The statement “Everything is bigger in Texas” proved to be true as Team FITAID headed down to Austin, Texas to take on the Rogue Invitational. After a weekend of events, 2 #FITAIDAthletes podiumed. Emma Lawson and Jeffrey Adler both placed 3rd in their respective divisions, setting the bar for an exciting 2023! 


Off the competition field, FITAID ENERGY was the talk of the town! (or should we say vendor village). Our team was able to sample over 10,000 cold cans, hand out GO sticks and plenty of FITAID merchandise. It was pretty obvious that FITAID was deemed the “Unofficial Official Drink of ROGUE” during the 4 day competition by the spectators. FITAID ENERGY was a big hit as Mango Sorbet and Blackberry Pineapple were the first two SKUs to run out but all weekend, spectators enjoyed all FITAID ENERGY flavors.


We also want to give a HUGE shout out to GORUCK, 2POOD, and AIRFORCE SPECIAL WARFARE for partnering with us during the weekend and doing 5 different social challenges with the team. Be sure to check out those challenges in the highlighted links above! A huge thank you to everyone who participated as well! 

If you made your way to the booth during this event and got to hangout with the team, please share your photos on IG with the hashtag #FITAIDxROGUE2022. As we close out 2022, be on the lookout for Team FITAID in the new year at the closest event near you!