By: BevNET staff | July 2019
The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.
Such is the case for LIFEAID, which has grown from a CrossFit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LIFEAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.
By: BevNET staff | July 2019 Watch LIFEAID co-founders’ BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands […]
By: Nikki Dagot | June 2019
It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the sunshine: a jog along the beach, laps in your local swimming pool, a friendly tennis match, or attending an outdoor yoga class.
I want to start off by saying I am not the healthiest, most active person out there. But I thoroughly enjoy being outdoors, feeling energized, and paying attention to how both my mind and body feel. Do I go to the gym daily? No. Do I eat sugar? Yes (I love cookies). But life is about balance and feeling healthy on the inside.
That’s why I am a big fan of setting up smart, attainable goals for myself, especially during the summer when there are so many extra activities, food and fun that can distract us from our fitness goals. There’s no need to get extreme with your workout plans, especially during a season when your days are often jammed packed with outdoor activities to help keep your body moving. Currently, I have been going to the gym a few times a week, stretching, and going on walks around my neighborhood. When I start to feel too tired, I remind myself that even if I do something active after work for 20-30 minutes, it’s better than nothing so that’s a “win.”
When it comes to nutrition, one smart addition to my grocery list this summer has been items that taste great, are refreshing and satisfying yet won’t blow my macros out of the water. That’s where FITAID ZERO comes in! It’s only 5 calories, 1g of carbs, and helps my body recover properly after I finish a workout. It’s also the perfect soda replacement or mixer when served ice-cold on a hot summer day. Bonus: it’s made without any artificial sweeteners, NO sucralose, NO aspartame—happily sweetened with Monk Fruit & Stevia, made with only the good stuff your body needs (glutamine, glucosamine, BCAAs, electrolytes, CoQ10, turmeric, quercetin, green tea extract (for 45mg of natural caffeine & energy), vitamins C, D, & E, and B-complex).
If healthy eating is a challenge for you, here are some snacks and meal ideas I find fast and easy to help stay on track during the summer. Light and refreshing is key for those hot months, and meals that are easy to prepare so that you’re not wasting too much time in the kitchen are always a plus! Reach for fresh fruits, veggies, granola and nuts—all great snacks for outdoor adventures—as well as smoothies that you can take with you on the go! I also love a quick salad or wrap you can throw together — tuna, chicken, or veggie & hummus for a vegan option. Don’t forget that with summer, comes BBQ’s, pool parties and picnics. Be sure to treat yourself every now and then because life is all about balance.
Wishing you a safe & healthy ACTIVE summer!
About the Author: Nikki Dagot is a 28-year-old food blogger who lives in Orlando, Florida.
You can follower her on Instagram @repeatandeat or on her blog at: www.repeatandeat.com
By: Nikki Dagot | June 2019 It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the […]
Hot on the heels of controversial special guest Greg Glassman, LIFEAID co-founder and president Aaron Hinde sits down to share his perspectives on fitness, health, and obstacles facing the everyday athlete and entrepreneur in Episode 3 of MAKEPODSGREATAGAIN. (50:00)
Top coach Ben Bergeron shares his thoughts on how to methodically tackle your weaknesses.
These healthy, Keto-Friendly summer recipes from Eating Well 101 will have your mouth watering — with everything from Avocado Chicken Salad to Kebabs and Cheesy Dips, plus Berry Cobbler for dessert!
"Fight like you're the third monkey trying to get on Noah's ark."
—Unknown
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling.
Make Pods Great Again — Ep. 3 with Aaron Hinde Hot on the heels of controversial special guest Greg Glassman, LIFEAID co-founder and president Aaron Hinde sits down to share his perspectives on fitness, health, and obstacles facing the everyday athlete and entrepreneur in Episode 3 of MAKEPODSGREATAGAIN. (50:00) Listen to the full podcast episode here. […]
As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.
Timed for the summer season, functional drink maker LIFEAID has released two new products: FITAID ZERO and FITAID RX ZERO, both of which contain zero calories or sugar and are sweetened with stevia and monk fruit. The new items are available for sale in 24-packs through the company’s website and in 12 oz. cans at select retailers and gyms.
Cannabis beverage brand Mood33 has released a new SKU — Peace — which combines 20 mg of CBD with 2 mg of THC.
Natalie’s Orchid Island Juice Company announced earlier this month its plans to transition to PET packaging for its 8 oz., 16 oz. and 32 oz. bottle sizes.
Oatsome is the latest brand to jump into the increasingly competitive oat milk category. Available in a one liter carton, the product is organic and free from any added gums or stabilizers.
Sports drink brand BodyArmor entered the powdered mix category this month with the launch of two flavors — Fruit Punch and Orange Mango — in 3.56 pound bags designed to be used with five gallons of water.
Canadian plant-based beverage maker Earth’s Own has released a new chocolate oat milk available in 1.75 liter multi-serve and 250 ml single-serve formats. The flavor uses 50% less sugar than regular chocolate milk and includes 4 g of protein per serving.
CHERRISH, a line of ready-to-drink cherry juice-based beverages, has introduced a new 3 oz. “to-go” pouch format for its three SKUs: Cherry Pomegranate, Cherry and Cherry Blueberry.
Teavana has added a new flavor to its lineup of sparkling craft iced teas: Blood Orange Mango White Tea. A blend of white tea, orange peel, champagne mango and a touch of cane sugar, the new flavor will be sold for a suggested retail price of $2.39.
Japanese beverage conglomerate Suntory is bringing its flagship ready-to-drink coffee to American audiences with the broad launch of Boss Coffee. The line, which highlights the use of flash-brewed coffee, will be available in 12-packs of 8 oz. cans in two varieties: black and cafe au lait.
BevNET.com Staff May. 31, 2019 at 9:00 am Source: BEVNET.com As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to […]
In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — how many things did you do for the first time last month? Listen now to discover powerful truths like how you can avoid suffering in your life. (1:55:00)
What are branched-chain amino acids, common sources of BCAAs, and when should you take them?
You can train as hard or as often as you want, but if it’s not underpinned by an effective and consistent diet, don’t expect to achieve the results you want.
"What you appreciate appreciates."
—Lynne Twist
From New York Times best-selling author David Sturt, this book will transform the way you perceive, relate to, and lead people.
The Bledsoe Show #120 — Jesse Elder: Curiosity, Intelligence and the Difference Between Effort & Struggle In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — […]
By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post.
According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability to participate in other life and work activities).
According to the new study, as many as 55% have suffered a workout hangover that’s caused them to stay inside all day, and a possible major cause of this may be that 60% of those surveyed said they don’t know enough about dietary and recovery supplements to make an informed decision about what process or products can help them.
Due to that knowledge gap, nearly half of those respondents (47%) have skipped recovery steps altogether.
In fact, the new study of 2,000 Americans who exercise uncovered that 65% have sustained injuries from their workouts — approximately three each year on average.
The most common injuries? Pulled muscles (68%), ankle sprains (48%), and knee strains (45%).
And the dreaded “workout hangover” is not just affecting work attendance, it has spread into American’s social lives, as well. Forty percent of respondents reported that post-workout muscle soreness has caused them to skip a party. Thirty-nine percent have skipped a get together with friends, and 32% have even had to skip dates.
The new survey, conducted by OnePoll on behalf of health brand LIFEAID Beverage Co., found that when respondents go too hard in a workout without the proper preparation, their lives become messier.
Fitness-focused Americans spend about one fourth (23%) of their typical workout going “too hard,” then paying the price in the form of workout injuries and increased recovery time.
Respondents skip approximately 36 workouts a year due to the dreaded workout hangover. Why all the soreness? It may have something to do with incomplete workout recovery techniques.
In fact, 40% of respondents don’t stretch to aid in workout recovery. More than one in three (36%) don’t get enough rest after working out, and over half (53%) don’t take supplements.
“Proper workout and exercise techniques go hand in hand with post-workout recovery. By helping to improve the speed and efficiency of recovery, one can directly help optimize their overall fitness in a whole new way by increasing strength, endurance… you name it,” Dr. Aaron Hinde, co-founder of LIFEAID Bev Co., said.
“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”
The fact that a large majority of active Americans — 73 percent — have skipped workouts due to muscle soreness further supports Hinde’s point of view.
For many who exercise, soreness is a constant struggle, and they’d do just about anything to make it go away.
In fact, 45 percent of respondents would give up alcohol for a month to instantly recover from one bad bout of soreness. Forty-four percent would give up chocolate for a month, and 20 percent would give up Netflix for a month.
More than one in four surveyed (26 percent) would pay $100 to relieve their soreness and recover faster.
“Physical and mental fatigue from working out, particularly with today’s more intense exercise routines, is manageable and avoidable with the right nutritional education and recovery products, including specially-formulated drinks and supplements,” said Dr. Hinde.
“The key to avoiding the workout hangover is finding what type of products work best for your personal exercise regime, to help you recover as efficiently and effectively as possible.”
| Pulled muscle | 68% |
| Ankle sprain | 48% |
| Knee strain/injury | 45% |
| Wrist sprain | 42% |
| Tendinitis | 24% |
> > > Live well.
By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise […]
But what do BCAAs actually do? Do you really need them? And if so, when should you take them?
The branched-chain amino acids (BCAAs) are a group of three essential amino acids: Leucine, Isoleucine and Valine. They are essential, meaning BCAAs can't be produced by your body and must be obtained from food or supplements. BCAA supplements have been shown to build muscle, decrease muscle fatigue and alleviate muscle soreness. —Healthline.com
BCAAs also help enhance muscle protein recovery after your workout. "Emerging research suggests that Leucine is the star player of BCAAs when it comes to regulating genetic signaling pathways involved in muscle protein synthesis," according to GNC.com.
Their molecular structure look like this:
Image Source: Bodybuilding.com
BCAAs fuel your skeletal muscles during training, which can help give you the edge you need to push your limits. Supplementing with BCAAs helps preserve your stores of glycogen—the primary fuel your muscles use for energy production. This means your body has a reliable energy source to tap into while you work out, which can keep you going. Plus, abundant glycogen stores keep your body from breaking down muscle protein for energy instead. That’s why BCAA supplements are a win-win for your muscles—they help sustain and safeguard them. That’s potentially more energy, more reps and more gains. —GNC.com
One of the easiest ways to help you get more out of your daily gym sessions is consuming BCAAs, whether in your everyday food consumption or with supplementation. They are most effective when consumed just BEFORE, DURING or AFTER your next gym session, workout or any physical activity.
BCAAs are an ingredient in all four of the LIFEAID Recovery Blends shown above:
(75mg Leucine, 37.5mg Isoleucine, 37.5mg Valine)
FITAID
FITAID RX
FITAID ZERO
FITAID RX ZERO
> > > Live well.
You’ve probably heard of BCAAs or Branched-Chain Amino Acids if you’ve ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes. But what do BCAAs actually do? Do you really need them? And if so, when should you take them? We’re here to help you break down the ABCs of BCAAs! The […]
In this episode of Chasing Excellence, coach Ben Bergeron breaks down the five keys which have helped shape his success as an affiliate owner at CrossFit New England: Culture, Product, Marketing, Management and Systems. (May 6, 2019 | 67:18)
Sam Dancer heats things up in the kitchen with master chef Nick Massie as the dynamic duo shows us step-by-step instructions for creating one of Nick's most popular recipes. (5:34)
Click here to watch the full recipe tutorial.
With FITAID ZERO and FITAID RX ZERO launching this month, let's discover why these two new sugar-free recovery blends are happily sweetened with Monk Fruit and Stevia.
"When you're focused on small things, you're gonna have small days."
Ever wonder how writers, composers, painters, poets, filmmakers and scientists come up with their creations? Mason Currey shares the amazing daily rituals of some of the greatest creative minds of our time.
Theoretical Development of a Business In this episode of Chasing Excellence, coach Ben Bergeron breaks down the five keys which have helped shape his success as an affiliate owner at CrossFit New England: Culture, Product, Marketing, Management and Systems. (May 6, 2019 | 67:18) Check out the full episode of Chasing Excellence here. . Nick Massie: Thai Turkey […]
.
Arnold Schwarzenneger shares his thoughts on why having a backup plan (Plan B) is a bad idea.
Brute Strength sits down with Aaron Hinde to talk about risks, following your passion, and starting a successful business. (53:02)
Listen to the full podcast episode here.
Let's get scientific about Creatine. While we all know about its many benefits for your body and brain, these graphs offer the science & data to back it!
"Expect the best. Prepare for the worst. Capitalize on what comes."
This breakthrough book from James Clear is the most comprehensive guide on how to change your habits and get 1% better every day.
. The Terminator Disagrees With Having a “Backup Plan” Arnold Schwarzenneger shares his thoughts on why having a backup plan (Plan B) is a bad idea. Watch the video here. . Creating Value in Your Life & Business Brute Strength sits down with Aaron Hinde to talk about risks, following your passion, and starting a successful business. […]
Follow Hunter's journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames!
As the coach of some of the fittest athletes on Earth & a successful box owner, Ben Bergeron shares the five phases of coaching which are imperative to the development of a great coach.
Read Ben Bergeron's full article here.
Simple but true, these healthy habits shared by a registered dietitian are a good reminder to us all of how to make the most of our summer goals.
"You can dominate one aspect of life, thinking that's what you were created to do. But we were created to have that approach in all aspects of our lives. Too often, we put 100% of our focus in only one area of our life and let other areas slip."
Devoted father, husband and former Fittest Man on Earth (2008), elite athlete Jason Khalipa reveals the invaluable life principles that helped him and his wife dedicate every minute of their lives to their daughter Ava's battle with leukemia. He has developed the "AMRAP Mentality," a proven system that will help you discover your why, focus on what you can control, work hard, and ultimately blow past your goals. Be prepared to dream big, dig in your heels, roll up your sleeves, and get to work.
Hunter McIntyre is Forging Greatness on the Road to a Wildcard Spot at the 2019 CrossFit Games Follow Hunter’s journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames! Visit the website here. . The Deeper […]