FITAID is proud to be the Official Sponsor of the 2019 Reebok CrossFit® Games. Here’s the inside scoop on where to find everything you need to know to enjoy the Games on Aug. 1-4, 2019! How to Watch the 2019 Reebok Games CrossFit Games: Event updates, athlete profiles & Leaderboard at Games.CrossFit.com: Complete List of […]
Madison, Wisconsin | July 24, 2019
“Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition. And who better to host the event than three-time World Bench Press Champion and three-time World Strict Curl Champion C.T. Fletcher.
Spectators will be able to watch all the action from the FITAID Lounge while athletes complete the following six lifts: Squat, Bench, Deadlift, Snatch, Clean, and Jerk. The goal is to hit a combined total weight of 2,000 lb. for men and 1,200 lb. for women, earning themselves a coveted spot in the One Ton Club.
According to the OTC website, “The point isn’t the number. The point is to set a goal and improve from where you are. The point is to lift with a group of friends who make you better.”
Some of the biggest names in weightlifting, bodybuilding and CrossFit will be competing in the LIVE event, hoping to prove their strength.
Following a tumultuous year for the CrossFit community, FITAID recently signed weightlifters and bodybuilders like Alex Michael Turner. FITAID (the #1 Post-Workout Recovery Drink in America) was proud to sponsor this event in conjunction with Shrugged Collective.
Anders Varner, founder of Shrugged Collective stated, “The One Ton Challenge is the pinnacle weightlifting event for athletes dedicated to the lifelong pursuit of strength. It’s designed to give athletes around the world a meaningful and achievable training goal. We are bringing the strongest athletes in the world to Madison to test their outer limits of strength during the LIVE event at this year’s CrossFit Games. You won’t want to miss it.”
Well-known for his physique and strength, professional wrestler and actor John Cena made the following comment on a recent Barbell Shrugged podcast episode, “We wanted to come up with something that was attainable for everyone. The male standard is the One Ton Club (2,000 lb.). Everyone has a chance.”
You can create a profile and submit your lifting PR stats at TheOneTonChallenge.com to see how you stack up against other individuals and top athletes around the world.
About LIFEAID: With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of "vitamins you'll actually enjoy drinking." The brand’s Recovery Blend FITAID is now the #1 Post-Workout Recovery Drink in America. Visit www.lifeaidbevco.com for more information.
Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals, founded by Anders Varner. Learn more at ShruggedCollective.com.
> > > Live well.
Madison, Wisconsin | July 24, 2019 “Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event […]
“LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”
Neither Hinde, a sports chiropractor, nor his partner, a financial planner, had any experience in the beverage industry.
“In 2011, it was just a twinkle in our eye,” said Hinde. “It was through ignorance and passion that we pushed all the chips in.”
Both Hinde and his partner emptied their savings in an effort to get LIFEAID off the ground. Now, the beverages are found in 20 countries. In the US, they can be found at gyms and major retailers across the country including Walmart, Kroeger and CVS.
“I think the key to our success is that we chose a single target market,” Hinde said.
To learn more about LIFEAID and how the company has become so successful, listen to this episode of The Thoughtful Entrepreneur (link above).
> > > Live well.
How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company. CLICK HERE to listen to the full podcast episode on UpMyInfluence.com: “LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make […]
Don't miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4).
Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games.
Plus, don't forget to snag your FITAID After-Party tickets now, they're going to sell out FAST.
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Get your After-Party tickets at:
LIFEAIDBevCo.com/AfterParty
Don’t miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4). Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games. Plus, don’t forget to […]
Posted by WRAL.com on 7/11/2019 at 7:36 p.m.
RALEIGH, N.C. — A Raleigh man, who recently won an international fitness title and was crowned The Strongest One-Armed Man on Earth, is now using the platform to show others how to reach beyond their limits.
Logan Aldridge, 28, lost his left arm in a boating accident when he was 13. But, as a former high school athlete, Aldridge said his fitness level soared when he started CrossFit six years ago.
"I can say with certainty, I would have never imagined, or could have imagined, this," he said.
Earlier this summer, Aldridge competed in the WheelWOD international competition for adaptive athletes. Adaptive athletes have one or more physical impairments.
Despite winning the title of "Strongest One-Armed Man on Earth," Aldridge said his main goal has always been to inspire others.
"I wanted people to look at me and say, 'If he can do it, than I sure can.' There's no reason not to try," he said.
John Prescott, who owns Neuse River CrossFit, introduced Aldridge and nine other adaptive athletes to the gym.
"Logan really radiated the mindset of it’s not a matter of if, it's a matter of how," Prescott said. "It's been one of the coolest parts of this whole experience, learning how to be with adaptive athletes and how to coach them."
"We're far more capable than we give ourselves credit, or than we know," Aldridge said.
Aldridge said he plans to continue to inspire adaptive athletes to live healthier lives and loves helping others to see the possibilities.
You can follow Logan's journey on Instagram: @aldridgelogan
> > > Live well.
Posted by WRAL.com on 7/11/2019 at 7:36 p.m. RALEIGH, N.C. — A Raleigh man, who recently won an international fitness title and was crowned The Strongest One-Armed Man on Earth, is now using the platform to show others how to reach beyond their limits. Logan Aldridge, 28, lost his left arm in a boating accident when […]
By: BevNET staff | July 2019
The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.
Such is the case for LIFEAID, which has grown from a CrossFit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LIFEAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.
By: BevNET staff | July 2019 Watch LIFEAID co-founders’ BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands […]
By: Nikki Dagot | June 2019
It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the sunshine: a jog along the beach, laps in your local swimming pool, a friendly tennis match, or attending an outdoor yoga class.
I want to start off by saying I am not the healthiest, most active person out there. But I thoroughly enjoy being outdoors, feeling energized, and paying attention to how both my mind and body feel. Do I go to the gym daily? No. Do I eat sugar? Yes (I love cookies). But life is about balance and feeling healthy on the inside.
That’s why I am a big fan of setting up smart, attainable goals for myself, especially during the summer when there are so many extra activities, food and fun that can distract us from our fitness goals. There’s no need to get extreme with your workout plans, especially during a season when your days are often jammed packed with outdoor activities to help keep your body moving. Currently, I have been going to the gym a few times a week, stretching, and going on walks around my neighborhood. When I start to feel too tired, I remind myself that even if I do something active after work for 20-30 minutes, it’s better than nothing so that’s a “win.”
When it comes to nutrition, one smart addition to my grocery list this summer has been items that taste great, are refreshing and satisfying yet won’t blow my macros out of the water. That’s where FITAID ZERO comes in! It’s only 5 calories, 1g of carbs, and helps my body recover properly after I finish a workout. It’s also the perfect soda replacement or mixer when served ice-cold on a hot summer day. Bonus: it’s made without any artificial sweeteners, NO sucralose, NO aspartame—happily sweetened with Monk Fruit & Stevia, made with only the good stuff your body needs (glutamine, glucosamine, BCAAs, electrolytes, CoQ10, turmeric, quercetin, green tea extract (for 45mg of natural caffeine & energy), vitamins C, D, & E, and B-complex).
If healthy eating is a challenge for you, here are some snacks and meal ideas I find fast and easy to help stay on track during the summer. Light and refreshing is key for those hot months, and meals that are easy to prepare so that you’re not wasting too much time in the kitchen are always a plus! Reach for fresh fruits, veggies, granola and nuts—all great snacks for outdoor adventures—as well as smoothies that you can take with you on the go! I also love a quick salad or wrap you can throw together — tuna, chicken, or veggie & hummus for a vegan option. Don’t forget that with summer, comes BBQ’s, pool parties and picnics. Be sure to treat yourself every now and then because life is all about balance.
Wishing you a safe & healthy ACTIVE summer!
About the Author: Nikki Dagot is a 28-year-old food blogger who lives in Orlando, Florida.
You can follower her on Instagram @repeatandeat or on her blog at: www.repeatandeat.com
By: Nikki Dagot | June 2019 It’s finally summertime! Many of us wait all year for pool parties, beach days, camping and outdoor fun with family and friends. Personally, I love summer because it’s so easy to get outdoors and find a variety of exercises to help you reach your fitness goals while enjoying the […]
Hot on the heels of controversial special guest Greg Glassman, LIFEAID co-founder and president Aaron Hinde sits down to share his perspectives on fitness, health, and obstacles facing the everyday athlete and entrepreneur in Episode 3 of MAKEPODSGREATAGAIN. (50:00)
Top coach Ben Bergeron shares his thoughts on how to methodically tackle your weaknesses.
These healthy, Keto-Friendly summer recipes from Eating Well 101 will have your mouth watering — with everything from Avocado Chicken Salad to Kebabs and Cheesy Dips, plus Berry Cobbler for dessert!
"Fight like you're the third monkey trying to get on Noah's ark."
—Unknown
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling.
Make Pods Great Again — Ep. 3 with Aaron Hinde Hot on the heels of controversial special guest Greg Glassman, LIFEAID co-founder and president Aaron Hinde sits down to share his perspectives on fitness, health, and obstacles facing the everyday athlete and entrepreneur in Episode 3 of MAKEPODSGREATAGAIN. (50:00) Listen to the full podcast episode here. […]
As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.
Timed for the summer season, functional drink maker LIFEAID has released two new products: FITAID ZERO and FITAID RX ZERO, both of which contain zero calories or sugar and are sweetened with stevia and monk fruit. The new items are available for sale in 24-packs through the company’s website and in 12 oz. cans at select retailers and gyms.
Cannabis beverage brand Mood33 has released a new SKU — Peace — which combines 20 mg of CBD with 2 mg of THC.
Natalie’s Orchid Island Juice Company announced earlier this month its plans to transition to PET packaging for its 8 oz., 16 oz. and 32 oz. bottle sizes.
Oatsome is the latest brand to jump into the increasingly competitive oat milk category. Available in a one liter carton, the product is organic and free from any added gums or stabilizers.
Sports drink brand BodyArmor entered the powdered mix category this month with the launch of two flavors — Fruit Punch and Orange Mango — in 3.56 pound bags designed to be used with five gallons of water.
Canadian plant-based beverage maker Earth’s Own has released a new chocolate oat milk available in 1.75 liter multi-serve and 250 ml single-serve formats. The flavor uses 50% less sugar than regular chocolate milk and includes 4 g of protein per serving.
CHERRISH, a line of ready-to-drink cherry juice-based beverages, has introduced a new 3 oz. “to-go” pouch format for its three SKUs: Cherry Pomegranate, Cherry and Cherry Blueberry.
Teavana has added a new flavor to its lineup of sparkling craft iced teas: Blood Orange Mango White Tea. A blend of white tea, orange peel, champagne mango and a touch of cane sugar, the new flavor will be sold for a suggested retail price of $2.39.
Japanese beverage conglomerate Suntory is bringing its flagship ready-to-drink coffee to American audiences with the broad launch of Boss Coffee. The line, which highlights the use of flash-brewed coffee, will be available in 12-packs of 8 oz. cans in two varieties: black and cafe au lait.
BevNET.com Staff May. 31, 2019 at 9:00 am Source: BEVNET.com As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to […]
In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — how many things did you do for the first time last month? Listen now to discover powerful truths like how you can avoid suffering in your life. (1:55:00)
What are branched-chain amino acids, common sources of BCAAs, and when should you take them?
You can train as hard or as often as you want, but if it’s not underpinned by an effective and consistent diet, don’t expect to achieve the results you want.
"What you appreciate appreciates."
—Lynne Twist
From New York Times best-selling author David Sturt, this book will transform the way you perceive, relate to, and lead people.
The Bledsoe Show #120 — Jesse Elder: Curiosity, Intelligence and the Difference Between Effort & Struggle In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — […]