LIFEAID Beverage Co. Renews Official Partnership With CrossFit
Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness®
SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with CrossFit ahead of the 2021 CrossFit Games season. The season officially begins with the start of the CrossFit Open on March 11, 2021.
In the past 10 years, LIFEAID Beverage Co., creators of the recovery beverage FITAID, have become a staple of sports and high-intensity workout enthusiasts globally. The continued partnership will emphasize support of CrossFit affiliates, build their communities, and encourage proper fitness recovery with product sampling and education.
“As a company, we’ve had the opportunity to be an official partner of CrossFit since 2017 and are looking forward to being a part of this new era of the Sport of Fitness. Its future is synonymous to our mission of creating a healthier world,” says Aaron Hinde, co-founder and President of LIFEAID Beverage Co. “Since Eric Roza took the helm of CrossFit in 2020, we have seen positive changes in the organization and a commitment to the mission of building the world’s leading platform for health, happiness, and performance.”
“We’re delighted to renew our longstanding partnership with LIFEAID,” said Justin Bergh, VP of Sport and Partnerships for CrossFit. “Both of our organizations value the role that CrossFit gyms and trainers play in their local communities, and we look forward to kicking off the most accessible CrossFit Open in history together.”
About LIFEAID Beverage Co.
With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health-and-performance-conscious consumers. Located in Santa Cruz, California, LIFEAID offers a range of “vitamins you’ll actually enjoy drinking.” Products include: low-cal FITAID, FITAID RX, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID, LIFEAID HEMP & GOLFERAID—now with ZERO SUGAR options, as well. Shop now at: lifeaidbevco.com.
About CrossFit, LLC.
CrossFit is the world’s leading platform for health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit also organizes and operates the annual CrossFit Open, through which athletes at every level compete worldwide for a chance to advance to the NOBULL CrossFit Games, where top athletes compete for the title of Fittest on Earth™. To learn more, visit www.CrossFit.com.
Media Contact: press@lifeaidbevco.com
SOURCE: www.lifeaidbevco.com
LIFEAID Beverage Co. Renews Official Partnership With CrossFit Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness® NEWS PROVIDED BY LIFEAID Beverage Co. | Mar 2, 2021, 15:31 ET SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, […]
Exercise Together!
1.) Toddler Yoga Stretches/Salutations
2.) Hiking With Teens
3.) Running with Young Kids
Cover photo courtesy of @holliemooandmummytoo
Other photo courtesy of @randilynngreene
About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she's not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.
Exercise Together! Daily movement can be a vital part of our daily routine. For some, it’s about remaining grounded and focused through following a program and spending time with yourself. For others, it can be about reaching fitness goals and maintaining a healthy lifestyle. Being a mom can sometimes feel like you have to put […]
Mindful Productivity: The Power of the Pivot
Feeling like you want to make a huge change in your life? Feel like something needs to change or that your energy levels are drastically different than they were a year ago? Maybe it's time for a pivot.
Don't Underestimate the Power of a Walk
Technology is a great tool especially in this day and age, but it also has an overwhelming ability to suck us in. I don’t know about you, but there have been days where I realize I haven’t gotten up from my desk all day and I can feel the difference. Especially now, I have gotten into the habit of taking some of my meetings while on a walk to get some movement.
"No matter the risks we take, we always consider the end to be too soon, even though in life, more than anything else, quality should be more important than quantity."
—Alex Honnold
Is Two Hours Outdoors the New 10,000 Steps?
With the cooler weather and government shutdowns across the country, getting outdoors and enjoying nature may not be as easy as it once was. In a 2019 study published in Nature’s Scientific Reports showed that participants who spent two hours or more in nature had a better chance of reporting better health and well-being than those who spent less than two hours outside.
The Art of Impossible
Bestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers—athletes, artists, scientists, CEOs and more—who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us.
HindeSight | No. 56
Mindful Productivity: The Power of the Pivot Feeling like you want to make a huge change in your life? Feel like something needs to change or that your energy levels are drastically different than they were a year ago? Maybe it’s time for a pivot. Listen now. Don’t Underestimate the Power of a Walk Technology […]
1.) Practice Self-Compassion:
This one I think we can all benefit from, momma or not. One of the easiest ways to turn your perspective toward self-compassion is to replace yourself with a loved one or a small child during your inner dialogue. Would you tell your child to work harder instead of going to bed when their body is telling them they are tired? Openly criticize your parents for not providing dinners made from scratch each night? Would you criticize your best friend’s body in that swimsuit? In order to stop self-criticism and to turn our empathy inward, soften your tone while you’re speaking to yourself. It’s time to be more gentle and allow more compassion with ourselves.
2.) Acknowledging Our Bodies:
3.) Ask For Help:
All photos courtesy of @magpie_wild
About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she's not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.
The winter holidays are over, daylight is in short supply and some of our littles are still doing virtual school and that combination, mommas, might find you flagging. This is the perfect time to begin looking inward and providing ourselves with the self-care we so desperately need during this time of year. Self-care looks […]
How I Built This: Joel Clark of Kodiak Cakes
When he was 8 years old, Joel Clark loaded bags of his mom's whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it Kodiak Cakes. As he tried to scale the business, Joel made some risky business decisions and almost went bankrupt, but eventually got the brand into Target—a major turning point. Today, Kodiak Cakes is approaching $200 million in annual revenue as one of the best-selling pancake mixes in America.
Now is a Great Time to Practice Mindfulness
The practice of mindfulness is a big part of my daily routine. A big question I get from my team is how to practice mindfulness. It’s not about bypassing feelings, but leaning into them. This article explains why leaning into our feelings are beneficial and ultimately make us all better leaders.
"Far and away the best prize that life offers is the chance to work hard at work worth doing."
—Theodore Roosevelt
The Best Time to Work Out
In a new study conducted by The Physiological Society and the American Physiological Society, it was found that there actually is an optimal time to work out. This study focused on men with Type 2 diabetes and found that participants had better results when working out in the afternoon as opposed to earlier in the day.
Good to Great
Why be a good company when you could be a great company? Stanford researcher and consultant Jim Collins breaks down how to create long-term sustainable performance in order for a company to achieve their greatest potential.
HindeSight | No. 55
How I Built This: Joel Clark of Kodiak Cakes When he was 8 years old, Joel Clark loaded bags of his mom’s whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it […]
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
LIFEAID Beverage Co.’s Recovery Beverage FITAID Continues its Reign as “Official Recovery Beverage” of Spartan, Supporting The Fitness of Millions
BOSTON, Feb. 5, 2021 /PRNewswire/ — FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal.
“Spartan athletes have long-come to know and love cracking open a FITAID when they reach the finish line as the first step to their recovery,” said Spartan’s Vice President of Global Partnerships, Ian Lawson. “Our community relies on FITAID more than ever to fuel a clean recovery from training day to race day. We’re excited and honored to continue our FITAID partnership for years to come – they have been with us from the beginning and are truly part of the Spartan family.”
As part of the multi-year partnership, FITAID will be served to all racers after they cross the finish line at scheduled 2021 Spartan events in the US and Canada to aid in recovery, in addition to on-site branding. The official recovery beverage will also receive integration on Spartan.com, Spartan’s social media and the Spartan Up! Podcast.
“Spartan is an ethos and movement. It has always been more than what happens on a single race day. It’s a mindset of perseverance, individual commitment and collective community building with other passionate athletes,” says Aaron Hinde, co-founder and president of LIFEAID Beverage Co. Orion Melehan, fellow co-founder and CEO adds, “These parallels in our two organizations and the community we both serve stand as the foundation of our continued partnership.”
As a partner since 2015, FITAID has become an essential part of the nutrition-conscious Spartan Community. With millions living and breathing the Spartan Lifestyle, the recovery beverage is paramount in the daily, active lives of millions.
ABOUT LIFEAID BEVERAGE CO.
With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: FITAID, FOCUSAID, PARTYAID, IMMUNITIYAID, LIFEAID, GOLFERAID and the newly launched Keto-friendly FITAID ZERO and FITAID RX ZERO. The FITAID line is currently the #1 Post-Workout Recovery Drink in America as well as the Official Sponsor of the U.S. Spartan Race Series. Visit Lifeaidbevco.com for more information.
ABOUT SPARTAN
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital Content and Community Platform. With more than 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.
MEDIA CONTACTS: Jonathan Fine, 781.248.3963, jonathanf@spartan.com
SOURCE: LIFEAID Beverage Co.
Related Linkshttp://www.lifeaidbevco.com
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term LIFEAID Beverage Co.’s Recovery Beverage FITAID Continues its Reign as “Official Recovery Beverage” of Spartan, Supporting The Fitness of Millions NEWS PROVIDED BY LIFEAID Beverage Co. | Feb 05, 2021, 18:35 ET BOSTON, Feb. 5, 2021 /PRNewswire/ — FITAID, the recovery beverage […]
Resiliency and Grit in Adverse Times
I was joined by my friend and LIFEAID co-founder, Orion Melehan, on The Active Life podcast where we discussed what it takes to build a business through challenging times.
Defining Your Purpose
There has been an overwhelming reckoning with questioning purpose over the last year. What may be a small piece of life is actually a very important practice of longevity. Studies have shown that a defined purpose results in improved stress response.
"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion."
—Jack Welch
State of the Fitness Industry
Two-Brain Business conducted a comprehensive study on the current state of the fitness industry. A 59-question survey was sent to a 30,000-person email list as well as their Facebook group. The data that was collected from 6,000 gyms was analyzed by an outside consultant and packaged by Two-Brain Business.
Blue Ocean Strategy
The fitness space is crowded and now more than ever business owners are challenged with figuring out how to think outside the box to separate themselves from the competition. This book gives you the tools to create your own wide-open space or blue ocean.
HindeSight | No. 54
Resiliency and Grit in Adverse Times I was joined by my friend and LIFEAID co-founder, Orion Melehan, on The Active Life podcast where we discussed what it takes to build a business through challenging times. Listen now. Defining Your Purpose There has been an overwhelming reckoning with questioning purpose over the last year. What may […]
Eric Roza on Make Pods Great Again
CrossFit CEO joined Make Pods Great Again to discuss the current state of CrossFit. He talked about how his journey has been since taking over, obstacles and challenges he has faced in his personal life, and the new Open format and how he approaches the Open personally. He even gave listeners the scoop on the hire of the new Chief Technology officer as well as spent some time discussing his thoughts around Diversity, Equity, and Inclusion within the CrossFit Community.
Building a Morning Routine in 6 Steps
Having a morning routine has always been important to me and my success in building LIFEAID. We talk about them often in our weekly meetings and I encourage everyone on our team to find a routine that works for them. If you are struggling to create a morning routine for yourself, this is a great article to help you build one.
"The first step towards getting somewhere is to decide you’re not going to stay where you are."
—J.P. Morgan
Strategies for Success in 2021
2020 was a trying year on all businesses, but specifically small businesses. This year, there will still be challenges to overcome, but approaching business with strategic thinking can help navigate these hurdles with more confidence and success.
Exercised: Why Something We Never Evolved to do is Healthy and Rewarding
While exercise was essential for our prehistoric ancestors, it’s not essential for the lives of the common man. However, even though we don’t rely on hunting and gathering, that doesn’t mean exercise isn’t something that should be part of our daily lives.
More on Exercise and Evolution
HindeSight | No. 53
Eric Roza on Make Pods Great Again CrossFit CEO joined Make Pods Great Again to discuss the current state of CrossFit. He talked about how his journey has been since taking over, obstacles and challenges he has faced in his personal life, and the new Open format and how he approaches the Open personally. He […]
A Letter from Us: Wrapping Up 2020
In hindsight, 2020 has been an educational and transformative year because we’ve been forced to look at everything so differently and so much more decisively than in past years. We’ve never taken our success for granted, but we all know we don’t look at success with the same level of scrutiny we apply during tougher times. Closing out, we hope 2020 brought you more highs than lows and a clearer picture of what your goals are personally and professionally in 2021.
Ten Percent Happier with Dan Harris: The Ultimate New Year's Resolution
Meditation teachers Susan Piver and Jeff Warren talk about the ample evidence that you are more likely to achieve your long-term goals if you pursue those goals not out of self-loathing or shame (which is the not-so-subtle subtext of the whole ‘New Year, New You’ slogan) but instead with self-love -- or self-compassion.
How To Set Your New Year Intentions
2021 will be here before we know it and while I am not a big fan of the idea of resolutions, I do believe heavily in intention. This article outlines how to create your intentions for the new year.
"If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise."
—Robert Fritz
Goal Setting: A Scientific Guide to Setting and Achieving Goals
How many times have you set goals, only to be disappointed when they didn’t come to fruition? One of my favorite authors, James Clear (he wrote “Atomic Habits”) put together a comprehensive guide about how to set achievable goals.
The Five Minute Journal
Despite what’s going on around me, one of my non-negotiables is my morning routine. I start my day with three questions prompted by my The Five Minute Journal which allows me to ground myself for the day ahead.
HindeSight | No. 52
A Letter from Us: Wrapping Up 2020 In hindsight, 2020 has been an educational and transformative year because we’ve been forced to look at everything so differently and so much more decisively than in past years. We’ve never taken our success for granted, but we all know we don’t look at success with the same […]
8 Roles of an Entrepreneurial Leader
Sean Castrina discusses the 8 roles an entrepreneur must be willing to be to find success.The good news is, it’s all about being flexible and open-minded.
1000 True Fans
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
"Change is not a threat, it’s an opportunity. Survival is not the goal, trans-formative success is."
—Seth Godin
Mentally Strong People: The 13 Things They Avoid
This may be an older article, but it very much applies to the times we’re experiencing right now. Mental toughness is important now more than ever as we navigate changes as business owners.
Meeting the Challenge of Disruptive Change
All businesses are facing challenges right now, especially small businesses. This article gives business owners a framework to navigate disruption with the intention of getting back on the path of growth.
HindeSight | No. 51
8 Roles of an Entrepreneurial Leader Sean Castrina discusses the 8 roles an entrepreneur must be willing to be to find success.The good news is, it’s all about being flexible and open-minded. Listen now. 1000 True Fans To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of […]