How to Be Successful when Targeting to a Niche Market
On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product.
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An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks
Forty percent of teens reported adverse effects from drinking energy beverages. Find out why Aaron Hinde is not alone as he demands "changes from the beverage companies."