Original Content from Online Review Published by Trailer Trash Tattoo Manya — July 30, 2020 | All Rights Reserved Often, creative expressions can take time and tattoos are no different. Therefore, while getting an exquisite tattoo, it is highly likely that you spend 3-8 hours under the needle. It can be a stressful and painful process. Even […]

If you’re like most of us, it’s hard to stay motivated all the time. Life can easily get in the way, and energy shifts happen to us all. That’s why we’re sharing our TOP TIPS for WORKOUT MOTIVATION to help you get through any slump and crush your fitness goals!

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Whether it’s a quick 15 minutes or a full hour, early morning or during your afternoon break, be sure to bake your workout time into your day— treat it as a sacred chunk of the day that cannot be touched or moved, no matter what—it’s 100% YOU time. Stick to it, because consistency is key!

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Feeling sluggish or lacking energy only makes it that much harder to feel like working out. That’s why it’s important to make sure your body is getting all the nutrients and hydration it needs to help you soar through your day. Drink plenty of water and make sure you’re eating enough real food to fuel your body with vitamins and nutrients daily.

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Having a set daily routine will help you prioritize your workouts, regardless of how hectic your day gets. Plus it helps wire your brain to create a habit of working out, rather than relying on motivation (which comes and goes). In time, your loved ones will even start to remember: Hey it’s 5:15, that means Jane’s unavailable for the next hour. Trust us, your body, mind and family will notice how much more balanced you are when you stick to your schedule!

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Not every day is going to be the “best workout of your life.” So be realistic—accept the fact that some days, even just putting on your running shoes and going for a walk or moving your body for 10 minutes is a huge WIN. You did it! Pat yourself on the back, then get pumped for a killer workout tomorrow.

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If you’re an early-morning fitness junkie, you’re in luck because this next hack is for you. Going to bed wearing your workout clothes can help make those early morning wake-up calls a little less painful. Just roll out of bed already dressed in your workout gear, lace up, and you’re out the door!

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Need a convenient way to take your workout recovery with you ON THE GO? Our new powder packets of FITAID GO are perfect for wherever your fitness takes you. Only 5 calories per packet and a refreshing citrus taste—just add water and GO!

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> > > Stay well.

If you’re like most of us, it’s hard to stay motivated all the time. Life can easily get in the way, and energy shifts happen to us all. That’s why we’re sharing our TOP TIPS for WORKOUT MOTIVATION to help you get through any slump and crush your fitness goals! Whether it’s a quick 15 […]

FACT:
As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it's important to have some fun, tech-free activities and sports to help get everyone away from the screens and more balanced.

With remote learning the new norm now, finding an alternative to the activities that keep us glued to the screen all day is critical. Here are a few examples that can fill some of that time, away from the screen.

Basketball or Soccer

For basketball and soccer players, there are plenty of at-home practice drills that can be done while quarantined—from shooting baskets on the driveway, practicing ball-handling drills like dribbling, to kicking a soccer ball into a net or against the garage door. There are also rebounding nets that can be easily set up against the basketball hoop to help with solo practice. So whether you prefer basketball or soccer, just get outside and get dribbling!

Ping Pong

One of the more popular indoor sports is ping pong (or table tennis as it is also referred to). Having a ping-pong table is, of course, the best way to play, but if you don’t have the room or don’t want to spend the money on one, there are ways to accomplish the same thing with just a portable net, kitchen table, a couple of paddles and a ping-pong ball. Another nice feature of table tennis is that you can practice by yourself against a solid backdrop, to start developing your skills, having some fun in the meantime.

Indoor Golf

While golf courses are slowly starting to open up under some restrictions after the complete shutdown of the past couple of months, there is plenty of golf that can be practiced at home in the meantime. Indoor putting greens are very affordable and offer a great opportunity to practice what many consider to be the hardest part of the game. While swinging a club around the yard at a Wiffle ball is very economical, another great option is to grab your sand wedge from the bag, a few golf balls, a bucket, and hit some chip shots from a few yards out in your own backyard. And when it's time to hit the courses outdoors, try the best golf drinks by LIFEAID: GOLFERAID.

Water Balloon Dodgeball 

This is a very simple, but fun twist on the gym-class staple that—while tutoring or wrangling the kids at home—can be a nice release of energy with the added benefit of a cool, refreshing break once the weather heat up. Instead of those old-school bouncy balls, simply replace them with water balloons and have a good old-fashioned game of dodgeball. Be sure to include mom and dad in the fun! And just like the PE teacher always said, never aim for the head.

Photo courtesy of Gaiam.com

Doga

With nothing more than a yoga mat, you can discover the combination of physical and mental exercises that have been popular for thousands of years. The beauty of yoga is that you don’t have to be an expert to reap the benefits. Plus, with doga, it is not your ordinary yoga but rather a yoga hybrid you can do with your canine companion. I mean, who doesn’t love getting to spend more time with their dog while doing an activity they enjoy? Just don’t forget to make sure you and your buddy both have fresh breath for complete peace of mind during your doga session. 

Whether you are young or old, fit or overweight, doga has the power to calm the mind and strengthen the body. It's easy to be intimidated by doga terminology, and complicated poses, but don’t be. Doga is a great sport for everyone and it is also beneficial to your dog to help calm him or her. 

Gardening 

Aside from the sports mentioned above, you can also try planting something indoors or outdoors. Start small, pick up some packets of seeds or a few starter plants you’d love to nurture. You may never know what your green thumb can do until you try! Plus, gardening can be a great outlet to help relieve mild stress and quiet the mind, while also snagging you some fresh air and much-needed vitamin D in the sunshine.

C O N C L U S I O N

However you decide to unplug and get away from the daily ‘screen life’ during these crazy times, just remember to focus on the activities and people in your life that help bring you joy and leave you feeling less stressed. So next time you’re tempted to rush through your day, just pause, put down your phone, breathe, move your body, get outside, and enjoy the moment. Because nothing beats that feeling of creating a little more balance in your daily life.

Cover photo courtesy of Unsplash.com
All rights reserved.

Jordan Fuller

ABOUT THE AUTHOR
Jordan Fuller is a retired golfer who also owns a golf publication site, Golf Influence. He has loved golf since he was a kid and feels golf has been significantly helpful in improving his overall health. 


> > > Stay well.

FACT: As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it’s important to have some fun, tech-free […]


Cover photo By Matt Stone / MediaNews Group / Boston Herald

LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more...

HERE ARE THE RESULTS OF THAT SURVEY:

Q: How long has your gym been in business?

Q: Has your gym re-opened (as of July 2020)?

Q: What percentage of your members has returned to your gym for regular workouts?

Q: How long do you think it may take for your gym to return to pre-COVID attendance numbers?

Q: Do you plan to continue offering Zoom/virtual class options to your members?

Q: Which LIFEAID products do you currently offer members at your gym?


> > > Stay well.

Cover photo By Matt Stone / MediaNews Group / Boston Herald LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more… HERE ARE THE RESULTS OF THAT SURVEY: Q: How long […]

Cardio exercise is great for keeping yourself in shape and preparing your muscles for lengthy exercise and outdoor activities.  Golfers need cardio for several reasons, one it helps prepare your body for a long day on the golf course, keeps your heart rate down between shots, and can even help prevent injury. 

Each of the three cardio benefits listed above is critical for success on the golf course. Although not a high-impact sports like soccer or football, golf requires a fair amount of cardiovascular health to maintain performance on the course. On long summer days, golfers with poor cardiac health will find themselves cramping. Plus, the heat can be uncomfortable too, so wearing your bucket hat and looking into your cardio health is life-changing

If your muscular structure is not used to being stressed or variations in oxygen content, your performance will suffer. Increased cardiovascular health can even add distance to your shots by increasing muscle performance. As the heart is able to pump blood more efficiently through the body, oxygen is forced into muscles providing a boost in performance. Also, before a round of golf, you may enjoy an energizing caffeine-free GOLFERAID performance blend drink, the best golf drink on the market.

One thing that separates top-level golfers from the rest is being able to score big shots in critical moments. The brain is the control system of the body and the more oxygen going into the brain, the more rested and performing it becomes. Although many golfers ride in carts, walking a round of golf can be a cardio workout. Some courses have terrain differences, hills, and non-flat surfaces. 

Because cardio is not as important in golf as it is in marathon running or soccer, you can maintain healthy cardiovascular health without running for hours on end. A few ways to maintain cardio health include taking brisk walks or walking on an incline. If you don’t have access to a treadmill you can find a hilly location to walk up. 

Walking on an incline has a lot of benefits compared to walking flat. Not only is the cardio workout better compared to walking on a flat surface, but it is also a better workout for your legs. Again, you don’t need to be sprinting up hills to receive a good cardio workout. 

Photo by Jopwell from Pexels

Looking at golf from a cardio perspective, if you walked a 7000-yard course, it translates to roughly 4 miles. If you are able to walk 4 miles a week, you will be able to manage walking a course. Breaking down the 7000 yards even further, taking an average hole length of roughly 400 yards which is about a quarter-mile. Walking a quarter mile is only one time around a track which can be done in a few minutes’ time. 

Going deeper, your longest continuous walk on a golf course will be between 250 and 300 yards, likely from the tee box. This is under a quarter-mile. A good tip to keep yourself in golf cardio shape is finding a short hill and walk up and down it several times a day. And of course, a good pair of golf shoes is a must. A quarter-mile only takes ten to fifteen minutes depending on how fast you are walking.

C O N C L U S I O N

Overall good cardio health is needed to maintain a consistent golf game. You don’t necessarily have to be a marathon runner to get in excellent golf cardio shape. A short quarter-mile walk every day will give you enough stamina and strength to play an entire round of golf without any issues. 

Cover photo by Markus Spiske from Pexels

Jordan Fuller

ABOUT THE AUTHOR:
Jordan Fuller is a retired golfer who also owns a golf publication site, Golf Influence. He has loved golf since he was a kid and feels golf has been significantly helpful in improving his overall health. 


> > > Stay well.

Cardio exercise is great for keeping yourself in shape and preparing your muscles for lengthy exercise and outdoor activities.  Golfers need cardio for several reasons, one it helps prepare your body for a long day on the golf course, keeps your heart rate down between shots, and can even help prevent injury.  Each of the […]

In a recent article, Trend Hunter named the new LIFEAID GO! Collection as #10 of the Top 100 Drinking Trends in July. You can read the full article below.

Original article by Laura McQuarrie — June 27, 2020 — TrendHunter.com
References: lifeaidbevco & bevnet

LIFEAID GO! Drink Mixes Support Recovery, Hydration, Immunity & More

LIFEAID Beverage Co. launched a new line of single-serve vitamin powder products that can easily be mixed into drinks to provide a functional boost on the go. The range of LIFEAID GO! sticks are all focused on hydration but also offer additional benefits based on the unique additions in each variety. Available now, there's IMMUNITYAID with supplements like echinacea, zinc, vitamin C and turmeric that are particularly popular at this moment, as well as FITAID with recovery-boosting ingredients.

Soon, the LIFEAID GO! line will be expanded with a melon-flavored FOCUSAID product for focus with nootropics and natural caffeine, as well as a berry-flavored PARTYAID for after-party recovery and hydration.

You can shop the GO! Collection or learn more at lifeaidgo.com


> > > Stay well.

 

In a recent article, Trend Hunter named the new LIFEAID GO! Collection as #10 of the Top 100 Drinking Trends in July. You can read the full article below. Original article by Laura McQuarrie — June 27, 2020 — TrendHunter.com References: lifeaidbevco & bevnet LIFEAID GO! Drink Mixes Support Recovery, Hydration, Immunity & More LIFEAID Beverage Co. launched a […]

Repost of original article on TheDrum.com by  

Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the exact situation LIFEAID Beverage Co found itself in just a month ago.

“It was a spiraling shitstorm,” says LIFEAID co-founder and president Aaron Hinde of the CrossFit controversy. “We were the first company to step forward and say we’re not in alignment with [CrossFit] leadership in this way of thinking. We took a stand.” In addition to speaking out immediately, it cancelled its long-time sponsorship of the CrossFit Games.

While Hinde and co-founder/chief exec Orion Melehan were in complete agreement about the move, there was some “blowback for jumping ship on CrossFit,” says Hinde.

Faced with this wildly difficult environment, how is the brand doing? It sold out of its IMMUNITYAID product. Direct-to-consumer sales on its website have doubled and Amazon sales have tripled since March, per the company. Overall, the company is still experiencing growth numbers similar to as if it were a “normal” year with a stretch goal of hitting $50m in sales.

LifeAid founders

Upending the classic rules of marketing

So how did LIFEAID maintain its trajectory? In many ways, the LIFEAID founders fortified their brand for such a moment from the very start. Launched in 2009 by a sports chiropractor (Hinde) and a financial planner (Melehan), they decided to hyper-focus on specific audiences before building out their core brand.

They identified a wide-open space for a healthy alternative to energy drinks, colas and then-fringe drinks like coconut water. The first audience they targeted was golfers. They realized this highly desirable demographic was under-served, so their inaugural product was GOLFERAID. They followed suit with FITAID which soon became a cult favorite at CrossFit gyms.

The alliance with CrossFit was both a successful and obvious one. Hinde and Melehan met at a CrossFit in Santa Cruz, Calif., a stone’s throw from the CrossFit headquarters office. After draining $30,000 apiece from their bank accounts and sweet talking a local aluminum can supplier with a hand-written note and a gift card to Ruth’s Chris steakhouse, they were on their way.

“Focusing on early adopters in a single target market, really capturing and speaking to that market and getting them totally raving about the product and expanding from there really worked for us,” says Melehan.

Only after their sub-brands took hold that did they launch their core LIFEAID brand at major retailers like Walmart, Whole Foods and Kroger. Today, retail makes up 60% of sales with further distribution deals on the horizon.

“They upended the classic rules of marketing,” says Beverage Business Insights editor Gerry Khermouch. “They launched their grocery play after they launched their other SKUS. They are making it up as they go along.”

This includes the counterintuitive move of debuting new line extensions during the pandemic. Last month, the company rolled out FITAID and IMMUNITYAID go powder lines anticipating that consumers will be on the go soon. Additionally, it is expanding into the UK this month. Melehan says, “We’re really good at doing the opposite of what everyone else does.”

Protecting its core audience

Despite the brand’s expansion plans, it never lost sight of the audience that put it on the map: gym owners. That’s why it kicked off a program in April (opens in new window) that gives gyms $15 every time a members orders LIFEAID online and enters the gym’s unique code. The program concludes this month.

“They’ve become a much broader brand in multiple channels, but they recognize the base of the brand goes back to CrossFit. They need to maintain allegiance to individual gym owners and stick to their brand roots,” says Khermouch. “They are being shrewd in not being cavalier and taking them for granted.”

Rewarding gym owners is just the latest savvy move that also works to bolster its powerful direct-to-consumer e-commerce audience. LIFEAID has been smartly building its lists and even leveraged traditional snail mail offers in the beginning.

Of late, it has shifted sponsorship and sampling dollars deeper into social media and Amazon advertising. This includes, much like other DTC brands, staying active on Facebook. “There’s a reason why Facebook’s share price continues to climb,” says Melehan. “Even though everyone is boycotting them, small and medium-sized businesses have no other option. We are still a scrappy startup that needs to be ROI focused. The large conglomerates have other options.”

This new marketing mix appears to be working with online sales making up for much of the shortfall experienced from gym closures, per Melehan. In fact, as many as 80% of its consumers have set their carts to automatic reorder.

Success online and in traditional sales channels is now crucial for the brand, especially since one-in-four Americans say they will never return to a gym, according to a new study. Staying true to their counter-intuitive tactics, the study was commissioned by none other than the LIFEAID founders. “We were curious. As things reopen, we wanted to know what we can realistically expect,” says Melehan.

While a little planning never hurts, after everything the brand has experienced in just a few weeks’ time, LIFEAID's founders are ready for anything. Melehan says, “the decision matrix is expanding. You’ve got to make massive, multi-hundred thousand-dollar decisions within a couple of hours right now.” So far, they appear to be making the right ones.

This is a repost of the original article which you can view on TheDrum.com
All rights reserved.


> > > Stay well.

Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and […]


Whether you’re a sparkling water fanatic or a still water enthusiast all the way, our new LIFEAID GO! Collection is the perfect way to stay hydrated and enjoy drinking your vitamins on the go. Just grab a packet, add it to your water of choice, and you're ready to GO!

 

With only 5 calories and ZERO SUGAR in each packet, GO is naturally sweetened with monk fruit & Stevia—perfect for wherever life takes you!

Let's not underestimate the importance of staying hydrated. When your body is properly hydrated, it can help boost overall energy and productivity, aid digestion, give you a healthy glow ... and so much more!

And now there's no excuses! You can bring a convenient packet of GO with you anywhere, to help keep your immune system boosted and your body hydrated after your next workout or during life on the GO! 


> > > Stay well.

Whether you’re a sparkling water fanatic or a still water enthusiast all the way, our new LIFEAID GO! Collection is the perfect way to stay hydrated and enjoy drinking your vitamins on the go. Just grab a packet, add it to your water of choice, and you’re ready to GO!   With only 5 calories […]

Results from a recent One Poll survey, published in a New York Post article on June 26, 2020

One in four Americans will never be returning to gyms … even once the pandemic is over, according to new research.

A survey of 2,000 Americans who exercise at least twice a week surveyed respondents on their attitudes toward gyms in the “corona age” and found 24 percent are over them, with one in three saying they will be likely to go less than before.

However, four in 10 remain undeterred by COVID-19 and said they will be returning to the gym at the same rate or more once it opens back up.

SWNS 

The study, conducted by OnePoll on behalf of LIFEAID Beverage Co., also found many active Americans are turning to at-home workouts.

Forty-two percent of those polled said they have a home gym set-up that they prefer over their membership gym.

Going back to gyms is currently a big unknown, but many safety measures will surely be implemented upon re-opening, including masks.

Wearing a mask during a pandemic is common sense for many, with only 26 percent saying they are anti-mask and won’t go to any gym that requires it.

Twenty-nine percent said they are anti-mask but would wear one if their gym required it, while 20 percent are for masks and will wear one at the gym reluctantly — and 26 percent are for masks and won’t go to any gym that does not require them.

All that being said, 62 percent of those polled said they believe wearing masks in gyms will help against the spread of COVID-19 and 83 percent agreed they’d feel much more comfortable in gyms if everybody was wearing a mask.

Masks aren’t the only safety concern for gym-goers, however.

Thirty-eight percent of those surveyed said they will be wiping down the equipment each time before they use it.

Over nine in 10 said they’d be more vigilant about others wiping down equipment properly and half (49 percent) said they’d call somebody out for not properly cleaning the equipment after they use it.

“We understand why some gym-goers may reject wearing a mask throughout their entire workout, but no one should drop the ball on cleanliness and disinfection of hands and equipment. It’s a courtesy and a personal responsibility as much as the responsibility of the gyms,” said Aaron Hinde, co-founder of LIFEAID Beverage Co.

“What gym devotees also need to understand is there is a price for higher standards of cleaning and safety at the gym. That requires more staff, more equipment, more cleaning supplies. So gym-goers should not be surprised or even indignant if they get hit with higher fees. And if the gym is critical to your balance and wellness, you should accept those fees.”

People are keen to exhibit caution when returning to public spaces to get back into their exercise routine.

The average respondent said that when their gym opens back up, they’ll still wait around four and half weeks before finally returning for a workout.

Many feel this can’t come soon enough, as 75 percent said they feel they need to put in some overtime in order to get back in shape after a lengthy quarantine.

But it hasn’t been all bad, as the survey showed Americans learned some self-love during the time in isolation.

Three in four said they are more accepting of their bodies now than they were pre-pandemic and the average respondent was found to have made four positive lifestyle changes since it started, too.

“If we experience lasting, positive change from the gym shut down, we hope it’s an embrace of some level of moderation. We can be fit, healthy and very strong without being obsessive,” said Hinde. “And smart moderation may also be better for our longer term physical health.”

Results from a recent One Poll survey, published in a New York Post article on June 26, 2020 One in four Americans will never be returning to gyms … even once the pandemic is over, according to new research. A survey of 2,000 Americans who exercise at least twice a week surveyed respondents on their […]

LIFEAID is proud to introduce our new on-the-go collection for HYDRATION + VITAMINS YOU'LL ENJOY DRINKING, perfect for wherever life takes you!

Always made with only the good stuff, each packet of GO has just 5 calories and ZERO SUGAR, naturally sweetened with monk fruit & Stevia. Now you can throw a packet in your pocket, backpack or bag—just add water—and GO!

NOW AVAILABLE:

Workout Recovery + Hydration on the go
45mg Natural Caffeine  |  Flavor: CITRUS
5 calories  |  Naturally Sweetened


Immunity Boost + Hydration on the go

No Caffeine  |  Flavor: ORANGE
5 calories  |  Naturally Sweetened

Try FITAID GO and IMMUNITYAID GO!
Now available at LIFEAIDgo.com

 

COMING SOON:

Natural Energy + Hydration on the go
100mg Natural Caffeine  |  Flavor: MELON
5 calories  |  Naturally Sweetened

After-Party Recovery + Hydration on the go
No Caffeine  |  Flavor: Berry
5 calories  |  Naturally Sweetened

Rip. Replenish. GO!
Because life never stops.


> > > Stay well.

LIFEAID is proud to introduce our new on-the-go collection for HYDRATION + VITAMINS YOU’LL ENJOY DRINKING, perfect for wherever life takes you! Always made with only the good stuff, each packet of GO has just 5 calories and ZERO SUGAR, naturally sweetened with monk fruit & Stevia. Now you can throw a packet in your […]