Meet The Newest Team FITAID Athlete, Guilherme Malheiros
Q&A with Crossfit Star Guilherme Malheiros
Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he ranked 45th in the world and second in Brazil. The following year, in 2017, Guilherme took 2nd in the CrossFit boys division (16-17) and was crowned the 2nd Fittest Teenager on Earth.
Fast-forward to 2019 and Guilherme, 19 years old, is the Fittest Man in Brazil and is competing in the CrossFit Games in the men’s division. He would go on and place 48th at the 2019 CrossFit Games. In 2020, Malheiros finished atop the rankings of Fittest Man in Brazil again. However, due to COVID-19, he did not compete in the 2020 games.
After a year of not competing at the 2020 CrossFit Games, Guilherme was determined to make a statement during the 2021 Games and that is exactly what he did. Guilherme would go on to win three events, the 550 yard sprint, the sprint and heavy clean ladder, and the one-rep max snatch event. Guilherme was one of two competitors to take home first place in at least three events. As the youngest competitor at this year's Madison Games, Guilherme would go on to place 7th overall at the 2021 CrossFit Games. Also, Guilherme would be crowned Most Improved Athlete at the CrossFit games for his efforts.
Guilherme has the potential to carry the sport for the country of Brazil and bring more fans and competitors from all countries within South America. While some believe Guilherme is the future star this sport needs, Guilherme believes the future is now.
We sat down with the future star of CrossFit to learn more about him, his love for CrossFit, and the biggest differences between his home country of Brazil and America.
Q: When do you first become aware of FITAID?
So I knew FITAID in 2017. I was in Puerto Rico. I loved it. The shirts and all of their apparel, obviously the drink, the recovery drink. So I wanted to be sponsored by FITAID but at that time I did not have the contact to talk to someone. So I just waited and was like ‘man one day I’m going to be sponsored by FITAID.’ And then in 2021 after the games, Aaron Hinde (Co-Founder and President of LIFEAID) just stopped his car in the middle of a crowd of people and said “Hey Bro! I want to sponsor you!’ And I was like ‘Yeah! Let's go!’
Q: Why do you love working out?
Because it makes me feel better with myself and improves my self confidence. Working out improves my mental game and my mentality towards life. I love working out because it makes me feel better, lighter, strong, and self confident.
Q: What is your favorite workout song?
I don’t have only one. I have maybe a type of music. Hip Hop and Electronics but between those two, Electronics.
Q: What is your favorite part about competing?
My favorite part is getting the crowd on their feet.
Q: What is your favorite post workout meal?
Acai, for sure, I love it.
Q: What does your morning routine look like?
Wake up, wash my face, scrape my tongue, brush my teeth, go to the kitchen, drink water, say good morning to my girlfriend, make a coffee, and make some plain waffles with honey on top.
Q: What do you miss most about Brazil?
From Brazil I miss the food, my family, my friends, the beach, and my dogs
Q: What is the biggest difference between Brazil and America?
People here are not used to hugging each other. When you get to the gym, it's just waves and ‘sup’, ‘morning’, ‘what's up.’ In Brazil it's more like ‘come here bro, how's the day? How was your night? How did you sleep? Come here, hugs, kisses, all that stuff.
Q: What is your favorite food here in America?
Tex Mex... Rice, chicken, cheese, cheese (yes double cheese) lettuce, tomato, in wrap. Like a Burrito.
Q: What are some of your hobbies outside of CrossFit?
Sleep, eat frosted flakes, play video games, watch Netflix, and sleep.
Make sure to follow Gui on Instagram!
Meet The Newest Team FITAID Athlete, Guilherme Malheiros Q&A with Crossfit Star Guilherme Malheiros Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he […]
It’s Not About How Much You Sleep, It’s About What You Do When You’re Awake
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It’s Not About How Much You Sleep, It’s About What You Do When You’re Awake You don’t need to sacrifice your sleep, which is extremely important, to be successful, you need to spend the time you are awake as efficiently as you can. Listen Now… Adaptive Athletes on the First-Ever Adaptive Season 2021 was a […]
Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games
Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games
Santa Cruz, Calif., August 4th, 2021 --
After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the 2021 NOBULL CrossFit Games.
Since 2016, Horvath has consistently been ranked number one in her home country of Hungary. The 24-year-old had seven top five finishes and one event win, forging her path to the podium once again. As a rookie, Horvath also placed 2nd at the 2018 CrossFit Games.
Horvath made her CrossFit debut in 2016 at the age of 19 at the Meridian Regional and has been a European fan favorite ever since. She joined the Team FITAID European athlete roster earlier this year along with Gabriela Migala (Poland) who placed 6th in the Women’s Individual competition.
“After placing 14th at the 2019 CrossFit Games, a lot of people cast doubt on Laura’s ability to be a contender for the podium. We’re so proud of Laura for striving for greatness, prioritizing her recovery in order to make such astounding progress, and coming back with a vengeance to prove that she is here to stay,” said Aaron Hinde, President and Co-Founder of LIFEAID
The Sport of Fitness is all about the unknown and the unknowable and the global pandemic certainly added a layer of adversity for athletes during that time. CrossFit Games hopefuls were forced to get creative with their training as gyms were shuttered and the path to the Games was restructured.
WOMENS:
Laura Horvath (EU) - 2nd
Gabi Migala (EU) - 6th
Ellie Turner (AUS) - 26th
MENS:
Jeffrey Adler (CA) - 13th
Royce Dunne (AUS) - 16th
Bayden Brown (AUS) - 17th
Jay Crouch (AUS) - 22nd
Adrian Mundwiler - 35th
AGE GROUP:
Emma Lawson (16-17) (CA) - 1st
Anna Quost (45-49) (EU) - 17th
Greg Merkac (50-54) (CA) - 10th
TEAM:
CrossFit Surbiton: Jeremy Reijnders; Nienke van Overveld (EU) - 4th
Plus64 CrossFit: Madeline Shelling; Marnie Sykes (AUS) - 6th
CrossFit Resurrection: Deanna Posey (CA) - 8th
CrossFit Butcher’s Lab: Klaus Obberhøj (AUS) - 22nd
ADAPTIVE - Upper Extremity:
Josue Maldonado (US) - 2nd
Logan Aldridge (US) - 3rd
“The past 18+ months we’ve seen a lot of uncertainty, especially in the gym world. This obviously affected our athletes deeply and there is nothing more exciting than seeing Laura and the other 18 Team FITAID athletes put in work at the 2021 NOBULL CrossFit Games! It’s like their energy was pent up all of 2020 and they finally got to show us what they’re made of,” said Hinde.
Despite everything, fans showed up to Madison, WI, filling out the stands to cheer on their favorite athletes. The energy in the Coliseum during the final events was electric as The Fittest on Earth solidified their spots at the podium.
About LIFEAID Beverage Co.
With a focus on great tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of "Vitamins You'll Actually Enjoy Drinking." Products include both ready-to-drink cans and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. Visit lifeaidbevco.com to learn more.
Contact: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com
Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games Santa Cruz, Calif., August 4th, 2021 — After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the […]
Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family. So whether your kids are 6 months or 16 years, here are some universal, fun ideas to do with your kids on these hot summer days!
Water, water, and more water!
Photo courtesy of spy.com
Even if you don’t have a pool or lake/beach nearby, there are still so many fun water activities that you can do! Here are some of our favorites:
- Kiddie pools! An inflatable kiddie pool is a great way to cool down. Bonus points if you add in a kids basketball hoop or bring a water table into it!
- Set up a sprinkler. Any other parents have some incredible memories as a kid running through the sprinklers? Get silly and grab an umbrella or rain boots, and have some fun while running in the water.
- For the older kids - a homemade slip n slide! Tarps or plastic drop cloths work great, are super cheap, and incredibly easy to set up.
- Find a splash pad in your neighborhood to visit.
- Play with water balloons or water guns!
Get CREATIVE!
Photo courtesy of jugglingwithkids.com
Here are some great activities to spark the creativity in our kiddos:
- Set up an art station! For older kids, set up a mini easel and let them paint/draw to their heart’s desire! For younger kids/toddlers, a great option for “painting” is dipping a paint brush in water and painting on cement. This is one of those God-send CLEAN “messy fun”activities that really doesn’t leave any mess at all!
- Sidewalk chalk - perfect for all ages.
- Art projects! These can vary a ton based on age - but things like making necklaces, paper mache, making a card for a grandparent or family member, making a collage, etc are all ideas to start with.
- Depending on the age of your kids, bake or cook together! Kids LOVE being involved and helping to measure/pour when possible (and safe, of course).
Play Outside
Photo courtesy of thefamilydinnerproject.org
One of the obvious favorites, get outside when the weather permits. Here were a ton of favorites listed in the group:
- Go for a hike!
- Visit a neighborhood pool or park.
- Lawn games at home or at the park! Favorites included washers, flying kites, softball and kickball, cornhole, etc.
- Visit a local zoo or farm.
- Find local orchards where you can pick apples, peaches, etc.
- Set up a scavenger hunt around the yard or neighborhood (this can be done indoors too on super hot days!).
- Plant a garden together.
- Have a picnic dinner during sunset.
- Go fishing!
Other Fun Ideas…
Photo courtesy of delish.com
- Play tourist in your own city! Check out places you have never been before.
- Make ice cream, popsicles, or smoothie bowls together.
- Take a walk or ride bikes in a different neighborhood
- Have a camp out (in the living room or backyard)
- Visit a Farmer’s Market and pick out fresh produce together.
- Take a trip to a museum or aquarium.
- Play hide and go seek.
What are some other favorites you would add to this list?
Molly Tilove
Summer is halfway over, and if you’re anything like me – some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities […]
Taking on the Giants in the Beverage Industry
Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast. During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities in our journey alongside Virtual Mgr's despite the significant differences in our respective industries.
Why is Nutrition so Important for the Sport of Fitness
CrossFit as a training methodology has long promoted balanced nutrition. It is part of the L1 curriculum, and a great amount of focus has been placed on a low processed, whole
foods based diet as the driver to a reversal of chronic disease.
CrossFit the sport has taken a slightly different approach. While food quality is still important, there is a new focus on food amounts both on a calorie and macronutrient level. Macro tracking is the new nutrition approach du jour for athletes, and to no one’s surprise, the community has followed close behind.
“A business has to be evolving, it has to be fun, and it has to exercise your creative instincts.”
—Richard Branson
Having a Growth Mindset Makes it Easier to Develop New Interests
Steve Jobs’s vision for Apple was rooted in the belief that the arts and sciences do not live in isolation. They complement and enhance each other. John Lasseter, chief creative officer at Pixar, echoed this sentiment stating, “Technology inspires art, and art challenges the technology.” But even though integrating these areas can be necessary for innovation, too many people confine themselves to only one.
This is Your Brain on Food
When it comes to diet, most people’s concerns involve weight loss, fitness, cardiac health, and longevity. But what we eat affects more than our bodies; it also affects our brains. And recent studies have shown that diet can have a profound impact on mental health conditions ranging from ADHD to depression, anxiety, sleep disorders, OCD, dementia and beyond.
HindeSight | No. 66
Taking on the Giants in the Beverage Industry Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast. During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and […]
Jacob Heppner on the Make Wods Great Again Podcast
CrossFit Games and Team FITAID athlete Jacob Heppner joined the Make Pods Great Again podcast back in March to discuss his retirement from competitive CrossFit, his new training barn, his work with teen athletes, new business ventures, and some hints to his new sporting pursuits. Spoiler alert: he’s boxing Josh Bridges in September.
Physical Therapist Advice for Athletes
Taking care of your body means you can tackle your next adventure sooner. Abigail Stanislaw, a physical therapist in Santa Fe who specializes in sports rehabilitation, answered our most burning rehab questions.
“What would you do if you weren’t afraid?”
—Sheryl Sandberg
FITAID Strawberry Lemonade is Here!
We've made athletic recovery simple. Now we've made it even more delicious for summer. As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory goodness and great taste, this is my new favorite in our roster.
7 Habits of Highly Successful People
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents--millions of people of all ages and occupations. Now, this 30th anniversary edition of the timeless classic commemorates the wisdom of the 7 Habits with modern additions from Sean Covey.
HindeSight | No. 65
Jacob Heppner on the Make Wods Great Again Podcast CrossFit Games and Team FITAID athlete Jacob Heppner joined the Make Pods Great Again podcast back in March to discuss his retirement from competitive CrossFit, his new training barn, his work with teen athletes, new business ventures, and some hints to his new sporting pursuits. Spoiler […]
Recapping the German Throwdown, Lowlands Throwdown and Brazil CrossFit Championship
After two weeks of in-person competition the CrossFit Games semifinals go virtual. Sean and Tommy recap the CrossFit German Throwdown, the CrossFit Lowlands Throwdown and the Brazil CrossFit Championship. Who impressed, who surprised and who emerged as potential podium contenders at the Games? Plus, WIT signs a multi-year deal to operate an official online CrossFit store, sell CrossFit-branded gear and have a retail presence at the CrossFit Games and other CrossFit events.
The Benefits of Creatine Supplementation for Women
Last week, Morning Chalk Up published an article by CrossFit Games athlete and Owner of Tactic Nutrition, Meredith Root, outlining the benefits of creatine supplementation in women. Although creatine is one of the most extensively researched supplements, like most, it has traditionally been researched in men, but can offer some overwhelmingly positive results (beyond fitness) for women, too.
“I may be over the top on this, but I just don’t want to like my competitors. I want my people to believe that whenever he and our other competitors succeed, we will be less able to do all the things we want to do.”
—Phil Knight
How to Harness the Pain-Blocking Effects of Exercise
Pain isn’t like heart rate or lactate levels—things you can measure and meaningfully compare from one session to the next. Every painful experience is different, and the factors that contribute to those differences seem to be endless. A recent study in the Journal of Sports Sciences, from researchers in Iraq, Australia, and Britain, adds a new one to the list: viewing images of athletes in pain right before a cycling test led to higher pain ratings and worse performance than viewing images of athletes enjoying themselves.
Deep Work: Rules for Focused Success in a Distracted World
A Wall Street Journal Bestseller, this business book argues that one of the most valuable skills in the world is quickly becoming rare—the ability to focus without distraction on a demanding task. Author Cal Newport explains that by mastering this skill, you’ll be able to more effectively process complicated information and deliver better results in less time as a result.
HindeSight | No. 64
Recapping the German Throwdown, Lowlands Throwdown and Brazil CrossFit Championship After two weeks of in-person competition the CrossFit Games semifinals go virtual. Sean and Tommy recap the CrossFit German Throwdown, the CrossFit Lowlands Throwdown and the Brazil CrossFit Championship. Who impressed, who surprised and who emerged as potential podium contenders at the Games? Plus, […]
Training and Competing as a New Mom with Kenzie Riley
Team MisFits athlete Kenzie Riley joins Drew and Sherb on the podcast to discuss the lessons she’s learned as a new mom trying to stay fit.
"Self-Rule" Choices You Can Make to Increase Your HRV and Immunity
Stress is often defined as an organism’s ability to adapt to environmental and psychological demands which result in biological changes that either support health, or could place you at risk for illness (Salleh, 2008). The relationship between stress and illness is complex and varies from person to person. Events in our lives collide with a host of physiological and psychological factors to either protect us from illness or make us more vulnerable.
"Don’t worry about being successful but work toward being significant and the success will naturally follow.”
—Oprah
What's the Minimum Dose of Training to Stay Fit?
This review addresses three key training variables: frequency (how many days per week), volume (how long is your endurance workout, or how many sets and reps do you lift), and intensity (how hard or how heavy). It only includes studies in which the subjects reduced their training for at least four weeks, to distinguish it from research on tapering before big competitions—although some of the conclusions are similar. And it’s focused on athletic performance, not weight loss or health.
HWPO: Hard Work Pays Off
For years, every single decision he made was weighed against the question: "Will this help me win?" If the answer was no, he didn't do it. If it would give him even the slightest edge or advantage, he would--no matter the cost. Fraser became a master of identifying his weaknesses and then seeking out training methods to improve them, and he's idolized in the fitness community for his relentless pursuit of peak performance. It's not hard to see why he achieved so much success--but how is a different question.
HindeSight | No. 63
Training and Competing as a New Mom with Kenzie Riley Team MisFits athlete Kenzie Riley joins Drew and Sherb on the podcast to discuss the lessons she’s learned as a new mom trying to stay fit. Listen now. “Self-Rule” Choices You Can Make to Increase Your HRV and Immunity Stress is often defined as an […]
FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum.
Now, as pandemic restrictions begin to ease and fans can again cheer their favorite competitors on to victory from the sidelines in person, we sat down with Tommy who had these insights for us:
FITAID: Obviously, Mat Fraser is the Fittest Man In History. However, he was a dominant force on the field. Now that he's retired from the Games, who are the men to keep an eye on for the podium this year? Do you think any of those athletes have what it takes to be the next Froning and Fraser?
Marquez: Sheesh, where do I start? Pat Vellner, Brent Fikowski, Noah Ohlsen, Justin Medeiros, Scott Panchik, Bjorgvin Karl Gudmundsson, and Cole Sager I would say are the favorites but there are another 5-6 that if they catch a tailwind could do it too. Jayson Hopper could be the rookie breakout to do it, but Mayer, Koski, Chandler, Adler, and Cournoyer should be in the mix too which is insane.
FITAID: While we're talking about Fittest In History, Tia-Clair Toomey still remains the dominant female athlete in CrossFit. Who do you think poses the greatest threat to her 5th consecutive title?
Marquez: Lady luck, because quite frankly any one who remotely poses a chance at dethroning her would need the full support of Lady Luck on their side because there isn't a woman with a heartbeat on our planet that is fitter than Tia.
FITAID: Last year Justin Medeiros and Haley Adams proved themselves to be potent competitors. Who are the rookies and the dark horses to keep an eye on this year?
Marquez: Jayson Hopper and Lazar Dukic for the men, I think Colten Mertens might win an event as well. For the women it's gotta be the two teenagers - Mal O'brien and Emma Cary. What they're doing is unprecedented at this point.
FITAID: I'd like to pivot to talking about CrossFit as an organization. Eric Roza has been in charge as CEO of CrossFit for a year now. A lot of his focus has been on creating a more inclusive culture in the sport. For example, the Virtual Games aspect and the Foundations option in the Open. How do you think the expanded accessibility has impacted the types of athletes that will show up at the Games in the years to come?
Marquez: Don't forget the inclusion of the Adaptive Divisions at the Games as well. The focus on inclusivity of the sport has also come hand in hand with the emphasis around inclusivity in the affiliate ranks as well. Representation matters. The CrossFit community is not monolithic, but rather a beautiful mosaic, and the more we can highlight that and make sure people have a home in the sport at some level, the more the broader CrossFit message will have a chance to resonate with the people who need it most because more lives will be touched. So much of CrossFit's message gets passed along via second hand or third hand association. "I heard about that somewhere," or "my friend told me about it," is a common occurrence for people's initial exposure. So when they decide to look into it further, seeing someone that looks like you, talks like you, lives like you in some way, it increases the likelihood that the impression will stick for the better.
This year in Madison, expect to see a showcase of a wide variety of athletes that together embody the spirit of CrossFit more than ever before, as a true cross-section of our community is finally represented in a more comprehensive way. The combination of new divisions and fresh faces along with new events from the diabolical mind of Dave Castro will make this a truly pivotal moment in CrossFit history. There’s no telling what’s in store as we go into the weekend, but no matter what, one thing is certain: it’s going to be spectacular.
FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum. Now, as pandemic restrictions […]
The SharkPreneur Podcast
I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to hire people who are the right cultural fit and will represent your brand well, how LIFEAID is a beverage that tastes good and keeps you hydrated, how LIFEAID has different beverages to help different needs of your body, and why challenges should be looked at as opportunities to become a better entrepreneur.
How Exercise May Help Us Flourish
Our exercise habits may influence our sense of purpose in life and our sense of purpose may affect how much we exercise, according to an interesting new study of the reciprocal effects of feeling your life has meaning and being often in motion. The study, which involved more than 18,000 middle-aged and older men and women, found that those with the most stalwart sense of purpose at the start were the most likely to become active over time, and vice versa.
"If you really look closely, most overnight successes took a long time.”
—Steve Jobs
New Research Shows South Africa’s Levy on Sugar-sweetened Drinks is Having an Impact
Three years ago South Africa introduced Africa’s first major tax on sugar-sweetened beverages based on grams of sugar. The tax now stands at about 11% of the price per litre. Research shows that excess sugar, particularly in liquid form, is a major cause of obesity and is a risk factor for diseases like type 2 diabetes, hypertension, heart disease, many common cancers and tooth decay. Recognising this danger, the World Health Organisation (WHO) has recommended that individuals should consume no more than 10% of total calories from added sugar, and preferably less than 5%.
Deep Work: Rules for Focused Success in a Distracted World
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.
HindeSight | No. 62
The SharkPreneur Podcast I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to […]