By: BevNET staff | July 2019

Watch LIFEAID co-founders' BevNET Live presentation on YouTube:

The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.

Such is the case for LIFEAID, which has grown from a CrossFit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LIFEAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.

By: BevNET staff | July 2019 Watch LIFEAID co-founders’ BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands […]

By: Nikki Dagot | June 2019

It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the sunshine: a jog along the beach, laps in your local swimming  pool, a friendly tennis match, or attending an outdoor yoga class. 

I want to start off by saying I am not the healthiest, most active person out there. But I thoroughly enjoy being outdoors, feeling energized, and paying attention to how both my mind and body feel. Do I go to the gym daily? No. Do I eat sugar? Yes (I love cookies). But life is about balance and feeling healthy on the inside.

That’s why I am a big fan of setting up smart, attainable goals for myself, especially during the summer when there are so many extra activities, food and fun that can distract us from our fitness goals. There’s no need to get extreme with your workout plans, especially during a season when your days are often jammed packed with outdoor activities to help keep your body moving. Currently, I have been going to the gym a few times a week, stretching, and going on walks around my neighborhood. When I start to feel too tired, I remind myself that even if I do something active after work for 20-30 minutes, it’s better than nothing so that’s a “win.”

HERE ARE MY TOP PICKS FOR
Summer Necessities for a Healthy, Active Lifestyle:

  1. Attainable nutrition & fitness goals are a MUST. Make a plan, keep it simple, and you’re more likely to stick to it so you can crush your goals this summer (which always gets me about setting new goals)!
  2. Workout clothes that I feel confident in! Because when you feel better, you move better and live better. Summer goal: feel good about moving your body.
  3. My favorite kanteen or water bottle filled with ice-cold water to help me stay hydrated. 
  4. An upbeat playlist on my iPhone to help get me pumped up to crush my workouts.
  5. An ice-cold FITAID ZERO as a macro-friendly post-workout treat or a refreshing 5-calorie soda replacement.

When it comes to nutrition, one smart addition to my grocery list this summer has been items that taste great, are refreshing and satisfying yet won’t blow my macros out of the water. That’s where FITAID ZERO comes in! It’s only 5 calories, 1g of carbs, and helps my body recover properly after I finish a workout. It’s also the perfect soda replacement or mixer when served ice-cold on a hot summer day. Bonus: it’s made without any artificial sweeteners, NO sucralose, NO aspartame—happily sweetened with Monk Fruit & Stevia, made with only the good stuff your body needs (glutamine, glucosamine, BCAAs, electrolytes, CoQ10, turmeric, quercetin, green tea extract (for 45mg of natural caffeine & energy), vitamins C, D, & E, and B-complex).

SUMMER SNACKIN'

If healthy eating is a challenge for you, here are some snacks and meal ideas I find fast and easy to help stay on track during the summer. Light and refreshing is key for those hot months, and meals that are easy to prepare so that you’re not wasting too much time in the kitchen are always a plus! Reach for fresh fruits, veggies, granola and nuts—all great snacks for outdoor adventures—as well as smoothies that you can take with you on the go! I also love a quick salad or wrap you can throw together — tuna, chicken, or veggie & hummus for a vegan option. Don’t forget that with summer, comes BBQ’s, pool parties and picnics. Be sure to treat yourself every now and then because life is all about balance. 

Wishing you a safe & healthy ACTIVE summer!

About the Author: Nikki Dagot is a 28-year-old food blogger who lives in Orlando, Florida.

You can follower her on Instagram @repeatandeat or on her blog at: www.repeatandeat.com


 > > > Live well.

By: Nikki Dagot | June 2019 It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the […]

 


If you consume products that contain Sucralose, please be warned of its various negative health effects!

Common side effects of Sucralose & Splenda consumption include:
+ Gastrointestinal problems (Sucralose can destroy as much as 50 percent of the microbiome in your gut)
+ Seizures, dizziness, and migraines
+ Heart palpitations or fluttering
+ Blurred vision & allergic reactions
+ Blood sugar increases, weight gain and Type 2 diabetes

*Read the entire article and findings below.


Original article by Dr. Mercola, author of Sugar Substitutes—What's Safe and What's Not | Published on December 18, 2013

STORY AT-A-GLANCE

  • An in-depth scientific review of sucralose (Splenda) reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.
  • When heated, it releases chloropropanols, which belong to a class of toxins known as dioxins. Dioxin—a component of Agent Orange—is among the most dangerous chemicals known to man!
  • Sucralose can destroy as much as 50 percent of the microbiome in your gut. What’s worse, it appears to target beneficial microorganisms to a greater extent than pathogenic and other more detrimental bacteria.
  • Both animal and human studies have shown that Splenda alters glucose and glucagon-like peptide-1 (GLP-1) levels, thereby promoting weight gain and type 2 diabetes.
  • The adverse effects of sucralose are oftentimes misdiagnosed or overlooked entirely as the side effects are so varied and mimic common ailments.

Sucralose, marketed under the brand name Splenda, is a best-selling artificial sweetener around the world. (In the European Union, sucralose is also known under the additive code E955.)

It has been nearly eight years since I published my concerns about Splenda in my book, Sweet Deception. Since then, evidence continues to support the concerns I had back then.

Splenda is found in tens of thousands of processed food products sold in 90 different countries, many of which are specifically marketed to those seeking to either lose weight or manage their diabetes.

Mounting research, however, shows that not only does it tend to worsen both of those problems, but it's also associated with an array of other troublesome side effects.

The website www.TruthAboutSplenda.com lists a variety of consumer complaints from Splenda consumption, many of which mimic other health conditions. Some of the most commonly reported adverse effects include:

  • Gastrointestinal problems
  • Seizures, dizziness, and migraines
  • Blurred vision
  • Allergic reactions
  • Blood sugar increases and weight gain

But that's not all. Now, an in-depth scientific review12 of sucralose published in the Journal of Toxicology and Environmental Health3 reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.

It also blows a huge hole in the argument that Splenda is a good choice for diabetics and/or those seeking to lose weight.

Sucralose—NOT Safe for Cooking After All

The featured report came to several important conclusions—all of which challenge the "generally recognized as safe" (GRAS) status of sucralose. Of primary concern is that sucralose is not an inert substance.

When heated, it releases chloropropanols, which belong to a class of toxins known as dioxins. One of the selling points of Splenda is that it remains stable when heated, making it well-suited for cooking and baking, but these findings refute such claims. (Many other artificial sweeteners, such as aspartame, are not recommended for cooking purposes as they're known to break down in high temperatures.)

As reported by Sayer Ji at GreenMedInfo.com,4 research now shows that sucralose starts breaking down at 119 degrees Celsius; 180 degrees Celsius causes it to degrade completely.

Dioxin is a waste product of incineration, smelting, chlorine bleaching, and pesticide manufacturing, and its well-documented health effects include cancer and endocrine disruption. In fact, dioxin, which was a toxic component of the Agent Orange used to defoliate jungles during the Vietnam War, is easily one of the most dangerous chemicals known to man.

Another study5 published in October also expressed concern over the chlorination reactions that occur when sucralose is cooked in stainless steel cookware, generating highly toxic compounds, including dioxins6 and polychlorinated dibenzofurans (PCDFs).

Recent animal research also suggests a link between Splenda consumption and an increased risk of leukemia.7 Based on such research, the time is more than ripe for the US Food and Drug Administration (FDA) to reconsider the GRAS status of sucralose...

Sucralose Also Destroys Your Gut Health

The featured review also concluded that sucralose destroys gut bacteria. (In fact, animal research8 published in 2008 found it could kill as much as 50 percent of your microbiome.)

This is very important, as anytime you destroy healthy intestinal bacteria, you open yourself up to unfriendly micro-organisms that can cause health problems. Your immune system, which is imperative for general health, is dependent on healthy gut flora, so the idea that this artificial sweetener may destroy up to half of all your healthy gut bacteria is disconcerting to say the least.

Worse yet, sucralose appears to target beneficial microorganisms to a greater extent than pathogenic and other more detrimental bacteria. And remarkably, according to one study, these adverse effects on gut microbiota remained even after a three-month long recovery period...

Early studies, upon which its approval was based, claimed that sucralose would simply pass unchanged through the human gastrointestinal tract, but more recent investigations show that it is indeed metabolized in your gut. And, as reported in the featured review, "the identity and safety profile of these putative sucralose metabolites are not known at this time."

Diabetics Beware...

The third issue is of particular importance for diabetics, who tend to use artificial sweeteners to manage their condition.9 Alas, both animal and human studies showed sucralose alters glucose and glucagon-like peptide-1 (GLP-1) levels. A related study published in the journal Diabetes Care10 in September came to a virtually identical conclusion. Compared to the control group, obese patients using sucralose experienced a greater incremental increase in peak plasma concentrations, a greater incremental increase and peak secretion rate ... According to the authors:

"These data demonstrate that sucralose affects the glycemic responses to an oral glucose load in obese people who do not normally consume non-nutritive sweeteners."

Toxicological Issues Still Need to Be Addressed

According to the featured review, there are "numerous toxicological issues regarding long-term exposure to sucralose" that remain "unresolved." This includes:

  1. Genotoxicity (DNA damage) and potentially adverse epigenetic effects
  2. The generation of toxic compounds when heated
  3. Bioaccumulation (One 2009 study found unmistakable evidence that Splenda is absorbed by body fat, contrary to previous claims)
  4. Potential drug interactions

The paper also notes that the acceptable daily intake (ADI) set for sucralose may in fact be hundreds of times too high to ensure safety! According to more recent research, the no-observed-effect-level (NOEL) in rats' gut bacteria is actually 454 times lower than earlier studies showed. If the biological effects of sucralose are similar in both rats and humans, then you could experience health effects even if you consume sucralose at levels well below the ADI. Also consider this:

"Sucralose is classified by the FDA as safe for human consumption as a food additive. The FDA stated that their decision was based upon results from 110 animal and human studies of the effects of sucralose. Of the 110 studies, two were on human beings, with one being a four day trial by the manufacturer,"The Examiner reports. [Emphasis mine]

I might also add that these two studies consisted of a combined total of 36 people, of which only 23 people actually ingested sucralose, and the four-day trial looked at sucralose in relation to tooth decay, not human tolerance! Sadly, if you're a long-term Splenda user, you're actually acting as a human guinea pig, as no one knows what happens when humans consume this substance for long periods.

If you look through the research literature, you'll find that only about 10 percent of the studies involving sucralose have anything at all to do with safety. In fact, eight years ago when I wrote the book Sweet Deception, in which I expose the many concerns related to the consumption of artificial sweeteners, there were only 15 studies relating to the safety of sucralose, and 13 of them were funded by the company that makes Splenda, leaving enormous room for conflict of interest.

Industry Funded Studies FAR More Prone to Miss Safety Concerns

If you believe a company can be trusted to perform independent safety studies for their own products, consider the following example. In 1996, Dr. Ralph G. Walton reviewed 165 studies on the widely used artificial sweetener aspartame, discovering a remarkable discrepancy between study results and their source of funding. Of the 165 studies, 74 had industry related funding and 91 were independently funded. Of those:

  • 100 percent of the industry funded studies supported aspartame's safety, while
  • 92 percent of the independently funded studies identified at least one potential health concern

Dr. Walton also pointed out that of the seven remaining non-industry funded studies that supported aspartame's safety, six were done by the FDA, and the seventh was a literature review of mostly industry sponsored research.11 Considering the long-standing revolving door between various industries and the FDA, it's questionable as to whether an FDA study can be considered truly "independent," even though they were counted as independent in Walton's review. If you give that concern any merit, you'd essentially be looking at 100 percent of industry related studies claiming aspartame to be safe, and 100 percent of independent studies flagging some sort of health concern!

This is truly powerful documentation of the influence of corporately sponsored trials on safety or any other potential complication that can occur. This type of funding bias is a fatal flaw in the system, because in order to receive FDA approval, the product is not required to undergo any kind of independent study. If you're in the US and want to take some action on this issue, you can follow The Examiner's suggestion12 to contact Senators Sherrod Brown13and Rob Portman14 and ask them to fund proper, independent safety studies on the artificial sweeteners sucralose and aspartame. They also recommend contacting Speaker of the House, John Boehner,15 and Congressmen Pat Tiberi,16 and Steve Stivers17 to support such research.

Prevalence and Diagnosis of Sucralose Sensitivity

Unfortunately, the adverse effects of sucralose are oftentimes misdiagnosed or overlooked entirely as the side effects are so varied and mimic common ailments. The following are common symptoms, usually noticed within a 24-hour period following consumption of a Splenda product:

Skin -- Redness, itching, swelling, blistering, weeping, crusting, rash, eruptions, or hives (itchy bumps or welts) Lungs -- Wheezing, tightness, cough, or shortness of breath Head -- Swelling of the face, eyelids, lips, tongue, or throat; headaches and migraines (severe headaches)
Nose -- Stuffy nose, runny nose (clear, thin discharge), sneezing Eyes -- Red (bloodshot), itchy, swollen, or watery Stomach -- Bloating, gas, pain, nausea, vomiting, diarrhea, or bloody diarrhea
Heart -- Palpitations or fluttering Joints -- Joint pains or aches Neurological -- Anxiety, dizziness, spaced-out sensation, depression

 

One of the best things you can do if you suspect you may be suffering from a sensitivity is to do an elimination challenge. Simply remove all sources of sucralose from your diet and see if your symptoms improve over the next several days. If the symptoms dissipate, then you probably have your answer. To double-check, reintroduce a small amount of sucralose and see how you react over the next 24 hours.

Keep in mind that if you've been using Splenda for some time, gastrointestinal problems and related health issues may take three months or longer to improve, as mentioned above. I would strongly suggest reseeding your gut with healthy bacteria to speed up the healing process. Your best bet is to regularly consume traditionally fermented foods such as fermented vegetables. Alternatively, use a high-quality probiotic supplement.

If you suffer side effects from an artificial sweetener like sucralose (Splenda), then avoidance is your only recourse. You'll need to be very vigilant about reading labels to ensure you're not accidentally buying foods that contain it. Keep in mind that diet foods are not the only products that contain sucralose. A wide variety of "regular" products can also contain it, and sometimes in combination with other artificial sweeteners.

Splenda Is Not a Safe and Healthy Alternative to Sugar

Splenda is made from sugar, but chemically it's more similar to DDT. Mounting research shows there's a veritable laundry list of health concerns associated with it, from destroying your gut health to promoting diabetes and cancer. Truly, you're consuming it at your own risk, as FDA approval is NOT a guarantee of safety... As stated by Sayer Ji:18

"Chlorinated compounds like dioxins and DDT are notorious for being both highly toxic and resistant to breaking down once released into the environment, which is why they are classified as 'persistent organic pollutants.'

Splenda was launched in 2000 with tagline 'Made from sugar, so it tastes like sugar,' until it retired this slogan in 2007 after settling with its rival, Merisant Co., the maker of Equal, who accused the makers of Splenda of intentionally confusing consumers into thinking its product was more natural and healthier than other artificial sweeteners. Long gone are the days that this artificial sweetener can be marketed as natural, safe and a healthy alternative to sugar."

My strong suggestion is to avoid ALL artificial sweeteners like the plague. While the mechanisms of harm may differ, they're all harmful in one way or another. This includes 


Additional resource: Global Healing Center 


WHAT’S IN YOUR CAN?

Check your label!
These popular brands all make products containing Sucralose/Aspartame:

Bang®  • C4® •  Celsius® • Nocco®


WHAT'S IN FITAID CANS?

The new FITAID ZERO and FITAID RX ZERO are happily sweetened with natural Monk Fruit & Stevia.
Our products and energy drinks are always made with ONLY THE GOOD STUFF.
They contain NO Sucralose, NO Aspartame, NO artificial sweeteners, NO junk!
Note: FITAID and FITAID RX are sweetened with just a pinch of natural sugar from raw organic agave.

Join our movement: #ABetterWayToDrink
ZERO is now availble at LIFEAIDBevCo.com/ZERO


> > > Live well.

  If you consume products that contain Sucralose, please be warned of its various negative health effects! Common side effects of Sucralose & Splenda consumption include: + Gastrointestinal problems (Sucralose can destroy as much as 50 percent of the microbiome in your gut) + Seizures, dizziness, and migraines + Heart palpitations or fluttering + Blurred vision […]


By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post.

A sizable chunk of Americans are skipping work due to hangovers… from exercise.

According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability to participate in other life and work activities).

According to the new study, as many as 55% have suffered a workout hangover that’s caused them to stay inside all day, and a possible major cause of this may be that 60% of those surveyed said they don’t know enough about dietary and recovery supplements to make an informed decision about what process or products can help them.

Due to that knowledge gap, nearly half of those respondents (47%) have skipped recovery steps altogether.

In fact, the new study of 2,000 Americans who exercise uncovered that 65% have sustained injuries from their workouts — approximately three each year on average.

The most common injuries? Pulled muscles (68%), ankle sprains (48%), and knee strains (45%).

And the dreaded “workout hangover” is not just affecting work attendance, it has spread into American’s social lives, as well. Forty percent of respondents reported that post-workout muscle soreness has caused them to skip a party. Thirty-nine percent have skipped a get together with friends, and 32% have even had to skip dates.

The new survey, conducted by OnePoll on behalf of health brand LIFEAID Beverage Co., found that when respondents go too hard in a workout without the proper preparation, their lives become messier.

Fitness-focused Americans spend about one fourth (23%) of their typical workout going “too hard,” then paying the price in the form of workout injuries and increased recovery time.

Respondents skip approximately 36 workouts a year due to the dreaded workout hangover. Why all the soreness? It may have something to do with incomplete workout recovery techniques.

In fact, 40% of respondents don’t stretch to aid in workout recovery. More than one in three (36%) don’t get enough rest after working out, and over half (53%) don’t take supplements.

“Proper workout and exercise techniques go hand in hand with post-workout recovery. By helping to improve the speed and efficiency of recovery, one can directly help optimize their overall fitness in a whole new way by increasing strength, endurance… you name it,” Dr. Aaron Hinde, co-founder of LIFEAID Bev Co., said.

“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”

The fact that a large majority of active Americans — 73 percent — have skipped workouts due to muscle soreness further supports Hinde’s point of view.

For many who exercise, soreness is a constant struggle, and they’d do just about anything to make it go away.

In fact, 45 percent of respondents would give up alcohol for a month to instantly recover from one bad bout of soreness. Forty-four percent would give up chocolate for a month, and 20 percent would give up Netflix for a month.

More than one in four surveyed (26 percent) would pay $100 to relieve their soreness and recover faster.

“Physical and mental fatigue from working out, particularly with today’s more intense exercise routines, is manageable and avoidable with the right nutritional education and recovery products, including specially-formulated drinks and supplements,” said Dr. Hinde.

“The key to avoiding the workout hangover is finding what type of products work best for your personal exercise regime, to help you recover as efficiently and effectively as possible.”

The Top 5 Most Common Exercise Injuries:

Pulled muscle 68%
Ankle sprain 48%
Knee strain/injury 45%
Wrist sprain 42%
Tendinitis 24%

 


> > > Live well.

By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise […]

You've probably heard of BCAAs or Branched-Chain Amino Acids if you've ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes.

But what do BCAAs actually do? Do you really need them? And if so, when should you take them?

We're here to help you break down the ABCs of BCAAs!

The branched-chain amino acids (BCAAs) are a group of three essential amino acids: Leucine, Isoleucine and Valine. They are essential, meaning BCAAs can't be produced by your body and must be obtained from food or supplements. BCAA supplements have been shown to build muscle, decrease muscle fatigue and alleviate muscle soreness. —Healthline.com

BCAAs also help enhance muscle protein recovery after your workout. "Emerging research suggests that Leucine is the star player of BCAAs when it comes to regulating genetic signaling pathways involved in muscle protein synthesis," according to GNC.com.

Their molecular structure look like this:

Image Source: Bodybuilding.com 

WHAT DO BCAAS DO?

BCAAs fuel your skeletal muscles during training, which can help give you the edge you need to push your limits. Supplementing with BCAAs helps preserve your stores of glycogen—the primary fuel your muscles use for energy production. This means your body has a reliable energy source to tap into while you work out, which can keep you going. Plus, abundant glycogen stores keep your body from breaking down muscle protein for energy instead. That’s why BCAA supplements are a win-win for your muscles—they help sustain and safeguard them. That’s potentially more energy, more reps and more gains. —GNC.com

WHEN SHOULD I TAKE THEM?

One of the easiest ways to help you get more out of your daily gym sessions is consuming BCAAs, whether in your everyday food consumption or with supplementation. They are most effective when consumed just BEFORE, DURING or AFTER your next gym session, workout or any physical activity.

BCAAs are an ingredient in all four of the LIFEAID Recovery Blends shown above:
(75mg Leucine, 37.5mg Isoleucine, 37.5mg Valine)
FITAID
FITAID RX
FITAID ZERO
FITAID RX ZERO

LEARN MORE about each of our clean RECOVERY BLENDS or SHOP NOW at LIFEAIDBevCo.com


> > > Live well.

You’ve probably heard of BCAAs or Branched-Chain Amino Acids if you’ve ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes. But what do BCAAs actually do? Do you really need them? And if so, when should you take them? We’re here to help you break down the ABCs of BCAAs! The […]


Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with only the good stuff!

Check out the entire Buttery Bros. episode on YouTube here:


Learn more or SHOP sugar-free, Keto-friendly Recovery Blends FITAID ZERO and FITAID RX ZERO at LIFEAIDBevCo.com


> > > Live well.

Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.’ full episode below — brought to you by FITAID ZERO, your new zero sugar […]

 

Did you know that monk fruit is naturally 150-200 times sweeter than sugar?

"Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago."

."Monk fruit juice is an amazing twenty times sweeter than other fruit juices. The unique low-calorie sweetness of monk fruit comes from naturally occurring antioxidants found in the fruit that have a delicious, sweet taste, without the calories of sugar. Used as a food ingredient, monk fruit adds delicious low-calorie sweetness, replacing sugar and calories with great-tasting goodness from fruit." —MonkFruitCorp.org

Watch how Monk Fruit is naturally harvested HERE:

Source: Monk Fruit Corp.

All-natural monk fruit concentrate is harvested using this
simple 3-step process:

1. The monk fruit is harvested and crushed to release its natural sweet juice.
2. The crushed fruit is then infused with hot water to gently release its natural calorie-free sweetness.
3. The sweet infusion is filtered to obtain a pure, calorie-free sweet fruit concentrate.


This month, LIFEAID Beverage Co. is proud to launch their first sugar-free products, happily sweetened with Monk Fruit & Stevia: FITAID ZERO and FITAID RX ZERO. Both products are made with only the good stuff and none of the junk, with no artificial sweeteners, no aspartame or sucralose — a proud continuation of the brand's mission to provide vitamins you'll actually enjoy drinking.

"There’s currently a lot of attention being placed on not-so-good-for-you pre-workout drinks that are chock full of junk with unhealthy amounts of caffeine, taurine, sodium and sugar. That’s why we couldn't be more pleased to offer the fitness community a clean, sugar-free post-workout recovery option in FITAID ZERO and RX ZERO,” says LIFEAID co-founder and president Aaron Hinde. Crafting better-for-you recovery options without the use of artificial sweeteners, sucralose or aspartame — while still being sugar-free & great tasting — is something our entire team is very proud of accomplishing.

What are FITAID ZERO & FITAID RX ZERO all about?

Complete NUTRITION LABEL INFORMATION for both new ZERO products:

ZERO SUGAR. ALL THE GOOD STUFF. NO EXCUSES.

Every single can of ZERO is made with only the good stuff, including essential vitamins & nutrients for recovery after any physical activity. Just like the rest of the LIFEAID line of clean products, Because you never stop being a Spartan. Now offering ZERO SUGAR and only a few calories!
Discover the ZERO difference at LIFEAIDBevCo.com/Zero.

#ABetterWayToDrink #FITAIDZERO


Rogue Invitational Attendees Raving About ZERO!

May 2019 — Columbus, Ohio: Hundreds of athletes, coaches, fans and crew were on site at the Rogue Invitational in Columbus, Ohio, last weekend. Here's what they were saying after getting a chance to try the new sugar-free FITAID ZERO and FITAID RX ZERO.

"It's ZERO SUGAR and macro-friendly, so now I won't feel bad when I drink like six in a day!"

"I think FITAID ZERO tastes even better than the original. I love it."

"Kinda pineapple-y... I already loved FITAID, but now I love ZERO even more!"

"The new FITAID (Zero) definitely tastes sweeter. So good!"

"It's soooooo good!"

"Not gonna lie, I'm happily surprised by the superior taste of the new Recovery ZERO. It's as flavorful as regular FITAID! I'm in love with ZERO."


You can find additional information & resources regarding Monk Fruit & Stevia here:

> > > Live well.

  Did you know that monk fruit is naturally 150-200 times sweeter than sugar? “Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago.” .”Monk […]

The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought family members & friends to help take part in the clean-up efforts which lasted from 4-6:30 p.m., providing some good clean (albeit dirty) fun for all.

"It's important that we all do our part every day to help give back and protect Mother Earth from the litter and trash that all-too-often lines our streets and park trails," said one team member.

At LIFEAID, we like to live by the rule "Pack it in, pack it out," and we encourage others to do the same. This Earth Day, we hope you find your own fun way to support local eco-systems and make the world a cleaner place for future generations.

HAPPY EARTH DAY!
—Your Team at LIFEAID

Co-founders Orion Melehan & Aaron Hinde led the charge for LIFEAID Beach Clean-Up Day.

©Above photos courtesy of LIFEAID in-house photographer Abby Clayden. All rights reserved.


> > > Live well.

The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building […]


After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief.

Sigmundsdóttir's first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I'm sure redemption will be sweet for the four-time Games athlete.

Following back-to-back 3rd-place finishes at the Games in 2015 & 2016, Sigmundsdóttir finished 4th at the 2017 Games, just shy of a podium spot. Then, her 37th-place finish (due to withdrawing early on in the competition) last year left a bitter taste in her mouth, as her untimely injury instantly crushed her podium dreams.

Now, Sigmundsdóttir (26) looks stronger than ever, promising to give two-time reigning champ Tia Toomey and the rest of the competition a serious run for their money as the "Fittest Woman on Earth."

2019 CROSSFIT OPEN RESULTS: Individual Women


The Icelandic comeback kid sat down with CNN to discuss her painful withdrawal from the 2018 CrossFit© Games competition, stating:
"It was the hardest decision I've ever made."

CLICK TO WATCH THE FULL INTERVIEW at CNN.com:


In the eight-part 2018 FITAID© docuseries PERSEVERANCE, Sigmundsdóttir said, “I needed to get injured to work on my biggest weakness.” #TeamFITAID


FITAID & the entire CrossFit© community wishes a healthy & healed Sigmundsdóttir GOOD LUCK!

With her eyes laser-focused on that podium, she can bet her bag of Haribo gummi bears that we'll be cheering our hearts out for her at the Games. Few athletes deserve a spot atop that podium as much as this persistent badass does.

We are confident this year's CrossFit© Games will have a much happier ending, come August. To quote one of her favorite sayings, "Live long and prosper."

At WODAPALOOZA, 2019

*Official 2019 CrossFit© OPEN results may still be subject to change.


> > > Live well.

After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year’s CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. Sigmundsdóttir’s first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I’m sure redemption […]

What's the Million Dollar Mile?

In this unprecedented television event series, contestants have the chance to win $1,000,000 every time they run the Million Dollar Mile. Standing in their way is the most challenging course ever designed and a group of 10 elite athletes with one mission: to stop the contestants from winning the money at all costs.

The Defenders are a group of 10 top-ranked international athletes, including a Green Beret and Army Athlete of the Year, the most decorated Obstacle Course Race (OCR) athlete in history, and a two-time Guinness World Record holder for both the farthest and highest wall flips.

"We searched the globe to find the best athletes to defend the Million Dollar Mile. You may not know their names, but you're about to," said Executive Producers Allison Grodner and Rich Meehan. "These Defenders combine strength and speed with a level of endurance and mental toughness like you've never seen before. They are driven... they don't like to lose and when they are chasing runners down on the streets of Los Angeles it's truly riveting!

The show premieres on CBS this Wednesday, March 27 at 9/8c.

Watch for these three badass FITAID athletes who will serve as DEFENDERS on the Million Dollar Mile obstacle course ... Their only goal: Defend the money at all costs!

Malibu Pro-Athlete and model Hunter McIntyre is one of the most dominant athletes in the sport of OCR. He is the reigning Tough Mudder X World Champion (2017 and 2018), holds six world OCR titles, and is one of the highest paid obstacle course racers in the world.Robert is a Green Beret with 13 years of Active-Duty service and currently serves in the California National Guard. He earned the title of "Army Athlete of the Year" in 2010 for winning the military division of the Kona Ironman World Championships. Robert has competed in Ironman triathlons, marathons, winter biathlons, international orienteering, and was part of the 2016 history-making Best Ranger Competition winning team. He holds the record for the most podium finishes in the Spartan Race World Championships.Isaiah is the most decorated OCR athlete in the world, celebrating the most wins in the history of the sport. He has competed in over 150 races, stood on the podium more than 80 times and holds the title of the youngest competitor ever to be a two-time finisher of the Spartan Death Race. He gained national attention in 2013 when he rode his bike from Austin, TX to Killington, VT to compete in the Spartan World Championship. There, he placed top 10 in the world, and the next day, placed sixth in an Ultra Beast competition.


> > > Live well.

What’s the Million Dollar Mile? In this unprecedented television event series, contestants have the chance to win $1,000,000 every time they run the Million Dollar Mile. Standing in their way is the most challenging course ever designed and a group of 10 elite athletes with one mission: to stop the contestants from winning the money at […]