Men’s Journal Best Summer Stuff 2022: FITAID ENERGY!
Saying FITAID ENERGY is a hit, would be an understatement. FITAID ENERGY has knocked the socks of the competition! Our friends over at Men’s Journal would have to agree as well! In their June/July Issue, which hit the shelves 6/10, FITAID ENERGY was included in their “Best Summer Stuff 2022” section of “What We’re Drinking.”
What we’re drinking: FITAID ENERGY: FITAID ENERGY + Sports Recovery. The performance energy drink for athletes boosted with 200mg of clean caffeine from green tea. Available in 4 electric flavors, it’s naturally sweetened with no sucralose, no aspartame, and no compromises. fitaidenergy.com/mj | @FITAID
If you haven’t tried FITAID ENERGY, we do not know what you are waiting for! With the official start of Summer around the corner, make sure you load up on all 4 electric flavors of FITAID ENERGY! Whether you will be spending this summer on the beach, barbecuing with the family, or crushing it in the weight room, a can of FITAID ENERGY should not be too far. Head over to www.lifeaidbevco.com/blends and get those fridges stocked with the best energy beverage on the market. Also, be sure to pick up the newest edition of Men’s Journal 6/10. Check out the hard copy anywhere near you that sells magazines or you can access the digital issue of the magazine via the App Store or Apple News.
50 Years of Title IX
50 years ago this month, June 23rd to be exact, Title IX was signed into law by President Richard Nixon. Back then, I do not believe people understand how big of an impact this Civil Rights Act would have not only on education, but in athletics.
Title IX is a federal law that prohibits discrimination based on sex or gender in any educational institution that receives federal funding. Title IX of the Education Amendments of 1972 states, “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”
Over the years, Title IX has grown to protect women not just in education and sports but against sexual harassment. Although it does operate to prohibit and provide guidance on dealing with sexual harassment, that does not define the essence of Title IX. Title IX is, and always will be, an equity law, and like other equity laws, Title IX should be employed in any forum in which it is needed. Title IX should be utilized to its full potential and not limited merely because of its narrow application in the past. Fortunately, we are seeing its scope broaden to meet current needs. For example, today’s Title IX is applicable in cases concerning gender identity and sexual orientation, making it an essential tool as we encounter unlawful discrimination and harassment of our LGBTQ+ community members.
Over the past 50 years, Title IX has transformed women’s sports for the better. In 1972, there were just over 300,000 women and girls playing college and high school sports in the United States. Female athletes received 2% of college athletic budgets, while athletic scholarships for females were basically nonexistent. Today, over 3 million girls are participating in high school sports and over 200,000 are participating in collegiate athletics. Also, today 1 in every 5 girls are participating in female athletics in the United States as opposed to 1 in 27 before Title IX in 1972.
Title IX has progressed female athletics, education, and safety. However, there is still a long way to go. So continue to support female sports and continue to be an advocate for all female athletes around the world! Are you a female athlete? We want to feature YOU! Tag us on Instagram @FITAID
Reposted from original article online at Games.CrossFit.com | Sept. 10, 2020
Starting Thursday, Sept. 17, at 3:30 p.m. PT/10:30 p.m. GMT, CrossFit will go live from its studio in California to guide fans through an action-packed weekend of competition. Tune in for live updates on event results on Games.CrossFit.com.
Niki Brazier and Sean Woodland will keep you informed as scores roll in and standings are released on the CrossFit Games Leaderboard. Guest analysts and hosts from around CrossFit’s global community will join the pair throughout the weekend.
Recordings of the athletes’ full workouts and additional coverage will be released throughout the weekend.
Follow the live shows on the Games website or through the CrossFit Games Facebook, Games Instagram, or the new CrossFit Games YouTube account to stay up to date on breaking news and competition highlights.
You can also keep up with your favorite Games athletes through their individual Instagram pages.
HOW WILL THE GAMES WORK THIS YEAR?
The 2020 Reebok CrossFit Games will take place in two stages: 1) an online competition in athletes’ home countries from which the top five men and top five women will advance and 2) an in-person finals in California to compete for the titles of Fittest Man and Fittest Woman on Earth.
STAGE ONE COMPETITION FORMAT
For the first time, the final stage of the CrossFit Games will begin in CrossFit affiliates around the world. The top 20 women and top 20 men from the Open leaderboard along with the 10 women’s and 10 men’s qualifiers from Sanctionals will compete in a virtual competition beginning Friday, Sept. 18.
Each event can be performed only one time. Once an athlete finishes an event, they may not attempt it again. There are no restarts. The workout must continue to completion once the timer begins.
More than US$500K in prize money is on the line for athletes placing in 20th through sixth place in stage one.
The top five men and top five women will advance to compete in person for up to US$1.3 million, with the Fittest Man on Earth and Fittest Woman on Earth earning US$300K each.
Related: Which Athletes Benefit Most in the Online Format?
WOD ALONG WITH GAMES ATHLETES
A list of required equipment has been emailed to the 2020 Games athletes and CrossFit affiliates. Athletes are required to have the following equipment:
- Barbell of 35 lb. (15 kg)/45 lb. (20 kg)
- Standard bumper plates (18-inch diameter)
- Be prepared for a max lift using Olympic bumper plates
- Event loading will be noted in lb. with the corresponding kg conversion
- Change plates (1 lb. minimum)
- Barbell collars
- Pull-up bar
- Squat rack
- GHD machine
- Running route with one turnaround (maximum of 300 meters out and 300 meters back)
- Concept2 Model D rower
- Jump rope
- Wall for handstand push-ups
Required support equipment:
- Body-weight scale
- Distance wheel
- Measuring tape
- Gaff tape or similar marking tape
- Gym timer
The wait has been long, but it is almost time for the 2020 Reebok CrossFit Games! Keep checking Games.CrossFit.com for more information as the competition nears.
The above article is reposted directly from original content found at Games.CrossFit.com.
View this post on Instagram
FITAID is a proud partner of the 2020 CrossFit Games. Good luck, athletes!
You can follow along on Instagram for updates on FITAID athletes who are competing this weekend: @fitaid
> > > Stay well.
Brianna Cope is a professional surfer born and raised on the beautiful island of Kauai, Hawaii. Growing up near the ocean, Cope fell in love with the power of its waves and began surfing on a longboard at the age of four.
“I love how free and alive I feel in the ocean. It is such an indescribable feeling to be able to ride a wave, always thinking how special it is that you can only ride that wave once—you will never get the same wave again,” says Cope.
Cope won her first surfing competition when she was just 11 years old, deciding then and there that she wanted to be a professional surfer. Currently, Cope can be spotted competing on the World Surf League qualifying series, traveling across the globe for competitions. Her 2018 documentary “Surfing to Cope” is now available on iTunes.
‘Big Neechi’ is an internationally recognized celebrity, bodybuilder and festival host known for his incredible strength, muscular physique, and for throwing wild parties.
Neechi graduated from Texas State University as somewhat of a campus legend, obtaining a degree in Exercise & Sports Science. His capabilities in the gym came at an early age when he broke his Jr. High School’s bench press record of 315 lb. in the eighth grade! Big Neechi has since won the title of "Combine King" and "Strongest Man".
During college, Big Neechi also earned another reputation for himself after throwing a Project X-style pool party that went viral and ended up on every news outlet in America. Big Neechi has become the #1 event host in Texas, and even hosted Spring Break in South Padre Island.
No matter how wild his lifestyle gets, Big Neechi always prioritizes fitness, maintains a great physique, and displays insane numbers on all his lifts. (He was the 2019 Iron Wars 4 champion after completing a 475-lb. pause-rep bench press!) Weighing only 215 lb., Big Neechi has proven he can keep up with the best of the best.
Greg Lutzka is a professional skateboarder, best known for his technical skills which have landed him countless trophies, gold medals and awards in contests including: X-Games, The Maloof Money Cup, Dew Tours and World Cups. Currently, Lutzka is also the only skater to have ever won the highly respected Tampa Pro an unprecedented three times.
Lutzka’s reputation as one of the hardest working skateboarders in the industry is well-earned. At the age of 18, Greg moved from the Midwest to Southern California, the Action Sports mecca of the world. During the course of his career, Lutzka has been featured in videos for Almost & Darkstar Skateboards, K-Swiss and Oakley Eyewear. He has also cross-branded himself with Harley Davidson and Aqua Hydrate, always representing sponsors to the fullest while also practicing and improving his skateboarding skills daily.
Lutzka has acted in a movie, commercials and music videos. During whatever remaining freetime Lutzka has, he enjoys snowboarding, cycle riding and spending time with family and friends.
> > > Stay well.
The New York Times recently released their top recommendations to help gyms in the U.S. reopen successfully this summer. LIFEAID co-founder Aaron Hinde and his daughter Trinity share the FITAID FIVE with their community. Knowing how important fitness is to our mental and physical health and overall well-being, please stay safe and stay fit out there. We're in this together!
CLICK TO WATCH:
> > > Stay well.
www.LIFEAIDlift.com
With so many gym doors forced to close, we started the LIFEAID LIFT program to support our local gyms & businesses, helping our community get through this current crisis, together.
BOX OWNERS, earn some cash and save your members money! Simply share this link: www.LIFEAIDlift.com
Your gym will receive $15 cash for every 24-can purchase made by your loyal members or customers under your gym's name at LIFEAIDlift.com! We ship their orders directly to them and send you the cash*. It's a win-win. (*Verified accounts will be paid out every two weeks via PayPal.) Program valid only for the temporary duration of your gym or business' mandatory closure.
GYM MEMBERS, now you can purchase discounted cases ($5 OFF/case) when you shop at www.LIFEAIDlift.com. Plus, we'll give $15 cash back (for every 24-can case purchase) directly your gym. Remember to SHARE the link, SHARE the love!
This is a great way for those who are working out at home to be able to stock up any of our immunity and recovery boosting LIFEAID blends—chock full of vitamins—while supporting the gyms and businesses we call 'home,' so we can return to them once the dust settles.
We're so grateful for our community. Let's stay strong together!
Your LIFEAID family is humbled and grateful to be able to give back and financially lift up those in need during this difficult time. Please contact our team if you have any questions about the LIFEAID LIFT or how to get started: (888) 558-1113.
Share on social: #LIFEAIDlift
> > > Stay strong.
February 20-23, 2020
What a weekend!
While athletes crushed WODs in the Miami sunshine & rain, the FITAID booth sampled over 3,000 cans of our LOW-CAL and ZERO SUGAR workout Recovery Blends—FITAID, FITAID ZERO SUGAR, FITAID RX & FITAID RX ZERO SUGAR—as well as the new balancing LIFEAID HEMP Blend.
Meet & Greets over the weekend included top athletes & influencers: Kelsey Kiel, Kenzie Riley, Hannah Eden, Cassidy Lance & Luke Parker
Pictured on podium, left to right: Sara Sigmundsdottir (2nd), Tia-Clair Toomey (1st), Kari Pearce (3rd)
CONGRATULATIONS to FITAID athlete Sara Sigmundsdottir on her 2nd-place finish at WZA 2020, crushing all the events over the weekend!
THANKS to everyone who came out and helped make WZA 2020 a success! We're already looking forward to seeing you next year.
—Your FITAID Team
> > > Live well.
Santa Cruz, CA—Jan. 27, 2020
The Jug Method
Recently launched, just in time to help all of us reach our goal of getting in the best shape of our life in 2020, the new Jug Method is already sweeping the nation! Droves of fitness fanatics from all skill levels are flocking to replace expensive home gym equipment with simple water jugs.
Founder and creator of the Jug Method, Neal Maddox is an eight-time CrossFit® Games athlete, elite coach & fitness guru who partnered with FITAID to share his revolutionary new fitness program with the masses.
"Whether you’re an elite athlete or just trying to get fit, the Jug Method is perfect for you! Ditch those expensive plates and barbells, join the Jug Arms movement today," says Maddox with confidence.
Dip 'n' Sip, baby!
The unconventional program encourages members to "Dip 'n' Sip your way to improved strength with the Jug Method," promising to get you lean, mean and green in record time.
There are already dozens of testimonials touting the benefits of Maddox’s program: “I’m cancelling all of my gym memberships and sticking to the Jug Method,” says one satisfied convert.
Just Jugs
Convenient and inexpensive, almost any kind of plastic jug (which you can adjust to desired weight by simply adding or removing liquid) can be purchased for less than a couple bucks at most any local retailer and put to use immediately with the Jug Method’s powerful, explosive movements.
Maddox is helping millions kick excuses to the curb by making fitness affordable and convenient, accessible from the convenience of your own couch.
Join the Movement
To learn more about the program or experience the power of the Jug Method for yourself, visit JugArms.com today, and let the Jug Method take your fitness to the next level. Show off your jug arms in a Jug Method T-shirt, now available online in vibrant white. And don't forget to fuel your jugs with FITAID, the #1 Post-Workout Recovery Drink in America.
Join the Movement at JugArms.com
"BE You!"
As we kick off a new decade, we're witnessing a major shift—a shift in mindset—finally replacing the outdated mentality surrounding "New Year, New You" with one which helps us all better embrace our flaws and create healthy habits to live our best life.
Join the "Be You" movement on Instagram. Follow @fitaid and use the hashtag #fitaidBEyou! Tell us what makes you YOU and what you're doing in 2020 to help embrace those things with healthy, happy habits. Then tag a friend and encourage them to do the same.
Here are some of the top people, films, books and blogs which have inspired us to embrace being 100% comfortable in our own skin, empowering us to love what makes us unique while also creating healthy habits to live our happiest life!
INFLUENCERS
Pro photographer Wyn Wiley's female persona is an outdoor enthusiast, drag queen & advocate.
“She’s just trying to be as cool as Mother Nature,” Wiley says of his alter ego Pattie Gonia.
Fittest One-Armed Man on Earth, continuing to break records & barriers.
"When life gets hard—if we can force a smile onto our face, it can trigger the brain to think differently about a situation and help guide you into the proper place to produce happiness, gratitude and joy," says Aldridge.
Bearded Lady with polycystic ovary syndrome, causing excessive hair growth.
"Love yourself wholeheartedly and never be ashamed of what you look like! You are made to be perfect and nothing less," says Kaur.
Grece GhanemFabulous 54-year-old model who refuses to let age hold her back.
“For me, aging is liberating. Beauty changes, yet it does not disappear,” Ghanem says.
DOCUMENTARIES
Surfing to Cope
Minimalism: A Documentary About the Important Things
Embrace
I Am Not Your Guru
BLOG POSTS
- WHAT I'D LOOK LIKE IF I HAD THE "PERFECT" BODY THROUGHOUT HISTORY:
From the 1400s to today, Cassey Ho powerfully shares what her "perfect" body would look like over the years—unveiling a unique message about body image and self-love.
. - LEARNING TO LOVE MYSELF:
One individual's journey to self-love and empowerment.
BOOKS
You Are A Badass
How to create a life you totally love by identifying the self-sabotaging beliefs and behaviors currently holding you back.
The Untethered Soul
The Life-Changing Magic of Tidying Up
Dare to Lead
Light Is the New Black
A guide to answering your soul's calling and working your light.
High-Performance Habits
CONCLUSION
We hope you feel inspired by the stories shared by others. Join the "Be You" movement on Instagram. Follow @fitaid and use the hashtag #fitaidBEyou! Tell us what makes you YOU and what you're doing this year to help embrace those things with healthy, happy habits. Then tag a friend and encourage them to do the same. Let's make 2020 the year of authenticity—BE YOU!
Join the movement:
#fitaidBEYOU
Try the new HIIT Fit Smoothies with powdered FITAID at a Smoothie King near you!
Add a scoop of the FITAID powder to ANY Smoothie King smoothie for post-workout recovery!
Try the new HIIT Fit Smoothies with FITAID + Paleo protein powder — NOW AVAILABLE as Smoothie King locations nationwide!
Find a Smoothie King near you at SmoothieKing.com
Be sure to tag us and tell us what you think!
@fitaid
> > > Live well.