FITAID Energy® Disrupts So-Called Clean Energy Drink Market  


The naturally sweetened and green-tea caffeinated addition to FITAID Sports Recovery line promises to revolutionize energy drink industry.

 

Santa Cruz, Calif., April 12, 2022 - LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited clean-caffeine addition to their original Sports Recovery product, FITAID®, boosted with 200mg of caffeine from green tea. The FITAID Energy + Sports Recovery blend is naturally sweetened with only 15 calories, no sucralose, no aspartame, and no fillers. Available in four electric flavors: Mango Sorbet, Peach Mandarin, Blackberry Pineapple, and an on-line exclusive Raspberry Hibiscus, FITAID contains no artificial flavors or colors.

 

“This is the evolution of energy. Energy 3.0,” says LIFEAID Co-Founder and President, Aaron Hinde. “FITAID Energy is unlike any other energy drink on the market. Our clean caffeine from green tea helps fight your fitness fatigue and contains our original post-workout recovery blend which includes BCAAs, Turmeric, Electrolytes, Vitamins B, C, D3, E, and more. All of our hand-picked ingredients have met the highest supplement standards and remain vegan, non-gmo, and gluten-free. Coupled with no sucralose, and no taurine, FITAID Energy is the future of clean performance energy.”

 

LIFEAID Beverage Company has long held itself to the highest standards of product design and formulation. The LIFEAID research and development team spent a year formulating an optimal blend of clean caffeine and quality supplements to give athletes an all-in-one solution without compromises. Each of the four flavors have a clean, crisp finish and avoid the aftertaste often associated with energy drinks. 

 

“We started LIFEAID to disrupt the legacy of sodas and energy drinks already in the market. Over the years, we’ve started to see emerging energy drinks in retail. We didn’t consider many of them necessarily healthy from their ingredient deck. Nearly all of them are artificially sweetened with sucralose or aspartame, which as we know kills your gut microbiome.” says LIFEAID Co-Founder and CEO Orion Melehan.


FITAID Energy is available at the company’s website, Lifeaidbevco.com, Amazon, and select retailers including, Vitamin Shoppe, Harris Teeter, HEB, HyVee, QuickTrip, Circle K, Stop & Shop, Big Y, Safeway Southern, United Market Street. 

 

Melehan continues, “We embarked on a year-long endeavor of creating a superior product in terms of functionality, a clean ingredient deck with our naturally derived caffeine from green tea, and lowered the calorie count to 15. We did this while staying within our brand guardrails to keep it naturally sweetened. I’m confident that you will love them as much as we do!” 

 

About LIFEAID Beverage Co.

With a focus on great tasting, wellness enhancing, and functionally driven supplement products, LIFEAID Beverage Co. has become a trusted brand among athletes, health-conscience, and performance-minded consumers. Headquartered in Santa Cruz, California, LIFEAID is home to premium performance products and passionate people. Their portfolio of better-for-you supplements contains both ready to drink and powdered mix blends including FITAID, FOCUSAID, IMMUNITYAID, DREAMAID, PARTYAID, and now FITAID Energy + Sports Recovery. Visit lifeaidbevco.com to learn more.

 

The universal language of music has been used in almost every culture for centuries to stir emotions, transmit stories and connect with others. While its healing powers are renown around the globe, what can music actually do for your well-being? 

Here are 3 powerful health benefits of music along with a handful of fresh playlists created by our LIFEAID crew & FITAID athletes to help you vibrate higher and rule the day!

1. MUSIC ENHANCES ATHLETIC PERFORMANCE

FACT: Some studies suggest that music can increase overall exercise performance by boosting physical and mental stimulation.

Here are some of our favorite athletes' playlists to help you crush your next workout.

Alex Michael Turner, bodybuilder:Jacob Heppner, 4x CrossFit Games athlete :

Reneé Pickett, Strong Nation master trainer:

2. MUSIC IMPROVES COGNITIVE FUNCTION

FACT: Research has shown that listening to certain types of music — ones with repetitive elements in rhythm and melody — help warm up the brain, increase cognitive function and boost memory. 

Here are a few playlists that our LIFEAID employees use to help them get in the zone while working.

Tamar, national events manager at LIFEAID:
Theza, director of operations at LIFEAID:
Cari, PR manager at LIFEAID:

3. MUSIC IS A MOOD BOOSTER

FACT. Studies have shown that whenever you listen to music, your brain releases dopamine, the 'feel good' hormone. Music has the power to influence a listener’s emotions and—according to some researchers—can even improve one’s overall well-being, reduce stress and anxiety, and create feelings of happiness.

Enjoy the following playlists to help curate good vibes and bring joy to your daily life.

Ashley Kidd, pro wake surfer:
Greg, logistics coordinator at LIFEAID:

Ana, national marketing manager at LIFEAID:

BONUS: Here are two epic DJ sets from our very own LIFEAID co-founders Orion Melehan and Aaron Hinde to help pump you up during quarantine!

LIFEAID CEO Orion Melehan on SoundCloud:

LIFEAID president Aaron Hinde on SoundCloud:

To listen to more of these kinds of playlists, please visit our FITAID and LIFEAID channels on Spotify.  

Music heals. Stay well and keep dancing out there, everyone!


> > > Stay well.


Written by travel blogger Tiffany Ammerman 

Staying motivated to continue on your fitness journey during a shelter in place order can be difficult, especially if you’ve been doing the same body weight exercises in your living room for the past four weeks. Staying active can not only give your immune system a boost but it can also provide an emotional lift during a time when our day-to-day life has changed dramatically.

If you’re looking for some ideas to help amp up your fitness motivation, check out these helpful tips:

♦ Create a Schedule For Yourself

Having a structured day and a dedicated schedule can help you feel more productive, focused and willing to take on some fitness. Knowing that you have carved out some time in your day for your workout not only gives you a mental and emotional break, but it can also help you to feel reinvigorated for future workout sessions.

Participate in Weekly Fitness Challenges

There are so many CrossFit boxes, Jiu-Jitsu schools and yoga studios on social media who are offering up their services free of charge to help get people moving. Look up some fun fitness related challenges that’ll get you logging some miles or videoing your daily burpees. Posting your progress on social media so your friends can virtually participate along with you or cheer you on can help you to feel encouraged to continue. 

♦ Commit to the Mindset

It can be easy to be in the doldrums right now, but if you’re wanting to amp up your motivation, commit to the mindset that you’re going to get moving and get going. Being your own biggest cheerleader right now is so important for mental health. Sometimes just pledging to the process can be enough to make you feel inspired to get moving again. That also includes committing to a realistic and healthy fitness schedule that is right for you. 

♦ Find a Workout Buddy

Whether it’s your dog, your partner or your friend over video chat, having someone else who is relying on you can give you the extra push to get out and get going. It might require a little extra planning and creativity, but working out with a friend can really make you feel connected and inspired to continue your training. Don’t leave them hanging! 

♦ Try New Things

If you’re normally into HIIT workouts or prefer a slower paced yoga routine, now is the time to experiment with different types of fitness! It can be easy for our preferred workout to become deeply ingrained in our day to day routine pre-quarantine. Now that our schedule has been shaken up and you might not be feeling the same motivation without your gym buddies, try to use this time to find fun, new hobbies you might not have given yourself the chance to explore previously. 

♦ Take Rest Days

It may seem counterintuitive, but giving yourself some time to rest and recover can give you more motivation for future fitness and less burn out. You’ll feel ready to tackle your next vinyasa flow with vigor and energy! Maintaining rest days or active recovery days can give structure to your workout schedule as well as providing a physical and mental health balance in our lives. 

C O N C L U S I O N

Keep in mind that this isn’t a normal moment in any of our lives and it’s important to be kind to yourself during your training periods in quarantine. This isn’t a time to compare your fitness to others but rather an opportunity to explore, get creative and enjoy your own, personal workout journey.  So, find some cool fitness challenges and call your favorite workout buddy over video chat and get moving!

All images courtesy of: @j_straty


 

About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she's not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.

You can follow her adventures on Instagram: @the_goodish_traveler or her website: TheGoodishTraveler.com

 


> > > Stay well.

 

Sunshine has a bigger impact on health than most would think. Simply going outside and getting some sunshine can boost your mood, energy levels, and immune function. This connection between sunlight and health sheds some light our synergistic relationship with nature.

While there is concern over potential damage to the skin and the adverse effects of ultraviolet radiation, moderate sun exposure is still recommended. The benefits of moderate sun exposure go beyond the skin- they affect the entire organism.

Here are the top three reasons to go into nature and enjoy the sunshine:

1). Vitamin D

Vitamin D synthesis is perhaps the most well-known benefit of sunlight. Our skin naturally makes vitamin D in response to light stimuli and going into the daylight will promote it. It is a powerful antioxidant that boosts mood, energy levels, bone density, and immune function.

It is possible that going into the sunlight will not promote sufficient vitamin D and need to supplement. Ongoing research on this vitamin suggests that it has a unique role in preventing upper respiratory infections and certain types of cancer. Since vitamin D deficiency is common, it is recommended to supplement it if you spend most of the day indoors.

2). Circadian Regulation

The light stimulation from the sun helps regulate the circadian rhythm- a daily rhythm of hormone oscillations that follow roughly a 24-hour cycle. Melatonin is perhaps the most well-known hormone that follows this pattern. The circadian rhythm is key to getting good sleep at night and being productive during the day.

Light stimuli from the sun regulate our internal biological clock (the suprachiasmatic nucleus) which in turn influences many homeostatic functions in the body- like body temperature. Waking-up to the morning sunlight will help ensure that you are alert during the day and sleepy at night.

3). Biodiversity

Apart from sunlight, spending time outdoors is good for stimulating our immune system and gaining biodiversity in our microbial populations. The outdoors (the wind, the earth, the plants) is full of different types of antigens to which our immune system responds and adapts to. By going out and increasing our exposure, we are strengthening our immune function.

Microbial populations in our bodies become more diverse when we interact with nature. This is beneficial because a diverse microbial population in the body helps us better respond to our environment and synchronize with it. Microbes, especially those in our gut, have been found to play countless roles in our health- from digestion to even our behavior. So go out and enjoy nature!

—Content and images courtesy of Santa Cruz Core
(All rights reserved)


> > > Live well.

By Mari Krueger | Photo courtesy of LIFEAID

The good intentions are there—sticking to fitness goals, killing it at work, being a great friend, cooking something new. But an off topic text, the black hole of social media, and three shows later, the day is over. Where does the time go? It’s no secret that distraction can be the end of productivity. Here are five tips to stay focused, whether your goals are physical or mental. Because, whatever your goals are, a little focus, goal setting and drive will get you there.

Envision the Future

Start by picturing the end; visualize your goals and be specific. Maybe you want to complete a half marathon, attend a yoga festival, get a promotion, have a tidier space or see friends more often. Maybe your vision of the future means meeting that deadline Friday, throwing a birthday party, or traveling internationally.

Nebulous goals are ok too—being more productive, having calmer mornings, or being kinder. What does that look like to you? If you want to be a more relaxed, mindful person, picture exactly what that looks like. Imagine the fabric of your meditation pillow, the environment around you, the sensations within you when you meditate. Expand that thought—instead of scurrying around packing a lunch, you are having a calm morning because you packed your lunch and went to bed on time last night.

Whatever your goals, hold it in your mind and think it through. With a clear mental picture of where you want to be, it’s easier to get up when that alarm goes off instead of hitting the snooze button again.

Make A Plan

With the vision in place, the challenge becomes mapping out a way to get there. Make a list of everything that needs to be done to achieve your goal, then break it into manageable tasks. Lots of tasks on your plate? Prioritize what needs to be done now, today, this week, this month, and “someday.”

Let’s say your goal is to travel internationally for the first time. Break it down: research destinations today, a plan to set aside enough money, schedule an appointment to get a passport next week, and—bonus—start learning some phrases in another language.

Use a planner or calendar if that helps, or download an app to help you track your progress. Estimate how long each task will take and schedule a block of time to complete it. An ideal way to arrange your time is to eliminate distractions, then work for 50 minutes and take a 10 minute break. Then get back to work!

Eliminate Distractions

Your time and attention are just that: YOURS. You get to decide where you spend it and how. Let’s start with the obvious: our phones. To be present and productive, turn off instant notifications. Do that now. When it’s time to focus, turn your phone to silent and put it in a drawer, your bag, wherever is as far from you as possible. Trust that the world and its crises will handle themselves while you focus on your goals.

Identify your top distractions, and be honest with yourself. Need to answer email on your phone, but easily distracted by Instagram? Consider—gasp!—deleting it off your phone for a while. Want to exercise but usually watch tv instead? Unplug the device to keep yourself from falling onto the couch and reaching for the remote. Keep your vision in mind and make it harder to give in to easy distractions. Set limits on social media use until tasks are completed, or limit yourself to catching up on your favorite platforms for a limited amount of time once a day.

Maybe your distractions are people. Share your goals with them and try to enlist their support. If they’re unsupportive of your dreams in general, maybe it’s time to evaluate whether it’s a friendship you want to continue.

And be realistic—if you’re the type of person who stress cleans (and aren’t we all?) build in time for that, too. Studies show repetitive movements (like wiping the countertop) decrease anxiety, and having a tidy space is calming. Plus the added boost of productivity can give you confidence you’re moving in the right direction.

Power Up

Your best ally in the struggle against distractions is that excellent muscle in your skull. Fuel your brain for success with nutritious foods proven to enhance brain performance. Fortunately, what’s best for your noggin is good for your overall health, too. Start by drinking enough water—getting hydrated promotes mental clarity and helps you think faster and more creatively. We also love the FOCUSAID Energy Blend from LIFEAID as a great go-to source for clean energy and mental focus. Alternatively, blueberries and leafy greens are packed with antioxidants, while flax seeds, nuts, and fatty fish (salmon, trout, mackerel, herring, sardines) are good sources of omega-3 fatty acids—crucial for mood stabilization and concentration. Dark chocolate (look for single-origin, high-cacao percentages for the highest quality beans and lowest amounts of sugar and fat) can enhance mental acuity and contain stress-relieving magnesium. Avocados are full of fiber and good fats. And while all coffee and tea lovers swear by caffeine (and they’re not wrong!) green tea in particular has L-theanine, which studies show increases alpha-wave activity and tranquility, and also helps avoid the post-caffeine crash by releasing it more slowly, so you feel calm and energized longer. 

It’s hard to focus when your stomach is rumbling, or you’re entering the mid-afternoon slump. By planning ahead and having a nutrient-packed, brain-feeding snack before big tasks—bonus for adding green tea!—you can give yourself a boost of productivity when you need it the most.

Get Going ...and Keep Moving!

Got a list a mile long? Sometimes small tasks seem impossible when one particularly worrisome task looms large over everything else—so tackle the big one first. Or maybe it seems like you’ll never get to your main task with all the other million things you need to do—set a timer and challenge yourself to complete as many small tasks as possible within that time, then move on to the main task. One colossal task weighing you down? Go back to your plan and break your task down further into manageable chunks. Spread it out over multiple days if necessary and just do one piece of the job at a time.

Remember, it takes time (usually several weeks) to make a habit stick, so be persistent and patient with reaching your goals. Accept gradual progress as success—jogging twice this week doesn’t mean you’re ready for that marathon, but you’re two jogs closer to that goal than you were last week.

When life comes at you hot, it will be tempting to give in to the overwhelm and give up. Don’t! Keep your vision front and center and keep moving forward. You’ll get there.

Press Release Jul. 23, 2018 at 2:30 pm

LOS ANGELES — FOCUSAID, a product of LIFEAID Beverage Co. is joining forces with Loot Crate, collectible subscription box behemoth, for the charity Gamers Outreach for an 8-hour fundraising stream on July 28th, 12pm PST through 8pm PST, accessible at twitch.tv/lootcrate.

Founded in 2007, Gamer’s Outreach provides equipment, technology and software to help children cope with treatment inside hospitals. Proceeds raised through the live stream will pay for “GO Karts” (Gamers Outreach Karts) – portable, medical-grade gaming kiosks nurses use to transport video games and entertainment to children who are unable to leave their rooms within the hospital. Gamer’s Outreach will equip hospitals and care centers with these specially designed gaming stations to minimize trauma and increase joy for these young patients.

Presented and powered by FOCUSAID, the clean and natural nootropic blend by LIFEAID Beverage Co., the Loot Crate gaming community will participate in a day-long stream full of fun gaming challenges and contests all while helping to raise funds and awareness for Gamer’s Outreach.

The stream will be filled with donation perks, incredible stream goals and challenges, fantastic giveaways from FOCUSAID, LIFEAID, and Loot Crate, with mega prize packs unlocked throughout the day.

On stream, hosts will include…

• Loot Crate’s own Mikey Petralia and Josh Ball (lootcrate.com)

• Actress Naomi Kyle (insta @thenaomikyle)

• Hyper RPG (twitch.tv/hyperrpg) studio head, Zac Eubank

• Streamer DI3SEL (twitch.tv/di3sel)

• Gamer & Model Mandie Roman (insta @GeekyGlamorous)

• ABC’s Once Upon a Time actor, Jared Gilmore (insta @therealjaredgilmore)

• Many more surprise guests!

“Loot Crate is happy to support such a worthy cause as we believe that the heroes of our fandoms can inspire heroic moments in our own lives. Hopefully we can inspire the audience of this live stream to be the heroes these patients need to get better,” said Matthew Arevalo, co-founder of Loot Crate. From retro games to the latest squad gatherings, the stream will surely provide entertainment while raising donations. LIFEAID CMO, Emily Sommariva explains, “We all need play to thrive. When the idea formed with Loot Crate to support Gamer’s Outreach’s efforts to bring joy to this special group of kids across the country, we said ‘Game On’!”

About LIFEAID Beverage Co.

LIFEAID is The Functional Beverage Company, and creator of of premium, healthy and convenient nutritional products for different active lifestyles. Products are currently sold in over 12,000 domestic outlets and over 22 countries, having twice now placed on Inc. 500’s Fastest Growing Companies. Learn more at LIFEAIDbevco.com.

About Loot Crate

Founded in 2012, Loot Crate™ is a leading subscription commerce platform targeting super fans of entertainment franchises. Loot Crate partners with major studios, game companies, comics publishers, professional sports leagues and personalities in the shared curation of premium and exclusive consumer products in themed mystery boxes, delivered directly to subscribers’ doorsteps. Loot Crate was ranked #1 fastest-growing private company by Inc. magazine’s Inc. 5000 as well as #1 on Deloitte’s Fast 500 list for 2016. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com.

About Gamer’s Outreach

Gamers Outreach is a 501(c)(3) charity organization that provides recreation to children in hospitals through the power of video games and the gaming community. Hospitalization can often be a lonely, isolating, and scary experience for young people. Gamers Outreach eases those burdens by providing equipment, technology, and software that help kids cope with long-term treatment. More information can be found at www.GamersOutreach.org.

SOURCE: https://www.bevnet.com/news/2018/focusaid-partners-loot-crate-gamers-outreach