Summer may be over but that does not mean the flavors of summer went anywhere. LIFEAID’s latest innovation, FITAID Strawberry Lemonade, hit the ground running and racked up $250,000 in sales in its first week. “As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory goodness and great taste, this is my new favorite in our roster,” said LIFEAID’s president and co-founder Aaron Hinde. LIFEAID’s other co-founder, Orion Melehan, followed suit with Hinde’s statement, saying “With our latest innovation, we wanted to be both strategic and flavor-forward in what we brought to the market.”
Ice-cold FITAID Strawberry Lemonade was enjoyed all summer at the finish lines of Spartan Races, during the 2021 NOBULL CrossFit Games, and ahead of the 2020 Tokyo Olympics (which took place in 2021), at USA Weightlifting events. With the winter season upon us, do not hesitate to crack open an ice-cold FITAID Strawberry Lemonade to bring back memories of warmth and sunshine.
“Cans-in-hands is how we build this business and is an integral component to our brand. FITAID Strawberry Lemonade is our first flavor variation of our most popular blend, FITAID, which is specially formulated for athletic recovery,” says LIFEAID’s chief marketing officer, Emily Sommariva. With 2022 Q1 around the corner, LIFEAID is preparing for some very exciting innovations that are for sure to be in the hands of all consumers, new and old.
Summer may be over but that does not mean the flavors of summer went anywhere. LIFEAID’s latest innovation, FITAID Strawberry Lemonade, hit the ground running and racked up $250,000 in sales in its first week. “As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a […]
Caring about what you put in your body is what LIFEAID is all about. Living a healthy lifestyle is at the core of our brand. LIFEAID was built on the notion that people wanted more out of their fitness drinks. Whether you are vegan, or thinking of switching to a plant-based diet, it's important for LIFEAID to be accommodating to all health-conscious consumers. We offer an alternative to high-sugar, high-caffeine, and artificial mass-marketed drinks. Additionally, we are proud to be a vegan beverage company. LIFEAID will continue to encourage people to live healthier lifestyles.
Health Conscious Consumers Leading The Change
Over the past 15 years, the number of Americans who identify as vegan has increased by 3,245%. A new study has estimated that at least 15.5 million people in the U.S. currently eat plant-based diets. These numbers are not just prevalent in the states, but across the globe. In the U.K. 42% of vegans are aged 15-34. And in Canada, young people are going vegan to help combat climate change. With those numbers growing, it is important for our brand to be conscious of the consumers of our products. What matters to our customers is important to us. Those switching to vegan diets are reducing their risk of type 2 diabetes, lower cholesterol levels, and lower blood pressure.
To learn more about the latest statistics and information on veganism, we encourage you to check out this article from the World Animal Foundation.
Veganism and the Environment
Consumers are becoming more aware of their environmental impact. Together, we are attempting to make the world a better place. As a vegan-certified brand, we are lowering carbon emissions and greenhouse gases, reducing agriculture farming, and making a positive impact on climate change. Now, people are being affected by chronic and infectious diseases, i.e Covid-19, and it is becoming ever more important that we are consuming goods that benefit us. Collectively, we need products that strengthen our immune systems and support health. This is why LIFEAID uses purely clean ingredients and vitamins.
LIFEAID Culture
Veganism is a lifestyle choice and LIFEAID is all about supporting healthy lifestyles. Just like the ideas behind being vegan, LIFEAID is for your health, for the environment, and for the people.
“Following a plant-based diet has a plethora of health benefits including reducing post-workout inflammation. At LIFEAID we remain committed to providing our community the highest quality plant-based functional ingredients with low to no sugar and free from artificial flavors and sweeteners.” - Aaron Hinde, Co-Founder and President of LIFEAID Beverage Company
LIFEAID strives to continue being a forward-thinking brand that caters to health-conscious consumers and those who put good in their bodies, to get good out.
Caring about what you put in your body is what LIFEAID is all about. Living a healthy lifestyle is at the core of our brand. LIFEAID was built on the notion that people wanted more out of their fitness drinks. Whether you are vegan, or thinking of switching to a plant-based diet, it’s important for […]
I mean, who doesn’t enjoy a quality slice of pizza - or two, or three. Easily one of the best comfort foods out there. A slice of pizza can be enjoyed virtually anywhere, whether at a family party, your local pizzeria, or even by yourself with your favorite movie, a slice of pizza (or a whole pie) is never a bad idea.
Just because following a vegan diet means you must avoid dairy, does not mean you have to avoid pizza all together. These recipes are so full of flavor, you won’t even notice it’s not there! Here are some of the best and easy vegan pizza recipes we’ve tried (warning: you’ll be craving a fresh slice after this!).
Grilled Veggie Pizza with Yeast-Free Crust
Ingredients
Yeast-Free Pizza Crust
Pizza Sauce
Toppings
Instructions
Vegan Pepperoni Pizza
Ingredients
For the Crust
For the Topping
Instructions
Prepare the Zucchini “Pepperoni”
For the Crust
To Make the Pizza
Spinach Artichoke Pizza
Ingredients
Instructions
Vegan Caprese Pizza
Ingredients
Instructions
If you try any of our delicious (and easy) vegan pizza recipes, we would love to see your creation on Instagram - tag us at @FITAID !
I mean, who doesn’t enjoy a quality slice of pizza – or two, or three. Easily one of the best comfort foods out there. A slice of pizza can be enjoyed virtually anywhere, whether at a family party, your local pizzeria, or even by yourself with your favorite movie, a slice of pizza (or a […]
Pumpkin spice, flannels, cold weather… FALL is here! And there is no better way to celebrate the crisp air and falling leaves than with everyone’s favorite...pumpkins! Pumpkin bread, pumpkin pie, even pumpkin risotto. Read on for some great (and easy!) pumpkin recipes.
Keto Pumpkin Cookies
These cookies are autumn in a bite. The perfect consistency with a crisp and sugary outside and a soft inside gives you the perfect pumpkin-y fall flavor. These cookies are keto and vegan! Here’s how to make them.
Ingredients:
2 cups almond flour
½ teaspoon baking powder
½ teaspoon sea salt
1 tablespoon flax seed powder
3 tablespoon water
½ cup unsweetened pumpkin puree
¼ cup coconut oil
1 teaspoon vanilla extract
½ cup brown erythritol
2 teaspoon ground cinnamon
4 teaspoon brown erythritol (to sprinkle on top)
Instructions:
Vegan Pumpkin Curry
This dish has all the well-developed flavors of curry but with a fraction of the effort and time! The spices and pumpkin flavors melt together to give you a taste of the autumn season. And, it's vegan! Here is how to make vegan pumpkin curry.
Ingredients:
1 1/2 Tbsp Coconut oil
1 Large sweet potato cut into 1/2 inch cubes (about 370g)
1 Medium onion, roughly chopped
1/2 Tbsp Garlic, minced
1/2 Tbsp Ginger, minced
4 tsps Curry powder
3 tsps Cumin
1 tsp Salt
1 1/2 Cups Canned Pumpkin puree not pumpkin pie filling!
1 cup Light coconut milk
1/2 Cup Low-sodium vegetable broth
1 tsp Sriracha
1/2 Cup Cilantro roughly chopped
Instructions:
Keto Pumpkin Pie
Everybody loves pumpkin pie. Whether it's the last thing you eat on Thanksgiving or just a treat to get you through these fall months, this keto pumpkin pie will have you dying for more. Instructions below!
Ingredients:
Crust
Filling
Instructions:
To make crust
Place almond flour, butter, and swerve in food processor and pulse until combined, about 10 times. Dough will stay formed if you scoop a little between your fingers when ready.
Press dough evenly into 9-inch pan, including up the sides.
To make filling
In a large saucepan over medium heat, whisk together the heavy whipping cream, erythritol, butter, and vanilla extract. Stir often until a slight brown, thick sweetened condensed milk forms
Remove from heat and let cool for 15 minutes
To assemble
Pour pumpkin pie filling into prepared pie crust. Check intermittently through baking to ensure crust isn't browning too much. If they begin to get too dark, cover the edges with foil. Bake for 35 minutes or until a toothpick placed in the center of the pie comes out clean. Cool completely before serving.
Vegan Pumpkin Bread
Mmm! This vegan pumpkin bread has the perfect amount of sweetness, moistness, and pumpkin flavor. It is easy to make and will have your kitchen smelling like an Autumn wonderland. Here’s how to make vegan pumpkin bread.
Ingredients:
1 cup pumpkin puree (make sure not to use pumpkin pie FILLING)
1 cup brown sugar, light or dark, firmly packed
1/2 cup oil canola or vegetable oil work well
3 tbsp maple syrup (agave syrup can also be used)
3 tbsp apple juice (water or apple cider can also be used)
1 3/4 cups all-purpose flour (white whole wheat flour can also be used)
1 tsp baking soda
1 tsp baking powder
1/2 tsp salt
2 tsp pumpkin pie spice (individual spices can also be used)
Instructions:
Vegan Pumpkin “Cheddar” Risotto
This vegan pumpkin “cheddar” risotto is everything you love about Fall. It uses cauliflower instead of risotto so you can feel good eating this low carb dish and enjoy it, too! Instructions to make this delicious vegan pumpkin “cheddar” risotto below!
Ingredients:
1/4 cup sliced leek
2 tablespoon olive oil
1 teaspoon paprika
12 ounces (about 3 cups) of riced cauliflower
1/2 cup pureed pumpkin
1/4 nutritional yeast
1/4 cup of veggie broth (or dry wine, or nondairy milk)
Salt and pepper to taste
1/4 cup fresh chopped parsley
Instructions:
If you find yourself bookmarking endless fall pumpkin vegan and keto recipes, now you have them all in one place. If you try any of our favorite fall recipes, we would love to see your master chef skills on Instagram - tag us at @FITAID !
Pumpkin spice, flannels, cold weather… FALL is here! And there is no better way to celebrate the crisp air and falling leaves than with everyone’s favorite…pumpkins! Pumpkin bread, pumpkin pie, even pumpkin risotto. Read on for some great (and easy!) pumpkin recipes. Keto Pumpkin Cookies These cookies are autumn in a bite. The perfect […]
Meet The Newest Team FITAID Athlete, Guilherme Malheiros
Q&A with Crossfit Star Guilherme Malheiros
Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he ranked 45th in the world and second in Brazil. The following year, in 2017, Guilherme took 2nd in the CrossFit boys division (16-17) and was crowned the 2nd Fittest Teenager on Earth.
Fast-forward to 2019 and Guilherme, 19 years old, is the Fittest Man in Brazil and is competing in the CrossFit Games in the men’s division. He would go on and place 48th at the 2019 CrossFit Games. In 2020, Malheiros finished atop the rankings of Fittest Man in Brazil again. However, due to COVID-19, he did not compete in the 2020 games.
After a year of not competing at the 2020 CrossFit Games, Guilherme was determined to make a statement during the 2021 Games and that is exactly what he did. Guilherme would go on to win three events, the 550 yard sprint, the sprint and heavy clean ladder, and the one-rep max snatch event. Guilherme was one of two competitors to take home first place in at least three events. As the youngest competitor at this year's Madison Games, Guilherme would go on to place 7th overall at the 2021 CrossFit Games. Also, Guilherme would be crowned Most Improved Athlete at the CrossFit games for his efforts.
Guilherme has the potential to carry the sport for the country of Brazil and bring more fans and competitors from all countries within South America. While some believe Guilherme is the future star this sport needs, Guilherme believes the future is now.
We sat down with the future star of CrossFit to learn more about him, his love for CrossFit, and the biggest differences between his home country of Brazil and America.
Q: When do you first become aware of FITAID?
So I knew FITAID in 2017. I was in Puerto Rico. I loved it. The shirts and all of their apparel, obviously the drink, the recovery drink. So I wanted to be sponsored by FITAID but at that time I did not have the contact to talk to someone. So I just waited and was like ‘man one day I’m going to be sponsored by FITAID.’ And then in 2021 after the games, Aaron Hinde (Co-Founder and President of LIFEAID) just stopped his car in the middle of a crowd of people and said “Hey Bro! I want to sponsor you!’ And I was like ‘Yeah! Let's go!’
Q: Why do you love working out?
Because it makes me feel better with myself and improves my self confidence. Working out improves my mental game and my mentality towards life. I love working out because it makes me feel better, lighter, strong, and self confident.
Q: What is your favorite workout song?
I don’t have only one. I have maybe a type of music. Hip Hop and Electronics but between those two, Electronics.
Q: What is your favorite part about competing?
My favorite part is getting the crowd on their feet.
Q: What is your favorite post workout meal?
Acai, for sure, I love it.
Q: What does your morning routine look like?
Wake up, wash my face, scrape my tongue, brush my teeth, go to the kitchen, drink water, say good morning to my girlfriend, make a coffee, and make some plain waffles with honey on top.
Q: What do you miss most about Brazil?
From Brazil I miss the food, my family, my friends, the beach, and my dogs
Q: What is the biggest difference between Brazil and America?
People here are not used to hugging each other. When you get to the gym, it's just waves and ‘sup’, ‘morning’, ‘what's up.’ In Brazil it's more like ‘come here bro, how's the day? How was your night? How did you sleep? Come here, hugs, kisses, all that stuff.
Q: What is your favorite food here in America?
Tex Mex... Rice, chicken, cheese, cheese (yes double cheese) lettuce, tomato, in wrap. Like a Burrito.
Q: What are some of your hobbies outside of CrossFit?
Sleep, eat frosted flakes, play video games, watch Netflix, and sleep.
Make sure to follow Gui on Instagram!
Meet The Newest Team FITAID Athlete, Guilherme Malheiros Q&A with Crossfit Star Guilherme Malheiros Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he […]
The failure rate for new companies in the beverage industry is 95% in the first year and 99% in the first five years. Now a global company with 100 employees, LIFEAID Beverage Co. is going strong and on the trajectory to earn a revenue of $100 million. Aaron spoke with Iron Sights’ host Scott Howell to discuss the upbringing of LIFEAID and how the company has achieved its success.
How it all started...
Aaron Hinde and Orion Melehan met at CrossFit box in Santa Cruz, California in 2009 and soon became good family friends. Aaron, a sports chiropractor, and Orion, a Certified Financial Planner, first came up with the idea for LIFEAID from their time in the party and rave scene.
At these events, they would hand out compounds that can help your body stay resilient and feeling good when partying. This gave them the idea to put the compounds together in a “party pill”, each one containing 5-HTP, milk thistle, B complex, and electrolytes.
The party pill concept soon turned into a beverage, and Aaron explains that “if supplements in pill form were the way to go, NoDoze would be a billion dollar company and Redbull wouldn’t exist”, meaning that people are more likely to consume the compounds if they were in a drink. This was the start of RaverAid, which soon was renamed PartyAid.
Aaron and Orion developed their concept of the functional beverage. Instead of flavor variations, they focused on having functional variations. PartyAid would be a hangover remedy, FITAID would be for pre and post workout, FOCUSAID would help busy professionals and students, and GolferAid would appeal to, of course, golfers.
GolferAid was launched first because there was no drink for golf at the time, and they figured this market would have the most space for their new product. GolferAid was first picked up by Santa Cruz golf course De Laveaga, and slowly more and more courses were ordering the functional beverages. With GolferAid gaining traction, Aaron and Orion knew it was time to go all in and sell their own businesses to focus on LIFEAID.
Scarcity versus Abundance Mindset
Aaron sold his chiropractic practice to an individual who made payments, but within months, the new owner went bankrupt and Aaron only earned a fraction of what the practice was worth. With two kids, living on an undeveloped property, and everything invested in a start up in a tricky industry, Aaron was feeling the pressure.
Having dealt with financial difficulties in the past, Aaron knew he needed to consider where he went wrong before in order for this new endeavor to be successful. He says in the interview that “the decisions I was making were yielding a result that I wasn’t happy with”, and he realized through copious amounts of research that he was “in full scarcity mode”.
The scarcity mindset means that you feel there is a finite amount of success to be had, and any success earned by someone else takes away from the success you could achieve. On the contrary, the abundance mindset believes that there is enough success for everyone, and that there is value in every step of the way to success.
“It took me being completely broke but in abundance mode to actually start building real wealth, where before I was a high income earner in scarcity mode but always broke.” Aaron explains that he started going on hikes on his property, practiced being present, and started keeping a gratitude journal.
He explains that any success in life comes from making the right decisions over and over again. Aaron says he asks himself, “if I keep making these decisions over time, where will I be, where will I end up?” And if the result is somewhere he doesn’t want to be then he will refrain from making that choice. “Everything is a choice and the more endurance we have to suffer in the short term the less pain we will have in the long term.”
So what is the key to starting a successful business? Hard work. Aaron says that “There's no guarantees, you got to keep innovating, you’ve got to keep grinding, and you’ve got to keep doing good work”.
The failure rate for new companies in the beverage industry is 95% in the first year and 99% in the first five years. Now a global company with 100 employees, LIFEAID Beverage Co. is going strong and on the trajectory to earn a revenue of $100 million. Aaron spoke with Iron Sights’ host Scott Howell […]
Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games
Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games
Santa Cruz, Calif., August 4th, 2021 --
After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the 2021 NOBULL CrossFit Games.
Since 2016, Horvath has consistently been ranked number one in her home country of Hungary. The 24-year-old had seven top five finishes and one event win, forging her path to the podium once again. As a rookie, Horvath also placed 2nd at the 2018 CrossFit Games.
Horvath made her CrossFit debut in 2016 at the age of 19 at the Meridian Regional and has been a European fan favorite ever since. She joined the Team FITAID European athlete roster earlier this year along with Gabriela Migala (Poland) who placed 6th in the Women’s Individual competition.
“After placing 14th at the 2019 CrossFit Games, a lot of people cast doubt on Laura’s ability to be a contender for the podium. We’re so proud of Laura for striving for greatness, prioritizing her recovery in order to make such astounding progress, and coming back with a vengeance to prove that she is here to stay,” said Aaron Hinde, President and Co-Founder of LIFEAID
The Sport of Fitness is all about the unknown and the unknowable and the global pandemic certainly added a layer of adversity for athletes during that time. CrossFit Games hopefuls were forced to get creative with their training as gyms were shuttered and the path to the Games was restructured.
WOMENS:
Laura Horvath (EU) - 2nd
Gabi Migala (EU) - 6th
Ellie Turner (AUS) - 26th
MENS:
Jeffrey Adler (CA) - 13th
Royce Dunne (AUS) - 16th
Bayden Brown (AUS) - 17th
Jay Crouch (AUS) - 22nd
Adrian Mundwiler - 35th
AGE GROUP:
Emma Lawson (16-17) (CA) - 1st
Anna Quost (45-49) (EU) - 17th
Greg Merkac (50-54) (CA) - 10th
TEAM:
CrossFit Surbiton: Jeremy Reijnders; Nienke van Overveld (EU) - 4th
Plus64 CrossFit: Madeline Shelling; Marnie Sykes (AUS) - 6th
CrossFit Resurrection: Deanna Posey (CA) - 8th
CrossFit Butcher’s Lab: Klaus Obberhøj (AUS) - 22nd
ADAPTIVE - Upper Extremity:
Josue Maldonado (US) - 2nd
Logan Aldridge (US) - 3rd
“The past 18+ months we’ve seen a lot of uncertainty, especially in the gym world. This obviously affected our athletes deeply and there is nothing more exciting than seeing Laura and the other 18 Team FITAID athletes put in work at the 2021 NOBULL CrossFit Games! It’s like their energy was pent up all of 2020 and they finally got to show us what they’re made of,” said Hinde.
Despite everything, fans showed up to Madison, WI, filling out the stands to cheer on their favorite athletes. The energy in the Coliseum during the final events was electric as The Fittest on Earth solidified their spots at the podium.
About LIFEAID Beverage Co.
With a focus on great tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of "Vitamins You'll Actually Enjoy Drinking." Products include both ready-to-drink cans and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.
Contact: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com
Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games Santa Cruz, Calif., August 4th, 2021 — After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the […]
Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family. So whether your kids are 6 months or 16 years, here are some universal, fun ideas to do with your kids on these hot summer days!
Water, water, and more water!
Photo courtesy of spy.com
Even if you don’t have a pool or lake/beach nearby, there are still so many fun water activities that you can do! Here are some of our favorites:
Get CREATIVE!
Photo courtesy of jugglingwithkids.com
Here are some great activities to spark the creativity in our kiddos:
Play Outside
Photo courtesy of thefamilydinnerproject.org
One of the obvious favorites, get outside when the weather permits. Here were a ton of favorites listed in the group:
Other Fun Ideas…
Photo courtesy of delish.com
What are some other favorites you would add to this list?
Molly Tilove
Summer is halfway over, and if you’re anything like me – some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities […]
The 2021 NOBULL CrossFit Games has officially wrapped and we're so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women's division. Congratulations to all of our athletes!
MENS:
Jeffrey Adler (CA) - 13th
Royce Dunne (AUS) - 16th
Bayden Brown (AUS) - 17th
Jay Crouch (AUS) - 22nd
Adrian Mundwiler - 35th (withdrew -- injured knee)
WOMENS:
Laura Horvath (EU) - 2nd
Gabi Migala (EU) - 6th
Ellie Turner (AUS) - 26th
AGE GROUP:
Emma Lawson (16-17) (CA) - 1st
Anna Quost (45-49) (EU) - 17th
Greg Merkac (50-54) (CA) - 10th
TEAM:
CrossFit Surbiton: Jeremy Reijnders, Nienke van Overveld (EU) - 4th
Plus64 CrossFit: Madeline Shelling, Marnie Sykes (AUS) - 6th
CrossFit Resurrection: Deanna Posey (CA) - 8th
CrossFit Butcher’s Lab: Klaus Obberhøj (AUS) - 22nd
ADAPTIVE - Upper Extremity:
Josue Maldonado (US) - 2nd
Logan Aldridge (US) - 3rd
The 2021 NOBULL CrossFit Games has officially wrapped and we’re so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women’s division. Congratulations to all of our athletes! MENS: Jeffrey Adler (CA) – 13th […]
FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum.
Now, as pandemic restrictions begin to ease and fans can again cheer their favorite competitors on to victory from the sidelines in person, we sat down with Tommy who had these insights for us:
FITAID: Obviously, Mat Fraser is the Fittest Man In History. However, he was a dominant force on the field. Now that he's retired from the Games, who are the men to keep an eye on for the podium this year? Do you think any of those athletes have what it takes to be the next Froning and Fraser?
Marquez: Sheesh, where do I start? Pat Vellner, Brent Fikowski, Noah Ohlsen, Justin Medeiros, Scott Panchik, Bjorgvin Karl Gudmundsson, and Cole Sager I would say are the favorites but there are another 5-6 that if they catch a tailwind could do it too. Jayson Hopper could be the rookie breakout to do it, but Mayer, Koski, Chandler, Adler, and Cournoyer should be in the mix too which is insane.
FITAID: While we're talking about Fittest In History, Tia-Clair Toomey still remains the dominant female athlete in CrossFit. Who do you think poses the greatest threat to her 5th consecutive title?
Marquez: Lady luck, because quite frankly any one who remotely poses a chance at dethroning her would need the full support of Lady Luck on their side because there isn't a woman with a heartbeat on our planet that is fitter than Tia.
FITAID: Last year Justin Medeiros and Haley Adams proved themselves to be potent competitors. Who are the rookies and the dark horses to keep an eye on this year?
Marquez: Jayson Hopper and Lazar Dukic for the men, I think Colten Mertens might win an event as well. For the women it's gotta be the two teenagers - Mal O'brien and Emma Cary. What they're doing is unprecedented at this point.
FITAID: I'd like to pivot to talking about CrossFit as an organization. Eric Roza has been in charge as CEO of CrossFit for a year now. A lot of his focus has been on creating a more inclusive culture in the sport. For example, the Virtual Games aspect and the Foundations option in the Open. How do you think the expanded accessibility has impacted the types of athletes that will show up at the Games in the years to come?
Marquez: Don't forget the inclusion of the Adaptive Divisions at the Games as well. The focus on inclusivity of the sport has also come hand in hand with the emphasis around inclusivity in the affiliate ranks as well. Representation matters. The CrossFit community is not monolithic, but rather a beautiful mosaic, and the more we can highlight that and make sure people have a home in the sport at some level, the more the broader CrossFit message will have a chance to resonate with the people who need it most because more lives will be touched. So much of CrossFit's message gets passed along via second hand or third hand association. "I heard about that somewhere," or "my friend told me about it," is a common occurrence for people's initial exposure. So when they decide to look into it further, seeing someone that looks like you, talks like you, lives like you in some way, it increases the likelihood that the impression will stick for the better.
This year in Madison, expect to see a showcase of a wide variety of athletes that together embody the spirit of CrossFit more than ever before, as a true cross-section of our community is finally represented in a more comprehensive way. The combination of new divisions and fresh faces along with new events from the diabolical mind of Dave Castro will make this a truly pivotal moment in CrossFit history. There’s no telling what’s in store as we go into the weekend, but no matter what, one thing is certain: it’s going to be spectacular.
FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum. Now, as pandemic restrictions […]