SANTA CRUZ, Calif., Nov. 18, 2021 /PRNewswire/ -- FITAID, a leading sports recovery beverage brand, has established a dedicated collegiate athlete program, tailing the long awaited change to NCAA name and likeness policy. The brand, known for its premium, clean, post-workout vitamin blends, will be expanding its athletic endorsements by creating unique opportunities for college athletes to become ambassadors for FITAID through the League4Life program.
As a brand with deep roots in the training, functional fitness and CrossFit™ space, FITAID has, over the last few years, signed major sports franchise players, including pro-football stars; Derwin James (Safety - LA), Brandon Aiyuk (Wide Receiver - SF), Budda Baker (Safety - AZ), pro-basketball Champion Kevon Looney (Power Forward - SF), and pro-baseball, 2x Golden Glove recipient Joey Gallo (Outfielder - NY).
FITAID details its reasons for founding the new program on three distinct pillars.
- Independence: As a founder-funded, entrepreneurial, and disruptive brand, FITAID believes that college athletes deserve to be compensated for their talent while simultaneously learning about elements of the sports business.
- Health & Wellness: Today's youth is considerably more conscious about what they are putting into their bodies. The FITAID mission of delivering clean, balanced sport recovery to wider audiences is the solution to sugar-filled, over-caffeinated, and chemically-laden sports and energy drinks traditionally found on campus.
- Fitness of Body & Mind: In a sea of corporations scrambling to blindly add as many names to their roster, FITAID will set a new standard of doing it responsibly and collaboratively. Providing value added insights from the brand's existing sports professionals, newly established Sports Advisory Council, and health and wellness experts.
FITAID leans into this change with a dedicated fund and resources directly earmarked and developed for college athletes. Working in partnership with multiple athletes, trainers, coaches and sports advisors, FITAID is organizing a panel of experts to help select and support top-tier student athletes with product and the potential for financial and advisory support.
"What you put in your body directly affects how you show up at home, on the field and in the world. The nation's best collegiate athletes deserve better," says LIFEAID Beverage Co. co-founder and president, Aaron Hinde. "Just as brands like Body Armour have disrupted the 1960s sports drinks industry, we are ready to step up the evolution of athletic recovery, starting with student athletes."
The submission form, accessible at www.League4Life.com will allow student athletes to apply for their chance to become a Team FITAID representative. Credentials for deals are vetted by weighing the alignment for the brand and athlete, as well as geography, area of influence, and demonstrated representation of company values.
In tandem with addressing the archaic systems of compensation, FITAID couples this challenge of rethinking with a call to action for changing the way athletes are thinking about what they are putting into their bodies. FITAID's sports recovery blend includes BCAAs, Electrolytes, Glucosamine, and CoQ10. It is naturally sweetened, vegan, non-gmo and gluten-free, with no artificial flavors or sodium.
Submissions to www.League4Life.com will be open and on-going. Members of the Sports Advisory Council will include agents at several top professional athlete firms, current and former professional athletes, and several other thrilling additions to be announced.
ABOUT FITAID of LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and performance driven supplement products, LIFEAID Beverage Co. has become a trusted brand among athletes, health-conscience consumers. Located in Santa Cruz, California, LIFEAID offers a range of premium beverages including both ready-to-drink and powdered mix blends: FITAID, the brand's Sports Recovery product has redefined the athletic beverage category since 2011.
SANTA CRUZ, Calif., Nov. 18, 2021 /PRNewswire/ — FITAID, a leading sports recovery beverage brand, has established a dedicated collegiate athlete program, tailing the long awaited change to NCAA name and likeness policy. The brand, known for its premium, clean, post-workout vitamin blends, will be expanding its athletic endorsements by creating unique opportunities for college […]
Party in My Plants Podcast
Happy gut, happy mood! Learn how the food you eat affects your brain and mood from Dr. Uma Naidoo: a Harvard psychiatrist, nutritionist, and professional chef.
Yoga Nidra for Better Sleep
Not being able to fall asleep at night is not only frustrating, but can also throw you off for days at a time. Yoga nidra, also known as yogic sleep, is slightly different from your typical meditation practice but has been shown to help with insomnia, stress and anxiety. All you need to do is lay down, listen and drift off to sleep.
"A healthy outside starts from the inside." - Robert Urich
How My Desire to Run Again Pushed Me to Walk
After a traumatic brain injury from falling during a run, journalist and ER physician Elizabeth Rosenthal talks about her “need to recapture the emotional sustenance” that running provides.
What do you consider to be your “Mt. Everest”?
What I Know For Sure
If someone asked you, “What do you know for sure?”, what is the first thing to come to mind? Maybe it's that forks don’t go in outlets? Or to look both ways before crossing the street? In this book by Oprah Winfrey, she compiles the love, loss and everywhere in between that she’s experienced in her lifetime, to share with the world what she knows for sure.
Party in My Plants Podcast Happy gut, happy mood! Learn how the food you eat affects your brain and mood from Dr. Uma Naidoo: a Harvard psychiatrist, nutritionist, and professional chef. Listen Now… Yoga Nidra for Better Sleep Not being able to fall asleep at night is not only frustrating, but can also throw you […]
Masked up and COVID free, all departments met over the weekend in Santa Cruz, CA at the LIFEAID headquarters to onboard new employees and get in the holiday spirit. As our line of products grows, so does the family of individuals who work tirelessly behind the scenes to make this company what it is today. This was the biggest group for orientation in the 10 years that LIFEAID has been on the shelves. After new employees met and several teammates got to check out headquarters for the first time ever, the LIFEAID family danced the night away Saturday night. Our very own David Stanford joined American Idol finalist James Durbin and treated the team to live music all night!
While ZOOM calls and emails are how the majority of companies communicate in 2021, this weekend proved the importance of face to face interactions. Something not only us, but many in the world, are missing. With eyes set on 2022 and all of the new and exciting innovations that are coming, 2021 is not over. FITMAS is in full effect and the month of December will be filled with seasonal recipes, giveaways, givebacks, and some surprise sales! So keep your eyes peeled and ears open!
Together as ONE, WE ARE LIFEAID!
Masked up and COVID free, all departments met over the weekend in Santa Cruz, CA at the LIFEAID headquarters to onboard new employees and get in the holiday spirit. As our line of products grows, so does the family of individuals who work tirelessly behind the scenes to make this company what it is today. […]
Hardwire Your Brain for More Success
Perhaps it’s not what we are thinking about, but the way we think about it. In this podcast with James Wedmore and Dr. Amen, learn the importance of our brain health (especially for entrepreneurs), and how we can optimize its performance.
How Much Exercise Do We Need to Live Longer?
We’ve all heard that exercise can help us live longer, but how much exercise do we really need to reap these longevity benefits? The quick answer is about 7000 to 8000 steps a day, or 30 to 45 minutes of exercise most days. Check out this New York Times article that explains how much exercise is necessary to actually affect our longevity.
“Nature has given us all the pieces required to achieve exceptional wellness and health, but has left it to us to put these pieces together”
- Diane McLaren
Women are Key to Post-Pandemic Leadership
Covid-19 has brought a copious amount of changes to our lives, and the business world has certainly felt these shifts. As we show our resilience through this period of tragedy and severe change, it has become apparent that the modern day leader must be more aware of the physical and emotional well being of their employees. Female leaders have taken this challenge head on and will continue to do so going forward.
Better Than Before
Happiness and habits. Have you ever considered the connection? Maybe you quit smoking, or adopted a new diet & workout plan. Or maybe you have had trouble making and sticking to these changes. This book by Gretchen Rubin teaches us how to make and see through habits, as well as finally kick some bad ones to the curb.
Hardwire Your Brain for More Success Perhaps it’s not what we are thinking about, but the way we think about it. In this podcast with James Wedmore and Dr. Amen, learn the importance of our brain health (especially for entrepreneurs), and how we can optimize its performance. Listen Now… How Much Exercise Do We Need […]
While on a vegan diet, it is important to make sure you are filling those nutritional gaps with vitamins and supplements. One common concern about vegan diets is whether they provide your body with all the minerals it needs.
Below is a list of key supplements that you should consider if you are on a vegan diet. Also, you will be happy to know that most of these vitamins can be found in several LIFEAID products - all of which are vegan. So if you don’t like swallowing pills, you will be pleased to know that you can simply drink your vitamins.
Vitamin B-12
This vitamin can only be found in animal products, like meat, dary, and eggs. Plant foods do not have B12 which means all vegans need to regularly supplement B12. The best way to do this is either by eating fortified foods or taking a B12 vitamin.
Iron
While many vegan foods contain iron, plant-based iron is not absorbed very well by your body. Because of this, vegans need to eat more iron-rich foods than people who eat animal proteins.
Vitamin D
This is different from other vitamins because your body can make it from sunlight. You can also get it from a few animal foods, like fatty fish and eggs.
Calcium
Vegan diets completely exclude dairy, a common source of calcium. Plant-based sources of calcium need to be added to support a healthy vegan diet.
Iodine
This mineral is vital for thyroid, bone, and brain health. Iodine deficiency in the United States is rare because most people are able to get enough iodine from iodized salt, seafood, and dairy products. In some cases, vegans can have low iodine levels.
Zinc
Zinc is a nutrient that is important for health. It is found in both animal and plant foods. Vegans can sometimes have a hard time getting enough zinc in their diets because they do not eat animal products. Eating beans and grains can also make it hard for your body to absorb zinc.
While on a vegan diet, it is important to make sure you are filling those nutritional gaps with vitamins and supplements. One common concern about vegan diets is whether they provide your body with all the minerals it needs. Below is a list of key supplements that you should consider if you are on a […]
Kettlebells & Cocktails
While at the CrossFit Games in July, I had the opportunity to sit down with John Wooley to talk about LIFEAID's history with CrossFit and the importance of eliminating "soft talk" from your vocabulary. Check out our conversation starting at 42:55.
The Entrepreneurs are Coming!
As the tide ebbs and flows in the labor market, a new wave of entrepreneurship is on the way. Check out the stats in this recent INC. article about the percentage of people quitting their jobs to start their own businesses. Any guesses on the figure? Click to see if you were close...
"Customer service shouldn't be a department, it should be the whole company."
- Tony Hsieh
Planet Purpose
Purpose-driven organizations are rarer than you might think. Leaders and CEOs may fly the flag of mission, yet how much translates into the actual processes and actions of an organization? Whether your team is large or small, there is a little tidbit of knowledge to be gained in this short conversation.
Delivering Happiness
It has been almost a year since the tragic passing of Tony Hsieh, the venture capitalist, internet entrepreneur, and former Zappos CEO. His disruption of the way online brands interacted with consumers set the new standard for e-retailers and echoed in an entirely new paradigm for how all brands view customers’ happiness.
Bonus:
NFL regular season is back in action. Be on the lookout for FITAID talent Brandon Aiyuk in San Francisco, Derwin James in Los Angeles and Budda Baker in Arizona.
Are you a football fan? DM me your team on Instagram! You can find me at @aaronhinde, as long as you’re not a fan of that one team…
Kettlebells & Cocktails While at the CrossFit Games in July, I had the opportunity to sit down with John Wooley to talk about LIFEAID’s history with CrossFit and the importance of eliminating “soft talk” from your vocabulary. Check out our conversation starting at 42:55. Listen Now… The Entrepreneurs are Coming! As the tide ebbs and flows […]
Cambridge Companies SPG Sets Sights On The Future Of Functional Beverages
Very exciting news for LIFEAID Bev Co these last few weeks. As our company expands both domestically and internationally, our sights are set on continuing to up-level our business model and find new ways to get our cans in consumer hands.
Second in Command: Andy Halliday
Our COO, Andy Halliday, is not only incredible at what he does from a business standpoint, but he is also a dear friend of mine. In this podcast interview, Andy discusses his personal career history, as well as the pivot we made as a company during the COVID-19 pandemic.
“Surround yourself only with people who are going to take you higher.”
― Oprah Winfrey
How Fermented Foods May Alter Your Microbiome and Improve Your Health
A lot of us know by now the importance that our gut health has on our overall well-being. While there is still a lot of research to be done, a recent study found that eating fermented foods may have a beneficial impact on the makeup of your gut.
The Subtle Art of Not Giving a F*ck
This title speaks for itself. In Mark Manson's book, he dives into the concept of learning to live through the unavoidable, negative aspects of life and focusing only on things really worth caring about.
Bonus:
FITAID Strawberry Lemonade is back in stock! Get yours now before it's gone.
Cambridge Companies SPG Sets Sights On The Future Of Functional Beverages Very exciting news for LIFEAID Bev Co these last few weeks. As our company expands both domestically and internationally, our sights are set on continuing to up-level our business model and find new ways to get our cans in consumer hands. Read More… Second […]
Hiking is an outdoor activity where packing less is better. You are naturally going to burn A LOT of calories while on the trails so it is best to pack snacks that will keep you energized on your hike. For the vegan hikers out there, there are plenty of snacks that you can pack in your backpack that are delicious and will keep you fueled up. All these snacks are a good combination of protein, healthy fats, and carbohydrates that will give you long-lasting energy for your next hike or outdoor adventure.
- Trail Mix
- Vegan Jerky
- Fresh Fruit and Veggies
- Nuts and Seeds
- Chips, Pretzels, Popcorn
- Dried Fruit
- Protein Bars
- Nut and Seed Butter Pouches
- Tortillas and Hummus
- AND of course, FITAID
These snacks are ideal to keep you energized while hitting the trails, and even better, most can be made at home! Did we miss any? Tag us on Instagram with your favorite vegan snack! @fitaid
Hiking is an outdoor activity where packing less is better. You are naturally going to burn A LOT of calories while on the trails so it is best to pack snacks that will keep you energized on your hike. For the vegan hikers out there, there are plenty of snacks that you can pack in […]
Veganism, like several other diets, comes with several misconceptions. Whether you see these myths and stereotypes on social media or hear them at work or with friends, doing your own research is the best way to truly understand veganism and how achievable the diet can be for any lifestyle!
“Being Vegan Is Expensive”
When you consider the fact that vegans do not eat meat, one of the more expensive items on your grocery list, you'll realize that veganism is actually very budget-friendly. Some of the staples of a vegan diet are whole grains, rice, legumes, pasta, veggies, and fruits. All of these are some of the cheapest ingredients on Earth. Veganism is actually pretty easy, even on a college student’s budget. Play around with recipes and ingredients - experimenting can lead to some new favorite dishes!
“You don’t get enough protein on a vegan diet”
The idea that you can only get protein from animal products is false. In fact, these animals are fed a plant-based diet. So you are basically already consuming plant-based protein just through dead tissue. There are actually several plant-based protein sources that you can get on a vegan diet. These include oats, quinoa, beans, spinach, tofu, lentils, broccoli, nuts, seeds, and many more. Also, you can get plenty of protein from organic plant-based protein powders. As with any other diet, it depends entirely on what you’re consuming.
“Vegans need to drink milk to get calcium”
If all you watch is “Got Milk?” ads then yes, you would believe milk is the only place you can get a solid source of calcium. However, on a vegan diet, you can rely on several foods that offer high amounts of calcium. For example, dark leafy greens (collard greens and kale), soy-based foods, lentils, beans, and seeds (tahini, chia, and flax), are all great sources of calcium to add to your vegan diet.
“Being vegan is too hard and too restrictive”
Making any kind of lifestyle change can be difficult at first but once you get into the groove of things they become second nature. The same can be said for starting a vegan diet. It may be uncomfortable at first but once you have a plan in place, following a vegan diet is actually very easy. Instead of focusing on what you can’t have, focus on what you can have. You will come to realize that a vegan diet actually has many options and substitutes that will open your taste buds to new flavors, spices, and cooking methods.
MYTHS = DEBUNKED
Do your research, find what works for you, and give a vegan diet a try!
Veganism, like several other diets, comes with several misconceptions. Whether you see these myths and stereotypes on social media or hear them at work or with friends, doing your own research is the best way to truly understand veganism and how achievable the diet can be for any lifestyle! “Being Vegan Is Expensive” When […]
Summer may be over but that does not mean the flavors of summer went anywhere. LIFEAID’s latest innovation, FITAID Strawberry Lemonade, hit the ground running and racked up $250,000 in sales in its first week. “As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory goodness and great taste, this is my new favorite in our roster,” said LIFEAID’s president and co-founder Aaron Hinde. LIFEAID’s other co-founder, Orion Melehan, followed suit with Hinde’s statement, saying “With our latest innovation, we wanted to be both strategic and flavor-forward in what we brought to the market.”
Ice-cold FITAID Strawberry Lemonade was enjoyed all summer at the finish lines of Spartan Races, during the 2021 NOBULL CrossFit Games, and ahead of the 2020 Tokyo Olympics (which took place in 2021), at USA Weightlifting events. With the winter season upon us, do not hesitate to crack open an ice-cold FITAID Strawberry Lemonade to bring back memories of warmth and sunshine.
“Cans-in-hands is how we build this business and is an integral component to our brand. FITAID Strawberry Lemonade is our first flavor variation of our most popular blend, FITAID, which is specially formulated for athletic recovery,” says LIFEAID’s chief marketing officer, Emily Sommariva. With 2022 Q1 around the corner, LIFEAID is preparing for some very exciting innovations that are for sure to be in the hands of all consumers, new and old.
Summer may be over but that does not mean the flavors of summer went anywhere. LIFEAID’s latest innovation, FITAID Strawberry Lemonade, hit the ground running and racked up $250,000 in sales in its first week. “As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a […]