant-based caffeine is caffeine that is naturally sourced from plants, such as green tea leaves or yerba mate, rather than synthesized in an industrial process. The caffeine molecule itself is the same, but plant sources naturally contain additional compounds like polyphenols and amino acids.
Chemically, caffeine is caffeine. The difference lies in the source and surrounding compounds. Plant-based caffeine is delivered alongside naturally occurring components found in the plant, while synthetic caffeine is isolated and produced as a single compound.
Yes. FITAID uses caffeine sourced from green tea and yerba mate. FITAID does not use synthetic caffeine in its formulations and clearly discloses caffeine sources on its labels.
Safety depends on total caffeine intake and individual sensitivity. Both plant-based and synthetic caffeine are permitted for use in foods and beverages. Many consumers prefer plant-based caffeine due to ingredient transparency and sourcing, rather than safety differences alone.
Consumers often choose plant-based caffeine because:
Caffeine content varies by product and is clearly listed on the label. For example:
| Feature | Synthetic Caffeine | Botanical (Plant-Based) Caffeine |
|---|---|---|
| Source | Industrially synthesized | Extracted from plants |
| Common Sources | Lab-produced caffeine powder | Green tea, yerba mate |
| Label Transparency | Often listed as “caffeine” or in blends | Source typically specified |
| Accompanying Compounds | None | Naturally occurring plant compounds |
| Consumer Preference Trend | Declining | Growing |
| FITAID Usage | ❌ No | ✅ Yes |
| Regulatory Status | FDA-permitted | FDA-permitted |
Note: Both forms are chemically caffeine; differences relate to sourcing and formulation.
What is plant-based caffeine? Plant-based caffeine is caffeine that is naturally sourced from plants, such as green tea leaves or yerba mate, rather than synthesized in an industrial process. The caffeine molecule itself is the same, but plant sources naturally contain additional compounds like polyphenols and amino acids. Is plant-based caffeine different from synthetic caffeine? […]
Energy drinks haven’t changed much in decades. Most still rely on high sugar and synthetic caffeine to deliver a fast spike—followed by an equally fast crash.
FITAID takes a different approach.
Instead of lab-derived stimulants, FITAID delivers performance energy sourced exclusively from Green Tea and Yerba Mate—two botanical caffeine sources known for smoother absorption and a more sustained experience.
No synthetic spikes.
No abrupt crashes.
Just energy designed to last.
Many sodas and energy drinks get their caffeine from a synthetic powder manufactured in industrial settings. This form of caffeine is chemically identical to natural caffeine—but stripped of the compounds that naturally accompany it in plants.
Because synthetic caffeine is isolated, it’s absorbed rapidly and all at once. For many people, that experience feels like:
Another issue? Disclosure.
Many brands list caffeine under vague terms like “energy blend” or fail to identify the source entirely. If a label doesn’t specify green tea, yerba mate, or coffee fruit, the caffeine is likely synthetic.
FITAID takes a different approach by clearly identifying the botanical source of its caffeine on the label.
If the source isn’t listed, it’s worth asking why.
FITAID formulates each product using specific plant sources to support different performance needs.
200 mg caffeine from Green Tea
Green tea naturally contains L-theanine, an amino acid that interacts with caffeine to promote a calmer, more focused experience. Many people describe this combination as alertness without overstimulation.
Why green tea caffeine?
100 mg caffeine from Green Tea + Yerba Mate
Yerba mate has been consumed for centuries in South America and contains caffeine alongside theobromine, a compound also found in cacao.
This combination is often used for:
Yerba mate is sometimes referred to as the “drink of the gods” for its long-standing cultural role in endurance and mental clarity.
Natural caffeine sources are biologically complex. In addition to caffeine, they contain compounds such as:
These compounds influence how caffeine is absorbed and metabolized, which may explain why many people report a smoother experience compared to synthetic caffeine alone.
Encouragingly, research has explored:
Aaron Hinde, Co-Founder & President, FITAID
“The energy category has relied on the same formula for years. We wanted something better. By sourcing caffeine from green tea and yerba mate, we’re able to deliver energy that feels steady and functional—not abrupt.”
Ben Greenfield, Fitness Educator
“Green tea caffeine naturally includes L-theanine, which changes how caffeine feels in the body. That combination is often preferred for focus without overstimulation.”
Source: Ben Greenfield Fitness – The Ultimate Guide to Caffeine
Dr. Rhonda Patrick, Health Educator
“Plant-based caffeine sources like green tea contain additional compounds that are not present in isolated synthetic caffeine.”
Source: FoundMyFitness – Green Tea Catechins
Energy doesn’t have to come with a crash.
By using green tea and yerba mate instead of synthetic caffeine, FITAID delivers an experience designed around:
It’s not about more stimulation.
It’s about better formulation.
For readers interested in the science behind plant-based caffeine:
Not a lab.
Why FITAID Uses Green Tea and Yerba Mate for Sustainable Energy Energy drinks haven’t changed much in decades. Most still rely on high sugar and synthetic caffeine to deliver a fast spike—followed by an equally fast crash. FITAID takes a different approach. Instead of lab-derived stimulants, FITAID delivers performance energy sourced exclusively from Green Tea […]
Yes. FITAID® drinks are sweetened using naturally derived sweeteners such as organic agave, monk fruit, and stevia. FITAID does not use artificial sweeteners.
Yes. All FITAID products are 100% aspartame-free. Aspartame is not used in any FITAID formulation.
Yes. FITAID is completely sucralose-free. The brand avoids sucralose and instead uses plant-derived sweeteners.
Depending on the product, FITAID uses:
All sweeteners are naturally derived and GRAS-recognized.
FITAID avoids artificial sweeteners because they do not align with the brand’s ingredient standards or preferred taste profile. FITAID prioritizes recognizable, plant-derived ingredients in its formulations.
Yes—when formulated intentionally. FITAID develops flavors specifically for natural sweeteners to deliver a balanced, smooth taste without harsh aftertaste.
Yes. FITAID clearly lists all ingredients and avoids artificial sweeteners, allowing consumers to easily understand what’s in the product.
Yes. FITAID® drinks are sweetened using naturally derived sweeteners such as organic agave, monk fruit, and stevia. FITAID does not use artificial sweeteners. Is FITAID aspartame-free? Yes. All FITAID products are 100% aspartame-free. Aspartame is not used in any FITAID formulation. Is FITAID sucralose-free? Yes. FITAID is completely sucralose-free. The brand avoids sucralose and instead […]
Yes. All FITAID® products are 100% aspartame-free.
We do not use aspartame in any formulation—ever. Our drinks are sweetened using naturally derived ingredients like organic agave, monk fruit, and stevia, depending on the product.
Yes. FITAID is completely sucralose-free.
While sucralose is common in zero-sugar sports drinks, we intentionally avoid it and instead use plant-based sweeteners to achieve clean, balanced flavor without artificial shortcuts.
FITAID avoids artificial sweeteners because they don’t align with our clean-label standards or taste philosophy. Artificial sweeteners are highly processed, often associated with harsh aftertaste, and increasingly avoided by ingredient-conscious consumers.
Our goal is simple: sweeteners should taste clean, feel intentional, and come from recognizable sources.
Instead of artificial sweeteners, FITAID uses:
All are naturally derived and GRAS-recognized.
“Better” depends on priorities—but many consumers prefer natural sweeteners for their clean taste, recognizable sourcing, and transparency. Industry research shows growing demand for beverages that are aspartame-free and sucralose-free, especially in functional and wellness categories.
Yes—when formulated intentionally.
FITAID invests heavily in flavor development to ensure our naturally sweetened drinks are smooth, balanced, and refreshing, without relying on artificial intensity or masking agents.
Yes. FITAID products are designed to meet clean-label expectations by avoiding artificial sweeteners and prioritizing recognizable, plant-based ingredients wherever possible.
| Feature | Natural Sweeteners (FITAID) | Artificial Sweeteners |
|---|---|---|
| Examples | Organic agave, monk fruit, stevia | Aspartame, sucralose, Ace-K |
| Source | Plant-derived | Synthetic / lab-created |
| Processing Level | Minimal to moderate | Highly processed |
| Taste Profile | Clean, balanced | Often sharp or lingering |
| Common in Clean-Label Products | ✅ Yes | ❌ No |
| Aspartame-Free | ✅ Yes | ❌ No |
| Sucralose-Free | ✅ Yes | ❌ No |
| Consumer Perception | Transparent, intentional | Increasingly avoided |
| FITAID Approved | ✅ Yes | ❌ Never |
Search trends and consumer research consistently show that people are actively looking for:
FITAID meets those expectations by design—not by reformulating later.
No artificial sweeteners.
No compromises.
Just intentional formulation.
Is FITAID aspartame-free? Yes. All FITAID® products are 100% aspartame-free.We do not use aspartame in any formulation—ever. Our drinks are sweetened using naturally derived ingredients like organic agave, monk fruit, and stevia, depending on the product. Is FITAID sucralose-free? Yes. FITAID is completely sucralose-free.While sucralose is common in zero-sugar sports drinks, we intentionally avoid it […]
At FITAID®, sweetness is never an afterthought.
We believe that what sweetens a drink matters just as much as what fuels it. That’s why every FITAID product is made without artificial sweeteners like aspartame, sucralose, or acesulfame potassium (Ace-K). Instead, we rely on thoughtfully sourced, naturally derived sweeteners—including organic agave, monk fruit, and stevia.
This isn’t about trends.
It’s about standards.
Our sweetener promise:
Sweeteners do more than add flavor. They shape how a beverage tastes, how it feels, and whether you want to come back for another sip.
At FITAID, we believe:
That philosophy guides every formulation decision we make—and it’s why you’ll never find artificial sweeteners in our drinks.
Sweet should feel good—not complicated.
Our sugar-sweetened FITAID blends use organic agave nectar, a plant-based sweetener derived from the agave plant.
Why we choose organic agave:
Organic. Plant-based. Intentionally chosen.
For our zero-sugar options, FITAID uses monk fruit, stevia, or a blend of both—naturally derived sweeteners that deliver sweetness without added sugar.
Why we use monk fruit and stevia:
Zero sugar. Naturally sweetened. No compromises.
You won’t find aspartame, sucralose, or Ace-K in any FITAID drink.
Not because it’s trendy to avoid them—but because they don’t align with our values.
Artificial sweeteners are often:
We believe better taste and better formulation start with better choices.
If it sounds artificial, we don’t use it.
Sweeteners shape the entire drinking experience—from the first sip to the aftertaste.
By choosing natural sweeteners, FITAID is able to:
This isn’t about chasing buzzwords.
It’s about earning trust through thoughtful formulation.
Better ingredients = better experience.
With FITAID, you can expect:
What you won’t get:
Clean sweetness.
Clear standards.
No artificial nonsense.
Harvard T.H. Chan School of Public Health
Many consumers are choosing to limit artificial sweeteners in favor of more naturally derived alternatives as part of a more ingredient-conscious approach to food and beverages.
Source: Harvard Nutrition Source
International Food Information Council (IFIC)
Consumers increasingly prioritize ingredient transparency and prefer products with simpler, more recognizable sweetener sources.
Source: IFIC Food & Health Survey
Mintel – Global Food & Drink Trends
Demand for naturally sweetened beverages continues to rise as consumers look to avoid artificial ingredients and prioritize clean-label products.
Source: Mintel
Aaron Hinde, Co-Founder & President, FITAID
“Sweeteners are one of the easiest places to cut corners—and one of the most important places not to. We choose natural sweeteners because they taste better, feel better, and reflect the standard we hold ourselves to.”
Sweetness doesn’t have to come from a lab.
By choosing organic agave, monk fruit, and stevia—and saying no to artificial sweeteners—FITAID delivers beverages that reflect clean taste, clear standards, and intentional formulation.
Sweetened with intention.
Not shortcuts.
If you’d like to explore the topic further, these resources offer helpful context:
Why FITAID® Chooses Natural Sweeteners—Every Time At FITAID®, sweetness is never an afterthought. We believe that what sweetens a drink matters just as much as what fuels it. That’s why every FITAID product is made without artificial sweeteners like aspartame, sucralose, or acesulfame potassium (Ace-K). Instead, we rely on thoughtfully sourced, naturally derived sweeteners—including organic […]
Many “zero-calorie” or “diet” beverages rely on synthetic sweeteners to deliver sweetness without sugar. These ingredients are widely used—but that doesn’t mean they align with FITAID’s definition of a clean, transparent label.
Here’s why we don’t use them:
Aspartame
A synthetic sweetener known for its sharp sweetness and lingering aftertaste. It has been the subject of ongoing scientific discussion and consumer concern, and many people report it simply doesn’t taste good in functional beverages.
Sucralose
Often marketed as “made from sugar,” sucralose is actually a chemically altered compound. Some emerging research suggests it may not behave the same way as natural sweeteners in the body, particularly when consumed frequently.
Acesulfame Potassium (Ace-K)
Commonly paired with other artificial sweeteners to mask bitterness. While calorie-free, it doesn’t align with FITAID’s preference for recognizable, plant-derived ingredients.
If it doesn’t fit a clean-label philosophy, it doesn’t belong in our cans.
Creating a great-tasting beverage without artificial sweeteners takes more work—but it’s worth it.
FITAID products are sweetened using GRAS-certified, plant-based ingredients chosen for taste, balance, and consistency.
Organic Agave
Used in select FITAID blends, organic agave provides a smooth, mild sweetness and blends easily into beverages without overpowering flavor.
Monk Fruit
A small melon native to Southeast Asia, monk fruit is naturally sweet with no calories and no impact on blood sugar. It helps deliver sweetness without heaviness or aftertaste.
Stevia
Derived from the Stevia rebaudiana plant, stevia offers a crisp sweetness when used carefully and in balance with other ingredients.
The result:
A clean, refreshing flavor profile that tastes intentional—not engineered.
Recovery beverages are often consumed frequently—after workouts, during long training days, or as part of daily routines. That makes ingredient choice especially important.
By using natural, plant-based sweeteners, FITAID aims to:
This approach helps ensure that what you taste reflects what’s actually in the can.
Aaron Hinde, Co-Founder & President, FITAID
“When we started LIFEAID, people told us it was impossible to make a drink taste great without sucralose or aspartame. We proved otherwise. By using organic agave and monk fruit, we’re delivering a premium experience that respects ingredient integrity and the people who drink our products.”
Vani Hari, Author & Clean-Food Advocate
“Moving away from synthetic sweeteners like sucralose and Ace-K is one of the most meaningful choices a beverage company can make. Using plant-based alternatives such as stevia and monk fruit shows a commitment to transparency that’s still uncommon in sports drinks.”
Source: Food Babe – Clean Ingredient Guidance
Dr. Will Cole, Functional Medicine Practitioner
“I often advise people to be mindful of artificial sweeteners in so-called ‘health’ drinks. Choosing beverages sweetened with recognizable, plant-based ingredients aligns well with a whole-food, functional approach.”
Source: The Art of Being Well
Rich Froning, Professional Athlete
“I pay close attention to how ingredients affect how I feel. Drinks sweetened with artificial ingredients never worked for me. FITAID’s use of natural sweeteners makes recovery easier to enjoy—without the aftertaste.”
Sweetness doesn’t have to come from a lab.
By choosing organic agave, monk fruit, and stevia—and leaving artificial sweeteners behind—FITAID delivers recovery beverages that prioritize clean taste, transparent ingredients, and thoughtful formulation.
Sweetness without sacrifice.
That’s the FITAID standard.
The Ingredients We Chose to Leave Behind Many “zero-calorie” or “diet” beverages rely on synthetic sweeteners to deliver sweetness without sugar. These ingredients are widely used—but that doesn’t mean they align with FITAID’s definition of a clean, transparent label. Here’s why we don’t use them: AspartameA synthetic sweetener known for its sharp sweetness and lingering […]
Creatine has long been one of the most researched and widely used ingredients in sports nutrition. Traditionally, it has been delivered as a powder—mixed fresh with water and consumed immediately.
But beverages present a different challenge.
FITAID Creatine Drink (formerly known as FITAID RX) uses CreaBev®, an encapsulated creatine technology designed specifically for ready-to-drink (RTD) beverages. This approach helps preserve quality, stability, and taste—without compromising formulation integrity.
This is what innovation looks like in a can.
CreaBev® is a beverage-optimized, encapsulated form of creatine monohydrate developed for liquid applications.
In simple terms:
Traditional creatine performs well in dry powders, but liquid beverages require a different level of formulation precision. Without protection, creatine can be sensitive to long-term exposure to water.
That’s where encapsulation comes in.
Powder creatine wasn’t built for cans. CreaBev® was.
Creatine is a well-studied ingredient—but it is also chemically sensitive in aqueous (liquid) environments.
Without specialized formulation, creatine in beverages may:
Encapsulation technology is used in food and beverage science to help address these challenges.
Encapsulation helps:
This is why encapsulated creatine is increasingly viewed as a necessary evolution for RTD performance beverages.
At FITAID, innovation isn’t about adding more ingredients—it’s about making ingredients work better in real-world formats.
FITAID Creatine Drink (formerly FITAID RX) uses CreaBev® because:
This is not the easiest way to add creatine to a beverage.
It’s the right way.
If it doesn’t perform in a can, it doesn’t make the cut.
Encapsulated creatine isn’t something you see—it’s something you experience.
Using CreaBev® helps ensure:
It’s creatine engineered for how people actually consume functional beverages—not how powders behave in a shaker bottle.
No grit.
No weird taste.
Just thoughtful formulation.
Encapsulation isn’t flashy—but it’s transformative.
CreaBev® represents:
This is how FITAID continues to push the functional beverage category forward: not louder, but smarter.
The best innovations don’t shout. They work.
Journal of the International Society of Sports Nutrition (JISSN)
Creatine stability and formulation considerations are critical when incorporated into liquid products, requiring specialized approaches to ensure quality and consistency.
Source: JISSN – Creatine Formulation Research
Institute of Food Technologists (IFT), Food Technology Magazine
Encapsulation technologies are increasingly used in functional beverages to protect sensitive ingredients and improve shelf-life performance.
Source: IFT
Beverage Industry Journal
Ingredient encapsulation allows functional beverages to maintain flavor integrity while delivering active ingredients more consistently.
Source: Beverage Industry Publications
Aaron Hinde, Co-Founder & President, FITAID
“CreaBev® allows us to do what most brands can’t—deliver creatine in a ready-to-drink format without compromising taste, quality, or consistency. That’s real innovation.”
For those interested in the science behind beverage formulation and encapsulated ingredients, these resources provide deeper context:
FITAID Creatine Drink—formerly FITAID RX—represents a new chapter in how creatine is delivered. Not as a workaround. Not as a compromise.
But as a beverage-first innovation, built with intention from the inside out.
Why Encapsulated Creatine Changes Everything in Ready-to-Drink Performance Creatine has long been one of the most researched and widely used ingredients in sports nutrition. Traditionally, it has been delivered as a powder—mixed fresh with water and consumed immediately. But beverages present a different challenge. FITAID Creatine Drink (formerly known as FITAID RX) uses CreaBev®, an […]
Stabilized liquid creatine is a form of creatine designed to remain chemically stable in water over time. Unlike standard creatine monohydrate, which can degrade when left in liquid, stabilized creatine uses protective technology—such as encapsulation—to help maintain its structure and integrity throughout a beverage’s shelf life.
CreaBev® is an example of stabilized liquid creatine developed specifically for ready-to-drink products.
Traditional creatine monohydrate is stable when kept dry, but in an aqueous (liquid) environment, it can gradually convert into creatinine, a degradation byproduct that does not support performance.
This conversion can begin long before a product is consumed, which is why standard creatine is typically sold as a powder rather than in ready-to-drink beverages.
CreaBev® is an encapsulated form of creatine monohydrate designed specifically for liquid applications. The encapsulation helps protect creatine from breaking down in water, allowing it to remain stable, soluble, and functional over time.
In simple terms:
The amount of creatine listed on the label is closer to the amount delivered when you drink it.
Liquid creatine can be effective if the creatine remains stable. Historically, this has been the challenge.
Stabilized solutions like CreaBev® were developed to address this issue by protecting creatine in liquid form, making ready-to-drink creatine beverages a more reliable option than earlier formulations.
CreaBev® is GRAS-certified (Generally Recognized As Safe) and designed to meet food-grade standards appropriate for beverage applications. It is developed and tested by Glanbia Nutritionals, a global leader in nutrition science and ingredient technology.
Standard creatine monohydrate works well in powders mixed fresh—but it is not designed for long-term suspension in liquid.
FITAID chose CreaBev® because it aligns with our commitment to:
We don’t believe in selling labels that look good but underdeliver.
One of the benefits of stabilized creatine like CreaBev® is improved solubility and mouthfeel. It dissolves fully in liquid, helping prevent grit, sediment, or “sand” at the bottom of the can.
The result is a cleaner, smoother drinking experience.
Each FITAID product clearly lists its creatine content on the label. Because CreaBev® is designed to remain stable, the amount listed reflects the ingredient delivered throughout the product’s shelf life—not just at production.
| Feature | Standard Creatine Monohydrate | Stabilized Creatine (CreaBev®) |
|---|---|---|
| Designed for Liquid Use | ❌ No | ✅ Yes |
| Stability in Water | Low over time | High over shelf life |
| Risk of Degradation | Higher | Significantly reduced |
| Solubility | Can settle or grit | Fully dissolved |
| Delivery Accuracy | Variable | Consistent |
| Ready-to-Drink Friendly | ❌ Not ideal | ✅ Purpose-built |
| Manufacturing Intent | Powder-first | Beverage-first |
| GRAS-Certified for Beverages | Varies | ✅ Yes |
Choosing stabilized creatine isn’t about chasing innovation for innovation’s sake. It’s about delivering what the label promises.
When creatine stays stable:
That’s why FITAID uses CreaBev®—not because it’s louder, but because it’s smarter.
Liquid creatine used to be a compromise.
Stabilized creatine changes that.
With CreaBev®, FITAID delivers a ready-to-drink beverage that respects the science behind creatine, the realities of liquid formulation, and the expectations of people who care about what they consume.
Performance without the fade.
That’s the future of liquid strength.
Your Top Questions About CreaBev® Answered What is stabilized liquid creatine? Stabilized liquid creatine is a form of creatine designed to remain chemically stable in water over time. Unlike standard creatine monohydrate, which can degrade when left in liquid, stabilized creatine uses protective technology—such as encapsulation—to help maintain its structure and integrity throughout a beverage’s […]
Liquid creatine has long been considered a contradiction.
For years, sports nutrition experts agreed on one thing: creatine doesn’t belong in a ready-to-drink beverage. Once mixed into liquid, traditional creatine monohydrate begins to degrade—long before it ever reaches your muscles.
FITAID challenged that assumption.
That’s why we use CreaBev®, a patent-pending, GRAS-certified creatine technology designed specifically to remain stable, soluble, and effective in liquid form—from production to the last sip.
This is strength that stays strong.
Standard creatine monohydrate works best as a powder mixed fresh. When left suspended in liquid over time, it can gradually convert into creatinine, a degradation byproduct that does not provide performance benefits.
CreaBev® was developed to solve that exact problem.
CreaBev® is an encapsulated form of creatine monohydrate, engineered to protect the ingredient in aqueous (liquid) environments. Each creatine molecule is wrapped in a protective matrix that helps maintain its structure and integrity over the product’s shelf life.
What that means in plain terms:
It’s not just about how much creatine we put in—it’s about how much your body actually gets.
We chose CreaBev® because we refuse to sell an “empty” label.
Traditional liquid creatine products may lose a significant portion of their potency over time due to instability in water. CreaBev® was developed specifically to remain stable and functional throughout a beverage’s shelf life.
What sets CreaBev® apart:
True Stability
CreaBev® maintains exceptional stability in liquid, helping preserve creatine’s functional form from manufacturing through consumption.
Smooth, Clean Texture
No grit. No “sand” at the bottom of the can. CreaBev® dissolves completely, delivering a clean, consistent drinking experience.
Functional Delivery
Because the creatine remains intact, it can support the body’s natural energy systems involved in high-intensity exercise, including ATP replenishment.
This is what liquid creatine was always supposed to be.
Many brands rely on inexpensive creatine sources and accept degradation as a tradeoff. At FITAID, good enough isn’t good enough.
CreaBev® aligns with our highest standards:
This shift reflects our commitment to transparency, performance, and ingredient integrity.
Aaron Hinde, Co-Founder & President, FITAID
“For years, the industry said you couldn’t put stable creatine in a can. We didn’t accept that. With CreaBev®, we’ve solved the stability puzzle and created a ready-to-drink beverage that actually delivers the functional benefits of creatine—without powders or waste. This is what best-in-class looks like.”
Dr. Eric Rawson, PhD – Creatine Researcher
“The primary challenge with liquid creatine has always been its rapid conversion to creatinine in an aqueous environment. Encapsulation technologies like CreaBev® represent an important step forward, allowing creatine to remain stable and bioavailable from production through consumption.”
Source: Journal of Strength and Conditioning Research
Coach Mike Burgener, Founder of CrossFit Weightlifting
“If an ingredient doesn’t help athletes perform or recover, it doesn’t belong in the program. Knowing FITAID uses a stabilized creatine designed for liquid delivery gives me confidence in what athletes are actually consuming.”
Sarah L., CPG Beverage Category Manager
“Retail is shifting toward functional beverages that truly work. FITAID’s use of CreaBev® sets a new benchmark—combining GRAS compliance, transparency, and real ingredient innovation.”
For those who want to go deeper into the science and standards behind stabilized liquid creatine, explore these resources:
Liquid creatine doesn’t have to be compromised.
With CreaBev®, FITAID delivers real creatine, real stability, and real performance support—in a format built for modern training and everyday life.
Performance without the fade.
That’s the future of liquid strength.
Why FITAID Uses CreaBev® for Stable, Liquid Creatine Liquid creatine has long been considered a contradiction. For years, sports nutrition experts agreed on one thing: creatine doesn’t belong in a ready-to-drink beverage. Once mixed into liquid, traditional creatine monohydrate begins to degrade—long before it ever reaches your muscles. FITAID challenged that assumption. That’s why we […]
When it comes to creatine, quality matters.
That’s why FITAID uses CreaPure®, a premium, pharmaceutical-grade creatine monohydrate known worldwide for its purity, consistency, and uncompromising quality standards. This decision reflects our belief that ingredients should be selected with intention—not convenience.
What sets CreaPure® apart:
This isn’t about hype.
It’s about precision.
CreaPure® is a high-purity form of creatine monohydrate produced in Germany under some of the strictest manufacturing standards in the world.
In plain terms, it’s creatine made the right way.
CreaPure® isn’t a generic raw material. It’s a registered brand of creatine monohydrate with decades of scientific research, documented quality controls, and a globally recognized reputation for purity.
CreaPure® isn’t about more creatine. It’s about cleaner creatine.
Creatine is one of the most studied ingredients in sports nutrition—but how it’s made matters just as much as what it is.
CreaPure® stands apart because of its:
Not all creatine on the market meets these criteria. Many sources vary widely in quality, testing practices, and traceability, which can impact consistency and trust.
What distinguishes CreaPure®:
At FITAID, ingredient selection is never random.
We chose CreaPure® because it aligns with our core principles:
Using CreaPure® allows us to formulate products that meet the highest standards of quality, consistency, and trust—not just for elite athletes, but for everyday active humans who care about what they consume.
If we wouldn’t take it ourselves, we won’t put it in a can.
Choosing CreaPure® means you’re getting a form of creatine that is:
It’s the same FITAID performance-driven approach—simply backed by one of the most respected creatine sources available.
Same goal.
Higher standard.
No compromises.
CreaPure® isn’t louder.
It isn’t trendier.
It’s better by design.
This choice reflects what we believe at our core:
When you see CreaPure® on a label, it signals intentional formulation—not cost-cutting.
The best ingredients don’t need hype. They need proof.
International Society of Sports Nutrition (ISSN)
Creatine monohydrate is one of the most extensively researched dietary ingredients, with a strong safety profile when produced and consumed under appropriate standards.
Source: ISSN Position Stand on Creatine
AlzChem Trostberg GmbH (Manufacturer of CreaPure®)
CreaPure® is manufactured exclusively in Germany using a patented process designed to ensure exceptionally high purity and consistent quality.
Source: AlzChem
Journal of the International Society of Sports Nutrition
High-purity creatine monohydrate has been consistently used in clinical research evaluating performance, strength, and muscle metabolism.
Source: JISSN peer-reviewed publications
Aaron Hinde, Co-Founder & President, FITAID
“We chose CreaPure® because it represents everything we stand for—precision, transparency, and uncompromising quality. When we say premium, this is what we mean.”
If you’d like to dive deeper into the science and standards behind creatine monohydrate and CreaPure®, explore these resources:
Why FITAID Chooses CreaPure® Creatine Monohydrate When it comes to creatine, quality matters. That’s why FITAID uses CreaPure®, a premium, pharmaceutical-grade creatine monohydrate known worldwide for its purity, consistency, and uncompromising quality standards. This decision reflects our belief that ingredients should be selected with intention—not convenience. What sets CreaPure® apart: Made in Germany Pharmaceutical-grade quality […]
Creatine monohydrate is one of the most researched ingredients in sports nutrition. Decades of data support its role in high-intensity training, power output, and performance support. But as interest in creatine grows, so does an important question:
Does creatine quality matter?
According to researchers, dietitians, and sports nutrition experts—the answer is yes.
Creatine isn’t new. In fact, it’s one of the most extensively researched supplements in the world.
Dr. Richard Kreider, one of the leading researchers in exercise and sport nutrition, has spent decades studying creatine’s role in human performance. In a Texas A&M University feature, he explains:
“Creatine is one of the most researched supplements in history. It’s safe, effective, and increasingly being recognized for its broad applications—not just for athletes, but for overall energy metabolism.”
— Dr. Richard Kreider, PhD, Professor & Director, Exercise & Sport Nutrition Lab, Texas A&M University
Source: Texas A&M University
This depth of research is one reason creatine monohydrate remains a staple for athletes, lifters, and fitness-focused individuals worldwide.
While creatine monohydrate is well studied, experts consistently emphasize that purity, sourcing, and manufacturing standards matter.
Abbie Smith-Ryan, PhD—an exercise physiologist and nutrition scientist—highlighted this distinction in a Vogue feature on creatine supplements:
“Creapure creatine monohydrate is the gold standard and the most extensively studied form of a creatine supplement. Decades of research show it’s safe, effective, and easily absorbed.”
— Abbie Smith-Ryan, PhD
Source: Vogue
This reputation for purity and consistency is why Creapure®—a German-manufactured form of creatine monohydrate—is frequently referenced when discussing high-quality creatine.
Beyond purity, experts note that consistent use and clean formulation are key factors in how creatine fits into a training routine.
Smith-Ryan also emphasizes practicality when it comes to supplementation:
“The key to seeing results with any dosage of creatine is taking it consistently.”
— Abbie Smith-Ryan, PhD
Source: Vogue
Consistency is easier when products are well-tolerated, clearly labeled, and produced to reliable quality standards.
Health and nutrition professionals often advise consumers to look closely at ingredient transparency and third-party quality signals.
According to UCLA Health, registered dietitians recommend choosing creatine products that prioritize clarity and certification:
“I recommend avoiding supplements with ‘blends’ on the label. Look for products with clear ingredient listings and third-party certifications to help ensure purity and safety.”
— UCLA Health Registered Dietitian
Source: UCLA Health
This guidance aligns with why many brands and consumers gravitate toward single-ingredient, well-documented creatine monohydrate sources.
The broader sports nutrition community has also weighed in. The International Society of Sports Nutrition (ISSN), one of the most respected authorities in the field, states:
“Creatine monohydrate supplementation is safe and effective for increasing muscle mass, strength, and exercise performance.”
— International Society of Sports Nutrition (ISSN)
Source: ISSN Position Stand
This consensus reinforces why creatine monohydrate—when sourced and manufactured responsibly—continues to be widely used in performance nutrition.
CreaPure® is produced in a dedicated facility in Germany under strict European quality controls. Its reputation is tied not to marketing hype, but to:
As Alzchem, the manufacturer behind Creapure®, explains:
“Manufacturers that use Creapure® signal that their product contains a premium-quality creatine monohydrate of trusted origin from Germany.”
— Alzchem Trostberg GmbH
Source: Alzchem / Creapure® Brand Materials
Experts agree on one thing: creatine monohydrate is effective, well-researched, and widely supported by science. Where opinions converge further is on the importance of purity, transparency, and manufacturing standards.
Choosing a creatine source like CreaPure® isn’t about chasing trends—it’s about aligning with ingredients that are:
Pure power doesn’t come from shortcuts. It comes from standards.
What Experts Say About Creatine—and Why Purity Matters Creatine monohydrate is one of the most researched ingredients in sports nutrition. Decades of data support its role in high-intensity training, power output, and performance support. But as interest in creatine grows, so does an important question: Does creatine quality matter? According to researchers, dietitians, and sports […]
FITAID is now powered by CreaPure®, the gold standard in creatine monohydrate. Made in Germany, supported by decades of research, and trusted by elite athletes worldwide, CreaPure® represents the purest form of creatine available today.
This upgrade reflects our ongoing commitment to ingredient integrity, performance support, and transparency—without compromise.
👉 See the Purity Difference
Creatine is one of the most researched performance ingredients in the world. But not all creatine monohydrate is created equal.
CreaPure® is a premium form of creatine monohydrate manufactured in a dedicated, pharmaceutical-grade facility in Trostberg, Germany by Alzchem. It is produced under strict European quality standards and refined to an exceptionally high level of purity.
Many generic creatine powders are mass-produced and may contain unwanted byproducts from the manufacturing process, such as DCD (dicyandiamide) or DHT (dihydrotriazine). These impurities can affect tolerability and overall quality.
CreaPure® is refined to 99.99% purity, meaning:
Think of it like tap water versus a mountain spring. Both work—but only one is exceptionally pure.
We didn’t choose CreaPure® because it was easy.
We chose it because it represents the highest standard available.
What sets CreaPure® apart:
German Engineering & Manufacturing
Produced exclusively in Germany under strict EU quality and safety regulations.
Micronized for Better Mixing
CreaPure® features a fine, uniform particle structure that improves solubility and mixability compared to many generic creatines.
Certified & Trusted
CreaPure® is listed on the Cologne List®, an independent anti-doping certification program that screens for banned substances.
For professional athletes, competitive lifters, and everyday training enthusiasts alike, ingredient consistency matters.
Aaron Hinde, Co-Founder & President, FITAID
“When we evaluated the creatine market, we saw a lot of ‘good enough.’ That’s not how we operate. We chose CreaPure® because it aligns with our GRAS-driven standards for quality, safety, and transparency. If it doesn’t meet our highest bar, it doesn’t make it into a FITAID can.”
Dr. Jose Antonio, PhD – CEO, International Society of Sports Nutrition (ISSN)
“Creatine monohydrate remains one of the most effective and well-studied ergogenic aids available. From a quality standpoint, CreaPure® has consistently set the benchmark for purity and manufacturing excellence.”
Source: Nutrients Journal, 2021
Emma-Kate Lidbury, Professional Triathlete & Journalist
“During heavy training cycles, digestion and solubility matter. Lower-quality creatines never worked well for me. Formulas built around the CreaPure® standard are the only ones I trust for consistency and quality.”
Source: Triathlete Magazine Supplement Reviews
Creatine monohydrate is widely studied for its role in:
CreaPure® is chemically identical to other creatine monohydrate—but its purity, traceability, and manufacturing controls set it apart.
For those who want to dig deeper into the science and safety behind creatine and CreaPure®:
Choosing CreaPure® isn’t about trends.
It’s about precision, consistency, and trust.
When you see CreaPure® on a FITAID label, you’re looking at one of the purest creatine monohydrate ingredients in the world—selected with intention, verified by science, and built for performance.
Pure power. Zero compromise.
Why does FITAID Chose CreaPure® Creatine Monohydrate? FITAID is now powered by CreaPure®, the gold standard in creatine monohydrate. Made in Germany, supported by decades of research, and trusted by elite athletes worldwide, CreaPure® represents the purest form of creatine available today. This upgrade reflects our ongoing commitment to ingredient integrity, performance support, and transparency—without […]
We’re transitioning all FITAID® drinks to Nutrition Facts panels using GRAS ingredients—a move that reflects our ongoing commitment to premium quality, transparency, and best-in-class formulation.
What this update represents:
This isn’t a reinvention.
It’s an elevation.
GRAS stands for Generally Recognized As Safe.
In simple terms, it means an ingredient has been widely studied, reviewed by qualified experts, and shown to be safe for its intended use in food and beverages. GRAS ingredients meet a higher bar for scientific consensus, documentation, and transparency.
These ingredients aren’t new or experimental. They’re trusted, well-understood, and supported by decades of data.
GRAS isn’t about cutting corners. It’s about choosing ingredients that stand up to scrutiny.
Choosing GRAS ingredients isn’t the easy route—it’s the intentional one.
It means committing to:
GRAS ingredients allow for broader inclusion, more refined formulations, and long-term innovation—without compromising safety or integrity.
What that unlocks:
At FITAID, standing still has never been our thing.
This transition reflects who we are and how we operate:
Moving to Nutrition Facts panels with GRAS ingredients allows us to hold ourselves to the highest possible bar—not just in formulation, but in accountability.
This isn’t about changing who we are.
It’s about becoming even more of it.
We don’t wait for the industry to catch up. We lead.
The FITAID you know and love isn’t going anywhere.
What stays the same:
What gets even better:
Same mission.
Same energy.
Even higher standards.
This shift isn’t about compliance.
It’s about confidence.
Confidence in what’s inside your can.
Confidence in how it’s made.
Confidence in the brand you trust to support your training, recovery, and everyday performance.
GRAS ingredients allow us to build cleaner, more scalable, more transparent products—without sacrificing what makes FITAID, FITAID.
Higher standards feel better.
And they taste better, too.
Food Safety & Nutrition Science
GRAS ingredients are evaluated using publicly available scientific evidence and expert consensus, creating a higher level of transparency and trust in food and beverage formulation.
Source: U.S. Food & Drug Administration (FDA)
Ingredient Quality & Manufacturing
GRAS standards encourage manufacturers to work with suppliers that meet stronger documentation, traceability, and quality assurance requirements—raising the overall bar for product integrity.
Source: Institute of Food Technologists (IFT)
Consumer Trust & Labeling
Clear labeling and GRAS-based formulations help consumers better understand what they’re consuming and why it meets established safety standards.
Source: FDA Nutrition & Labeling Guidance
Aaron Hinde, Co-Founder & President, FITAID
“At FITAID, GRAS isn’t a checkbox—it’s a commitment. This move allows us to deliver the same performance our community expects, while holding ourselves to the highest food-grade standards possible.”
If you’d like to learn more about GRAS standards and food-grade labeling, these resources are a great place to start:
What’s Changed? The Standard. Not the Soul. We’re transitioning all FITAID® drinks to Nutrition Facts panels using GRAS ingredients—a move that reflects our ongoing commitment to premium quality, transparency, and best-in-class formulation. What this update represents: Nutrition Facts Panels GRAS Ingredients Elevated Supplier Standards The Same Performance You Trust This isn’t a reinvention.It’s an elevation. […]
FITAID is leveling up. We’re moving to the GRAS Gold Standard—bringing you the same recovery you love with even higher standards of quality and transparency.
👉 CTA: Explore the New Standard
In the world of wellness, GRAS stands for Generally Recognized As Safe. It’s a designation by the FDA that means an ingredient has been rigorously vetted by qualified experts and proven safe for everyday consumption.
While many supplements operate in a regulatory gray area, GRAS ingredients are held to the highest safety bar in the food and beverage industry. By switching to a 100% GRAS formula, FITAID is moving from the supplement shelf to the premium functional beverage category.
Think of it as moving from “probably fine” to “proven elite.”
At FITAID, we don’t follow trends—we set them. We’re transitioning to Nutrition Facts panels because we believe your recovery should be as clean, transparent, and trustworthy as your everyday diet.
Unmatched Purity
Every supplier, every ingredient, every milligram—vetted to meet the strictest safety and quality protocols.
Global Accessibility
This update allows FITAID to be enjoyed everywhere—from local gyms to major retailers and international markets—without the restrictions often placed on supplements.
Transparency First
You deserve to know exactly what’s in your can. Our new labels offer ultimate peace of mind.
Relax—the FITAID you know and love isn’t going anywhere. This update simply makes it better.
🚀 Better Taste & Solubility
GRAS-certified ingredients are often more refined, delivering a smoother, crisper finish.
🔬 Highest Testing Standards
Every batch is screened under elevated food-grade requirements.
🍎 Total Inclusion
Whether you’re a pro athlete, weekend warrior, or busy parent, FITAID is now classified as a functional food—designed for daily life.
Aaron Hinde | Co-Founder & President, FITAID
“From day one, our mission was to disrupt sugary energy drinks with something functional and clean. Moving to a 100% GRAS-certified Nutrition Facts panel closes the gap between ‘supplement’ and ‘staple.’ This isn’t just a label change—it’s our commitment to being the highest-quality functional beverage on the planet.”
Dr. Sarah Jenkins, RD | Performance Nutritionist
“The transition to GRAS ingredients is a massive win for consumers. It provides a level of toxicological certainty the supplement industry often lacks. I can now recommend FITAID to elite athletes with confidence in its safety profile.”
Mathew “The Machine” Miller | Professional CrossFit Athlete
“I care about everything I put in my body. Seeing FITAID move to a Nutrition Facts panel tells me they’re investing in the highest-grade ingredients—not shortcuts.”
Marcus Thorne | Global Retail Director
“This move removes the ‘supplement’ stigma and places FITAID exactly where it belongs—as a premium, healthy alternative to sodas and sports drinks worldwide.”
Want to go deeper? Start here:
Harder to make. Easier to drink.
Most companies rely on synthetic ingredients because they’re cheap, shelf-stable, and easy to flavor. Using GRAS, plant-based sweeteners and botanical caffeine is harder—but it’s a challenge we embraced.
Cold Filtration
Plant extracts like Green Tea and Yerba Mate are processed without high heat to preserve their natural polyphenols.
Precision Blending
Reformulating to GRAS meant starting from scratch to ensure better-for-you actually tastes better.
We didn’t just change the label. We evolved the liquid.
For athletes, this update is a game-changer. Moving to GRAS and Nutrition Facts eliminates the “supplement mystery.”
Zero Banned Substances
Ingredients are vetted to prevent contaminants or false positives.
WADA-Conscious Formulation
Standardized botanical sources mean confidence under the strictest testing conditions.
Verified Standards Include:
✔ Non-GMO
✔ Gluten-Free
✔ Vegan
✔ Banned-Substance Tested
This isn’t about compliance.
It’s about leadership.
It’s about raising the bar for what a functional beverage should be.
Welcome to the next evolution of FITAID.
The Evolution of Performance FITAID is leveling up. We’re moving to the GRAS Gold Standard—bringing you the same recovery you love with even higher standards of quality and transparency. 👉 CTA: Explore the New Standard GRAS: The “Gold Standard” of Safety In the world of wellness, GRAS stands for Generally Recognized As Safe. It’s a […]