Texas Superstar Baseball Player Joey Gallo Joins Team FITAID

Functional Beverage Brand, LIFEAID, Signs 2020 Golden Glove Winner Joey Gallo

NEWS PROVIDED BY LIFEAID Beverage Co. / Jun 02, 2021, 06:00 ET

SANTA CRUZ, Calif., June 2, 2021 /PRNewswire/ — LIFEAID Beverage Co. has expanded its professional athlete talent roster with the addition of professional baseball player, Joey Gallo to Team FITAID. Gallo, of the Texas Rangers, is the first MLB player to join the team’s roster. The news aligns with LIFEAID’s ongoing expansion in Texas.

Texas is home to some of our earliest brand advocates and one of our longest standing retailers, HEB,” says LIFEAID President and co-founder Aaron Hinde. “No better way to celebrate this region than some baseball and an ice-cold FITAID.”

Gallo joined the Rangers organization in 2012 as a first round pick. Following two 40 home run seasons in 2017 and 2018, he hit his 100th home run during the 2019 season. Gallo did this in his 377th career game, making him the fastest American League player to achieve this in MLB history. In 2020, Gallo took home his first Golden Glove award as a Right Fielder.

“With 162 games in the regular season, I am always looking for the best ways to recover,” said Joey Gallo. “Drinking a post-game FITAID has become a part of my routine and I am excited to be part of Team FITAID!”

As the longest tenured player in the clubhouse, Gallo’s leadership speaks volumes both on and off the field. A bright and rising talent, Gallo hits a home run with the LIFEAID brand values. And, if history repeats itself, Gallo can be expected to have another winning 2021 season ahead.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. You can find LIFEAID products at local gyms and retailers HEB, Whole Foods, Sprouts, Central Market, Kroger Dallas, Safeway Southern, Walmart, Target and Vitamin Shoppe. Visit lifeaidbevco.com to learn more.

CONTACT: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.com

Texas Superstar Baseball Player Joey Gallo Joins Team FITAID Functional Beverage Brand, LIFEAID, Signs 2020 Golden Glove Winner Joey Gallo NEWS PROVIDED BY LIFEAID Beverage Co. / Jun 02, 2021, 06:00 ET SANTA CRUZ, Calif., June 2, 2021 /PRNewswire/ — LIFEAID Beverage Co. has expanded its professional athlete talent roster with the addition of professional baseball player, Joey […]

9 SUMMERTIME COCKTAILS

Boats, bikinis and ice cold beverages, its summertime baby!

Our menu of functional blends serve many purposes. From workout recovery, to immunity support, to an afternoon brain boost, the functions are endless. But one of our favorite functions? They make excellent adult beverage mixers. Read on to see our top 9 favorite summer drink cocktails for you to enjoy this summer.

1 - WHISKEY SOUR: Getting straight to the point with this first cocktail. Keep it simple!

1/2 can of FITAID RX or RX Zero⁠

1 - 2 oz. Whiskey⁠

Ice⁠

Squeeze of Lemon

2 - GO-MOSA: For all you early risers out there, throw in some IMMUNITYAID GO to your next boozy brunch cocktail.

1 packet of IMMUNITYAID GO

Champagne

Berries for garnish

3 - FIT FIZZ: This one makes you just wanna go “ahhh”

1 Packet of FITAID GO!⁠

Seltzer water⁠

1 1/2 oz. Vodka⁠

4 - BLUEBERRY LIMEAID: Basically synonymous with "Summertime Friday Afternoon"

1/2 can of LIFEAID HEMP

1 1/2 oz. Vodka⁠

1 tbsp freshly squeezed lime juice⁠

1/4 cup Blueberries⁠

Lime wheel⁠

Sprig of fresh mint⁠

5 - KETORITA: Looking for a low calorie take on a classic? We've got you covered.

½ can of FITAID ZERO

1-2 ounces of premium Tequila

½ ounce of Cointreau

Squeeze of fresh lime

Ice (on the rocks/blended)

Coarse salt (optional)

6 - PARTYAID DAIQUIRI: Be the life of the party at your next summer BBQ, bonus points for a mini umbrella!

1/2 can of PARTYAID

1/2 oz Grand marnier/Naranja⁠

1 1/2 oz Rum, dark⁠

1 oz Pineapple juice⁠

Garnish: mini umbrella, pineapple slice

7 - SOUR SUNRISE: Oh you fancy huh?

1 oz. IMMUNITYAID⁠

1 1/2 oz. Whiskey⁠

1 1/4 oz. fresh lemon juice

1/2 oz. simple syrup⁠

1/2 oz. grenadine⁠

 

8 - CREAMSICLE: We think this drink needs to be added to the Ice Cream Truck menu. 

1 can of IMMUNITYAID

1 - 1 ½ oz vodka

Ice Cream

9 - CHILL PILL: Refreshing, calming, delicious. Need we say more? 

1 can of LIFEAID Hemp

1 oz. Vodka (or Gin!)

Garnish: Lemon wedge and rosemary

Do you have a favorite summer cocktail involving one of our LIFEAID blends? Leave it in the comments below! 

Happy drinking!

9 SUMMERTIME COCKTAILS Boats, bikinis and ice cold beverages, its summertime baby! Our menu of functional blends serve many purposes. From workout recovery, to immunity support, to an afternoon brain boost, the functions are endless. But one of our favorite functions? They make excellent adult beverage mixers. Read on to see our top 9 favorite […]

 

Photo courtesy of cnn.com

As a mama of twin one year olds, a business owner, and a fitness lover, adequate sleep is an absolute CRITICAL component in my routine. But easier said than done, right? With two teething kiddos, late nights getting caught up on work, and just trying to fit all my daily “to do’s” in before bed, I have often caught my sleep taking a major hit.

The last handful of months I have shifted my focus to creating a pre-bed routine that will support the best sleep possible, even if it is for less hours than this mama would like!

Whether you’re a parent of littles yourself, or just simply need some better sleep hygiene, I encourage you to try some of the suggestions in this list and see what they can do for you and your sleep + recovery!

 

  1. Get outside during daylight hours.

Especially this last year - so many of us have spent more time indoors than ever. Getting outside and into the sunshine helps your body keep its circadian rhythm in check. Bonus points if this outdoor time involves physical activity! Which leads me to my next point…

 

Photo courtesy of huffpost.com

 

2. Get a workout in!

I am sure I am preaching to the choir with this one, but getting in physical exercise during the day helps improve sleep and reduces symptoms of insomnia. Just make sure you get your workout in at a time that supports your sleep schedule - for some, working out too late in the day may make sleep more difficult, as exercise stimulates the body.

 

3. Create a consistent routine

Parents of little ones know that creating a consistent bedtime routine helps their kids get to sleep faster and easier. This is true for adults too! Start a pre-bedtime routine to signal to your brain that it’s time to wind down for the day. This can include numerous things, but here is what my personal routine includes!

 

Photo courtesy of johnryanbydesign.co.uk

 

4. Block out blue light in the evening.

Y’all knew this one was coming. Blue light loves to ruin our sleep. Much to my first point - our brains have a natural clock that is based off of light/darkness. Blue light throws our circadian rhythm for a loop, and too much exposure before bed time can trick your brain into thinking it is “awake time”.

 

I know firsthand how difficult it is to cut out ALL blue light in the evenings (this is my chance to catch up on work after the kids have gone to bed - and work includes phones and a computer!), BUT there are things you can do to help. Wearing blue light glasses, installing apps that block blue light on your phone/computer, etc are great ways to lessen the impact of blue light in the evenings.

 

5. Use a sleep aiding supplement - like DREAMAID GO!

I started using the new DREAMAID GO packets as soon as they were released, and I have been hooked ever since. I have consistently been falling asleep faster, staying asleep, and just overall getting better sleep (proven by my FitBit sleep scores each morning!), and I couldn’t be happier with these results. I have been getting my first EVER “90”s with my FitBit sleep score, and I know that is no coincidence.

 

Best of all, it tastes great and I actually look forward to drinking it. I drink it about 30 minutes before bed (once I am done with my shower) and usually mix it with about 4oz warm water, although it is great cold too! It tastes like an herby orange tea - so delicious!

What other sleep suggestions would you add to this list? What works personally for you? I’d love for you to share in the comments below!

- Molly Tilove @mollyeledge

  Photo courtesy of cnn.com As a mama of twin one year olds, a business owner, and a fitness lover, adequate sleep is an absolute CRITICAL component in my routine. But easier said than done, right? With two teething kiddos, late nights getting caught up on work, and just trying to fit all my daily […]

Team FITAID Athlete Meagan Martin Crowned as First Ninja Warrior Women’s Champion

Professional Climber and FITAID Athlete Meagan Martin Makes History as First Ninja Warrior Women’s Champion

NEWS PROVIDED BY LIFEAID Beverage Co. | May 12, 2021, 18:11 ET

SANTA CRUZ, Calif., May 12, 2021 /PRNewswire/ — On Sunday night, FITAID Team athlete and professional climber Meagan Martin made history as the first woman to win a Ninja Warrior Championship. The challenging obstacle course competition show aired on NBC. There were 12 women competing for the title.

“It still feels absolutely surreal to be the first Ninja Women‘s Champion!” Martin said in an Instagram post. “It was such an honor and so much fun to compete with so many strong and inspiring women who I have so much respect for and who I’m lucky enough to call friends.

A former gymnast and a Division 1 Pole Vaulter at Vanderbilt, Martin first started competing on the show in 2014 during its sixth season. She was the first rookie to complete a qualifying course, but hadn’t hit a buzzer since season eight.

“When it comes to Ninja, it’s so easy for random mistakes to happen, so to be able to FINALLY finish a 10 obstacle course and hit 4 buzzers during this competition felt like a dream!” Martin continues in her Instagram post. “I am so thankful for every opportunity I have to get on the course, and I can’t wait for the next time! Thanks to everyone who has shown me love and support, it means the world to me!!!⁠”

A multi-talented athlete with a diverse background, Martin joined the LIFEAID family in 2020 as the first climber on the team’s roster. You can learn more about her at www.meaganmartinclimbing.com.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.

Contact:
Press@lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.co

Team FITAID Athlete Meagan Martin Crowned as First Ninja Warrior Women’s Champion Professional Climber and FITAID Athlete Meagan Martin Makes History as First Ninja Warrior Women’s Champion NEWS PROVIDED BY LIFEAID Beverage Co. | May 12, 2021, 18:11 ET SANTA CRUZ, Calif., May 12, 2021 /PRNewswire/ — On Sunday night, FITAID Team athlete and professional climber Meagan […]

Sleep is on our minds and we wanted answers to all of our burning questions about getting a restful night’s sleep. We sat down with US Army Neuroscientist and US Army Warrior Fit athlete Dr. Allison Brager to learn more about sleep and how to get more efficient with our sleep game. Here’s what she had to say.

What is the most common sleep challenge?

The most common sleep challenge is developing a consistent, sleep-promoting routine. Sleep is directly tied to our behavior and actions. If we prepare our brains for sleep (winding down/putting away phones/not watching Netflix, etc.) at least an hour before bedtime, we put ourselves in the best position possible to enter the deepest & most restorative stages of sleep. It takes commitment & discipline but the benefits of restorative sleep on next-day performance is worth every bit of the sacrifice.

What are some vitamins/herbs/supplements that can support sleep?

Herbal remedies/supplements for sleep have been around for centuries. The ancient Chinese have been reported to use valerian root. A recent supplement promoting restorative sleep of interest is magnesium due to its mediation in how the central nervous system communicates. Tart cherry root (a natural source of melatonin) has also been shown to promote sleep in one clinical study. More research needs to be done on the benefits of select herbs/supplements on actual sleep processes but there are challenges due to the fact that the supplement industry is not regulated by the FDA. However, we shall prevail and it is industry leaders like LIFEAID who can implement a change in bureaucracy. 

Why is your circadian rhythm so important? 

The circadian rhythm is literally everything. The master circadian clock in the brain has input and output from virtually every tissue in the body. There is a self-sustaining circadian clock in every tissue of the body. When I was a fellow, I discovered one of these clocks in the skeletal muscle and how it regulates sleep (Ehlen, Brager et al. 2017). Because of these unique biological pathways, this is why adhering to a strict sleep routine, training, and even eating schedule are so incredibly important. A change in routine can rapidly shift the clock and how we sleep & perform.

What’s the difference between REM and Non-REM Sleep?

NREM sleep is for physical recovery & REM sleep for cognitive recovery, but both are equally as important and make up what is known as deep & restorative sleep. We cycle through NREM-REM in 90 min cycles across the night. The 90 min cycle is more saturated with NREM sleep in the first half of the night and more REM sleep in the second half of night. This distribution is actually tied to the circadian rhythm of core body temperature. 

What is the best sleep environment? 

The best sleep environment is dark (pitch black!), cool (< 68 degrees F), and noise free (with the exception of a white noise machine which research supports to help coax the brain into sleep). It's that simple. This one percent change goes a long way. 

Is there such thing as too much sleep?

From the perspective of someone who is in a career field known for massive sleep deprivation/sleep debt (i.e., first responder & military), no. Sleep banking prior to bouts of sleep deprivation can actually help stabilize performance during bouts of sleep deprivation. For the average person though, too much sleep can be a sign of an underlying health condition. But the important point here is that we never ever want to be in any situation where we are accumulating sleep debt.

Can daytime naps affect sleep?

Napping is a wonderful thing. Napping can help to repay sleep debt. Napping can also lead to an immediate benefit/boost in cognitive & athletic performance. Nap timing and amount matters. Keeping a nap < 30 min in the afternoon ensures that it will not disrupt sleep at night. 

Is it better to sleep on your back, stomach or side?

Sleeping position absolutely matters. Sleeping in the fetal position is absolutely best. Sleeping on one's back can make one more prone to sleep apnea-like episodes (due to relaxing of the tongue/throat muscles) and sleeping on one's stomach requires more effort to breath (due to dead weight). There are now forming pillows (i.e., Rooster Recovery) available to ensure one sleeps on their side.

How does food affect your sleep quality?

This is challenging for athletes but one should avoid food high on the glycemic index prior to bed (e.g., bananas, candy). A higher glycemic index can spike blood glucose preventing one from entering the deepest stages of restorative sleep.

When should you workout for the best night’s sleep?

Exercise elevates core body temperature. Lower core body temperatures lead to hitting the deepest & more restorative stages of sleep. As such, aim to finish working out 2 -3 hours before bedtime to allow core body temperature to return to baseline. This of course applies to high-intensity exercise. Taking a walking or moderate exercise (< 40% rate of perceived full exertion) to relax & wind before bed won't have the same impact.

Why do we dream?

Dreaming is part of REM sleep. It happens due to high activation of the visual cortex & hippocampus (center of memories) among other brain areas. REM sleep can be best described as an awake brain in a paralyzed body. REM sleep helps to consolidate learned information for future recall. 

Why can we remember some of our dreams and forget others?

This largely has to do with where one wakes up in the sleep cycle. The 90 min sleep cycle goes from NREM-REM-wake (very briefly). One is more likely to remember their dream if they wake up (and stay awake for a brief time) after fully completing a NREM-REM sleep cycle. This is why we tend to remember our last dream before we fully wake up in the morning. 

Why do we sleep talk/walk?

Sleep talking and walking happen during NREM sleep not REM sleep. It is a myth that it happens during REM sleep. Basically, the brain gets a mixed signal to "move" when it shouldn't and that is why people who sleep talk & walk engage in automatic behaviors like talking & walking. Sleep talking & walking are not healthy and a sign for sleep deprivation or something more clinically concerning.

What do different sleep positions say about you?

Hahah, I'm not sure but the fetal position is best! And also, being the big spoon and/or little spoon may release other "feel good" chemicals of love & attachment like oxytocin and vasopressin.

What questions do YOU have about sleep? Let us know in the comments!

Sleep is on our minds and we wanted answers to all of our burning questions about getting a restful night’s sleep. We sat down with US Army Neuroscientist and US Army Warrior Fit athlete Dr. Allison Brager to learn more about sleep and how to get more efficient with our sleep game. Here’s what she […]

We've all been there: capping off the weekend with friends and family or celebrating a win on Super Bowl Sunday, only to wake up with a terrible hangover to start a long work week. What you might not know is that alcohol consumption interferes with natural brain activity during sleep — to say nothing of those late-night emergency trips to the bathroom! In short, a hangover's effect on the brain is essentially identical to that of sleep deprivation, disrupting the hormones that regulate our biological clocks.

 

What are some of the most common symptoms of a hangover?

Hangovers range in severity based on degree of overindulgence, with the most common symptoms being fairly debilitating. These include migraines, nausea, diarrhea and extreme fatigue. More severe cases can manifest in sustained elevation of systolic blood pressure, shaking, clamminess and overproducing sweat glands.

 

It goes without saying that the obvious best course of treatment for a hangover is hydration and plenty of bed rest. However, it's worth noting that social events and holidays like birthdays, bachelor parties and St. Patrick's Day don't always fall on weekends! In this post, let's look at how LIFEAID beverages, hemp-derived CBD products and common health supplements may help you get ready for a productive day at work — with or without a killer hangover.

 

PARTYAID Recovery Blend to Reduce Fatigue & Stomach Issues

LIFEAID’s PARTYAID beverage is a non-caffeinated, 40 calorie recovery blend for revitalizing the system with much-needed electrolytes. It comes in a refreshing berry bliss flavor; a piquantly perfect balance to perk up the taste buds and energize the senses.

 

PARTYAID contains 5-hydroxytryptophan (5-HTP), a natural amino acid used in the production of serotonin which functions as an important chemical messenger and neurotransmitter. Low serotonin levels lead to fatigue and sleep dysfunction as well as rapid weight gain, depression and other physiological disorders. 5-HTP may be an effective hangover remedy in itself because of its reported ability to promote healthy sleep cycles and reduce fatigue by normalizing serotonin levels in the body.

 

PARTYAID also contains milk thistle, a well-established home remedy for nausea, indigestion, gas and upset stomachs. For decades, milk thistle has been a household go-to for hangovers — making it a natural addition to a weekday recovery blend.

 

Cannabidiol (CBD) for Increased Focus and Relief from Headaches & Nausea

CBD and other cannabinoids produce their effects through interactive modulation of the endocannabinoid system (ECS), a network of cannabinoid receptors in the body that influence the production and throughput of hormones like dopamine and norepinephrine. This ability to regulate the flow of hormones into the nervous system is the foundation of medical research into CBD as a possible natural alternative to lab-synthesized spasmolytics, painkillers and anxiolytic drugs.

 

As of this writing, there is a significant amount of scientific literature exploring the viability of CBD supplementation not only for improving overall focus, but in managing symptoms of dementia as well. Studies highlighting CBD's analgesic potential are further supported by millions of anecdotal testimonies in the form of product reviews across social media and e-retail sites.

 

While more research is required before CBD's viability as a novel alternative to pharmaceutical drugs becomes a fact of life, it certainly can't hurt to try an all-natural, user-backed hangover remedy to reduce headaches and nausea while increasing focus and concentration — all with virtually no risk of side effects.

 

And if you’re not quite ready to dive into the expensive world of CBD oil yet, LIFEAID Hemp is a great alternative. It has 20mg of organic broad-spectrum hemp extract with active cannabinoids (and it tastes much better than CBD oil too!).

 

A Cup of Tea Using Common & Complementary Health Supplements

If you happen to be a believer in natural medicine, you'd be surprised how many of the common supplements available at your local health and wellness shops effectively reduce symptoms of a bad hangover. Let's look at three of the best examples below:

 

Red Ginseng has been shown in crossover studies to potentially relieve the severity of hangover symptoms by "significantly lowering" blood alcohol levels with regular supplementation. With other well-known benefits like increased energy, strengthened immune system and decreased stress, red ginseng is a handy supplement for much more than the odd episode of overindulgence.

 

Borage oil is derived from starflower seeds, and may be effective in reducing hangover symptoms, as shown in a home-based open label study with 113 participants. In the study, 88% of subjects reported significant relief from typical hangover symptoms like headaches and stomach discomfort — with a notable exception being palpitations in overweight individuals.

 

Ginger is considered in several cultures as a tried and true remedy against the spells of nausea, vomiting or diarrhea associated with everything from severe fevers to pregnancy and food poisoning. So ginger may be just as effective in ameliorating these symptoms when brought about by a bad hangover, and greatly enhances numerous Asian recipes when not in use as homemade medicine. Ginger can be an acquired taste, if you’re not ready to fully dive in, you can also crack open an ice-cold can of LIFEAID which contains ginger extract in its proprietary blend.

 

While these ingredients can tackle symptoms of so-called "weekday sickness" fairly well by themselves, there's no reason you can't combine two or more of the above with tea leaves and honey to make a potent home remedy against particularly debilitating hangovers. So if you can find all four of the above, be sure to stock up for emergencies.

-Paul Lewin

Paul Lewin is a hemp industry enthusiast and craft beer lover, currently hiding out in Ho Chi Minh City, Vietnam. He's written for The GrowthOp and many other large publications. 

 

We’ve all been there: capping off the weekend with friends and family or celebrating a win on Super Bowl Sunday, only to wake up with a terrible hangover to start a long work week. What you might not know is that alcohol consumption interferes with natural brain activity during sleep — to say nothing of […]

LIFEAID Beverage Co. Brings Newest Innovation, DREAMAID GO, to Market

Global Functional Beverage company, LIFEAID, introduces a sleep aid and first product in portfolio to be served hot or cold

NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 16:00 ET

SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional beverages sold in both can and powder form, announced today the introduction of its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID’s recently launched line of powdered beverages and is the brand’s first to address another daily activity all consumers have in common: resting and recharging.

As with all LIFEAID products, DREAMAID GO is responsibly formulated for efficacy while still emphasizing great taste. The supplement contains 5mg melatonin, chamomile, and valerian and is available to purchase today. DREAMAID GO is the fifth GO! powdered drink from the LIFEAID brand and is available only in the US at this time.

“Our days don’t begin with coffee or breakfast. They begin with the impact of quality sleep the night before. That informs everything the day brings,” says Aaron Hinde, co-founder and president of LIFEAID Beverage Co. “Our brand has a reputation for products that work, and DREAMAID GO does.”

A recent survey of 2,000 people commissioned by LIFEAID put a spotlight on some of the issues plaguing American’s sleep habits and the quality of their sleep:

  • Less than one in 10 feel “fully rested” after sleeping.
  • More than six in 10 cannot remember the last time they felt truly rested.
  • More than one in five say they can never get enough sleep.
  • Of those surveyed, those who did not get enough sleep are likely to be more introverted (29 percent).
  • Of those surveyed, 69 percent wished a lack of sleep was taken more seriously than it is.

“We believe DREAMAID can do for sleep what FITAID does for post-workout recovery. We want integrating DREAMAID into your lifestyle to feel restorative,” says Hinde.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.

Contact: Press@lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.com

LIFEAID Beverage Co. Brings Newest Innovation, DREAMAID GO, to Market Global Functional Beverage company, LIFEAID, introduces a sleep aid and first product in portfolio to be served hot or cold NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 16:00 ET SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional beverages […]

LIFEAID Beverage Co. Focuses on Australian Fitness Communities

Nutrition and Performance-based Beverage Brand Acquires Its Distribution Partner In Australia & New Zealand As It Expands Internationally

NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 04:30 ET

SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ -- This month, LIFEAID Beverage Co., a North American producer of acclaimed functional beverages focused on nutrition, performance and recovery, completed the purchase of its Australian & New Zealand distributor, Fit Trendz Pty Ltd. The financial terms of the purchase are undisclosed.

The Australia-based operation, focused on high quality health and wellness products, originally started distributing LIFEAID products in Australia and New Zealand in 2015.The purchase comes one year after LIFEAID Beverage Co. acquired its European distribution and marketing partner based in Amsterdam. The LIFEAID brand today has a presence in 22 countries globally."The passion for fitness and high intensity exercise like CrossFit, is global. And since we founded the brand in 2011, we intended to grow LIFEAID's presence internationally," says Orion Melehan, co-founder of LIFEAID.Currently, the global product extensions of the LIFEAID brand are present largely in their respective country's gym, health club and e-commerce channels. In 2021 the brand is focused on building its retail presence outside the U.S.

"Our brand is integrated into many fitness movements, and we are looking for strategic and authentic ways to get more cans in the hands of health conscious people all over the world," says Melehan.

"Fit Trendz has always aligned with the values and vision of LIFEAID Beverage Co. and are proud of what our team has accomplished distributing LIFEAID Beverage Co. products in Australia and New Zealand in just 5 short years. We look forward to continuing to build the LIFEAID brand and solidify the products within the Australian and NZ markets." Michelle Thorneycroft, Managing Director, LIFEAID Australia/New Zealand.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of "Vitamins You'll Actually Enjoy Drinking." Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.

Contact: Press@lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.com

LIFEAID Beverage Co. Focuses on Australian Fitness Communities Nutrition and Performance-based Beverage Brand Acquires Its Distribution Partner In Australia & New Zealand As It Expands Internationally NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 04:30 ET SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ — This month, LIFEAID Beverage Co., a North American producer of acclaimed […]

Mom Life: Keeping Active (and Sane!) During a Pandemic

2020 and 2021 have been some of the most trying years for everyone, but I think most parents can especially relate to how life-rocking this last year has been. Whether you’ve navigated pregnancy/postpartum in a way you completely didn’t expect, had to add “teacher” to your resume as your children took on virtual learning, or navigated job changes or “working from home” with kiddos around… this last year has pushed us and challenged us in ways we were never expecting.

As a parent, taking time for yourself is as critical as ever these days. One of my favorite phrases that always rings through my head, “You can’t pour from an empty cup.” Carving out time in your day to take care of yourself--physically, mentally, and emotionally--is what gives us the ability to be the best we can be for our babies.

For me, one of the best ways I can care for myself is to stay active. Here are my best tips that have helped me get back into a fitness routine as I navigated postpartum life during a pandemic:

 

Find an activity that you LOVE and look forward to.

This has been the key to my fitness journey, both pre-pregnancy and postpartum. Finding a sport or activity that I truly enjoy is what keeps me going, even on my “Ugh, I don’t feel like working out” days. Whether that’s CrossFit, walking, riding a bike, weightlifting, or taking a kickboxing class, find an activity that fires you up.

Schedule it in + hold yourself accountable.

I treat my workouts like a meeting--they are scheduled into my calendar. I wouldn’t miss an important meeting, and for me, these workouts are an important meeting with myself. Of course, some days it is unavoidable and life happens, but overall, I try and treat my 30 min workout like the priority it is!

Create a routine that works with your kids’ schedule.

I have twins that are a year old and since they were born, my workout schedule has changed as they’ve grown and changed. It’s great to be adaptable! I used to bring their swings out to our garage gym for them to sit in while I worked out. As they got older, I started working out during their naps or after they went to bed at night. Now, our routine is them having an afternoon snack (full kiddos + more content kiddos!) and then we all go out to the garage gym together. They hang out in their giant playpen and watch/imitate us as we workout and we all love it!

Get more steps in.

One of my favorite habits that I started up a few months ago is going for a walk or jog every morning with the kids. Getting fresh air in the morning sets us all up for a better day, the babes love sightseeing, and it helps me get movement in early, even on days where I’m not sure I’ll get in a true “workout”. It’s also a great time for me to call a family member and catch up, or listen to a podcast; so it’s definitely a win-win!

I hope some of these tips can help you reach your activity goals during these crazy times. What suggestions would you add to this list? I’d love to hear them--feel free to leave them in the comments below!

Happy Fitness-ing, mamas!

Molly Tilove

@mollyeledge

Mom Life: Keeping Active (and Sane!) During a Pandemic 2020 and 2021 have been some of the most trying years for everyone, but I think most parents can especially relate to how life-rocking this last year has been. Whether you’ve navigated pregnancy/postpartum in a way you completely didn’t expect, had to add “teacher” to your […]

LIFEAID Beverage Co. Renews Official Partnership With CrossFit

Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness®

NEWS PROVIDED BY LIFEAID Beverage Co. | Mar 2, 2021, 15:31 ET

SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with CrossFit ahead of the 2021 CrossFit Games season. The season officially begins with the start of the CrossFit Open on March 11, 2021.

In the past 10 years, LIFEAID Beverage Co., creators of the recovery beverage FITAID, have become a staple of sports and high-intensity workout enthusiasts globally. The continued partnership will emphasize support of CrossFit affiliates, build their communities, and encourage proper fitness recovery with product sampling and education.

“As a company, we’ve had the opportunity to be an official partner of CrossFit since 2017 and are looking forward to being a part of this new era of the Sport of Fitness. Its future is synonymous to our mission of creating a healthier world,” says Aaron Hinde, co-founder and President of LIFEAID Beverage Co. “Since Eric Roza took the helm of CrossFit in 2020, we have seen positive changes in the organization and a commitment to the mission of building the world’s leading platform for health, happiness, and performance.”

“We’re delighted to renew our longstanding partnership with LIFEAID,” said Justin Bergh, VP of Sport and Partnerships for CrossFit. “Both of our organizations value the role that CrossFit gyms and trainers play in their local communities, and we look forward to kicking off the most accessible CrossFit Open in history together.”

About LIFEAID Beverage Co.

With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health-and-performance-conscious consumers. Located in Santa Cruz, California, LIFEAID offers a range of “vitamins you’ll actually enjoy drinking.” Products include: low-cal FITAID, FITAID RX, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID, LIFEAID HEMP & GOLFERAID—now with ZERO SUGAR options, as well. Shop now at: lifeaidbevco.com.

About CrossFit, LLC.

CrossFit is the world’s leading platform for health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit also organizes and operates the annual CrossFit Open, through which athletes at every level compete worldwide for a chance to advance to the NOBULL CrossFit Games, where top athletes compete for the title of Fittest on Earth™. To learn more, visit www.CrossFit.com.

Media Contact: press@lifeaidbevco.com

SOURCE: www.lifeaidbevco.com

LIFEAID Beverage Co. Renews Official Partnership With CrossFit Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness® NEWS PROVIDED BY LIFEAID Beverage Co. | Mar 2, 2021, 15:31 ET SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, […]