FITAID FUELED GRANITE GAMES
Over the weekend of June 3rd-5th, athletes from across the world made their way to Eagan, Minnesota to compete in an epic outdoor showdown. With spots on the line to qualify for CrossFit Games, athletes were sure to bring their “A” game. Our very own Kelsey Kiel competed on Team CrossFit OBA and placed second among all teams, finishing with 550 points. She also crushed it with a 200# snatch to help her team secure a spot in the CrossFit Games. So mark your calendars, clear your schedules for August 3rd-7th, and make your way to Madison, Wisconsin to support Kelsey and Team CrossFit OBA.
At Granite Games, Events Team rockstar Ashlee Knotts held it down for FITAID! Over the weekend, this semi final event saw on average 1,500 people per day. Ashlee and her team sampled out three pallets of product and made sure athletes and spectators were fueled up with FITAID ENERGY. Anthony Davis stopped by the booth for some FITAID and went on to break the record on the barbell complex with a weight of 355#.
Check out all the FITAID fans cracking open ice cold cans this past weekend below!
Were you at Granite Games? Tag us in your pics from the weekend! @FITAID
FITAID FUELED GRANITE GAMES Over the weekend of June 3rd-5th, athletes from across the world made their way to Eagan, Minnesota to compete in an epic outdoor showdown. With spots on the line to qualify for CrossFit Games, athletes were sure to bring their “A” game. Our very own Kelsey Kiel competed on Team CrossFit […]
"We don’t make mistakes, just happy little accidents."
- Bob Ross
Learning the Art of Making Mistakes
What if making mistakes was an art form? This article breaks down the art of making mistakes, from being willing to fail to using our errs as foundations for learning. Author Maggie Wooll explains that “it can be challenging to maintain a positive outlook, especially when we get caught up in the torrent of daily life”, but tough days actually work to fine tune us into the best version of ourselves.
Experiencing Life Fully I had the pleasure of sitting down with Mike Bledsoe to talk about a variety of topics, including one of the lowest points in my life, hitting bankruptcy. We discuss how instead of letting that defeat me, it propelled me to the creation of LIFEAID and gave me a new perspective on […]
Men’s Journal Best Summer Stuff 2022: FITAID ENERGY!
Saying FITAID ENERGY is a hit, would be an understatement. FITAID ENERGY has knocked the socks of the competition! Our friends over at Men’s Journal would have to agree as well! In their June/July Issue, which hit the shelves 6/10, FITAID ENERGY was included in their “Best Summer Stuff 2022” section of “What We’re Drinking.”
What we’re drinking: FITAID ENERGY: FITAID ENERGY + Sports Recovery. The performance energy drink for athletes boosted with 200mg of clean caffeine from green tea. Available in 4 electric flavors, it’s naturally sweetened with no sucralose, no aspartame, and no compromises. fitaidenergy.com/mj | @FITAID
If you haven’t tried FITAID ENERGY, we do not know what you are waiting for! With the official start of Summer around the corner, make sure you load up on all 4 electric flavors of FITAID ENERGY! Whether you will be spending this summer on the beach, barbecuing with the family, or crushing it in the weight room, a can of FITAID ENERGY should not be too far. Head over to www.lifeaidbevco.com/blends and get those fridges stocked with the best energy beverage on the market. Also, be sure to pick up the newest edition of Men’s Journal 6/10. Check out the hard copy anywhere near you that sells magazines or you can access the digital issue of the magazine via the App Store or Apple News.
Men’s Journal Best Summer Stuff 2022: FITAID ENERGY! Saying FITAID ENERGY is a hit, would be an understatement. FITAID ENERGY has knocked the socks of the competition! Our friends over at Men’s Journal would have to agree as well! In their June/July Issue, which hit the shelves 6/10, FITAID ENERGY was included in their “Best […]
50 Years of Title IX
50 years ago this month, June 23rd to be exact, Title IX was signed into law by President Richard Nixon. Back then, I do not believe people understand how big of an impact this Civil Rights Act would have not only on education, but in athletics.
Title IX is a federal law that prohibits discrimination based on sex or gender in any educational institution that receives federal funding. Title IX of the Education Amendments of 1972 states, “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”
Over the years, Title IX has grown to protect women not just in education and sports but against sexual harassment. Although it does operate to prohibit and provide guidance on dealing with sexual harassment, that does not define the essence of Title IX. Title IX is, and always will be, an equity law, and like other equity laws, Title IX should be employed in any forum in which it is needed. Title IX should be utilized to its full potential and not limited merely because of its narrow application in the past. Fortunately, we are seeing its scope broaden to meet current needs. For example, today’s Title IX is applicable in cases concerning gender identity and sexual orientation, making it an essential tool as we encounter unlawful discrimination and harassment of our LGBTQ+ community members.
Over the past 50 years, Title IX has transformed women’s sports for the better. In 1972, there were just over 300,000 women and girls playing college and high school sports in the United States. Female athletes received 2% of college athletic budgets, while athletic scholarships for females were basically nonexistent. Today, over 3 million girls are participating in high school sports and over 200,000 are participating in collegiate athletics. Also, today 1 in every 5 girls are participating in female athletics in the United States as opposed to 1 in 27 before Title IX in 1972.
Title IX has progressed female athletics, education, and safety. However, there is still a long way to go. So continue to support female sports and continue to be an advocate for all female athletes around the world! Are you a female athlete? We want to feature YOU! Tag us on Instagram @FITAID
50 Years of Title IX 50 years ago this month, June 23rd to be exact, Title IX was signed into law by President Richard Nixon. Back then, I do not believe people understand how big of an impact this Civil Rights Act would have not only on education, but in athletics. Title IX is […]
Glucosamine: What is it and What are the Benefits?
Glucosamine is a natural substance in the human body. It is found in cartilage whose function is to cushion the major joints during regular movement. It has gained popularity as a supplement thanks to a wealth of scientific evidence that supports a number of health benefits.
What is glucosamine?
Glucosamine is a natural substance found mostly in cartilage. Cartilage is a tough tissue that provides a cushion for the joints.
When glucosamine is taken as a supplement, it is not human but is made in a laboratory or harvested from the shells of shellfish. There are various types, the most common of which are glucosamine sulfate and glucosamine hydrochloride.
Benefits of glucosamine?
Glucosamine is claimed to
- Reduce joint pain
- Reduce inflammation
- Aid bone health
- Tackle glaucoma
The most common use of glucosamine is for osteoarthritis. Much scientific evidence supports its use as a supplement and is also prescribed as medication in the EU. Supplements that combine glucosamine and chondroitin are an excellent alternative for people who do not tolerate NSAIDS (non-steroidal anti-inflammatory drugs).
Glucosamine helps create the fats and protein to repair cartilage when it’s damaged. Remember, damage doesn’t mean physical injury. Cartilage can suffer from overwork, stress, and trauma in the same way as muscles. Aiding the repair function is how the supplement helps to reduce inflammation.
There is evidence that glucosamine supports healthy bone growth by slowing down the weakening of bones that occurs during aging, particularly post-menopause in females.
It is thought that among the antioxidant effects of glucosamine are benefits to the blood vessels in the eye and can improve conditions like glaucoma.
Who should take glucosamine?
Glucosamine can be used by anyone who suffers from any of the conditions outlined above. For sufferers of arthritis, it can reduce inflammation and the associated pain and thereby enable better movement.
It is also useful to athletes. It can aid and speed up the general repair and recovery process after working out or a competition. It is not, however, a medical treatment for specific injuries such as a torn articular cartilage. Medical advice should be sought in this instance although glucosamine may well then be prescribed.
How to take glucosamine?
Glucosamine is not in any foodstuffs so can only be taken as a supplement. It is available in tablet, capsule, powder, or liquid form. It is commonly combined with chondroitin.
LIFEAID’s FITAID beverages are an easy way to get a measured dose of glucosamine along with CoQ10. Available in various flavors, check out the whole lineup here.
Have a LIFEAID fav? Tag us on Instagram! @FITAID
Glucosamine: What is it and What are the Benefits? Glucosamine is a natural substance in the human body. It is found in cartilage whose function is to cushion the major joints during regular movement. It has gained popularity as a supplement thanks to a wealth of scientific evidence that supports a number of health benefits. […]
Essentials for Postpartum Mamas
About three weeks ago, our family grew from 4 to 5 with the addition of our newest babe, Luke. Our other two kiddos are 2.5 year old twins, so this last month has been… crazy, to say the least!
We all are adjusting to our new life as a family of 5, and truthfully, the transition has gone really well so far. It still continues to amaze me though, that every baby is so different - no matter how many other children you have. And not just that, but even as a “seasoned” mama, there are still new tips and tricks I am learning in this newly postpartum stage that have made my life loads easier.
Some of these new tricks are things I really wish I had known during my first pregnancy, so I hope sharing them with you guys will help out some other soon to be mamas (whether you’re pregnant with your first or your fifth!). So what are my essentials for postpartum mamas? Here are my top 3!
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Prepare with a postpartum kit to keep in your restroom.
One of the things I was so terribly prepared for after the birth of our twins was caring for myself postpartum. The hospital provided a few bare minimum essentials (like a peri bottle and some pads), but aside from that, I really had no idea how to ease the pain of the recovery process after birth.
This time around, I made sure to purchase a MomFrida Postpartum Kit + Upside Down Peri Bottle, and now I won’t stop sharing it with people. It includes disposable boy short underwear, ice pack pads (YES, those are a thing), cooling liners, cooling and healing foam, and the upside down peri bottle. This kit was an absolute lifesaver that first week postpartum!
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A silicone pump is the most convenient (and inexpensive) way to pump while nursing or on-the-go.
Photo courtesy of foodandnutrition.org
This is a secret I really wish I knew the first time around! With the twins, I overproduced (a lot) those first few months postpartum. I was constantly pumping, and the worst was getting stuck at the hospital or a doctor's appointment or whatever longer than expected, and being in terrible pain on the drive home because I needed to pump so badly. The twins were also so small and eating so little, that their “meals” never emptied me out and I always needed to pump afterwards. Buying a silicone pump (they are less than $15!), or even two, is an amazing solution. When nursing (or even if you're out and don’t have the baby/your electric pump with you), these suction on to whatever side you aren’t nursing on and collect milk with literally no extra work from mom. Until your baby is old enough to nurse from both sides and really drink the milk you are producing, this is a great solution (and helps you build up a freezer stash of milk too!). Just be sure to have somewhere to periodically empty out the silicone pump - there is nothing like your newborn accidentally kicking the pump off and dumping 3 oz of milk on your couch. Can you tell I share that tip from experience?
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Even if you exclusively pump, you do not need a SINGLE nursing bra. Here’s why…
Photo courtesy of parents.com
This secret absolutely blew my mind when another mom friend DM’d it to me after I made a comment in a post about needing pumping bras. Nothing is more annoying than wearing nursing bras, then needing a pumping bra to hold your pump in place so you can have some free hands as it does its thing.
This YouTube video shows how to use your nursing bras (yes - the same ones you are wearing all day anyways), and convert them into pumping bras. And, I kid you not, this tip actually holds the pump in place better than the actual pumping bras do!
Not having to constantly swap my bra out throughout the day has been a game changer!
What are some of the other postpartum “secrets” or tips that blew your mind when you discovered them? What are other absolute necessities that a new mom needs in those first weeks? Tag or DM us on Instagram! @FITAID
Essentials for Postpartum Mamas About three weeks ago, our family grew from 4 to 5 with the addition of our newest babe, Luke. Our other two kiddos are 2.5 year old twins, so this last month has been… crazy, to say the least! We all are adjusting to our new life as a family of […]
8 Tips to Master Your Focus
Are you having trouble staying focused? Whether you’re working at the office, working remotely or even studying, staying focused and maintaining your flow state is the key to success. In this episode of The Mindset Mentor, Rob Dial enlightens us with 8 helpful tips to keep your focus without getting distracted.
Focus: The Ultimate Guide on How to Improve Focus and Concentration
What is focus and how does it work? In this article you’ll learn many things about this topic that you might not have known before! James Clear has put together some helpful ways to improve your focus, increase your attention span and even some mind hacks you can apply to yourself if you’re having trouble staying on task.
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Hyperfocus: How to Be More Productive in a World of Distraction
How many times have you gone on your phone to do something, only to forget what that something was 5 seconds later? Now more than ever we live in a world that is filled with constant distraction. Chris Bailey helps us learn how to overcome these regular interruptions, allowing us to be both more productive and more efficient.
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8 Tips to Master Your Focus Are you having trouble staying focused? Whether you’re working at the office, working remotely or even studying, staying focused and maintaining your flow state is the key to success. In this episode of The Mindset Mentor, Rob Dial enlightens us with 8 helpful tips to keep your focus without getting […]
The Murph Challenge: Who? What? Why?
Whether you're new to CrossFit or not, around Memorial Day Weekend, you have most likely heard about Murph. If you are unfamiliar, Murph, is a classic CrossFit workout known as a Hero WOD. Hero WODs are made to honor the men and women who have fallen in the line of duty. This particular WOD is to honor Navy Lieutenant Michael P. Murphy, who was killed in Afghanistan on June 28th, 2005.
The Murph workout consist of:
- 1 mile run
- 100 Pull-ups
- 200 Push-ups
- 300 Air Squats
- 1 mile run
*With a 20lb vest or body armor
This particular workout, once referred to as “Body Armor” was Murphy’s favorite workout to do. So, every year, Crossfitters around the world pay tribute to Lieutenant Murphy by joining together and completing this workout. Whether you do it alone or at your local gym with your fellow Crossfitters, remember why you are doing it. The Murph is more than just a workout. It is a tradition that helps push us, humble us, and allows us the opportunity to dedicate a bit of pain and sweat to honor Lieutenant Murphy, a man who sacrificed everything he had for our freedom.
Who was LT. Michael P. Murphy?
Here’s an excerpt of what went down on June 28th, 2005 in Afghanistan and what makes Lt. Murphy’s story so impactful:
On June 28, 2005, Lt. Murphy was the officer-in-charge of a four-man SEAL element in support of Operation Red Wing tasked with finding a key anti-coalition militia commander near Asadabad, Afghanistan. Shortly after inserting into the objective area, the SEALs were spotted by three goat herders who were initially detained and then released. It is believed the goat herders immediately reported the SEALs’ presence to Taliban fighters.
A fierce gun battle ensued on the steep face of the mountain between the SEALs and a much larger enemy force. Despite the intensity of the firefight and suffering grave gunshot wounds himself, Murphy is credited with risking his own life to save the lives of his teammates. Murphy, intent on making contact with headquarters, but realizing this would be impossible in the extreme terrain where they were fighting, unhesitatingly and with complete disregard for his own life moved into the open, where he could gain a better position to transmit a call to get help for his men.
Moving away from the protective mountain rocks, he knowingly exposed himself to increased enemy gunfire. This deliberate and heroic act deprived him of cover and made him a target for the enemy. While continuing to be fired upon, Murphy made contact with the SOF Quick Reaction Force at Bagram Air Base and requested assistance. He calmly provided his unit’s location and the size of the enemy force while requesting immediate support for his team. At one point, he was shot in the back causing him to drop the transmitter. Murphy picked it back up, completed the call and continued firing at the enemy who was closing in. Severely wounded, Lt. Murphy returned to his cover position with his men and continued the battle.
As a result of Murphy’s call, an MH-47 Chinook helicopter, with eight additional SEALs and eight Army Night Stalkers aboard, was sent in as part of the QRF to extract the four embattled SEALs. As the Chinook drew nearer to the fight, a rocket-propelled grenade hit the helicopter, causing it to crash and killing all 16 men aboard.
On the ground and nearly out of ammunition, the four SEALs continued to fight. By the end of a two-hour gunfight that careened through the hills and over cliffs, Murphy, Gunner’s Mate 2nd Class (SEAL) Danny Dietz and Sonar Technician 2nd Class (SEAL) Matthew Axelson had fallen. An estimated 35 Taliban were also dead. The fourth SEAL, Hospital Corpsman 2nd Class (SEAL) Marcus Luttrell, was blasted over a ridge by a rocket-propelled grenade and knocked unconscious. Though severely wounded, the fourth SEAL and sole survivor, Luttrell, was able to evade the enemy for nearly a day; after which local nationals came to his aide, carrying him to a nearby village where they kept him for three more days. Luttrell was rescued by U.S. Forces on July 2, 2005.
By his undaunted courage, intrepid fighting spirit and inspirational devotion to his men in the face of certain death, Lt. Murphy was able to relay the position of his unit, an act that ultimately led to the rescue of Luttrell and the recovery of the remains of the three who were killed in the battle.
Lt. Murphy was buried at Calverton National Cemetery less than 20 miles from his childhood home. Lt. Murphy’s other personal awards include the Purple Heart, Combat Action Ribbon, the Joint Service Commendation Medal, the Navy and Marine Corps Commendation Medal, Afghanistan Campaign Ribbon and National Defense Service Medal.
- Murphy Foundation
If you participate in this year’s Murph workout, please share your pictures, videos, and experiences with us on Instagram and be sure to tag @fitaid.
The Murph Challenge: Who? What? Why? Whether you’re new to CrossFit or not, around Memorial Day Weekend, you have most likely heard about Murph. If you are unfamiliar, Murph, is a classic CrossFit workout known as a Hero WOD. Hero WODs are made to honor the men and women who have fallen in the […]
We knew FITAID ENERGY would be a hit but we did not expect Peach Mandarin to sell out as quickly as it did. The critics have spoken and Peach Mandarin has taken the cake as the fan favorite. I mean, it completely makes sense. What other energy drink can you crack open, sip, and immediately feel like you’re sipping on a crisp sparkling bellini on a Sunday morning in a citrus orchard in Georgia. With Peach Mandarin being restocked, it was only right we brought in all the peach vibes! Check out our handcrafted playlist that will get you in a “peachy” mood. While you’re at it, make sure you stock up on FITAID Peach Mandarin as there is a 15% off sale for only 48 hours!
Head over to www.lifeaidbevco.com/blends ASAP!
Link for Peach Mandarin Playlist: https://open.spotify.com/playlist/2jP1SvdnNsMSf1fFiQOwFn
We knew FITAID ENERGY would be a hit but we did not expect Peach Mandarin to sell out as quickly as it did. The critics have spoken and Peach Mandarin has taken the cake as the fan favorite. I mean, it completely makes sense. What other energy drink can you crack open, sip, and immediately […]
For centuries, people have been using new and innovative ways to maintain their energy levels. But energy drinks are doing a wonderful job in the area today. There are several reasons why one may need to drink an energy drink.
Getting a quick boost of energy from these drinks can increase alertness and concentration and reduce sleepiness. This is essential on nights when you need to work extra hours or drive long distances. Some people also prefer to consume energy drinks before and after workouts. Pre-workout energy drinks can boost workout performance, while post-workout beverages help with workout recovery.
Caffeine is a major energy-boosting component in energy drinks, along with other ingredients like herbal derivatives, riboflavin, taurine, and pyridoxine. While all ingredients play a vital role, it is the caffeine that actually makes energy drinks so effective.
Today, the energy drink sector is growing at the fastest rate in the beverage industry compared to competition. But the energy drinks we know today are not the same as how they were originally. Let’s explore how these boosters evolved over the years after their humble beginnings in Japan.
How it All Began
It is hard to establish a historical chronology of these beverages due to the difficulty of categorization of energy drinks. However, energy drinks truly came into existence when an English chemist in Newcastle created them in 1927.
He experimented for several years to find different energizing recipes for people suffering from common illnesses, such as fever or influence, eventually reaching to formulate Glucozade, renamed Lucozade in 1929.
Lucozade was marketed as a drug in 1983 by the advertising agency Ogilvy Mather. He took in a commercial sports drink and a Key energy drink. Then, they were introduced to the market in the 1980s as the first non-alcoholic beverage with high caffeine content, Jolt Cola.
The First Energy Drink
In the late 1950s, Japan ordered laws for curbing the use of amphetamine nationwide. This left a huge void in the industry, to fill which the ‘Taisho’ company came forth with an herbal energizing tonic in 1962. This energizing tonic called the Lipoyitan was similar to cough syrups in smell and taste.
Taurine was the main energy-boosting ingredient in the energizing tonic. While many people believe that taurine is a product of bull urine or sperm, it is nothing but a myth. In fact, taurine is an amino acid that contains sulfur. Not to mention, this compound also carries some amazing antioxidant properties.
Even today, taurine is one of the key ingredients in most energy drinks, including Red Bull. Speaking of which, a Pharmacist in Thailand invented this popular energizing drink in 1976. Initially, it was called the Krating Daeng, which translates to ‘Red Guar’ or ‘Red Bull.’
But it wasn’t until 1984, when an Austrian marketing executive reached out to the inventor of Red Bull for a partnership, that it began gaining success.
Energy drinks were everywhere by the beginning of the 2000s when more and more brands began to invent different energy drinks. Fast forward to 2022, and FITAID has revolutionized the energy drink market.
FITAID ENERGY
Coming to you with 200mg of clean caffeine from green tea. The FITAID Energy + Sports Recovery blend is naturally sweetened with only 15 calories, no sucralose, no aspartame, and no fillers. Available in four electric flavors: Mango Sorbet, Peach Mandarin, Blackberry Pineapple, Raspberry Hibiscus, FITAID healthy energy drinks contain no artificial flavors or colors. Head over to www.lifeaidbevco.com and get yours!
For centuries, people have been using new and innovative ways to maintain their energy levels. But energy drinks are doing a wonderful job in the area today. There are several reasons why one may need to drink an energy drink. Getting a quick boost of energy from these drinks can increase alertness and concentration and […]