HindeSight #62: Should There Be a Sugar Tax?

 


The SharkPreneur Podcast

I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to hire people who are the right cultural fit and will represent your brand well, how LIFEAID is a beverage that tastes good and keeps you hydrated, how LIFEAID has different beverages to help different needs of your body, and why challenges should be looked at as opportunities to become a better entrepreneur.

Listen now.

How Exercise May Help Us Flourish

Our exercise habits may influence our sense of purpose in life and our sense of purpose may affect how much we exercise, according to an interesting new study of the reciprocal effects of feeling your life has meaning and being often in motion. The study, which involved more than 18,000 middle-aged and older men and women, found that those with the most stalwart sense of purpose at the start were the most likely to become active over time, and vice versa.

Read more about it.

“If you really look closely, most overnight successes took a long time.”

—Steve Jobs

New Research Shows South Africa’s Levy on Sugar-sweetened Drinks is Having an Impact


Three years ago South Africa introduced Africa’s first major tax on sugar-sweetened beverages based on grams of sugar. The tax now stands at about 11% of the price per litre. Research shows that excess sugar, particularly in liquid form, is a major cause of obesity and is a risk factor for diseases like type 2 diabetes, hypertension, heart disease, many common cancers and tooth decay. Recognising this danger, the World Health Organisation (WHO) has recommended that individuals should consume no more than 10% of total calories from added sugar, and preferably less than 5%.

Read More Here

Deep Work: Rules for Focused Success in a Distracted World

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. 

Get the Book Here

HindeSight  |  No. 62

HindeSight #61: Cultivating a Business Mindset

 

 3 Ways to Master the Art of Sales


Gyms depend on their members to keep the lights on and the doors open. In order to build up memberships, owners, coaches, and staff have to be comfortable selling what the gym has to offer. On this episode of The Mind Your Business Podcast, host James Wedmore gives three tips on how to build the mindset of selling.

Listen now.

How to Get More Efficient Sleep with Dr. Allison Brager


I’ve always been an advocate for quality sleep, especially when it comes to overall performance in fitness and business. To say I was excited about the launch of DREAMAID GO was an understatement. With the introduction of DREAMAID GO, we had the opportunity to sit down with Dr. Allison Brager, a sleep scientist and CrossFit athlete, to ask her all of our burning questions about sleep. 

Read more about it.

Always deliver more than expected.

—Larry Page

Ice for Sore Muscles? Think Again.


After a particularly vigorous workout or sports injury, many of us rely on ice packs to reduce soreness and swelling in our twanging muscles. But a cautionary new animal study finds that icing alters the molecular environment inside injured muscles in detrimental ways, slowing healing. The study involved mice, not people, but adds to mounting evidence that icing muscles after strenuous exercise is not just ineffective; it could be counterproductive.

Read More Here

Grit: The Power of Passion and Perseverance

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”

Get the Book Here

HindeSight  |  No. 61

HindeSight #60: Quality is the Best Business Plan

 The Whoop Podcast: John John Florence

On this episode of the Whoop podcast, world-champion surfer John John Florence (and brother to Team FITAID athlete Nathan Florence), shares how mindset prepares him for elite performance.

Listen now.

Our Australia/New Zealand Partners are Officially LIFEAID


This week, we completed the acquisition of our Australia/New Zealand distributors, Fit Trendz, officially welcoming them into the LIFEAID family. They have been flying the LIFEAID flag in the land down under since 2015 and we’re excited for them to help us continue to grow our global footprint.

Read more about it.

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”

—Theodore Roosevelt

8 Reasons Sleep Is Crucial for Entrepreneurs and Leaders


In the gym business, nutrition and training are paramount to what we do. So is sleep which sometimes can be the first to go when life gets hectic. There were many nights while building LIFEAID, that I didn’t get proper sleep (and I’m sure there will be more as we continue to expand). However, I’ve experienced the benefits of getting proper sleep for myself and it continues to be a focus for me.

Read More Here

Dare to Lead

Brene Brown is a New York Times Bestselling author, researcher, and professor who has spent the last two decades studying shame, vulnerability, courage, and empathy. In this book, she lays out the road map of how to be an effective leader by taking ownership, asking questions and staying curious.

Get the Book Here

HindeSight  |  No. 60

Texas Superstar Baseball Player Joey Gallo Joins Team FITAID

Texas Superstar Baseball Player Joey Gallo Joins Team FITAID

Functional Beverage Brand, LIFEAID, Signs 2020 Golden Glove Winner Joey Gallo

NEWS PROVIDED BY LIFEAID Beverage Co. / Jun 02, 2021, 06:00 ET

SANTA CRUZ, Calif., June 2, 2021 /PRNewswire/ — LIFEAID Beverage Co. has expanded its professional athlete talent roster with the addition of professional baseball player, Joey Gallo to Team FITAID. Gallo, of the Texas Rangers, is the first MLB player to join the team’s roster. The news aligns with LIFEAID’s ongoing expansion in Texas.

Texas is home to some of our earliest brand advocates and one of our longest standing retailers, HEB,” says LIFEAID President and co-founder Aaron Hinde. “No better way to celebrate this region than some baseball and an ice-cold FITAID.”

Gallo joined the Rangers organization in 2012 as a first round pick. Following two 40 home run seasons in 2017 and 2018, he hit his 100th home run during the 2019 season. Gallo did this in his 377th career game, making him the fastest American League player to achieve this in MLB history. In 2020, Gallo took home his first Golden Glove award as a Right Fielder.

“With 162 games in the regular season, I am always looking for the best ways to recover,” said Joey Gallo. “Drinking a post-game FITAID has become a part of my routine and I am excited to be part of Team FITAID!”

As the longest tenured player in the clubhouse, Gallo’s leadership speaks volumes both on and off the field. A bright and rising talent, Gallo hits a home run with the LIFEAID brand values. And, if history repeats itself, Gallo can be expected to have another winning 2021 season ahead.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. You can find LIFEAID products at local gyms and retailers HEB, Whole Foods, Sprouts, Central Market, Kroger Dallas, Safeway Southern, Walmart, Target and Vitamin Shoppe. Visit lifeaidbevco.com to learn more.

CONTACT: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.com

9 Summertime Cocktail Recipes

9 SUMMERTIME COCKTAILS

Boats, bikinis and ice cold beverages, its summertime baby!

Our menu of functional blends serve many purposes. From workout recovery, to immunity support, to an afternoon brain boost, the functions are endless. But one of our favorite functions? They make excellent adult beverage mixers. Read on to see our top 9 favorite summer drink cocktails for you to enjoy this summer.

1 – WHISKEY SOUR: Getting straight to the point with this first cocktail. Keep it simple!

1/2 can of FITAID RX or RX Zero⁠

1 – 2 oz. Whiskey⁠

Ice⁠

Squeeze of Lemon

2 – GO-MOSA: For all you early risers out there, throw in some IMMUNITYAID GO to your next boozy brunch cocktail.

1 packet of IMMUNITYAID GO

Champagne

Berries for garnish

3 – FIT FIZZ: This one makes you just wanna go “ahhh”

1 Packet of FITAID GO!⁠

Seltzer water⁠

1 1/2 oz. Vodka⁠

4 – BLUEBERRY LIMEAID: Basically synonymous with “Summertime Friday Afternoon”

1/2 can of LIFEAID HEMP

1 1/2 oz. Vodka⁠

1 tbsp freshly squeezed lime juice⁠

1/4 cup Blueberries⁠

Lime wheel⁠

Sprig of fresh mint⁠

5 – KETORITA: Looking for a low calorie take on a classic? We’ve got you covered.

½ can of FITAID ZERO

1-2 ounces of premium Tequila

½ ounce of Cointreau

Squeeze of fresh lime

Ice (on the rocks/blended)

Coarse salt (optional)

6 – PARTYAID DAIQUIRI: Be the life of the party at your next summer BBQ, bonus points for a mini umbrella!

1/2 can of PARTYAID

1/2 oz Grand marnier/Naranja⁠

1 1/2 oz Rum, dark⁠

1 oz Pineapple juice⁠

Garnish: mini umbrella, pineapple slice

7 – SOUR SUNRISE: Oh you fancy huh?

1 oz. IMMUNITYAID⁠

1 1/2 oz. Whiskey⁠

1 1/4 oz. fresh lemon juice

1/2 oz. simple syrup⁠

1/2 oz. grenadine⁠

 

8 – CREAMSICLE: We think this drink needs to be added to the Ice Cream Truck menu. 

1 can of IMMUNITYAID

1 – 1 ½ oz vodka

Ice Cream

9 – CHILL PILL: Refreshing, calming, delicious. Need we say more? 

1 can of LIFEAID Hemp

1 oz. Vodka (or Gin!)

Garnish: Lemon wedge and rosemary

Do you have a favorite summer cocktail involving one of our LIFEAID blends? Leave it in the comments below! 

Happy drinking!

Creating Healthy Habits for Better Sleep

 

Photo courtesy of cnn.com

As a mama of twin one year olds, a business owner, and a fitness lover, adequate sleep is an absolute CRITICAL component in my routine. But easier said than done, right? With two teething kiddos, late nights getting caught up on work, and just trying to fit all my daily “to do’s” in before bed, I have often caught my sleep taking a major hit.

The last handful of months I have shifted my focus to creating a pre-bed routine that will support the best sleep possible, even if it is for less hours than this mama would like!

Whether you’re a parent of littles yourself, or just simply need some better sleep hygiene, I encourage you to try some of the suggestions in this list and see what they can do for you and your sleep + recovery!

 

  1. Get outside during daylight hours.

Especially this last year – so many of us have spent more time indoors than ever. Getting outside and into the sunshine helps your body keep its circadian rhythm in check. Bonus points if this outdoor time involves physical activity! Which leads me to my next point…

 

Photo courtesy of huffpost.com

 

2. Get a workout in!

I am sure I am preaching to the choir with this one, but getting in physical exercise during the day helps improve sleep and reduces symptoms of insomnia. Just make sure you get your workout in at a time that supports your sleep schedule – for some, working out too late in the day may make sleep more difficult, as exercise stimulates the body.

 

3. Create a consistent routine

Parents of little ones know that creating a consistent bedtime routine helps their kids get to sleep faster and easier. This is true for adults too! Start a pre-bedtime routine to signal to your brain that it’s time to wind down for the day. This can include numerous things, but here is what my personal routine includes!

  • Having a consistent bed time / wake time (yes, even on weekends!).
  • Turn TV / bright lights off an hour before bed.
  • No liquids (with the exception of #5, which I will get to in a minute) within 2 hours of bed.
  • Write out a To-Do List for the next day, so it’s not circling around in my head as I try to fall asleep.
  • Lay out workout clothes for the following morning.
  • Take a hot shower.
  • Do my skincare routine, brush teeth.
  • Read for 10-20 minutes.
  • Set thermostat to cool, completely black out the room, and turn on sound machine.

 

Photo courtesy of johnryanbydesign.co.uk

 

4. Block out blue light in the evening.

Y’all knew this one was coming. Blue light loves to ruin our sleep. Much to my first point – our brains have a natural clock that is based off of light/darkness. Blue light throws our circadian rhythm for a loop, and too much exposure before bed time can trick your brain into thinking it is “awake time”.

 

I know firsthand how difficult it is to cut out ALL blue light in the evenings (this is my chance to catch up on work after the kids have gone to bed – and work includes phones and a computer!), BUT there are things you can do to help. Wearing blue light glasses, installing apps that block blue light on your phone/computer, etc are great ways to lessen the impact of blue light in the evenings.

 

5. Use a sleep aiding supplement – like DREAMAID GO!

I started using the new DREAMAID GO packets as soon as they were released, and I have been hooked ever since. I have consistently been falling asleep faster, staying asleep, and just overall getting better sleep (proven by my FitBit sleep scores each morning!), and I couldn’t be happier with these results. I have been getting my first EVER “90”s with my FitBit sleep score, and I know that is no coincidence.

 

Best of all, it tastes great and I actually look forward to drinking it. I drink it about 30 minutes before bed (once I am done with my shower) and usually mix it with about 4oz warm water, although it is great cold too! It tastes like an herby orange tea – so delicious!

What other sleep suggestions would you add to this list? What works personally for you? I’d love for you to share in the comments below!

– Molly Tilove @mollyeledge

Team FITAID Athlete Meagan Martin Crowned as First Ninja Warrior Women’s Champion

Team FITAID Athlete Meagan Martin Crowned as First Ninja Warrior Women’s Champion

Professional Climber and FITAID Athlete Meagan Martin Makes History as First Ninja Warrior Women’s Champion

NEWS PROVIDED BY LIFEAID Beverage Co. | May 12, 2021, 18:11 ET

SANTA CRUZ, Calif., May 12, 2021 /PRNewswire/ — On Sunday night, FITAID Team athlete and professional climber Meagan Martin made history as the first woman to win a Ninja Warrior Championship. The challenging obstacle course competition show aired on NBC. There were 12 women competing for the title.

“It still feels absolutely surreal to be the first Ninja Women‘s Champion!” Martin said in an Instagram post. “It was such an honor and so much fun to compete with so many strong and inspiring women who I have so much respect for and who I’m lucky enough to call friends.

A former gymnast and a Division 1 Pole Vaulter at Vanderbilt, Martin first started competing on the show in 2014 during its sixth season. She was the first rookie to complete a qualifying course, but hadn’t hit a buzzer since season eight.

“When it comes to Ninja, it’s so easy for random mistakes to happen, so to be able to FINALLY finish a 10 obstacle course and hit 4 buzzers during this competition felt like a dream!” Martin continues in her Instagram post. “I am so thankful for every opportunity I have to get on the course, and I can’t wait for the next time! Thanks to everyone who has shown me love and support, it means the world to me!!!⁠”

A multi-talented athlete with a diverse background, Martin joined the LIFEAID family in 2020 as the first climber on the team’s roster. You can learn more about her at www.meaganmartinclimbing.com.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.

Contact:
Press@lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.co

How to Get More Efficient Sleep with Dr. Allison Brager

Sleep is on our minds and we wanted answers to all of our burning questions about getting a restful night’s sleep. We sat down with US Army Neuroscientist and US Army Warrior Fit athlete Dr. Allison Brager to learn more about sleep and how to get more efficient with our sleep game. Here’s what she had to say.

What is the most common sleep challenge?

The most common sleep challenge is developing a consistent, sleep-promoting routine. Sleep is directly tied to our behavior and actions. If we prepare our brains for sleep (winding down/putting away phones/not watching Netflix, etc.) at least an hour before bedtime, we put ourselves in the best position possible to enter the deepest & most restorative stages of sleep. It takes commitment & discipline but the benefits of restorative sleep on next-day performance is worth every bit of the sacrifice.

What are some vitamins/herbs/supplements that can support sleep?

Herbal remedies/supplements for sleep have been around for centuries. The ancient Chinese have been reported to use valerian root. A recent supplement promoting restorative sleep of interest is magnesium due to its mediation in how the central nervous system communicates. Tart cherry root (a natural source of melatonin) has also been shown to promote sleep in one clinical study. More research needs to be done on the benefits of select herbs/supplements on actual sleep processes but there are challenges due to the fact that the supplement industry is not regulated by the FDA. However, we shall prevail and it is industry leaders like LIFEAID who can implement a change in bureaucracy. 

Why is your circadian rhythm so important? 

The circadian rhythm is literally everything. The master circadian clock in the brain has input and output from virtually every tissue in the body. There is a self-sustaining circadian clock in every tissue of the body. When I was a fellow, I discovered one of these clocks in the skeletal muscle and how it regulates sleep (Ehlen, Brager et al. 2017). Because of these unique biological pathways, this is why adhering to a strict sleep routine, training, and even eating schedule are so incredibly important. A change in routine can rapidly shift the clock and how we sleep & perform.

What’s the difference between REM and Non-REM Sleep?

NREM sleep is for physical recovery & REM sleep for cognitive recovery, but both are equally as important and make up what is known as deep & restorative sleep. We cycle through NREM-REM in 90 min cycles across the night. The 90 min cycle is more saturated with NREM sleep in the first half of the night and more REM sleep in the second half of night. This distribution is actually tied to the circadian rhythm of core body temperature. 

What is the best sleep environment? 

The best sleep environment is dark (pitch black!), cool (< 68 degrees F), and noise free (with the exception of a white noise machine which research supports to help coax the brain into sleep). It’s that simple. This one percent change goes a long way. 

Is there such thing as too much sleep?

From the perspective of someone who is in a career field known for massive sleep deprivation/sleep debt (i.e., first responder & military), no. Sleep banking prior to bouts of sleep deprivation can actually help stabilize performance during bouts of sleep deprivation. For the average person though, too much sleep can be a sign of an underlying health condition. But the important point here is that we never ever want to be in any situation where we are accumulating sleep debt.

Can daytime naps affect sleep?

Napping is a wonderful thing. Napping can help to repay sleep debt. Napping can also lead to an immediate benefit/boost in cognitive & athletic performance. Nap timing and amount matters. Keeping a nap < 30 min in the afternoon ensures that it will not disrupt sleep at night. 

Is it better to sleep on your back, stomach or side?

Sleeping position absolutely matters. Sleeping in the fetal position is absolutely best. Sleeping on one’s back can make one more prone to sleep apnea-like episodes (due to relaxing of the tongue/throat muscles) and sleeping on one’s stomach requires more effort to breath (due to dead weight). There are now forming pillows (i.e., Rooster Recovery) available to ensure one sleeps on their side.

How does food affect your sleep quality?

This is challenging for athletes but one should avoid food high on the glycemic index prior to bed (e.g., bananas, candy). A higher glycemic index can spike blood glucose preventing one from entering the deepest stages of restorative sleep.

When should you workout for the best night’s sleep?

Exercise elevates core body temperature. Lower core body temperatures lead to hitting the deepest & more restorative stages of sleep. As such, aim to finish working out 2 -3 hours before bedtime to allow core body temperature to return to baseline. This of course applies to high-intensity exercise. Taking a walking or moderate exercise (< 40% rate of perceived full exertion) to relax & wind before bed won’t have the same impact.

Why do we dream?

Dreaming is part of REM sleep. It happens due to high activation of the visual cortex & hippocampus (center of memories) among other brain areas. REM sleep can be best described as an awake brain in a paralyzed body. REM sleep helps to consolidate learned information for future recall. 

Why can we remember some of our dreams and forget others?

This largely has to do with where one wakes up in the sleep cycle. The 90 min sleep cycle goes from NREM-REM-wake (very briefly). One is more likely to remember their dream if they wake up (and stay awake for a brief time) after fully completing a NREM-REM sleep cycle. This is why we tend to remember our last dream before we fully wake up in the morning. 

Why do we sleep talk/walk?

Sleep talking and walking happen during NREM sleep not REM sleep. It is a myth that it happens during REM sleep. Basically, the brain gets a mixed signal to “move” when it shouldn’t and that is why people who sleep talk & walk engage in automatic behaviors like talking & walking. Sleep talking & walking are not healthy and a sign for sleep deprivation or something more clinically concerning.

What do different sleep positions say about you?

Hahah, I’m not sure but the fetal position is best! And also, being the big spoon and/or little spoon may release other “feel good” chemicals of love & attachment like oxytocin and vasopressin.

What questions do YOU have about sleep? Let us know in the comments!

There’s No Cure for a Hangover! But These Three Things Might Help

We’ve all been there: capping off the weekend with friends and family or celebrating a win on Super Bowl Sunday, only to wake up with a terrible hangover to start a long work week. What you might not know is that alcohol consumption interferes with natural brain activity during sleep — to say nothing of those late-night emergency trips to the bathroom! In short, a hangover’s effect on the brain is essentially identical to that of sleep deprivation, disrupting the hormones that regulate our biological clocks.

 

What are some of the most common symptoms of a hangover?

Hangovers range in severity based on degree of overindulgence, with the most common symptoms being fairly debilitating. These include migraines, nausea, diarrhea and extreme fatigue. More severe cases can manifest in sustained elevation of systolic blood pressure, shaking, clamminess and overproducing sweat glands.

 

It goes without saying that the obvious best course of treatment for a hangover is hydration and plenty of bed rest. However, it’s worth noting that social events and holidays like birthdays, bachelor parties and St. Patrick’s Day don’t always fall on weekends! In this post, let’s look at how LIFEAID beverages, hemp-derived CBD products and common health supplements may help you get ready for a productive day at work — with or without a killer hangover.

 

PARTYAID Recovery Blend to Reduce Fatigue & Stomach Issues

LIFEAID’s PARTYAID beverage is a non-caffeinated, 40 calorie recovery blend for revitalizing the system with much-needed electrolytes. It comes in a refreshing berry bliss flavor; a piquantly perfect balance to perk up the taste buds and energize the senses.

 

PARTYAID contains 5-hydroxytryptophan (5-HTP), a natural amino acid used in the production of serotonin which functions as an important chemical messenger and neurotransmitter. Low serotonin levels lead to fatigue and sleep dysfunction as well as rapid weight gain, depression and other physiological disorders. 5-HTP may be an effective hangover remedy in itself because of its reported ability to promote healthy sleep cycles and reduce fatigue by normalizing serotonin levels in the body.

 

PARTYAID also contains milk thistle, a well-established home remedy for nausea, indigestion, gas and upset stomachs. For decades, milk thistle has been a household go-to for hangovers — making it a natural addition to a weekday recovery blend.

 

Cannabidiol (CBD) for Increased Focus and Relief from Headaches & Nausea

CBD and other cannabinoids produce their effects through interactive modulation of the endocannabinoid system (ECS), a network of cannabinoid receptors in the body that influence the production and throughput of hormones like dopamine and norepinephrine. This ability to regulate the flow of hormones into the nervous system is the foundation of medical research into CBD as a possible natural alternative to lab-synthesized spasmolytics, painkillers and anxiolytic drugs.

 

As of this writing, there is a significant amount of scientific literature exploring the viability of CBD supplementation not only for improving overall focus, but in managing symptoms of dementia as well. Studies highlighting CBD’s analgesic potential are further supported by millions of anecdotal testimonies in the form of product reviews across social media and e-retail sites.

 

While more research is required before CBD’s viability as a novel alternative to pharmaceutical drugs becomes a fact of life, it certainly can’t hurt to try an all-natural, user-backed hangover remedy to reduce headaches and nausea while increasing focus and concentration — all with virtually no risk of side effects.

 

And if you’re not quite ready to dive into the expensive world of CBD oil yet, LIFEAID Hemp is a great alternative. It has 20mg of organic broad-spectrum hemp extract with active cannabinoids (and it tastes much better than CBD oil too!).

 

A Cup of Tea Using Common & Complementary Health Supplements

If you happen to be a believer in natural medicine, you’d be surprised how many of the common supplements available at your local health and wellness shops effectively reduce symptoms of a bad hangover. Let’s look at three of the best examples below:

 

Red Ginseng has been shown in crossover studies to potentially relieve the severity of hangover symptoms by “significantly lowering” blood alcohol levels with regular supplementation. With other well-known benefits like increased energy, strengthened immune system and decreased stress, red ginseng is a handy supplement for much more than the odd episode of overindulgence.

 

Borage oil is derived from starflower seeds, and may be effective in reducing hangover symptoms, as shown in a home-based open label study with 113 participants. In the study, 88% of subjects reported significant relief from typical hangover symptoms like headaches and stomach discomfort — with a notable exception being palpitations in overweight individuals.

 

Ginger is considered in several cultures as a tried and true remedy against the spells of nausea, vomiting or diarrhea associated with everything from severe fevers to pregnancy and food poisoning. So ginger may be just as effective in ameliorating these symptoms when brought about by a bad hangover, and greatly enhances numerous Asian recipes when not in use as homemade medicine. Ginger can be an acquired taste, if you’re not ready to fully dive in, you can also crack open an ice-cold can of LIFEAID which contains ginger extract in its proprietary blend.

 

While these ingredients can tackle symptoms of so-called “weekday sickness” fairly well by themselves, there’s no reason you can’t combine two or more of the above with tea leaves and honey to make a potent home remedy against particularly debilitating hangovers. So if you can find all four of the above, be sure to stock up for emergencies.

-Paul Lewin

Paul Lewin is a hemp industry enthusiast and craft beer lover, currently hiding out in Ho Chi Minh City, Vietnam. He’s written for The GrowthOp and many other large publications. 

 

LIFEAID Beverage Co. Brings Newest Innovation, DREAMAID GO, to Market

LIFEAID Beverage Co. Brings Newest Innovation, DREAMAID GO, to Market

Global Functional Beverage company, LIFEAID, introduces a sleep aid and first product in portfolio to be served hot or cold

NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 16:00 ET

SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional beverages sold in both can and powder form, announced today the introduction of its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID’s recently launched line of powdered beverages and is the brand’s first to address another daily activity all consumers have in common: resting and recharging.

As with all LIFEAID products, DREAMAID GO is responsibly formulated for efficacy while still emphasizing great taste. The supplement contains 5mg melatonin, chamomile, and valerian and is available to purchase today. DREAMAID GO is the fifth GO! powdered drink from the LIFEAID brand and is available only in the US at this time.

“Our days don’t begin with coffee or breakfast. They begin with the impact of quality sleep the night before. That informs everything the day brings,” says Aaron Hinde, co-founder and president of LIFEAID Beverage Co. “Our brand has a reputation for products that work, and DREAMAID GO does.”

A recent survey of 2,000 people commissioned by LIFEAID put a spotlight on some of the issues plaguing American’s sleep habits and the quality of their sleep:

  • Less than one in 10 feel “fully rested” after sleeping.
  • More than six in 10 cannot remember the last time they felt truly rested.
  • More than one in five say they can never get enough sleep.
  • Of those surveyed, those who did not get enough sleep are likely to be more introverted (29 percent).
  • Of those surveyed, 69 percent wished a lack of sleep was taken more seriously than it is.

“We believe DREAMAID can do for sleep what FITAID does for post-workout recovery. We want integrating DREAMAID into your lifestyle to feel restorative,” says Hinde.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.

Contact: Press@lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.com