Taking on the Giants in the Beverage Industry
Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast. During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities in our journey alongside Virtual Mgr's despite the significant differences in our respective industries.
Why is Nutrition so Important for the Sport of Fitness
CrossFit as a training methodology has long promoted balanced nutrition. It is part of the L1 curriculum, and a great amount of focus has been placed on a low processed, whole
foods based diet as the driver to a reversal of chronic disease.
CrossFit the sport has taken a slightly different approach. While food quality is still important, there is a new focus on food amounts both on a calorie and macronutrient level. Macro tracking is the new nutrition approach du jour for athletes, and to no one’s surprise, the community has followed close behind.
“A business has to be evolving, it has to be fun, and it has to exercise your creative instincts.”
—Richard Branson
Having a Growth Mindset Makes it Easier to Develop New Interests
Steve Jobs’s vision for Apple was rooted in the belief that the arts and sciences do not live in isolation. They complement and enhance each other. John Lasseter, chief creative officer at Pixar, echoed this sentiment stating, “Technology inspires art, and art challenges the technology.” But even though integrating these areas can be necessary for innovation, too many people confine themselves to only one.
This is Your Brain on Food
When it comes to diet, most people’s concerns involve weight loss, fitness, cardiac health, and longevity. But what we eat affects more than our bodies; it also affects our brains. And recent studies have shown that diet can have a profound impact on mental health conditions ranging from ADHD to depression, anxiety, sleep disorders, OCD, dementia and beyond.
HindeSight | No. 66
Life of the Beverage Industry
I sit down with Matt Beaudreau, host of The Essential 11 podcast, and talk about how my ignorance and a lack of prior experience in the industry actually lent itself to be one of the reasons Orion and I found success.
4 Mindset and Growth Strategies to Help You Grow Your Business Revenue
Business growth is not constant. There are hiatuses along the way, and if we don’t see the bigger picture, we can get lost in the patches of shade and twists in the road. The key is to keep focused with the right mindset and growth strategies in our arsenal.
"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed no hope at all."
—Dale Carnegie
50 Signs You Might Be an Entrepreneur
It takes a certain type of person to be an entrepreneur. Do you agree with this list?
The Soulful Art of Persuasion
A revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success.
Become Authentically Persuasive
HindeSight | No. 49
In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:
By: BevNET staff | July 2019
Watch LIFEAID co-founders' BevNET Live presentation on YouTube:
The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.
Such is the case for LIFEAID, which has grown from a CrossFit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LIFEAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.