Inside Companies that Get the Purpose-Profit Balance Right
Now more than ever, consumers value companies that hold corporate social responsibility in high regard. We look for companies that are purpose-driven and integrate this purpose into every aspect of their organization. Listen to this podcast to learn about some companies that have a great purpose-profit balance.
The Lines Between Beer, Soda, and Spirits are Blurring as Beverage Companies Seek Sales Growth
A 130% increase in ready-to-drink alcoholic seltzer beverages has compelled industry giants like Coca-Cola and Pepsi Co to enter the alcoholic beverage market as well. New kinds of hard seltzers seem to be released every week, such as Hard Mountain Dew or Topo Chico Hard Seltzers. Read on to see what this could mean for the competitive environment of the alcoholic beverage industry.
"I failed my way to success."
- Thomas Edison
The Purpose Driven Organization: Five Things Purpose Pundits May Be Getting Wrong
As the term purpose-driven seems to popping up more and more frequently, one might wonder why this switch from profit to purpose is happening now and what it really means. Purpose is not new, and it is not the enemy of profit. Check out this article to see some common misconceptions about purpose-driven business.
Setting the Table: The Transforming Power of Hospitality in Business
When running a business, your customers are everything. You care about their wants and concerns, placing the focus of your brand on solving for their needs. This book by Danny Meyer, while highlighting the restaurant industry, emphasizes the importance of hospitality and customer satisfaction in any business.
Flow State: The Systems and Tools We Use To Get In The Zone
This podcast from The Productivity Show is all about how to maximize your productivity by achieving a state of flow. Learn what different types of resources you can use to get into the flow state, including apps, books, journaling, and soundscapes. Check out this podcast and learn how you can find yourself in the zone more often.
What is a Flow State and what are its Benefits?
What does it mean to “get in the zone”? The human mind can process up to 120 bits of information per second. When we enjoy and are skilled at the activity presented to us, we reach a state of flow. The benefits of working in the flow state are endless, including satisfaction from our work, a sense of clarity, and high concentration. Read on to learn more about the flow state and its benefits.
"Time flies. Every action, movement, and thought follows inevitably from the previous one… Your whole being is involved, and you’re using your skills to the utmost."
- Csikszentmihalyi
5 Things You Can Do to Achieve Flow
Flow is not a state of consciousness reserved for the elite artists and athletes of our world, it is something that can be harnessed by each and every one of us. In order to achieve this state, certain elements need to be at play, such as a balance between challenge and skill. Check out this article to see how you can reach your flow state and excel in your work.
Flow: The Psychology of Optimal Experience
Renowned psychologist Mihaly Csikszentmihalyi explains the most enjoyable state of being for humans: the flow state. Csikszentmihalyi teaches us how to unlock our potential and increase the quality of our lives through existing in the flow state of consciousness. We learn that the flow state does not just occur from time to time by chance, but that we can actually control it and find ourselves positively consumed by our work every day.
How I Built This with Guy Raz
Guy Raz, host of the How I Built This podcast, sits down with Headspace founders Andy Puddicombe and Rich Pierson to discover how they created the world’s most popular meditation app. After training as a Buddhist monk for ten years, Andy decided he wanted to spread his knowledge to more people, and partnered with Rich Pierson to create Headspace.
The Incalculable Value of Finding a Job You Love
As social scientists work to understand what factors contribute to a satisfying life, one’s career is always at the top of the list. Although income is certainly a significant factor affecting job satisfaction, a person’s income does not affect their happiness in the ways we might assume.
"Success usually comes to those who are too busy to be looking for it."
- Henry David Thoreau
The Most In-Demand Jobs of 2021
We have all heard about the tremendous number of jobs lost during 2021, but there are a number of positions that have actually increased in demand due to post-pandemic rebounds and changes in the way we live our everyday lives. Some jobs in high demand include registered nurses, truck drivers, and food workers.
The Checklist Manifesto: How to Get Things Right by Atul Gawande
A lot of us use some form of lists in order to stay on track of our tasks and meetings, but what if there was a way to maximize the effectiveness of our checklists? In this book by Atul Gawande - surgeon, writer, and public health researcher - we learn the correct way to use lists, and the insights may surprise you
Conflict - Use It, Don’t Diffuse It: CrisMarie Campbell & Susan Clarke TEDx
Conflict is a normal part of working on a team and it can be seen as either productive or detrimental. But instead of thinking of conflict as good or bad, Campbell and Clarke propose that conflict should be understood as an energy source that fuels innovation and team performance. Check out this Ted Talk and learn how to utilize conflict as a catalyst for positive transformation.
What’s Love Got To Do With Work?
Organization development consultant Khoo Seok Lin explores the crucial role that love plays in work by asking the question: “What is needed for me to be at my best at work while experiencing joy, energy and meaning?” Khoo Seok Lin explores various applications of love in work, including the importance of doing work that energizes you and accepting strengths and weaknesses. Read on to discover how incorporating love into your work can help avoid burnout and guide us to a fulfilling work life.
"Life is either a daring adventure or nothing at all."
- Helen Keller
10 Fundamental Truths That Will Change Your Life
Voted one of the most inspirational articles EVER by Linkedin, Travis Bradberry’s 10 Fundamental Truths offers an opportunity for self-analysis to ensure that we are acting in accordance with our values in our professional and personal lives. One fundamental truth states that fear is the number one source of regret. Read on for more valuable fundamental truths worth considering.
Lifespan: Why We Age―and Why We Don't Have To by David A. Sinclair PhD
David A. Sinclair, co-director of the Paul F. Glenn Center for Biology of Aging Research at Harvard Medical School, takes a provocative stance on aging in this book, stating that “Aging is a disease, and that disease is treatable”. Dr. Sinclair explains the new scientific discoveries that suggest that we may be able to reverse aging in the future, while also explaining simple things we can do every day to slow down our aging process
From Bankrupt to a $60M Beverage Business
"Today is a beautiful day filled with opportunity and potential"
During this episode on the Scale Your Agency Podcast, I sat down with Trent Dyrsmid. We discuss the difficulties of growing a business, especially in the beverage industry, the importance of differentiating your product and hiring the right people.
The Lines Between Beer, Soda, and Spirits are Blurring as Beverage Companies Seek Sales Growth
A 130% increase in ready-to-drink alcoholic seltzer beverages has compelled industry giants like Coca-Cola and Pepsi Co to enter the alcoholic beverage market as well. New kinds of hard seltzers seem to be released every week, such as Hard Mountain Dew or Topo Chico Hard Seltzers. Read on to see what this could mean for the competitive environment of the alcoholic beverage industry.
“If you really look closely, most overnight successes took a long time."
- Steve Jobs
U.S. News - Top Food Trends for 2022
Environmental sustainability is now one of the main purchase drivers for today’s consumers. Along with sustainable foods, consumers are also more interested than ever in food products that will promote our immunity, mental health, and digestive system. Check out this article for some new products to try out in 2022, including barley milk and plant-based charcuterie!
The Mountain is You: Transforming Self-Sabotage Into Self-Mystery
I talk a lot about the "victim mentality" and the dangers of falling into its trap. We are the ONLY ones who have the power to create the life we want. While no book, podcast or article can magically make that happen, this book sure is a great place to start!
Bonus: 2022 Goal Setting
I'm sure many of you have huge goals for this upcoming year, both personally and professionally. But what are your plans to ensure you reach those goals? Check out this awesome 2 part video on goal setting from our friends over at Procabulary.
Part 1: Getting Unstuck
Part 2: The Enlifted Goal Setting Method
The Indicator podcast by Planet Monkey - The toymakers’ (supply chain) nightmare before Christmas
Considered one of the best podcasts available today, the Indicator takes on a unique issue in the business world and breaks it down in 10 minutes or less. This episode explains the supply chain delays and their effect on Christmas shopping patterns this year. With many stores not receiving their holiday shipments, many were wondering what kind of presents will go under their Christmas tree.
New Eye Drops Offer an Alternative to Glasses
Nope, it’s not science fiction. This week the FDA approved eye drops that can improve your vision. The drops begin working in fifteen minutes and can improve eyesight for up to 10 hours! Read on to see how they work.
“The greatest glory in living lies not in never falling, but in rising every time we fall."
- Nelson Mandela
Deep Breathing: A Complete Guide to the Relaxation Technique
As humans, we breathe in and out over 22,000 times a day. Concentrating on just a few deep breaths every day can actually relieve stress, alleviate pain, and increase your energy levels. Check out this great article from Everyday Health for a complete guide to deep breathing.
Chatter: The Voice in Our Head, Why It Matters, and How to Harness It
Voted one of Amazon’s best books of the year, Chatter reveals the psychology of our inner voice and allows us to better listen and understand ourselves. There is more to our silent conversations than we think, learn how to take advantage of this awesome part of you.
The Goal Digger Podcast - The Science of Happiness at Work
In this podcast, host Jenna Kutcher speaks with Jenn Lim, the CEO of Delivering Happiness, a company dedicated to helping organizations improve their company culture. Kutcher and Lim explain what it takes to create a great work environment and company culture, including steps you can take to truly enjoy your time at work.
Why Emotionally Intelligent Leaders Follow the Rule of Zero Off-Hours
A brief exploration of the importance of balancing work and home life, this article explains why we shouldn’t constantly check our emails and how expecting everyone to be available at all times is a recipe for burnout. Here’s what you can do instead.
“To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials."
- Sir Richard Branson
A Penny for Your Squats?
A study published in Nature tested over 50 motivational programs and their effects on how often we exercise. After analyzing the results of incentives like paying users to workout, it turns out that rest may be the key factor that keeps us going back to the gym.
You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
Described as being “Packed with humor, inspiration, and advice”, You Are a Badass is currently the number one New York Times best-selling self-help book. Read through these real life stories, how-to guides, and sage advice, and be on your way to living an awesome life.
Empire Podcast - Build a Powerful Existence
There are no shortcuts, it's all about the long game. Every day you have a choice of what you put in your body, directly resulting in how you show up in the world. Check out this interview I did with Bedros Keuilian to hear more about LIFEAID, how to avoid the "victim" role and recognize your own power.
How Exercise Affects your Appetite
Does exercising regularly make us hungrier or does it help curb our appetites? The answer - Both. This article is an interesting read, discussing research on the relationship between burning calories and consuming them.
“Wherever you are, be all there."
- Jim Elliot
Mentor Nation - Chase your Impossible Dream
Last month, I sat down with John Abbas, host of the Mentor Nation Podcast, to discuss how we started LIFEAID with no money and no experience. Listen to find out how being creative gave us our edge to compete with giants like Red Bull and find success in an industry with a 99% failure rate. This is the story of how we chased our impossible dream.
Are Energy Drinks Really that Bad?
Not all energy drinks are created equal. This article discusses everything you should look out for when purchasing caffeinated drinks, including sweeteners, added coloring and flavoring, and heavy amounts of caffeine. Fortunately, all of LIFEAID’s blends are made with the highest attention to wellness, with natural caffeine from green tea, vitamins, and zero added colors or flavors.
Your Next Five Moves - Master the Art of Business Strategy
This Wallstreet Journal Bestseller by Patrick Bet-David focuses on improving our clarity, so we can better analyze our situation and where we would like to improve. Patrick Bet-David discusses strategies for improvement and growth, as well as how to build the perfect team. Finally, this book offers insight into the power of leverage and its different applications.
Life of the Beverage Industry
In a market as crowded as the beverage industry, creating a brand new company from scratch involves a whole lot of creativity, strategic planning, and a little bit of luck. LIFEAID started with an idea that has turned into not only a great product, but an opportunity to impact thousands of lives. Learn more in this conversation between myself and Matt Beaudreau.
The 10 Healthiest New Year's Resolutions You Can Make
It's almost that time! A fresh year, a fresh start and a chance to set new intentions. As with any habit, it's essential to start small and be realistic. Wake up 10 minutes earlier, go for a daily 10 minute walk, or just picking up a book before bed instead of your phone. What are your 2022 New Year's Resolutions? Let me know on Instagram @aaronhinde
“All problems are illusions of the mind."
- Eckhart Tolle
Does High Intensity Exercise Affect Our Hearts? Minds? Life Spans? Waistlines?
Exercising is definitely not a one-size-fits-all. And at the end of the day, moving your body in a way that works for you is most important. But how does our body tend to respond to different types of workouts? In this article, Gretchen Reynolds analyzes how effective High Intensity Interval Training (HIIT) is and how it impacts our health.
Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking
While my day job revolves around developing high-quality beverages, after hours I've been known to spend some time in the kitchen. At LIFEAID we know how essential it is to put good stuff in your body, and cooking food yourself is a great way to start. In this book, Samin Nosrat teaches us how to cook healthy and flavorful meals from instinct, instead of following a recipe step by step.
Glam & Grow Podcast
How do you bring an idea to life? Especially when that idea is entering an already overcrowded beverage space? Find out how we created the functional beverage concept, with Takara Sewitt.
The Emotional Push-Up
Mental fitness is just as important as physical fitness. But how can we make the two work together? Olivia Bowser founded Liberate, a program that “takes what we love from fitness classes and uses it to focus on strengthening the mind”.
“We are what we repeatedly do. Excellence then is not an act but a habit.”
—Aristotle
7 Surprising Benefits of Exercise
We all know exercise is good for us, but why? This article goes through seven key benefits of exercise. Read on for some motivation to break a sweat!
The Gifts of Imperfection
The world would be too boring if people could attain perfection. Brene Brown, Research Professor at the University of Houston, celebrates our imperfections in her most recent book. Brown helps us learn how to change the things we can, and accept the things we can’t.