Amidst the current COVID-19 crisis, it is our health care heroes who have helped sustain us, the brave women and men who are tirelessly battling on the front lines of this pandemic with smiles under their masked faces. To each and every one of you, for your sacrifice and your bravery, we say THANK YOU. 

This month, LIFEAID has donated over 30 pallets of FITAID ZERO to more than 150 hospitals worldwide to help fuel the dedicated paramedics, nurses and doctors on their rounds. Here are just a few of the many heroes who wear masks. We could not get through this time without you!

WPB Medical Center in Virginia

Loma Linda University Medical Center in California

Covenant/Fort Sanders Regional Hospital in Tennessee

Columbia Memorial Health in New York

Scripps Memorial Hospital La Jolla in California

Trident Hospital in South Carolina

Gilbert Fire Department in Arizona 

Bellevue Pharmacy in New York

St. Luke’s Health System in Wisconsin

THANK YOU TO ALL OF OUR HEALTH CARE HEROES!


> > > Stay well.

HOW LIFEAID IS HELPING AUSTRALIA

When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!)

This week, FITAID is donating 5% of all sales from FITAID ZERO directly to our brave family and friends who are fighting the devastating fires down in Australia. We will also be sending 10,000 cans of FITAID Down Under to help those hardworking men and women recover from their exhaustive relief efforts.

Additionally, we are partnering with FITAID athlete @JamesNewbury’s GoFundMe to help raise even more funds for the firefighters, by asking each of you to do the #KoalaChallenge! Now through Friday, for every post shared of someone doing the Koala Challenge (photo/video), FITAID will donate $5/post directly to the efforts of Australian wildlife protection services. Please be sure to include #FITAID, #KoalaChallenge and tag @FITAID in your post.

 

View this post on Instagram

 

A post shared by FITAID by LIFEAID Beverage Co. (@fitaid) on

HOW YOU CAN HELP

  1. JOIN the FITAID Koala Bear Relief Challenge

    Whether you're successful or not doesn't matter, it's for a great cause! Simply document your attempt at the "Koala Challenge." Be sure to tag @fitaid in your photo/video and include the hashtags #KoalaChallenge & #FITAID in your post. Share your post now on Instagram, join the challenge HERE!

  2. SHARE

    Be sure to tell others about the FITAID Koala Challenge and how they can help raise $5/post just for participating! NOTE: All submissions must be posted by the deadline on Friday, Jan. 10, to count towards the total donation (up to $30,000).

  3. Stock up on FITAID ZERO

    This week, when you purchase FITAID ZERO, 5% of your purchase will be donated directly to Australia wildlife relief services. SHOP NOW at LIFEAIDBevCo.com/ZERO

LIFEAID is beyond grateful for the overwhelming response and participation in these efforts so far. THANK YOU to everyone who has participated in any way. Every little bit helps, we're all in this together.


> > > Live well.


Say "goodbye" to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say "yes" to both! Here's our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer.


Meet the Keto-Rita, your perfect macro-friendly summertime libation! Made with FITAID ZERO, it's naturally sugar-free and happily sweetened with Monk Fruit and Stevia. Each can contains only 5 calories, NO sugar, no artificial sweeteners—only the good stuff & essential vitamins and nutrients your body never knew it could get from a cocktail. Looking and feeling your best while having a little fun has never tasted so good!

(Yields: 1 serving)

1-2 ounces of premium Tequila

½ ounce of Cointreau

½ can of FITAID ZERO

Squeeze of fresh lime

Ice (on the rocks/blended)

Coarse salt (optional)

1. Pour half a can of FITAID ZERO into a large glass.
2. Add desired amount of Tequila, Cointreau, and fresh lime juice.
3. Pour over ice or blend (with additional ice).
4. Serve with a salted rim (optional).
Enjoy!

110 calories per SINGLE-SHOT serving:
17 Carbs, 0 Protein, 0 Fat
•        •         •
180 calories per DOUBLE-SHOT serving:
29 Carbs, 0 Protein, 0 Fat

Learn more about the new sugar-free Recovery Blend FITAID ZERO and shop now at LIFEAIDBevCo.com/Zero

Image result for instagram iconFollow us on Instagram @fitaid and follow our hashtags: #FITAIDZERO #KetoRita


> > > Live well.

 


By Lori Nedescu

Being an athlete goes beyond training & performing. It’s a lifestyle. A lifestyle that requires a high level of attention on everything outside of the actual physical exertion—sleep, recovery, stretching, mental attitude, immunity, mood, body weight, food choices… Every great athlete knows that the physical strengths will only take you so far. 

“An athlete’s health foundation is what truly sets one up for success.”

As a serious athlete and a board-certified sports dietitian, I have a relatively sound, health-forward diet, but even I can make improvements. Confession: I do not follow a strict diet. Instead, I make nutritious choices and aim to do what’s best 80% of the time, leaving 20% for fun. I’m finding that while it is nice to have a ‘break’ from assessing my performance diet, 20% is still a large chunk. Imagine if you slacked off on 20% of your training? Eek. As my goals get stronger, I need to re-evaluate that 20%. Those choices do not have to be perfectly on point, but they can still be choices that will be beneficial for my health instead of taking away from it. 

For example, one of my 20% choices used to be Diet Coke. However, I know it is not good for my body. The research is pretty clear that soda, whether full of sugar or sugar-free, does not promote health and actually is proven to take away from it—decreasing gut microbiome by 50 percent, increasing type 2 diabetes and numerous other crazy health risks...

Luckily, I’ve found an ideal replacement that is still cold, refreshing and energizing, but is actually health-promoting, specifically when it comes to targeting my body’s nutrient needs for fitness improvements. FITAID ZERO is a researched-based, naturally flavored beverage that is specially balanced with supplemental ingredients that help athletic recovery. Now instead of grabbing a cold can that might lead to increased sugar cravings and weight gain, I can grab a cold can that might improve muscle speed, reduce muscle breakdown, strengthen mitochondria, provide antioxidants, replenish electrolytes and boost energy levels after a tough workout. This is due to the drink’s potent blend of vitamins, minerals, green tea, quercetin, turmeric, BCAAs, and CoQ10—ingredients proven to positively influence performance factors. FITAID ZERO also has (as the name suggests) no sugar! Meaning it won’t spike my blood sugar and I can rely on more whole food sources to provide the carbohydrates and calories my body requires. 

C O N C L U S I O N
You don’t have to worry about being strict all the time, but do consider how those 20% choices play in to your 100%, choosing wisely whenever there are those easy, small swaps you can make to create a healthier foundation that will boost your lifestyle and ultimately improve your athletic performance.

 


About the Author:

Lori Nedescu is a board-certified sports dietitian, published author, and elite athlete in cycling & marathon running. You can view more of her work, follow or get in touch with her on Instagram at: @hungryforresults

 


> > > Live well.

By: Nikki Dagot | June 2019

It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the sunshine: a jog along the beach, laps in your local swimming  pool, a friendly tennis match, or attending an outdoor yoga class. 

I want to start off by saying I am not the healthiest, most active person out there. But I thoroughly enjoy being outdoors, feeling energized, and paying attention to how both my mind and body feel. Do I go to the gym daily? No. Do I eat sugar? Yes (I love cookies). But life is about balance and feeling healthy on the inside.

That’s why I am a big fan of setting up smart, attainable goals for myself, especially during the summer when there are so many extra activities, food and fun that can distract us from our fitness goals. There’s no need to get extreme with your workout plans, especially during a season when your days are often jammed packed with outdoor activities to help keep your body moving. Currently, I have been going to the gym a few times a week, stretching, and going on walks around my neighborhood. When I start to feel too tired, I remind myself that even if I do something active after work for 20-30 minutes, it’s better than nothing so that’s a “win.”

HERE ARE MY TOP PICKS FOR
Summer Necessities for a Healthy, Active Lifestyle:

  1. Attainable nutrition & fitness goals are a MUST. Make a plan, keep it simple, and you’re more likely to stick to it so you can crush your goals this summer (which always gets me about setting new goals)!
  2. Workout clothes that I feel confident in! Because when you feel better, you move better and live better. Summer goal: feel good about moving your body.
  3. My favorite kanteen or water bottle filled with ice-cold water to help me stay hydrated. 
  4. An upbeat playlist on my iPhone to help get me pumped up to crush my workouts.
  5. An ice-cold FITAID ZERO as a macro-friendly post-workout treat or a refreshing 5-calorie soda replacement.

When it comes to nutrition, one smart addition to my grocery list this summer has been items that taste great, are refreshing and satisfying yet won’t blow my macros out of the water. That’s where FITAID ZERO comes in! It’s only 5 calories, 1g of carbs, and helps my body recover properly after I finish a workout. It’s also the perfect soda replacement or mixer when served ice-cold on a hot summer day. Bonus: it’s made without any artificial sweeteners, NO sucralose, NO aspartame—happily sweetened with Monk Fruit & Stevia, made with only the good stuff your body needs (glutamine, glucosamine, BCAAs, electrolytes, CoQ10, turmeric, quercetin, green tea extract (for 45mg of natural caffeine & energy), vitamins C, D, & E, and B-complex).

SUMMER SNACKIN'

If healthy eating is a challenge for you, here are some snacks and meal ideas I find fast and easy to help stay on track during the summer. Light and refreshing is key for those hot months, and meals that are easy to prepare so that you’re not wasting too much time in the kitchen are always a plus! Reach for fresh fruits, veggies, granola and nuts—all great snacks for outdoor adventures—as well as smoothies that you can take with you on the go! I also love a quick salad or wrap you can throw together — tuna, chicken, or veggie & hummus for a vegan option. Don’t forget that with summer, comes BBQ’s, pool parties and picnics. Be sure to treat yourself every now and then because life is all about balance. 

Wishing you a safe & healthy ACTIVE summer!

About the Author: Nikki Dagot is a 28-year-old food blogger who lives in Orlando, Florida.

You can follower her on Instagram @repeatandeat or on her blog at: www.repeatandeat.com


 > > > Live well.

 

As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.

LIFEAID

Timed for the summer season, functional drink maker LIFEAID has released two new products: FITAID ZERO and FITAID RX ZERO, both of which contain zero calories or sugar and are sweetened with stevia and monk fruit. The new items are available for sale in 24-packs through the company’s website and in 12 oz. cans at select retailers and gyms.

Product image of two FITAID ZERO cans, up close

Mood33

Cannabis beverage brand Mood33 has released a new SKU — Peace — which combines 20 mg of CBD with 2 mg of THC.

Product image of mood with three bottles on a white background

Natalie's Orchid Island Juice Co.

Natalie’s Orchid Island Juice Company announced earlier this month its plans to transition to PET packaging for its 8 oz., 16 oz. and 32 oz. bottle sizes.

Product images of five bottles of Natalie's, including orange juice, grapefruit juice, blood orange, strawberry lemonade, and orange beet flavors

Oatsome

Oatsome is the latest brand to jump into the increasingly competitive oat milk category. Available in a one liter carton, the product is organic and free from any added gums or stabilizers.

Product image of Oatsome box next to a white coffee mug

BodyArmor

Sports drink brand BodyArmor entered the powdered mix category this month with the launch of two flavors — Fruit Punch and Orange Mango — in 3.56 pound bags designed to be used with five gallons of water.

Product image of Body Armor bags sitting in front of a Body Armor cooler, sat in front of a sports field background

Earth's Own

Canadian plant-based beverage maker Earth’s Own has released a new chocolate oat milk available in 1.75 liter multi-serve and 250 ml single-serve formats. The flavor uses 50% less sugar than regular chocolate milk and includes 4 g of protein per serving.

Product image of Earth's Own oat milk boxes, including five different flavors on top of a yellow background

CHERRISH

CHERRISH, a line of ready-to-drink cherry juice-based beverages, has introduced a new 3 oz. “to-go” pouch format for its three SKUs: Cherry Pomegranate, Cherry and Cherry Blueberry.

Product image of Cherish, including 3 flavor bottles, one bag, surrounded by berries, and sat on a white background

Teavana

Teavana has added a new flavor to its lineup of sparkling craft iced teas: Blood Orange Mango White Tea. A blend of white tea, orange peel, champagne mango and a touch of cane sugar, the new flavor will be sold for a suggested retail price of $2.39.

Product images of Teavana tea, left to right: bottle of blackberry lime green tea (red) on a purple background with white bubbles, bottle of blood orange mango white tea (golden) on a orange background with white bubbles, bottle of peach nectarine green tea (orange) on a green background with white bubbles

Boss Coffee

Japanese beverage conglomerate Suntory is bringing its flagship ready-to-drink coffee to American audiences with the broad launch of Boss Coffee. The line, which highlights the use of flash-brewed coffee, will be available in 12-packs of 8 oz. cans in two varieties: black and cafe au lait.

Product image of Boss Coffee, black can on the left and tan can on the right with white backgrounds


You've probably heard of BCAAs or Branched-Chain Amino Acids if you've ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes.

But what do BCAAs actually do? Do you really need them? And if so, when should you take them?

We're here to help you break down the ABCs of BCAAs!

The branched-chain amino acids (BCAAs) are a group of three essential amino acids: Leucine, Isoleucine and Valine. They are essential, meaning BCAAs can't be produced by your body and must be obtained from food or supplements. BCAA supplements have been shown to build muscle, decrease muscle fatigue and alleviate muscle soreness. —Healthline.com

BCAAs also help enhance muscle protein recovery after your workout. "Emerging research suggests that Leucine is the star player of BCAAs when it comes to regulating genetic signaling pathways involved in muscle protein synthesis," according to GNC.com.

Their molecular structure look like this:

Image Source: Bodybuilding.com 

WHAT DO BCAAS DO?

BCAAs fuel your skeletal muscles during training, which can help give you the edge you need to push your limits. Supplementing with BCAAs helps preserve your stores of glycogen—the primary fuel your muscles use for energy production. This means your body has a reliable energy source to tap into while you work out, which can keep you going. Plus, abundant glycogen stores keep your body from breaking down muscle protein for energy instead. That’s why BCAA supplements are a win-win for your muscles—they help sustain and safeguard them. That’s potentially more energy, more reps and more gains. —GNC.com

WHEN SHOULD I TAKE THEM?

One of the easiest ways to help you get more out of your daily gym sessions is consuming BCAAs, whether in your everyday food consumption or with supplementation. They are most effective when consumed just BEFORE, DURING or AFTER your next gym session, workout or any physical activity.

BCAAs are an ingredient in all four of the LIFEAID Recovery Blends shown above:
(75mg Leucine, 37.5mg Isoleucine, 37.5mg Valine)
FITAID
FITAID RX
FITAID ZERO
FITAID RX ZERO

LEARN MORE about each of our clean RECOVERY BLENDS or SHOP NOW at LIFEAIDBevCo.com


> > > Live well.

More Than Half of Americans Have Suffered a Workout Hangover

An article published in the New York Post shares new findings and statistics from a recent survey surrounding the negative effects of the dreaded "workout hangover."

Read the full article here.

.

Mindset Reset: Day 1

Join motivational speaker & author Mel Robbins on this 35-day journey as she shares daily tips & tools to help guide you towards your best mindset and life. (5:28)

Click here to watch the video.

 

Meet Macro-Friendly Monk Fruit

Did you know that monk fruit is naturally 150-200 times sweeter than sugar? It's what is used to happily sweeten ZERO SUGAR Recovery Blends FITAID ZERO and FITAID RX ZERO, now available!

Click here to read the full article.

"So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference."

—Dr. Aaron Hinde

Think and Grow Rich

Important, practical, and transformative, Napoleon Hill's wisdom from 1937 empowers today's readers to create tomorrow's successes.

Check out his book here.

.
AH

HindeSight  |  No. 11

Last month, the Buttery Bros. (Heber Canon & Marston Sawyers) traveled to sunny southern California to crush some waves & WODs with Brooks Laich and a ready-as-ever, Games-bound Sara Sigmundsdóttir. Check out their photo journal from the weekend below, then watch the Buttery Bros.' full episode below — brought to you by FITAID ZERO, your new zero sugar Recovery Blend, still made with only the good stuff!

Check out the entire Buttery Bros. episode on YouTube here:


Learn more or SHOP sugar-free, Keto-friendly Recovery Blends FITAID ZERO and FITAID RX ZERO at LIFEAIDBevCo.com


> > > Live well.

 

Did you know that monk fruit is naturally 150-200 times sweeter than sugar?

"Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago."

."Monk fruit juice is an amazing twenty times sweeter than other fruit juices. The unique low-calorie sweetness of monk fruit comes from naturally occurring antioxidants found in the fruit that have a delicious, sweet taste, without the calories of sugar. Used as a food ingredient, monk fruit adds delicious low-calorie sweetness, replacing sugar and calories with great-tasting goodness from fruit." —MonkFruitCorp.org

Watch how Monk Fruit is naturally harvested HERE:

Source: Monk Fruit Corp.

All-natural monk fruit concentrate is harvested using this
simple 3-step process:

1. The monk fruit is harvested and crushed to release its natural sweet juice.
2. The crushed fruit is then infused with hot water to gently release its natural calorie-free sweetness.
3. The sweet infusion is filtered to obtain a pure, calorie-free sweet fruit concentrate.


This month, LIFEAID Beverage Co. is proud to launch their first sugar-free products, happily sweetened with Monk Fruit & Stevia: FITAID ZERO and FITAID RX ZERO. Both products are made with only the good stuff and none of the junk, with no artificial sweeteners, no aspartame or sucralose — a proud continuation of the brand's mission to provide vitamins you'll actually enjoy drinking.

"There’s currently a lot of attention being placed on not-so-good-for-you pre-workout drinks that are chock full of junk with unhealthy amounts of caffeine, taurine, sodium and sugar. That’s why we couldn't be more pleased to offer the fitness community a clean, sugar-free post-workout recovery option in FITAID ZERO and RX ZERO,” says LIFEAID co-founder and president Aaron Hinde. Crafting better-for-you recovery options without the use of artificial sweeteners, sucralose or aspartame — while still being sugar-free & great tasting — is something our entire team is very proud of accomplishing.

What are FITAID ZERO & FITAID RX ZERO all about?

Complete NUTRITION LABEL INFORMATION for both new ZERO products:

ZERO SUGAR. ALL THE GOOD STUFF. NO EXCUSES.

Every single can of ZERO is made with only the good stuff, including essential vitamins & nutrients for recovery after any physical activity. Just like the rest of the LIFEAID line of clean products, Because you never stop being a Spartan. Now offering ZERO SUGAR and only a few calories!
Discover the ZERO difference at LIFEAIDBevCo.com/Zero.

#ABetterWayToDrink #FITAIDZERO


Rogue Invitational Attendees Raving About ZERO!

May 2019 — Columbus, Ohio: Hundreds of athletes, coaches, fans and crew were on site at the Rogue Invitational in Columbus, Ohio, last weekend. Here's what they were saying after getting a chance to try the new sugar-free FITAID ZERO and FITAID RX ZERO.

"It's ZERO SUGAR and macro-friendly, so now I won't feel bad when I drink like six in a day!"

"I think FITAID ZERO tastes even better than the original. I love it."

"Kinda pineapple-y... I already loved FITAID, but now I love ZERO even more!"

"The new FITAID (Zero) definitely tastes sweeter. So good!"

"It's soooooo good!"

"Not gonna lie, I'm happily surprised by the superior taste of the new Recovery ZERO. It's as flavorful as regular FITAID! I'm in love with ZERO."


You can find additional information & resources regarding Monk Fruit & Stevia here:

> > > Live well.