Because love is thicker than smoke

The Santa Cruz community continues to rally behind those affected by the devastating wildfires in Northern California this past week. While over 77,000 acres continue to burn, local SC company LIFEAID has created the Santa Cruz Fire Aid to help distribute all donated supplies and funds to displaced families, firefighters and wildlife support. Learn more about how YOU can help.

Visit the GoFundMe page here.

"It's not the load that breaks you, it's the way you carry it."

—Lou Holtz

CZU August Lightning Fire Update: August 24

Here's the latest update from those on the frontline of the Santa Cruz County fires, now at 13% containment. More than 77,000 acres and over 200 structures have been destroyed, while at least 25,000 homes are still at risk. (Article includes key links for current information about evacuation orders, warnings, resources and road closures.) Stay safe, everyone.

Check out the full article and video on KSBW here.

10 Inspiring Books to Read During Hard Times

2020 sure has been a year (and it's not over yet)! Check out these book recommendations on Inc.com, to help recharge your optimism batteries.

Discover the list of books here.

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HindeSight  |  No. 44

Amidst the current COVID-19 crisis, it is our health care heroes who have helped sustain us, the brave women and men who are tirelessly battling on the front lines of this pandemic with smiles under their masked faces. To each and every one of you, for your sacrifice and your bravery, we say THANK YOU. 

This month, LIFEAID has donated over 30 pallets of FITAID ZERO to more than 150 hospitals worldwide to help fuel the dedicated paramedics, nurses and doctors on their rounds. Here are just a few of the many heroes who wear masks. We could not get through this time without you!

WPB Medical Center in Virginia

Loma Linda University Medical Center in California

Covenant/Fort Sanders Regional Hospital in Tennessee

Columbia Memorial Health in New York

Scripps Memorial Hospital La Jolla in California

Trident Hospital in South Carolina

Gilbert Fire Department in Arizona 

Bellevue Pharmacy in New York

St. Luke’s Health System in Wisconsin

THANK YOU TO ALL OF OUR HEALTH CARE HEROES!

> > > Stay well.

HOW LIFEAID IS HELPING AUSTRALIA

When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!)

This week, FITAID is donating 5% of all sales from FITAID ZERO directly to our brave family and friends who are fighting the devastating fires down in Australia. We will also be sending 10,000 cans of FITAID Down Under to help those hardworking men and women recover from their exhaustive relief efforts.

Additionally, we are partnering with FITAID athlete @JamesNewbury’s GoFundMe to help raise even more funds for the firefighters, by asking each of you to do the #KoalaChallenge! Now through Friday, for every post shared of someone doing the Koala Challenge (photo/video), FITAID will donate $5/post directly to the efforts of Australian wildlife protection services. Please be sure to include #FITAID, #KoalaChallenge and tag @FITAID in your post.

 

View this post on Instagram

 

A post shared by FITAID by LIFEAID Beverage Co. (@fitaid) on

HOW YOU CAN HELP

  1. JOIN the FITAID Koala Bear Relief Challenge

    Whether you're successful or not doesn't matter, it's for a great cause! Simply document your attempt at the "Koala Challenge." Be sure to tag @fitaid in your photo/video and include the hashtags #KoalaChallenge & #FITAID in your post. Share your post now on Instagram, join the challenge HERE!

  2. SHARE

    Be sure to tell others about the FITAID Koala Challenge and how they can help raise $5/post just for participating! NOTE: All submissions must be posted by the deadline on Friday, Jan. 10, to count towards the total donation (up to $30,000).

  3. Stock up on FITAID ZERO

    This week, when you purchase FITAID ZERO, 5% of your purchase will be donated directly to Australia wildlife relief services. SHOP NOW at LIFEAIDBevCo.com/ZERO

LIFEAID is beyond grateful for the overwhelming response and participation in these efforts so far. THANK YOU to everyone who has participated in any way. Every little bit helps, we're all in this together.

> > > Live well.