What to Pack for a Healthier Weekend Away

Article by: Michelle Schwartz  |  May 9. 2019

I feel like I’ve been traveling non-stop these days. My trips range anywhere from a short 2.5 hour drive to a flight across the states. No doubt traveling is one thing I truly love, but how do you make it healthier? I feel as there is a negative connotation tied around traveling with many people because they aren’t exactly sure how to tackle it in a healthy way. After literally years of driving back and forth from CT to Philly/DC/NY/everywhere imaginable, I’ve come up with top travel essentials to make my trips healthier, more enjoyable, and easier to handle!


Preparation is everything. I always pack a few workout sets and sneakers so I have no excuses when it comes to workouts. My advice is always to workout first thing in the morning or when you land. This helps you stick to a schedule and move your body before you can feel fatigued or caught up in other plans. A cute outfit always helps me want to sweat – look cute, work hard. This actually works for me! My go-to outfits are Fabletics, Bold Body Apparel, Lilybod, and Old Navy.


Raise your hand if you have traveled and gotten sick? Maybe it was the tight airplane seating, or the lack of sufficient sleep, or even just being outside your normal food/vitamin routine. Trust me, it seems like I was there more often than not. It wasn’t long before I realized there were ways to combat sickness and stay on top of your game – cue IMMUNITYAID. Aka a refreshing, bubbly can of vitamins that is sure to help you combat any sign of sickness/fatigue. For real, this bad boy is delicious and just what I need – don’t tell him, but I have to hide them from my husband because he drinks them on the regular before I can even stand a chance.


This goes without saying, really. Protein bars are such a handy snack to bring because they are packed with nutrients and pack well in your bag. I always need some healthy fats, protein, and complex carbs to get me through a trip so I don’t completely binge at rest-stop or overpriced airport food. My go-to bars are Simply Protein, Kindbars, RXBars, and SquareOrganics Bars. to name a few. I always pack multiples because my man always asks for food.


I cannot travel without this stuff. Airports, hand rails, stairs, bathroom, all freak me out – germs galore. This has made such a huge different in preventing illness. Plus, I can’t even tell you how often I eat on the plane when I have just touched the seat, tray table, elevator rail, travel bag, and everything else you can imagine. I love hand sanitizer because it cuts the germs and travels well in a little bottle for convenience.


This is like a workout secret weapon. I do not travel without one in my bag. These stretchy bands of goodness up your sweat game because who has room to pack dumbbells. Most weekends I perform band workouts and plan my week accordingly. Although “booty” is in the name, these bands can be used for a total body workout, too. I recently switched to a thick fabric band because it is far more challenging and doesn’t slide at all when you wear them. I highly recommend AthElite Lifestyle’s bands which you can find here.


Our bodies are made up of 60%+ water. That is the majority of our beings. It can be so easy to miss your water intake when you’re traveling for a variety of reasons, but staying hydrated makes a huge difference in my skin tone, under-eye bags, digestion, and energy levels. You will not find me without a water bottle in my hand. I bring my reusable bottle to the airport and chug it before I get through security. Then I fill it back up as soon as I’m through the line. When on driving trips, it can be easy to drink less in fear of needing to pee every minute, but it is worth it! I always bring a bottle to keep me alert and hydrated.


It is important to move your body when you’re traveling. I completely agree that you don’t need your normal rigorous gym schedule – especially on vacation – but having options for travel-specific workouts is one way to stick to a routine and remain healthy. I have many workouts on my Instagram that require little or no equipment. You can also find 15+ types of these workouts in my 8-week fitness & faith guide – Dumbbells & Devotions 2.0. Look for the Airplane icon on the top of the workout pages.

What are your top travel essentials? Leave a comment below to share with us.

About the Author

Michelle Schwartz  is a wellness warrior searching for ways to live healthier and happier with a focus in the areas of Fitness, Food, Faith and Fun.
“I believe that everyone can get healthier and happier with small changes while still living their lives. I share my expertise via Instagram and my blog. My goal is to empower women to find a love for health and taking care of their bodies. I am determined to prove that getting healthy can be done without hours in the gym or tons of money spent on health foods. I provide fitness tips and videos, quick and delicious recipes, health advice and faith questions to help you achieve your goals.”

Visit FitstagramMichelle.com for more info | Follow Michelle on Instagram at: @fitstagram.michelle

> > > Live well.

HindeSight #20: Consumer Guide to the Best Fitness Recovery Products in 2019 + A Decade of Fueling the Fittest on Earth

man holding surfboard standing in front of sea

A Decade of Fueling the Fittest on Earth

Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide.

Read the full article and watch the video here.


Consumer Guide: Best Fitness Recovery Products in 2019

Tips and guidelines for finding the right recovery products for you, as well as a list of the top-ranked products of the year.

Click here to read the full article. 


10 Paleo Family Friendly Dinner Ideas

Perfect for the whole family, try these quick & easy Paleo-friendly dinners that you can whip up at home.

Click here to read the full article.

When you innovate, you’ve got to be prepared for people telling you that you are nuts.

—Larry Ellison

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Chris Guillebeau shows you how to lead a life of adventure, meaning and purpose, all while earning a good living.

Check out his book here.


HindeSight  |  No. 20

A Decade of Fueling the Fittest on Earth

Morning Chalk Up | Aug. 11, 2019 | By 

Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters.

Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago.

Where it all began

“Orion and I met in a CrossFit gym back in 2009 in Santa Cruz and we had this crazy idea and launched LIFEAID in 2011,” said Aaron Hinde, co-founder of the company.

Aaron invited the Morning Chalk Up to the company’s headquarters which supplies LIFEAID products to around 30 percent of CrossFit boxes in America.

“In this warehouse that we’re in now we used to have a little tiny cage that held two pallets of product and that was it. It took us six months to sell through it, one can at a time slowly,” he said.

The company now employs 75 people full time, it’s growth a byproduct of two key factors according to the co-founder.

“The product but also the people and the relationships that we forged early on and nurtured, we still have those relationships nine years later.”

Aaron describes this as the “OG” – or “original gangster” parts of the community – that continue to propel the company forward.

What’s new

LIFEAID’s evolving and has just started stocking each of their unique flavours in a monk fruit, stevia blend.

“We’re launching all of our entire line in the zero sugar format with no artificial flavours or sweeteners,” Aaron said.

This includes:

  • FITAID; probably the brand’s most recognisable “black” line.
  • PARTYAID; born out of the boys’ experience at the Burning Man Festival.
  • GOLFERAID; believe it or not, this was the “OG” flavour. “When we had free time we used to golf, but that doesn’t really happen anymore,” Aaron laughed.
  • FOCUSAID; the “healthy, energy drink replacement.”
  • LIFEAID; all about “anti-inflammatory.” Aaron said, “It came out of the need for a daily drinker.”

What’s next

Aaron and Orion practice what they preach, concluding the tour with a personalised workout – “The Aussie” – in the team’s office gym set up like a mini, in-house affiliate.

Don’t ask me why a huffy, puffy 15-minute EMOM (5 wallballs, 5 pull-ups, 1 rope climb) reflects my Australian heritage, but let’s just say we earned our ice-cold FITAID which is always on tap at HQ.

“People feel comfortable cutting loose and know that we’re going to take good care of them,” Aaron said.

That’s certainly the case both in the U.S. and abroad. For example in Australia, LIFEAID Beverage Co is now stocked in approximately 70 percent of gyms.

For the company, now a major sponsor of the CrossFit Games, global engagement was the big takeaway from Madison, 2019.

Having naming rights to the ‘FITAID Lounge’ (formerly known as the Beer Garden) the company hosted the ‘One Ton Challenge’ drawing fitness personalities – names like CT Fletcher and Wes Kitts – who’d otherwise be unlikely to attend the Games.

“It was great to get a lot of international exposure it was fun to see all the different cultures there,” Aaron said.

“CrossFit is still alive and well with all the changes there was a little apprehension in the air, we weren’t really sure how it was going to shake out. At the end of the day the best athletes always rise to the top.”

“CrossFit, functional fitness, what we do, how we train, it’s going to be here I think forever, you can’t really go backwards,” Hinde said.

> > > Live well.

RECAP of the FINAL DAY of Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)

Four days of competition are officially in the books for the 2019 Reebok CrossFit Games. The battle has been fought and the Fittest on Earth titles have been claimed. On the women’s side, history is made. On the men’s side, history is repeated…



For the teams, Mayhem Freedom dominated from start to finish over four days and 9 events, wearing the white leader jersey the entire time and finishing first in the final event. The team officially clinched yet another Affiliate Championship title and bragging rights until next year. CrossFit Krypton takes 2nd place on the podium, and Invictus is your third-place team.



The Aussies took Event 1 wins to kick off the final morning of Games competition, with Tia Toomey and Matt McLeod winning the Swim Paddle event on Lake Monona.

In back-to-back Events 10 & 11, Katrin Davidsdottir knew it was GO time if she wanted a chance at a medal. She went on to win both events and earned herself enough points to sneak into that 3rd-place potential podium spot as the women headed into the final event.

Mat Fraser also took the back-to-back event wins he needed to regain the white leader jersey he’s accustomed to wearing.

The final event of the Games earned Toomey and Fraser Ws, leaving no room for doubt as to who would be leaving Madison with gold medals.

Once again, Mat Fraser and Tia-Clair Toomey are your Fittest Man & Woman on Earth.

Fraser earns his fourth championship and joins the likes of Rich Froning as the Fittest Man in History, a four-time back-to-back Games champ. In one of the closest points races yet against Fraser, Noah Olsen put up a good fight for 2nd & BKG finished in 3rd — they will both stand on the podium, painfully close to the four-time champ.

Toomey becomes the first three-time Women’s champion of the CrossFit Games. Kristen Holte & Jamie Greene will join Toomey on the podium in 2nd and 3rd, respectively.




Congratulations to FITAID athletes Anna Tobias in the Masters Women (35-39) Division & Emma Lawson in the Teen Girls (14-15) Division, as they will both be standing on the podium in 1st and 3rd, respectively.

Masters Women (35-39)

Teen Girls (14-15)

Congratulations to all the Individual athletes, Teams, Teens and Masters who competed this weekend at the 2019 Reebok CrossFit Games in Madison, Wisconsin. Until next year…

*Please note: All stats and Leaderboards are based on current standings, may be subject to change.

> > > Live well.

Recap of Saturday’s Events, Day 3 of Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)



Saturday, Day 3 of the 2019 Reebok CrossFit Games was one that left athletes and fans as shook up as the Leaderboard…

TEAMS took on two events this morning, trimming the field from 11 to 7.

CrossFit Krypton made a move to close the gap between themselves and overall leader CrossFit Mayhem, stealing both the event win and 40 points away from Rich Froning’s team. But Mayhem Freedom answered back with an Event 2 win during the Big Chipper, keeping them safely in first place with nearly a 200 point buffer.

Nerves ran high for the first event of the day as Individuals knew going into the Sprint event that only 10 of them would advance. This brutal cut knocked a lot of big names out of the competition on both the men’s and women’s sides —including former champions and podium finishers: Cole Sager & Patrick Vellner for the men; Annie Thorisdottir, Laura Horvath, Sara Sigmundsdóttir & Sam Briggs for the women.

Jacob Heppner and James Newbury tackling the peg board in Event 7.

Starting the day in the coveted white leader jersey, Noah Ohlsen increased his lead in Event 6 during the Sprint. But Mat Fraser came back strong and hungry for redemption as he took back-to-back event wins in the Split Triplet and a winning max. Clean of 380 lb. Tia Toomey hit her max. Clean of 265 lb. to also clinch back-to-back Ws in the final two events.

Here are the overall standings after a dramatic Day 3:

With just 10 remaining men and 10 women headed into the final day of competition, Tia Toomey and Noah Ohlsen will both, once again, be the ones wearing the white leader jersey into Sunday. Toomey has a commanding lead over podium hopefuls like Holte and Greene. But with Mat Fraser only 15 points behind Ohlsen, you better believe Fraser’s coming for that top spot… Buckle up —it’s gonna be a wild final day at the Games!





Both FITAID athletes, Anna Tobias currently sits in 1st place for the Masters Women and Emma Lawson is in 2nd for the Teen Girls (14-15).

*Please note: All stats and Leaderboards are based on current standings, may be subject to change.

> > > Live well.

Recap of Friday’s Events, Day 2 of Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)


Today kicked off Day 2 of the 2019 Reebok CrossFit Games. For the individual men & women, the following three events narrowed the field further from 50 to just 20 athletes in Madison, Wisconsin: 

Teens & Masters competition began with a bang by putting their engines to the test during these three endurance events:

(Teen athlete Emma Lawson on the rower)

(Master’s athlete Anna Tobias crossing the finish line)

(Master’s athlete Deana Posey on the jump rope)


The Teams were the first to complete the Ruck Run this morning, where JST Compete opened up an early lead that only grew, clinching the event win and earning them 10th place overall. While Mayhem Freedom still sits at the top of the Leaderboard after a second full day of competition.


In Individual competition, Lukas Holgberg locked down the event win for the Ruck Run in Event 2 for the Men with a time of 24:00 even. James Newbury took 2nd. After accidentally dropping one of his weighted bags on the Ruck Run, 3-time champ Mat Fraser (who finished 6th) was assessed a 60-second penalty which pushed him further down the Leaderboard.

For the women, it was a photo finish between Bethany Shadburne and Sara Sigmundsdóttir (pictured above) as they sprinted to get top-10 spots in the Ruck Run event.

Emily Rolfe and Games veteran Noah Ohlsen both took their first-ever event wins at the Games in nail-biting final moments of events where they finished just ahead of defending champs Tia Clair-Toomey and Mat Fraser.

If you blinked, you may have missed the sub-2:00 Individual Event 2 of the day, the “Sprint Couplet,” which ended with a lot of finish-line belly flops as athletes collapsed after their final sled push. Amanda Barnhardt took an impressive event win for the women.

During the final event of the day, the benchmark workout “Mary,” Kari Pearce put some serious pressure on the competition after a run-away event win, completing strict handstand push-ups by choice and unbroken pull-ups. Pearce’s 695 reps in 20:00 measures out to 1.72 reps per second!

Now let’s take a look at the overall Leaderboard:

In a rare occurrence, all of the Dottirs (other than 10th-place Annie Thorisdottir) are sitting outside of the top 10 after Day 2, with Thuri Helgadottir in 11th, Katrin Davidsdottir in 15th, and Sara Sigmundsdóttir barely sitting above the cut line in 20th.

After his Event 1 time penalty, Mat Fraser currently holds the 2nd place spot overall. Jacob Heppner is in 3rd.

Fan favorite, Ben Smith unfortunately will not advance in the competition as his wildcard ride comes to an end. After 6 events and some top finishes, the 11-time Games veteran will finish 28th overall.

With nearly a decade separating them, only six places stand between 18-year old Haley Adams who sits in 9th and 37-year-old Games veteran Sam Briggs who is in 15th place overall.

Kari Pearce, who is currently in 2nd place overall and Kristin Holte (in 3rd), will be trying to fight to stay in the top-3 with Toomey as we head into Day 3 of competition.

After today’s events, Noah Ohlsen and Tia Toomey will wear the white Leader jersey as we head into the weekend. But we’re pretty sure Mat Fraser will have something to say about that.






Overall, an exciting Day 2 saw a lot of torn hands, epic wins and Leaderboard upsets. We’re excited to see what the final two days of event competition have in store for us this weekend. Good luck to all the remaining top-20 individual athletes, Teams, Teens & Masters!

*Please note: All final stats and Leaderboards are based on current standings, may be subject to change.

> > > Live well.

Meet the Keto-Rita: A Macro-Friendly Summer Libation from FITAID ZERO

Say “goodbye” to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say “yes” to both! Here’s our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer.

Meet the Keto-Rita, your perfect macro-friendly summertime libation! Made with FITAID ZERO, it’s naturally sugar-free and happily sweetened with Monk Fruit and Stevia. Each can contains only 5 calories, NO sugar, no artificial flavors or sweeteners—only the good stuff & essential vitamins and nutrients your body never knew it could get from a cocktail. Looking and feeling your best while having a little fun has never tasted so good!

(Yields: 1 serving)

1-2 ounces of premium Tequila

½ ounce of Cointreau

½ can of FITAID ZERO

Squeeze of fresh lime

Ice (on the rocks/blended)

Coarse salt (optional)

1. Pour half a can of FITAID ZERO into a large glass.
2. Add desired amount of Tequila, Cointreau, and fresh lime juice.
3. Pour over ice or blend (with additional ice).
4. Serve with a salted rim (optional).

110 calories per SINGLE-SHOT serving:
17 Carbs, 0 Protein, 0 Fat
•        •         •
180 calories per DOUBLE-SHOT serving:
29 Carbs, 0 Protein, 0 Fat

Learn more about the new sugar-free Recovery Blend FITAID ZERO and shop now at LIFEAIDBevCo.com/Zero

Image result for instagram iconFollow us on Instagram @fitaid and follow our hashtags: #FITAIDZERO #KetoRita

> > > Live well.


Day 1 of Team & Individual Event Competition at the 2019 Reebok CrossFit Games (brought to you by FITAID)

After this past year of being in the dark as to what the new season’s format would mean for the 2019 Reebok CrossFit® Games, athletes and fans finally got some answers today. Here’s your official recap of event wins, upsets, highlights, Leaderboards and photos from Day 1 of competition!


This morning kicked off in Madison, Wisconsin, with Dave Castro announcing to a packed room of athletes that they would need to head on over to CrossFit mainsite (CrossFit.com) to discover the workout for Individual Event 1 (which ended up being today’s scheduled WOD, posted since yesterday evening). Castro entitled the event “First Cut,” due to the fact that only the top 75 athletes would be advancing in the competition.




As anticipated, Mayhem Freedom—led by Rich Froning—came out with a dominant Event 1 performance, making short work of “Big Bob” and showing the Team competition who’s boss. After 3 rounds of air bike calories, 30 toes-to-bar, and a Big Bob push, fan-favorites Invictus Boston tied for 6th with Team Don’t Stop.

Event 1 – Men’s Individual: First Cut

Wildcard Hunter McIntyre finished the first 400m run first, entering the coliseum with a lot to prove as he started chipping away at the remaining work in Event 1. But it was fellow Wildcard, Ben Smith, and 11-time CrossFit Games athlete who really set the pace in Heat 1 with a time of 16:28, a time which landed him an overall 8th place finish after the dust settled from the final heat. McIntyre finished 46th overall.

After his Heat 2 win in Event 1, James Newbury remarked, “I feel really good. That type of workout really suits me.” A fact which anyone watching the event was able to clearly see, as Newbury somehow made Event 1 look easy with a time of 16:21 for 6th place overall.

2018’s Fittest Man on Earth Mat Fraser came out and made sure everyone knew he came to play in Event 1, finishing all 4 rounds in 15:07 for the event win.

*WD: Frederik Aegidius withdrew for competition.

Both James Newbury and Jacob Heppner looked like majestic sweaty beasts while snatching in their final rounds.

Is Mat Fraser the “Maverick” to Pat Vellner’s “Goose”?

Event 1 – Women’s Individual: First Cut

There was no doubt from the second the buzzer rang that 2018’s Fittest Woman on Earth Tia Toomey was going to take this event. Her performance was dominant and strong.

Meanwhile, 18-year-old Haley Adams made her debut in the Individual Women’s division with an impressive 4th place finish in Event 1, as one of the only 4 women to even finish the event before the time cap.

Kari Pearce looked strong in the first event with her 2nd place finish nearly 2:00 under the time cap. While fan-favorites and Games veterans Samantha Briggs and Laura Horvath pushed their way through a grueling first event to sit in 8th and 16th—respectively—overall.

Event 2 – Teams: Worm Thruster

Another overall event win for Mayhem Freedom, led by the G.O.A.T. Rich Froning, 0:30 ahead of X-Terminators‘s second-place time of 16:25. Back-to-back 1st place wins has to feel good heading into final Event 3 on Day 1 of competition.

Team Vondelgym and Don’t Stop putting in work to finish Team Event 2 strong.

Event 3 – Teams: Clean & Jerk

Real shocker here, Mayhem Freedom stole 2nd place overall in Event 3 with a 1,120 lb. Clean & Jerk total for the team to further secure their 1st place spot overall. Invictus took 1st in the event with 1,160 lb. total, pushing them up to 4th place overall on the Team Leaderboard.


Event 2 – Men’s: Second Cut

True to form, Mat Fraser took a back-to-back 1st-place finish, looking dominant as ever alongside 4th-place finisher overall James Newbury, 5th place athlete and Wildcard Ben Smith, and top-10 finisher Jacob Heppner. His magic mullet proved to be good luck for wildcard Hunter McIntyre who tied for 72nd in Event 2, landing him outside of a qualifying spot and ending his chance of moving into Day 2 of competition. We’re all damn proud of you, Hunter — you can now add CrossFit Games athlete to your resume. (Look forward to seeing more of Hunter around the FITAID Morning Show throughout this weekend.)


Event 2 – Women’s: Second Cut

Sara Sigmundsdóttir came out hungry to redeem her 40th place Event 1 finish—she led Heat 1 for most of Event 2 which consisted of an 800m row, 66 KB jerks, and a 132-ft. handstand walk. However, a fail just a few feet from the finish line sent Sigmundsdóttir back to that last section of the handstand walk and landed her an over finish of 17th place with a time of 7:17.

After the dust settled on the second (final) heat for the women …

  • Danielle Brandon got her first-ever event win with a time of 6:16, after demonstrating some serious smooth sailing on her handstand walks.
  • Toomey surprised us all by shaking up the Leaderboard, talking 12th in the event, and now site in 3rd place overall.
  • Sam Briggs struggled with the final handstand walk, but finished the event until the 10:00 time cap and sits in 22nd place overall as we head into the weekend.
  • Kari Pearce, who has never been the overall leader at the CrossFit Games, now sits in 1st place in the Women’s Division and will put on the coveted white Leader’s jersey as we head into the weekend.



While Mat Fraser may once again be sitting pretty atop the Leaderboard after Day 1, podium-hopefuls like James Newbury, Ben Smith, Scott Panchik and Patrick Vellner proved they came to put up a fight. Toomey will no-doubt quickly rise to the challenge of working her way up from her current 3rd place overall, sitting just below Annie Thorisdottir  who sits in 2nd overall after a 6th place and 5th place finish in Events 1 and 2. Now 26th overall at the end of Day 1, Iceland’s Sara Sigmundsdóttir said with a smile, “It can never start well, right?” Sigmundsdóttir seems eager to work her way up the Leaderboard over the next three days, and we are confident she will.

With the field narrowed to 50 male and 50 female athletes after Day 1, there are still a lot of events yet to come and plenty of chances for athletes and teams to shake up the standings. Hold onto your wrist wraps, the excitement is just beginning as we wrap up the first of four full days of competition here at the 2019 Reebok CrossFit Games.

GOOD LUCK, athletes — the Games have officially begun!


Complete Guide to the 2019 Reebok CrossFit Games

FITAID is proud to be the Official Sponsor of the 2019 Reebok CrossFit® Games. Here’s the inside scoop on where to find everything you need to know to enjoy the Games on Aug. 1-4, 2019!

How to Watch the 2019 Reebok Games CrossFit Games:

Event updates, athlete profiles & Leaderboard at Games.CrossFit.com:

Complete List of Athletes Who Qualified for the 2019 Reebok CrossFit Games:

FITAID Calendar of Events:

One Ton Challenge information:
Friday, Aug. 2, from 5-8pm at the FITAID Lounge

One Ton Challenge Event at 2019 Reebok CrossFit Games Set to Feature Heavy Hitters from Weightlifting and CrossFit Worlds

Official After-Party information and tickets:

Watch the latest episode of the Buttery Bros. on YouTube — brought to you by FITAID:

GOOD LUCK to our FITAID athletes and everyone getting ready to throw down in Madison, Wisconsin!
(CLICK to see more images)

HindeSight #19: How to be Successful when Targeting a Niche Market + Discover How Caffeine is Killing our Kids

How to Be Successful when Targeting to a Niche Market

On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product.

Listen to the full podcast episode here.


An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks

Forty percent of teens reported adverse effects from drinking energy beverages. Find out why Aaron Hinde is not alone as he demands “changes from the beverage companies.”

Click here to read the full article. 


67 Summer Recipes Everyone Should Know How to Cook

Menu boredom got ya down? Master these ultimate summer dishes and eat well through September.

Click here to read the full article.

“The successful man is the one who finds out what is the matter with his business before his competitors do.”

—Roy L. Smith

Good to Great: Why Some Companies Make the Leap and Others Don’t

The findings of the Good to Great study fly in the face of modern business culture, surprising many readers and shedding light on virtually every area of management strategy and practice.

Check out Jim Collins’ book here.


HindeSight  |  No. 19