Madison, Wisconsin | July 24, 2019

“Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition. And who better to host the event than three-time World Bench Press Champion and three-time World Strict Curl Champion C.T. Fletcher.

Spectators will be able to watch all the action from the FITAID Lounge while athletes complete the following six lifts: Squat, Bench, Deadlift, Snatch, Clean, and Jerk. The goal is to hit a combined total weight of 2,000 lb. for men and 1,200 lb. for women, earning themselves a coveted spot in the One Ton Club.

According to the OTC website, “The point isn’t the number. The point is to set a goal and improve from where you are. The point is to lift with a group of friends who make you better.”

Some of the biggest names in weightlifting, bodybuilding and CrossFit will be competing in the LIVE event, hoping to prove their strength.



Following a tumultuous year for the CrossFit community, FITAID recently signed weightlifters and bodybuilders like Alex Michael Turner. FITAID (the #1 Post-Workout Recovery Drink in America) was proud to sponsor this event in conjunction with Shrugged Collective. 

Anders Varner, founder of Shrugged Collective stated, “The One Ton Challenge is the pinnacle weightlifting event for athletes dedicated to the lifelong pursuit of strength. It’s designed to give athletes around the world a meaningful and achievable training goal. We are bringing the strongest athletes in the world to Madison to test their outer limits of strength during the LIVE event at this year’s CrossFit Games. You won’t want to miss it.”

Well-known for his physique and strength, professional wrestler and actor John Cena made the following comment on a recent Barbell Shrugged podcast episode, “We wanted to come up with something that was attainable for everyone. The male standard is the One Ton Club (2,000 lb.). Everyone has a chance.”


You can create a profile and submit your lifting PR stats at to see how you stack up against other individuals and top athletes around the world.

About LIFEAID: With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of "vitamins you'll actually enjoy drinking." The brand’s Recovery Blend FITAID is now the #1 Post-Workout Recovery Drink in America. Visit for more information.

Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals, founded by Anders Varner. Learn more at

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