Happy March, but more importantly Happy Women’s History Month! The FITAID community is filled with fierce, independent, strong women, and we celebrate them not only this month but every month and every day. From our internal employees to our female ambassadors and athletes, FITAID would not be the same without them. 


If you didn't know, Women’s History Month started off as International Women’s Day in 1911. In 1978, the school district of Sonoma, California celebrated the first ever Women’s History Week. This week was centered around March 8th, International Women’s Day. In Febuary 1980, President Jimmy Carter issued a presidential proclamation declaring the week of March 8th, 1980, Women’s History Week. The proclamation stated: 

"From the first settlers who came to our shores, from the first American Indian families who befriended them, men and women have worked together to build this nation. Too often the women were unsung and sometimes their contributions went unnoticed. But the achievements, leadership, courage, strength and love of the women who built America was as vital as that of the men whose names we know so well.” 

In 1987, the National Women’s History Project petitioned a bill to turn Women’s History Week into Women’s History Month. Congress passed the Pub. Law 100-9 which made March of 1987 the first official Women’s History Month and declared March of every year moving forward to be designated as Women's History Month. 


Be sure to check out all of our great female athletes and ambassadors who we are honored to work with day in and day out. Stay up to date with everything they have going on by following them on Instagram! 

Alexis Johnson - alexis_mathlete

Ashley Kidd - ashleykiddsurf

Brianna Cope - briannacope

Cassidy Lance-McWherter - cassidy_lancemcwherter

Emily Bridgers - emilybridgers

Emma Lawson - emma.lawson_5

Hunter Elam - hunterelam

Jackie Perez - jackie585

Kelsey Kiel - kelskiel 

Laura Horvath - laurahorvaht

Meagan Martin - meaganmartin89

Sara Sigmundsdottir - sarasigmunds

Zoe Szczepanek - zoeszcz