How to Be Successful when Targeting to a Niche Market

On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product.

Listen to the full podcast episode here.


An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks

Forty percent of teens reported adverse effects from drinking energy beverages. Find out why Aaron Hinde is not alone as he demands "changes from the beverage companies."

Click here to read the full article. 


67 Summer Recipes Everyone Should Know How to Cook

Menu boredom got ya down? Master these ultimate summer dishes and eat well through September.

Click here to read the full article.

"The successful man is the one who finds out what is the matter with his business before his competitors do."

—Roy L. Smith

Good to Great: Why Some Companies Make the Leap and Others Don't

The findings of the Good to Great study fly in the face of modern business culture, surprising many readers and shedding light on virtually every area of management strategy and practice.

Check out Jim Collins' book here.


HindeSight  |  No. 19