Meet The Newest Team FITAID Athlete, Guilherme Malheiros
Q&A with Crossfit Star Guilherme Malheiros
Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he ranked 45th in the world and second in Brazil. The following year, in 2017, Guilherme took 2nd in the CrossFit boys division (16-17) and was crowned the 2nd Fittest Teenager on Earth.
Fast-forward to 2019 and Guilherme, 19 years old, is the Fittest Man in Brazil and is competing in the CrossFit Games in the men’s division. He would go on and place 48th at the 2019 CrossFit Games. In 2020, Malheiros finished atop the rankings of Fittest Man in Brazil again. However, due to COVID-19, he did not compete in the 2020 games.
After a year of not competing at the 2020 CrossFit Games, Guilherme was determined to make a statement during the 2021 Games and that is exactly what he did. Guilherme would go on to win three events, the 550 yard sprint, the sprint and heavy clean ladder, and the one-rep max snatch event. Guilherme was one of two competitors to take home first place in at least three events. As the youngest competitor at this year's Madison Games, Guilherme would go on to place 7th overall at the 2021 CrossFit Games. Also, Guilherme would be crowned Most Improved Athlete at the CrossFit games for his efforts.
Guilherme has the potential to carry the sport for the country of Brazil and bring more fans and competitors from all countries within South America. While some believe Guilherme is the future star this sport needs, Guilherme believes the future is now.
We sat down with the future star of CrossFit to learn more about him, his love for CrossFit, and the biggest differences between his home country of Brazil and America.
Q: When do you first become aware of FITAID?
So I knew FITAID in 2017. I was in Puerto Rico. I loved it. The shirts and all of their apparel, obviously the drink, the recovery drink. So I wanted to be sponsored by FITAID but at that time I did not have the contact to talk to someone. So I just waited and was like ‘man one day I’m going to be sponsored by FITAID.’ And then in 2021 after the games, Aaron Hinde (Co-Founder and President of LIFEAID) just stopped his car in the middle of a crowd of people and said “Hey Bro! I want to sponsor you!’ And I was like ‘Yeah! Let's go!’
Q: Why do you love working out?
Because it makes me feel better with myself and improves my self confidence. Working out improves my mental game and my mentality towards life. I love working out because it makes me feel better, lighter, strong, and self confident.
Q: What is your favorite workout song?
I don’t have only one. I have maybe a type of music. Hip Hop and Electronics but between those two, Electronics.
Q: What is your favorite part about competing?
My favorite part is getting the crowd on their feet.
Q: What is your favorite post workout meal?
Acai, for sure, I love it.
Q: What does your morning routine look like?
Wake up, wash my face, scrape my tongue, brush my teeth, go to the kitchen, drink water, say good morning to my girlfriend, make a coffee, and make some plain waffles with honey on top.
Q: What do you miss most about Brazil?
From Brazil I miss the food, my family, my friends, the beach, and my dogs
Q: What is the biggest difference between Brazil and America?
People here are not used to hugging each other. When you get to the gym, it's just waves and ‘sup’, ‘morning’, ‘what's up.’ In Brazil it's more like ‘come here bro, how's the day? How was your night? How did you sleep? Come here, hugs, kisses, all that stuff.
Q: What is your favorite food here in America?
Tex Mex... Rice, chicken, cheese, cheese (yes double cheese) lettuce, tomato, in wrap. Like a Burrito.
Q: What are some of your hobbies outside of CrossFit?
Sleep, eat frosted flakes, play video games, watch Netflix, and sleep.
Make sure to follow Gui on Instagram!
The 2021 NOBULL CrossFit Games has officially wrapped and we're so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women's division. Congratulations to all of our athletes!
MENS:
Jeffrey Adler (CA) - 13th
Royce Dunne (AUS) - 16th
Bayden Brown (AUS) - 17th
Jay Crouch (AUS) - 22nd
Adrian Mundwiler - 35th (withdrew -- injured knee)
WOMENS:
Laura Horvath (EU) - 2nd
Gabi Migala (EU) - 6th
Ellie Turner (AUS) - 26th
AGE GROUP:
Emma Lawson (16-17) (CA) - 1st
Anna Quost (45-49) (EU) - 17th
Greg Merkac (50-54) (CA) - 10th
TEAM:
CrossFit Surbiton: Jeremy Reijnders, Nienke van Overveld (EU) - 4th
Plus64 CrossFit: Madeline Shelling, Marnie Sykes (AUS) - 6th
CrossFit Resurrection: Deanna Posey (CA) - 8th
CrossFit Butcher’s Lab: Klaus Obberhøj (AUS) - 22nd
ADAPTIVE - Upper Extremity:
Josue Maldonado (US) - 2nd
Logan Aldridge (US) - 3rd
FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum.
Now, as pandemic restrictions begin to ease and fans can again cheer their favorite competitors on to victory from the sidelines in person, we sat down with Tommy who had these insights for us:
FITAID: Obviously, Mat Fraser is the Fittest Man In History. However, he was a dominant force on the field. Now that he's retired from the Games, who are the men to keep an eye on for the podium this year? Do you think any of those athletes have what it takes to be the next Froning and Fraser?
Marquez: Sheesh, where do I start? Pat Vellner, Brent Fikowski, Noah Ohlsen, Justin Medeiros, Scott Panchik, Bjorgvin Karl Gudmundsson, and Cole Sager I would say are the favorites but there are another 5-6 that if they catch a tailwind could do it too. Jayson Hopper could be the rookie breakout to do it, but Mayer, Koski, Chandler, Adler, and Cournoyer should be in the mix too which is insane.
FITAID: While we're talking about Fittest In History, Tia-Clair Toomey still remains the dominant female athlete in CrossFit. Who do you think poses the greatest threat to her 5th consecutive title?
Marquez: Lady luck, because quite frankly any one who remotely poses a chance at dethroning her would need the full support of Lady Luck on their side because there isn't a woman with a heartbeat on our planet that is fitter than Tia.
FITAID: Last year Justin Medeiros and Haley Adams proved themselves to be potent competitors. Who are the rookies and the dark horses to keep an eye on this year?
Marquez: Jayson Hopper and Lazar Dukic for the men, I think Colten Mertens might win an event as well. For the women it's gotta be the two teenagers - Mal O'brien and Emma Cary. What they're doing is unprecedented at this point.
FITAID: I'd like to pivot to talking about CrossFit as an organization. Eric Roza has been in charge as CEO of CrossFit for a year now. A lot of his focus has been on creating a more inclusive culture in the sport. For example, the Virtual Games aspect and the Foundations option in the Open. How do you think the expanded accessibility has impacted the types of athletes that will show up at the Games in the years to come?
Marquez: Don't forget the inclusion of the Adaptive Divisions at the Games as well. The focus on inclusivity of the sport has also come hand in hand with the emphasis around inclusivity in the affiliate ranks as well. Representation matters. The CrossFit community is not monolithic, but rather a beautiful mosaic, and the more we can highlight that and make sure people have a home in the sport at some level, the more the broader CrossFit message will have a chance to resonate with the people who need it most because more lives will be touched. So much of CrossFit's message gets passed along via second hand or third hand association. "I heard about that somewhere," or "my friend told me about it," is a common occurrence for people's initial exposure. So when they decide to look into it further, seeing someone that looks like you, talks like you, lives like you in some way, it increases the likelihood that the impression will stick for the better.
This year in Madison, expect to see a showcase of a wide variety of athletes that together embody the spirit of CrossFit more than ever before, as a true cross-section of our community is finally represented in a more comprehensive way. The combination of new divisions and fresh faces along with new events from the diabolical mind of Dave Castro will make this a truly pivotal moment in CrossFit history. There’s no telling what’s in store as we go into the weekend, but no matter what, one thing is certain: it’s going to be spectacular.
Beverage brand behind the #1 post-workout recovery drink in America re-signs as an official partner of the Sport of Fitness®
SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ — LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with CrossFit ahead of the 2021 CrossFit Games season. The season officially begins with the start of the CrossFit Open on March 11, 2021.
In the past 10 years, LIFEAID Beverage Co., creators of the recovery beverage FITAID, have become a staple of sports and high-intensity workout enthusiasts globally. The continued partnership will emphasize support of CrossFit affiliates, build their communities, and encourage proper fitness recovery with product sampling and education.
“As a company, we’ve had the opportunity to be an official partner of CrossFit since 2017 and are looking forward to being a part of this new era of the Sport of Fitness. Its future is synonymous to our mission of creating a healthier world,” says Aaron Hinde, co-founder and President of LIFEAID Beverage Co. “Since Eric Roza took the helm of CrossFit in 2020, we have seen positive changes in the organization and a commitment to the mission of building the world’s leading platform for health, happiness, and performance.”
“We’re delighted to renew our longstanding partnership with LIFEAID,” said Justin Bergh, VP of Sport and Partnerships for CrossFit. “Both of our organizations value the role that CrossFit gyms and trainers play in their local communities, and we look forward to kicking off the most accessible CrossFit Open in history together.”
About LIFEAID Beverage Co.
With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health-and-performance-conscious consumers. Located in Santa Cruz, California, LIFEAID offers a range of “vitamins you’ll actually enjoy drinking.” Products include: low-cal FITAID, FITAID RX, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID, LIFEAID HEMP & GOLFERAID—now with ZERO SUGAR options, as well. Shop now at: lifeaidbevco.com.
About CrossFit, LLC.
CrossFit is the world’s leading platform for health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit also organizes and operates the annual CrossFit Open, through which athletes at every level compete worldwide for a chance to advance to the NOBULL CrossFit Games, where top athletes compete for the title of Fittest on Earth™. To learn more, visit www.CrossFit.com.
Media Contact: press@lifeaidbevco.com
SOURCE: www.lifeaidbevco.com
With the second phase of the CrossFit Games happening this weekend, we spoke with CrossFit HQ’s commentator and analyst, Tommy Marquez, to get his take on the Aromas based, streamlined version of the 2020 Games. With the spectacle of the coliseum stripped away, Castro has taken us back to the birthplace of the fittest on earth. Check out our interview below for Tommy’s insight into what might take place out at the Ranch.
FITAID: In terms of coverage and presentation of the Games, what challenges and opportunities did the purely online format of the first phase present? How have the lessons learned in phase one informed the media team's approach to the final phase of the Games?
Marquez: The biggest challenge was creating relevant media covering the event in what was as close to as real time as possible. In a time where media coverage, and everything involving sports is centered around instant results, instant feedback, and live action coverage, the logistics of stage one simply couldn't allow for that to happen so crafting coverage in a way that felt as close to that as possible was tough. It did provide an opportunity to get creative and find ways to emulate coverage or analysis without the typical timelines.
FITAID: Much of the spectacle of the Games has been stripped away (coliseum, fans, etc). What impact do you anticipate that having on the athletes? How do you intend to keep the excitement levels high for those of us watching from home?
Marquez: There's a certain level of gamesmanship that comes with competing on the biggest stage of any sport that will be missing this year. The elements of atmosphere like the energy of the crowd and the spectacle of the arena can amplify or shrink an athlete's performances. The pressure exposes elements - good or bad - of their mental game and competitive spirit. While it will certainly look and feel different, the competition at the Ranch won't be completely devoid of these types of tests, so to keep the excitement level high, it will be important to identify and highlight the unique and new ways that the competition in Aromas will test the athletes mental resolve and ability to adapt to the moment. We may not ever get a moment like this again, so it's important to remind the viewership of that because that alone is exciting in a certain way.
FITAID: On the men's side there are a fair amount of new faces in comparison to the previous year's leaderboards. Who is the standout amongst the new crowd?
Marquez: The biggest standout by far for me is Justin Medeiros. He's the only rookie in the field and he's made quite the splash already. At only 21 years old he has a tremendous career ahead of him but he's carried himself with the poise and mindset of someone a decade older than him. In his first year on the big stage he's already won a Sanctional (the Filthy 150 in Ireland), and has already earned himself a top 5 finish at the Games and a potential podium spot. Since the Games left the Ranch in 2010, the only men to podium in their Rookie years were Rich Froning, Josh Bridges, Mat Fraser, and Patrick Vellner. Granted Justin still has to earn his way into that group this weekend but that would be some amazing company right there.
FITAID: Obviously, Mat & Tia are the reigning champions several years running. Of the athletes that have moved on to phase two, who do you think poses the biggest threat to their continued dominance and does the new format of the Games itself help or hinder that effort?
Marquez: The body of work that Mat & Tia have compiled leads me to believe that this format will only help them. Everyday they train head to head, champion vs champion, in a smaller, more close-quarter environment like they'll see at the Ranch, only with better competition pushing them. As far as the biggest threats I think there's.a short term, and a long term answer for each. Short term, Noah Ohlsen and Katrin Davidsdottir pose the biggest threat, their pedigree and experience make them more at home standing shoulder to shoulder with them than anyone else. Long term it has to be Haley Adams and Justin Medeiros. They're so skilled at such a young age, and they have plenty of time to continue to improve and fine tune plus they have great teams behind them.
FITAID: What do you think are the inherent advantages and challenges of having a limited field in the final events? In the past, while there have always been people ahead on the leaderboard there was always a chance for a comeback. Will an athlete pulling away at the beginning diminish the excitement of the Games?
Marquez: The advantages will be that the athletes have a clearer picture the whole way through of what needs to be done in each event. There's only one heat, and your entire group of opponents is right in front of you and you don't need to worry about an outlier from an earlier heat, or in the mass start events (bike, swim, run, etc.) someone getting squirrely and taking you out. That same element is also a disadvantage if you're far behind or underperforming and the gaps mid-workout or overall are wide. With bigger groups you can set mini goals and chip away by passing one athlete here, another one there, along the way to get to your goal, but even though the point spreads are bigger, you could be staring at 100+ point gaps that FEEL much larger than they are, and hurt the psyche a bit. I fully expect Mat or Tia (or both) to pull away, and just like Regionals or Games past, the race for the podium is where the excitement will be assuming that there's actually a race there.
FITAID: Depending on the trajectory of the pandemic, the 2021 Games could be executed in a variety of different ways. Is CrossFit HQ already considering some of their options for next year?
Marquez: Both the new CEO and Owner Eric Roza, and Director of Sport Dave Castro has stated that they are considering options and working to build a season that is flexible enough to push forward through the pandemic restrictions should they continue while still providing plenty of competition and entertainment options for fans and athletes so season still feels complete and legitimate. Since the sale of the company, the demeanor and spirit within the community and sport has been reinvigorated so I have full faith that 2021 will be great.
At the core of the CrossFit Games it serves as a proving ground for elite fitness, regardless of the amount of fans watching or grandeur of the coliseum. With Tommy Marquez at the commentator helm, this year’s innovative Games format will be sure to excite both new and OG CrossFit fans. Be sure to check out who is chosen as the Fittest as the ten finalists throw down at the Ranch this weekend.
As the dust finally settles, Sigmundsdóttir sits solidly in first place in the Women's Division, punching her ticket to the 2020 Reebok CrossFit Games. With top-3 finishes in 4 out of the 5 OPEN Workouts, Sigmundsdóttir is looking stronger than ever and clearly on a mission as she gets ready to head back to Madison next summer.
This will be the 27-year-old Icelandic athlete's sixth time competing at the Games, having stood on the podium steps with a bronze metal around her neck twice before (in 2015 and 2016). As always, Team FITAID will be cheering Sigmundsdóttir on all the way.
All photos courtesy of Team FITAID®
> > > Live well.
Aug. 3, 2019 by JESSICA DANGER | Morning Chalk Up
Hundreds of fans packed into the FITAID Lounge last night to watch about a dozen athletes take on the One Ton Challenge, an attempt at accumulating 2,000 total pounds over six lifts: back squat, deadlift, bench press, clean, jerk and snatch.
FITAID brought in the legendary C.T. Fletcher to emcee the first-of-its-kind event at the CrossFit Games. “It was fun doing something new…I can’t wait to come back to the Games,” Fletcher told the Morning Chalk Up. “Watching Wes Kitts throwing up big weights that powerlifters struggle with. It was amazing.”
“It’s nice to finally see some heavy barbells getting thrown around,” one fan told us during the event in passing.
Athletes like Wes Kitts, EZ Muhammad, Adrian Conway, Kristin Pope, Morghan King, Katie Cork and Logan Aldridge had 20 minutes to hit their max weight on squat, Bench, Deadlift, Snatch, Clean, and Jerk hoping to accumulate a total weight of 2,000 pounds for men and 1,200 pounds for women, earning themselves a spot in the One Ton Club.
Adrian Conway deadlifted 635 pounds for a 30 pound PR, “It was an amazing event and the environment led me to get all six lifts, which really are all PR’s within the last few years. It was absolutely created by the environment and the presence of C.T. Fletcher,” he told the Morning Chalk Up.
Kristin Pope snatched 195 pounds just two weeks after her training was interrupted by a health issue. “I snatched 195lbs in front of literally THOUSANDS of people cheering me on at the CrossFit Games! I’ve never had so much fun throwing around a barbell. Thank you for relighting my fire,” she wrote.
Wes Kitts, who won the men’s division, jerked 425 pounds and squatted 600 pounds while adaptive athlete Logan Aldridge deadlifted 445 pounds and cleaned 255 pounds, a five pound PR for him. Kitts told us in an interview, “I was just having a great time…Just came out to work out with some guys.”
The event was the product of a partnership between Aaron Hinde, Co-Founder and President of FITAID, and Anders Varner, Podcast and Director of Media at the Shrugged Collective.
On being the largest weightlifting event at the CrossFit Games this year, “This event has changed the trajectory of a few careers,” Hinde told Morning Chalk Up.
> > > Live well.
Madison, Wisconsin | July 24, 2019
“Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition. And who better to host the event than three-time World Bench Press Champion and three-time World Strict Curl Champion C.T. Fletcher.
Spectators will be able to watch all the action from the FITAID Lounge while athletes complete the following six lifts: Squat, Bench, Deadlift, Snatch, Clean, and Jerk. The goal is to hit a combined total weight of 2,000 lb. for men and 1,200 lb. for women, earning themselves a coveted spot in the One Ton Club.
According to the OTC website, “The point isn’t the number. The point is to set a goal and improve from where you are. The point is to lift with a group of friends who make you better.”
Some of the biggest names in weightlifting, bodybuilding and CrossFit will be competing in the LIVE event, hoping to prove their strength.
Following a tumultuous year for the CrossFit community, FITAID recently signed weightlifters and bodybuilders like Alex Michael Turner. FITAID (the #1 Post-Workout Recovery Drink in America) was proud to sponsor this event in conjunction with Shrugged Collective.
Anders Varner, founder of Shrugged Collective stated, “The One Ton Challenge is the pinnacle weightlifting event for athletes dedicated to the lifelong pursuit of strength. It’s designed to give athletes around the world a meaningful and achievable training goal. We are bringing the strongest athletes in the world to Madison to test their outer limits of strength during the LIVE event at this year’s CrossFit Games. You won’t want to miss it.”
Well-known for his physique and strength, professional wrestler and actor John Cena made the following comment on a recent Barbell Shrugged podcast episode, “We wanted to come up with something that was attainable for everyone. The male standard is the One Ton Club (2,000 lb.). Everyone has a chance.”
You can create a profile and submit your lifting PR stats at TheOneTonChallenge.com to see how you stack up against other individuals and top athletes around the world.
About LIFEAID: With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of "vitamins you'll actually enjoy drinking." The brand’s Recovery Blend FITAID is now the #1 Post-Workout Recovery Drink in America. Visit www.lifeaidbevco.com for more information.
Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals, founded by Anders Varner. Learn more at ShruggedCollective.com.
> > > Live well.
Don't miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4).
Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games.
Plus, don't forget to snag your FITAID After-Party tickets now, they're going to sell out FAST.
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Get your After-Party tickets at:
LIFEAIDBevCo.com/AfterParty
Follow Hunter's journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames!
As the coach of some of the fittest athletes on Earth & a successful box owner, Ben Bergeron shares the five phases of coaching which are imperative to the development of a great coach.
Read Ben Bergeron's full article here.
Simple but true, these healthy habits shared by a registered dietitian are a good reminder to us all of how to make the most of our summer goals.
"You can dominate one aspect of life, thinking that's what you were created to do. But we were created to have that approach in all aspects of our lives. Too often, we put 100% of our focus in only one area of our life and let other areas slip."
Devoted father, husband and former Fittest Man on Earth (2008), elite athlete Jason Khalipa reveals the invaluable life principles that helped him and his wife dedicate every minute of their lives to their daughter Ava's battle with leukemia. He has developed the "AMRAP Mentality," a proven system that will help you discover your why, focus on what you can control, work hard, and ultimately blow past your goals. Be prepared to dream big, dig in your heels, roll up your sleeves, and get to work.
