Santa Cruz, Calif., March, 14th, 2022 – FITAID has become the Official Sports Recovery Beverage of the premier media outlet for the ever-growing game of Pickleball. Featuring stories, newsletter, tips, gear reviews, highlights, and more, The Dink is where Pickleball enthusiasts stay up to date on all things Pickleball. “The Dink Fam wants one thing: to play more Pickleball. We're pumped to partner with FITAID to bring our community new ways to improve recovery, optimize performance and of course, ‘go one more,’” says Thomas Shields, the founder of The Dink.
FITAID is a global leader in post-workout nutrition. Founded 10 years ago in Santa Cruz, CA, its parent company LIFEAID crafts a variety of premium performance beverages for functional nutrition. Each ice-cold can of FITAID contains ingredients to help an athlete’s body recover and never contains any artificial sweeteners. FITAID is 45 calories, vegan, non-gmo, gluten free, and contains the electrolytes and vitamins needed to recover, refuel, and hydrate after a pickleball match.
“We recognize how much joy the game of Pickleball has brought to people of all ages and backgrounds. With the inclusion of essential recovery ingredients like BCAA's, we know that FITAID will allow all Pickleball athletes to recover and get back to the game they love,” says LIFEAID Marketing Manager, Lauren Rivers.
As one of the fastest-growing sports in America, pickleball is a hybrid sport that combines elements of tennis, badminton, and table tennis. Pickleball can be played on either a tennis court surface, gymnasium court, or a local cul du sac with painted lines. After a long match of Pickleball, there is only one way to recover, and that is with FITAID.
In celebration of this partnership a limited edition product will be announced on April 1st, 2022.
About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and functionally driven supplement products, LIFEAID Beverage Co. has become a trusted brand among athletes, health-conscience and performance minded consumers. Headquartered in Santa Cruz, California, LIFEAID is home to premium performance products and passionate people. Products include both ready to drink and powdered mix blends including FITAID, FOCUSAID, IMMUNITYAID, DREAMAID and PARTYAID. Visit lifeaidbevco.com to learn more.
Santa Cruz, Calif., March, 14th, 2022 – FITAID has become the Official Sports Recovery Beverage of the premier media outlet for the ever-growing game of Pickleball. Featuring stories, newsletter, tips, gear reviews, highlights, and more, The Dink is where Pickleball enthusiasts stay up to date on all things Pickleball. “The Dink Fam wants one thing: […]
SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales.
The company, known for their niche “clean supplement blends” has seen a meteoric rise over the last year. 2018 is proving to be a potential break-through year for the brand.
For a second year, LIFEAID has secured a top spot on the Forbes list of Fastest Growing Companies and 2017’s list recognized the brand as the 2nd fastest growing in its category. FITAID, the Recovery Blend, which is popular within the CrossFit and OCR communities, recorded an impressive 35% share of the weekend’s sales. Notable portfolio performers included FOCUSAID and brand flagship product LIFEAID; while GOLFERAID, PARTYAID, and TRAVELAID rounded out the strong sales figure.
According to their VP of Sales, Dan Leja, “2018 is going to be a breakout year for the Brand.” Leja goes on to report, “We anticipate in excess of 12,000 traditional retail outlets, including some of the most established national retailers.”
This figure is 4 times what their retail penetration was in 2017. Authorizations include GNC, Kroger, Safeway, with significant reviews pending. At time of release, SPINS data is displaying promising results as they are positioned as a top 5 brand in their category over the last 24 weeks. Additional focus in 2018 will include consistent brand awareness efforts and building off their consumer successes to help bolster and sustain their current trajectory in retail.
About LifeAid Beverage
At LIFEAID, we fuel your passion with our clean and refreshing nutritional blends. Our products are tailored for your active lifestyle – without all the junk. LIFEAID products are available throughout the U.S. in more than 5,000 gyms and retail stores such as Whole Foods and The Vitamin Shoppe. Join us as we show the world there is a better way. For more information, please visit www.lifeaidbevco.com or contact press@lifeaidbevco.com
SOURCE: https://www.bevnet.com/news/2017/lifeaid-sets-e-com-black-friday-sales-record
SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has […]
Continue to put out this amazing product. I stand behind it for its flavor and authenticity. As a professional chef and coach I can only recommend FitAID and your products as the best of the best. Our company is unique as it services and provides meals to countless crossfitters and beyond. From your sales team to your product developers we thank you all for your commitment to excellence!
Cheers!
Jason Cappetta
Executive Chef/Partner
Dawn of Thyme LLC
Continue to put out this amazing product. I stand behind it for its flavor and authenticity. As a professional chef and coach I can only recommend FitAID and your products as the best of the best. Our company is unique as it services and provides meals to countless crossfitters and beyond. From your sales team to […]