The failure rate for new companies in the beverage industry is 95% in the first year and 99% in the first five years. Now a global company with 100 employees, LIFEAID Beverage Co. is going strong and on the trajectory to earn a revenue of $100 million. Aaron spoke with Iron Sights’ host Scott Howell to discuss the upbringing of LIFEAID and how the company has achieved its success.
How it all started...
Aaron Hinde and Orion Melehan met at CrossFit box in Santa Cruz, California in 2009 and soon became good family friends. Aaron, a sports chiropractor, and Orion, a Certified Financial Planner, first came up with the idea for LIFEAID from their time in the party and rave scene.
At these events, they would hand out compounds that can help your body stay resilient and feeling good when partying. This gave them the idea to put the compounds together in a “party pill”, each one containing 5-HTP, milk thistle, B complex, and electrolytes.
The party pill concept soon turned into a beverage, and Aaron explains that “if supplements in pill form were the way to go, NoDoze would be a billion dollar company and Redbull wouldn’t exist”, meaning that people are more likely to consume the compounds if they were in a drink. This was the start of RaverAid, which soon was renamed PartyAid.
Aaron and Orion developed their concept of the functional beverage. Instead of flavor variations, they focused on having functional variations. PartyAid would be a hangover remedy, FITAID would be for pre and post workout, FOCUSAID would help busy professionals and students, and GolferAid would appeal to, of course, golfers.
GolferAid was launched first because there was no drink for golf at the time, and they figured this market would have the most space for their new product. GolferAid was first picked up by Santa Cruz golf course De Laveaga, and slowly more and more courses were ordering the functional beverages. With GolferAid gaining traction, Aaron and Orion knew it was time to go all in and sell their own businesses to focus on LIFEAID.
Scarcity versus Abundance Mindset
Aaron sold his chiropractic practice to an individual who made payments, but within months, the new owner went bankrupt and Aaron only earned a fraction of what the practice was worth. With two kids, living on an undeveloped property, and everything invested in a start up in a tricky industry, Aaron was feeling the pressure.
Having dealt with financial difficulties in the past, Aaron knew he needed to consider where he went wrong before in order for this new endeavor to be successful. He says in the interview that “the decisions I was making were yielding a result that I wasn’t happy with”, and he realized through copious amounts of research that he was “in full scarcity mode”.
The scarcity mindset means that you feel there is a finite amount of success to be had, and any success earned by someone else takes away from the success you could achieve. On the contrary, the abundance mindset believes that there is enough success for everyone, and that there is value in every step of the way to success.
“It took me being completely broke but in abundance mode to actually start building real wealth, where before I was a high income earner in scarcity mode but always broke.” Aaron explains that he started going on hikes on his property, practiced being present, and started keeping a gratitude journal.
He explains that any success in life comes from making the right decisions over and over again. Aaron says he asks himself, “if I keep making these decisions over time, where will I be, where will I end up?” And if the result is somewhere he doesn’t want to be then he will refrain from making that choice. “Everything is a choice and the more endurance we have to suffer in the short term the less pain we will have in the long term.”
So what is the key to starting a successful business? Hard work. Aaron says that “There's no guarantees, you got to keep innovating, you’ve got to keep grinding, and you’ve got to keep doing good work”.
The failure rate for new companies in the beverage industry is 95% in the first year and 99% in the first five years. Now a global company with 100 employees, LIFEAID Beverage Co. is going strong and on the trajectory to earn a revenue of $100 million. Aaron spoke with Iron Sights’ host Scott Howell […]
Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games
Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games
Santa Cruz, Calif., August 4th, 2021 --
After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the 2021 NOBULL CrossFit Games.
Since 2016, Horvath has consistently been ranked number one in her home country of Hungary. The 24-year-old had seven top five finishes and one event win, forging her path to the podium once again. As a rookie, Horvath also placed 2nd at the 2018 CrossFit Games.
Horvath made her CrossFit debut in 2016 at the age of 19 at the Meridian Regional and has been a European fan favorite ever since. She joined the Team FITAID European athlete roster earlier this year along with Gabriela Migala (Poland) who placed 6th in the Women’s Individual competition.
“After placing 14th at the 2019 CrossFit Games, a lot of people cast doubt on Laura’s ability to be a contender for the podium. We’re so proud of Laura for striving for greatness, prioritizing her recovery in order to make such astounding progress, and coming back with a vengeance to prove that she is here to stay,” said Aaron Hinde, President and Co-Founder of LIFEAID
The Sport of Fitness is all about the unknown and the unknowable and the global pandemic certainly added a layer of adversity for athletes during that time. CrossFit Games hopefuls were forced to get creative with their training as gyms were shuttered and the path to the Games was restructured.
WOMENS:
Laura Horvath (EU) - 2nd
Gabi Migala (EU) - 6th
Ellie Turner (AUS) - 26th
MENS:
Jeffrey Adler (CA) - 13th
Royce Dunne (AUS) - 16th
Bayden Brown (AUS) - 17th
Jay Crouch (AUS) - 22nd
Adrian Mundwiler - 35th
AGE GROUP:
Emma Lawson (16-17) (CA) - 1st
Anna Quost (45-49) (EU) - 17th
Greg Merkac (50-54) (CA) - 10th
TEAM:
CrossFit Surbiton: Jeremy Reijnders; Nienke van Overveld (EU) - 4th
Plus64 CrossFit: Madeline Shelling; Marnie Sykes (AUS) - 6th
CrossFit Resurrection: Deanna Posey (CA) - 8th
CrossFit Butcher’s Lab: Klaus Obberhøj (AUS) - 22nd
ADAPTIVE - Upper Extremity:
Josue Maldonado (US) - 2nd
Logan Aldridge (US) - 3rd
“The past 18+ months we’ve seen a lot of uncertainty, especially in the gym world. This obviously affected our athletes deeply and there is nothing more exciting than seeing Laura and the other 18 Team FITAID athletes put in work at the 2021 NOBULL CrossFit Games! It’s like their energy was pent up all of 2020 and they finally got to show us what they’re made of,” said Hinde.
Despite everything, fans showed up to Madison, WI, filling out the stands to cheer on their favorite athletes. The energy in the Coliseum during the final events was electric as The Fittest on Earth solidified their spots at the podium.
About LIFEAID Beverage Co.
With a focus on great tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of "Vitamins You'll Actually Enjoy Drinking." Products include both ready-to-drink cans and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.
Contact: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com
Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games Santa Cruz, Calif., August 4th, 2021 — After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the […]
Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family. So whether your kids are 6 months or 16 years, here are some universal, fun ideas to do with your kids on these hot summer days!
Water, water, and more water!
Photo courtesy of spy.com
Even if you don’t have a pool or lake/beach nearby, there are still so many fun water activities that you can do! Here are some of our favorites:
Get CREATIVE!
Photo courtesy of jugglingwithkids.com
Here are some great activities to spark the creativity in our kiddos:
Play Outside
Photo courtesy of thefamilydinnerproject.org
One of the obvious favorites, get outside when the weather permits. Here were a ton of favorites listed in the group:
Other Fun Ideas…
Photo courtesy of delish.com
What are some other favorites you would add to this list?
Molly Tilove
Summer is halfway over, and if you’re anything like me – some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities […]
The 2021 NOBULL CrossFit Games has officially wrapped and we're so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women's division. Congratulations to all of our athletes!
MENS:
Jeffrey Adler (CA) - 13th
Royce Dunne (AUS) - 16th
Bayden Brown (AUS) - 17th
Jay Crouch (AUS) - 22nd
Adrian Mundwiler - 35th (withdrew -- injured knee)
WOMENS:
Laura Horvath (EU) - 2nd
Gabi Migala (EU) - 6th
Ellie Turner (AUS) - 26th
AGE GROUP:
Emma Lawson (16-17) (CA) - 1st
Anna Quost (45-49) (EU) - 17th
Greg Merkac (50-54) (CA) - 10th
TEAM:
CrossFit Surbiton: Jeremy Reijnders, Nienke van Overveld (EU) - 4th
Plus64 CrossFit: Madeline Shelling, Marnie Sykes (AUS) - 6th
CrossFit Resurrection: Deanna Posey (CA) - 8th
CrossFit Butcher’s Lab: Klaus Obberhøj (AUS) - 22nd
ADAPTIVE - Upper Extremity:
Josue Maldonado (US) - 2nd
Logan Aldridge (US) - 3rd
The 2021 NOBULL CrossFit Games has officially wrapped and we’re so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women’s division. Congratulations to all of our athletes! MENS: Jeffrey Adler (CA) – 13th […]
FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum.
Now, as pandemic restrictions begin to ease and fans can again cheer their favorite competitors on to victory from the sidelines in person, we sat down with Tommy who had these insights for us:
FITAID: Obviously, Mat Fraser is the Fittest Man In History. However, he was a dominant force on the field. Now that he's retired from the Games, who are the men to keep an eye on for the podium this year? Do you think any of those athletes have what it takes to be the next Froning and Fraser?
Marquez: Sheesh, where do I start? Pat Vellner, Brent Fikowski, Noah Ohlsen, Justin Medeiros, Scott Panchik, Bjorgvin Karl Gudmundsson, and Cole Sager I would say are the favorites but there are another 5-6 that if they catch a tailwind could do it too. Jayson Hopper could be the rookie breakout to do it, but Mayer, Koski, Chandler, Adler, and Cournoyer should be in the mix too which is insane.
FITAID: While we're talking about Fittest In History, Tia-Clair Toomey still remains the dominant female athlete in CrossFit. Who do you think poses the greatest threat to her 5th consecutive title?
Marquez: Lady luck, because quite frankly any one who remotely poses a chance at dethroning her would need the full support of Lady Luck on their side because there isn't a woman with a heartbeat on our planet that is fitter than Tia.
FITAID: Last year Justin Medeiros and Haley Adams proved themselves to be potent competitors. Who are the rookies and the dark horses to keep an eye on this year?
Marquez: Jayson Hopper and Lazar Dukic for the men, I think Colten Mertens might win an event as well. For the women it's gotta be the two teenagers - Mal O'brien and Emma Cary. What they're doing is unprecedented at this point.
FITAID: I'd like to pivot to talking about CrossFit as an organization. Eric Roza has been in charge as CEO of CrossFit for a year now. A lot of his focus has been on creating a more inclusive culture in the sport. For example, the Virtual Games aspect and the Foundations option in the Open. How do you think the expanded accessibility has impacted the types of athletes that will show up at the Games in the years to come?
Marquez: Don't forget the inclusion of the Adaptive Divisions at the Games as well. The focus on inclusivity of the sport has also come hand in hand with the emphasis around inclusivity in the affiliate ranks as well. Representation matters. The CrossFit community is not monolithic, but rather a beautiful mosaic, and the more we can highlight that and make sure people have a home in the sport at some level, the more the broader CrossFit message will have a chance to resonate with the people who need it most because more lives will be touched. So much of CrossFit's message gets passed along via second hand or third hand association. "I heard about that somewhere," or "my friend told me about it," is a common occurrence for people's initial exposure. So when they decide to look into it further, seeing someone that looks like you, talks like you, lives like you in some way, it increases the likelihood that the impression will stick for the better.
This year in Madison, expect to see a showcase of a wide variety of athletes that together embody the spirit of CrossFit more than ever before, as a true cross-section of our community is finally represented in a more comprehensive way. The combination of new divisions and fresh faces along with new events from the diabolical mind of Dave Castro will make this a truly pivotal moment in CrossFit history. There’s no telling what’s in store as we go into the weekend, but no matter what, one thing is certain: it’s going to be spectacular.
FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum. Now, as pandemic restrictions […]
Texas Superstar Baseball Player Joey Gallo Joins Team FITAID Functional Beverage Brand, LIFEAID, Signs 2020 Golden Glove Winner Joey Gallo NEWS PROVIDED BY LIFEAID Beverage Co. / Jun 02, 2021, 06:00 ET SANTA CRUZ, Calif., June 2, 2021 /PRNewswire/ — LIFEAID Beverage Co. has expanded its professional athlete talent roster with the addition of professional baseball player, Joey […]
Boats, bikinis and ice cold beverages, its summertime baby!
Our menu of functional blends serve many purposes. From workout recovery, to immunity support, to an afternoon brain boost, the functions are endless. But one of our favorite functions? They make excellent adult beverage mixers. Read on to see our top 9 favorite summer drink cocktails for you to enjoy this summer.
1 - WHISKEY SOUR: Getting straight to the point with this first cocktail. Keep it simple!
1/2 can of FITAID RX or RX Zero
1 - 2 oz. Whiskey
Ice
Squeeze of Lemon
2 - GO-MOSA: For all you early risers out there, throw in some IMMUNITYAID GO to your next boozy brunch cocktail.
1 packet of IMMUNITYAID GO
Champagne
Berries for garnish
3 - FIT FIZZ: This one makes you just wanna go “ahhh”
1 Packet of FITAID GO!
Seltzer water
1 1/2 oz. Vodka
4 - BLUEBERRY LIMEAID: Basically synonymous with "Summertime Friday Afternoon"
1/2 can of LIFEAID HEMP
1 1/2 oz. Vodka
1 tbsp freshly squeezed lime juice
1/4 cup Blueberries
Lime wheel
Sprig of fresh mint
5 - KETORITA: Looking for a low calorie take on a classic? We've got you covered.
½ can of FITAID ZERO
1-2 ounces of premium Tequila
½ ounce of Cointreau
Squeeze of fresh lime
Ice (on the rocks/blended)
Coarse salt (optional)
6 - PARTYAID DAIQUIRI: Be the life of the party at your next summer BBQ, bonus points for a mini umbrella!
1/2 can of PARTYAID
1/2 oz Grand marnier/Naranja
1 1/2 oz Rum, dark
1 oz Pineapple juice
Garnish: mini umbrella, pineapple slice
7 - SOUR SUNRISE: Oh you fancy huh?
1 oz. IMMUNITYAID
1 1/2 oz. Whiskey
1 1/4 oz. fresh lemon juice
1/2 oz. simple syrup
1/2 oz. grenadine
8 - CREAMSICLE: We think this drink needs to be added to the Ice Cream Truck menu.
1 can of IMMUNITYAID
1 - 1 ½ oz vodka
Ice Cream
9 - CHILL PILL: Refreshing, calming, delicious. Need we say more?
1 can of LIFEAID Hemp
1 oz. Vodka (or Gin!)
Garnish: Lemon wedge and rosemary
Do you have a favorite summer cocktail involving one of our LIFEAID blends? Leave it in the comments below!
Happy drinking!
9 SUMMERTIME COCKTAILS Boats, bikinis and ice cold beverages, its summertime baby! Our menu of functional blends serve many purposes. From workout recovery, to immunity support, to an afternoon brain boost, the functions are endless. But one of our favorite functions? They make excellent adult beverage mixers. Read on to see our top 9 favorite […]
Photo courtesy of cnn.com
As a mama of twin one year olds, a business owner, and a fitness lover, adequate sleep is an absolute CRITICAL component in my routine. But easier said than done, right? With two teething kiddos, late nights getting caught up on work, and just trying to fit all my daily “to do’s” in before bed, I have often caught my sleep taking a major hit.
The last handful of months I have shifted my focus to creating a pre-bed routine that will support the best sleep possible, even if it is for less hours than this mama would like!
Whether you’re a parent of littles yourself, or just simply need some better sleep hygiene, I encourage you to try some of the suggestions in this list and see what they can do for you and your sleep + recovery!
Especially this last year - so many of us have spent more time indoors than ever. Getting outside and into the sunshine helps your body keep its circadian rhythm in check. Bonus points if this outdoor time involves physical activity! Which leads me to my next point…
Photo courtesy of huffpost.com
2. Get a workout in!
I am sure I am preaching to the choir with this one, but getting in physical exercise during the day helps improve sleep and reduces symptoms of insomnia. Just make sure you get your workout in at a time that supports your sleep schedule - for some, working out too late in the day may make sleep more difficult, as exercise stimulates the body.
3. Create a consistent routine
Parents of little ones know that creating a consistent bedtime routine helps their kids get to sleep faster and easier. This is true for adults too! Start a pre-bedtime routine to signal to your brain that it’s time to wind down for the day. This can include numerous things, but here is what my personal routine includes!
Photo courtesy of johnryanbydesign.co.uk
4. Block out blue light in the evening.
Y’all knew this one was coming. Blue light loves to ruin our sleep. Much to my first point - our brains have a natural clock that is based off of light/darkness. Blue light throws our circadian rhythm for a loop, and too much exposure before bed time can trick your brain into thinking it is “awake time”.
I know firsthand how difficult it is to cut out ALL blue light in the evenings (this is my chance to catch up on work after the kids have gone to bed - and work includes phones and a computer!), BUT there are things you can do to help. Wearing blue light glasses, installing apps that block blue light on your phone/computer, etc are great ways to lessen the impact of blue light in the evenings.
5. Use a sleep aiding supplement - like DREAMAID GO!
I started using the new DREAMAID GO packets as soon as they were released, and I have been hooked ever since. I have consistently been falling asleep faster, staying asleep, and just overall getting better sleep (proven by my FitBit sleep scores each morning!), and I couldn’t be happier with these results. I have been getting my first EVER “90”s with my FitBit sleep score, and I know that is no coincidence.
Best of all, it tastes great and I actually look forward to drinking it. I drink it about 30 minutes before bed (once I am done with my shower) and usually mix it with about 4oz warm water, although it is great cold too! It tastes like an herby orange tea - so delicious!
What other sleep suggestions would you add to this list? What works personally for you? I’d love for you to share in the comments below!
- Molly Tilove @mollyeledge
Photo courtesy of cnn.com As a mama of twin one year olds, a business owner, and a fitness lover, adequate sleep is an absolute CRITICAL component in my routine. But easier said than done, right? With two teething kiddos, late nights getting caught up on work, and just trying to fit all my daily […]
Team FITAID Athlete Meagan Martin Crowned as First Ninja Warrior Women’s Champion Professional Climber and FITAID Athlete Meagan Martin Makes History as First Ninja Warrior Women’s Champion NEWS PROVIDED BY LIFEAID Beverage Co. | May 12, 2021, 18:11 ET SANTA CRUZ, Calif., May 12, 2021 /PRNewswire/ — On Sunday night, FITAID Team athlete and professional climber Meagan […]
Sleep is on our minds and we wanted answers to all of our burning questions about getting a restful night’s sleep. We sat down with US Army Neuroscientist and US Army Warrior Fit athlete Dr. Allison Brager to learn more about sleep and how to get more efficient with our sleep game. Here’s what she had to say.
What is the most common sleep challenge?
The most common sleep challenge is developing a consistent, sleep-promoting routine. Sleep is directly tied to our behavior and actions. If we prepare our brains for sleep (winding down/putting away phones/not watching Netflix, etc.) at least an hour before bedtime, we put ourselves in the best position possible to enter the deepest & most restorative stages of sleep. It takes commitment & discipline but the benefits of restorative sleep on next-day performance is worth every bit of the sacrifice.
What are some vitamins/herbs/supplements that can support sleep?
Herbal remedies/supplements for sleep have been around for centuries. The ancient Chinese have been reported to use valerian root. A recent supplement promoting restorative sleep of interest is magnesium due to its mediation in how the central nervous system communicates. Tart cherry root (a natural source of melatonin) has also been shown to promote sleep in one clinical study. More research needs to be done on the benefits of select herbs/supplements on actual sleep processes but there are challenges due to the fact that the supplement industry is not regulated by the FDA. However, we shall prevail and it is industry leaders like LIFEAID who can implement a change in bureaucracy.
Why is your circadian rhythm so important?
The circadian rhythm is literally everything. The master circadian clock in the brain has input and output from virtually every tissue in the body. There is a self-sustaining circadian clock in every tissue of the body. When I was a fellow, I discovered one of these clocks in the skeletal muscle and how it regulates sleep (Ehlen, Brager et al. 2017). Because of these unique biological pathways, this is why adhering to a strict sleep routine, training, and even eating schedule are so incredibly important. A change in routine can rapidly shift the clock and how we sleep & perform.
What’s the difference between REM and Non-REM Sleep?
NREM sleep is for physical recovery & REM sleep for cognitive recovery, but both are equally as important and make up what is known as deep & restorative sleep. We cycle through NREM-REM in 90 min cycles across the night. The 90 min cycle is more saturated with NREM sleep in the first half of the night and more REM sleep in the second half of night. This distribution is actually tied to the circadian rhythm of core body temperature.
What is the best sleep environment?
The best sleep environment is dark (pitch black!), cool (< 68 degrees F), and noise free (with the exception of a white noise machine which research supports to help coax the brain into sleep). It's that simple. This one percent change goes a long way.
Is there such thing as too much sleep?
From the perspective of someone who is in a career field known for massive sleep deprivation/sleep debt (i.e., first responder & military), no. Sleep banking prior to bouts of sleep deprivation can actually help stabilize performance during bouts of sleep deprivation. For the average person though, too much sleep can be a sign of an underlying health condition. But the important point here is that we never ever want to be in any situation where we are accumulating sleep debt.
Can daytime naps affect sleep?
Napping is a wonderful thing. Napping can help to repay sleep debt. Napping can also lead to an immediate benefit/boost in cognitive & athletic performance. Nap timing and amount matters. Keeping a nap < 30 min in the afternoon ensures that it will not disrupt sleep at night.
Is it better to sleep on your back, stomach or side?
Sleeping position absolutely matters. Sleeping in the fetal position is absolutely best. Sleeping on one's back can make one more prone to sleep apnea-like episodes (due to relaxing of the tongue/throat muscles) and sleeping on one's stomach requires more effort to breath (due to dead weight). There are now forming pillows (i.e., Rooster Recovery) available to ensure one sleeps on their side.
How does food affect your sleep quality?
This is challenging for athletes but one should avoid food high on the glycemic index prior to bed (e.g., bananas, candy). A higher glycemic index can spike blood glucose preventing one from entering the deepest stages of restorative sleep.
When should you workout for the best night’s sleep?
Exercise elevates core body temperature. Lower core body temperatures lead to hitting the deepest & more restorative stages of sleep. As such, aim to finish working out 2 -3 hours before bedtime to allow core body temperature to return to baseline. This of course applies to high-intensity exercise. Taking a walking or moderate exercise (< 40% rate of perceived full exertion) to relax & wind before bed won't have the same impact.
Why do we dream?
Dreaming is part of REM sleep. It happens due to high activation of the visual cortex & hippocampus (center of memories) among other brain areas. REM sleep can be best described as an awake brain in a paralyzed body. REM sleep helps to consolidate learned information for future recall.
Why can we remember some of our dreams and forget others?
This largely has to do with where one wakes up in the sleep cycle. The 90 min sleep cycle goes from NREM-REM-wake (very briefly). One is more likely to remember their dream if they wake up (and stay awake for a brief time) after fully completing a NREM-REM sleep cycle. This is why we tend to remember our last dream before we fully wake up in the morning.
Why do we sleep talk/walk?
Sleep talking and walking happen during NREM sleep not REM sleep. It is a myth that it happens during REM sleep. Basically, the brain gets a mixed signal to "move" when it shouldn't and that is why people who sleep talk & walk engage in automatic behaviors like talking & walking. Sleep talking & walking are not healthy and a sign for sleep deprivation or something more clinically concerning.
What do different sleep positions say about you?
Hahah, I'm not sure but the fetal position is best! And also, being the big spoon and/or little spoon may release other "feel good" chemicals of love & attachment like oxytocin and vasopressin.
What questions do YOU have about sleep? Let us know in the comments!
Sleep is on our minds and we wanted answers to all of our burning questions about getting a restful night’s sleep. We sat down with US Army Neuroscientist and US Army Warrior Fit athlete Dr. Allison Brager to learn more about sleep and how to get more efficient with our sleep game. Here’s what she […]