Deck the halls with boughs of FITAID! The most wonderful time of the year is upon us, and we're turning up the holiday cheer for our 3rd Annual FITMAS Campaign. This December, we're not elfin' around. We'll be celebrating our FITAID Family by featuring some of the top gyms across the country and running lots of giveaways over on Instagram! If you drank a FITAID in 2023, you're on the nice list, so grab your jingle bells and let's dive into the festive fitness spirit!
Location: Philadelphia, PA
Instagram: @BeFitBeFlawless
Website: BeFitBeFlawless.com
We got the chance to speak with Coach Carly to get an inside peek on how Flawless Fitness gets in the spirit. One of their seasonal staples is "WTF Week", a full week of grueling, challenging workouts to kickoff the holidays. Proceeds from "WTF Week" are donated to charity, and Carly's favorite part about this time of year is seeing all of the women come together for community service. It's a special spectacle to see members band together to give back for the greater good.
Fitness and Christmas mean you're bound to run into a classic '12 days of Christmas' workout. If you're not familiar, the reps are performed according to the song (1; 2, 1; 3, 2, 1; ... 12-1). At Flawless, you'll be getting down and dirty with this annual themed workout Christmas Eve! Carly believes: "it's not the holidays without a soul-crushing workout with your friends before you feast!"
Location: Three Rivers, Michigan
Instagram: @ThePitFitnessRanch
Website: PitFitnessRanch.com
Autumn Yost, owner of The Pit Fitness Ranch loves how excited every body gets about the holiday season, especially in dreary Michigan... it's something to look forward to. On Thanksgiving, they do a hallmark workout dubbed "The Dessert Table" and host a large, community workout on Christmas Eve. Members love to partner up with people they don't usually get to workout with on special occasions. Likewise, Autumn loves the challenge of programming for classes when it's a packed Pit - she has to get creative with bodyweight movements (for equipment and safety purposes, duh!). This has backfired in a 12 days of Christmas workout though... have you ever thought of throwing REVERSE burpees, or candlestick rolls into the mix? Regardless, Autumn feels it's not the holiday's without family.
She also had some words of wisdom for everyone during the busiest time of the year. Autumn's best tip is to simply "enjoy the holidays with your family. Eat the food. Have a good time. Don't beat yourself up. Definitely just relax and indulge. Don't make a big deal about macros and protein - you'll get back to your fitness and your normal nutrition as soon as possible."
Location: Kennewick, WA
Instagram: @NSXFit
Website: NSXFit.com
Natural Selection CrossFit sets out to be Santa's biggest helpers each lap around the calendar. Owner and head coach, Leo Barillas, took the time to share the gym's charitable efforts. Each year, they help out Habitat for Humanity to sponsor families and deliver Christmas gifts. In past years, they have helped build homes for those in need as well.
Leo feels Christmas is the most fun part of the year and takes pride in designing unique 12 Day's of Christmas workouts for his members. One year, they completed a rendition in which EVERY movement required a barbell. He might be the grinch that stole your grip, but here's his best holiday tip: "just spend time with family and relax... it's not the holidays without family and friends."
Location: Burke, Virginia
Instagram: @HaloFitnessExperience
Website: HaloFitnessExperience.com
Every year, Coach Dan looks forward to how the gym rallies together. They host a big Friendsgiving dinner party to raise awareness for a select charity like clockwork. The tradition of giving back to an organization each year has become a core value of Halo's. Dan likes to find special and unique ways to ring in the holidays. One December, they programmed a '21 days of Christmas' workout regimen leading up to the 25th (each workout was based off the day in the countdown).
Dan preaches the 3 R's during the holiday season: relax, rest, recover. People get so caught up in the idea that they are going to ruin all of their progress. His wish upon a star is that people are able to truly enjoy themselves and not look back and think, "why was I so caught up in trying to eat straight..."
Location: Midland Park, NJ
Instagram: @CrossFitBison
Website: CrossFitBison.com
Leader of the Bison Beasts, David, hopped on the line to tell us about CrossFit Bison's holiday traditions. The week before Thanksgiving, they host The Bison Holiday Party, a massive backyard bash to kick off the season. The happiest time of year tends to also be the busiest time of the year. Due to the chaos, Bison uses the month of December to repeat crowd-favorites where the gym runs 3-weeks of fun WODs (yes, we said fun... ask Dave, he keeps a running log) to boost morale throughout what can be a stressful time.
David's best recovery tip for the holidays is to value sleep more than you think and to stay hydrated. You're up early to squeeze in a workout and you're out late running errands, playing magical elf, or Santa Claus himself. To avoid getting sick, sleep and hydration are key. Last but not least, he feels "it's not the holidays without giving more than you receive." Need some gift inspiration? Check below!
We asked these gym owners and coaches what they thought would make a superb stocking stuffer for your CrossFit-doing, gym-loving, fitness-y friend and they did NOT miss. Here are their answers:
Carly: FITAID Go! Sticks!
Autumn: Thumb tape... AND FITAID (of course.)
Leo: Definitely FITAID.
Dan: Hand wraps or gymnastics grips!
Dave: Thumb tape - not too expensive, and small enough to fit!
As FITAID's FITMAS Campaign unfolds, these gyms prove that the holiday season is not just about indulging in festive treats, but also sweating it out with friends and family.
Top Strategies to Amp Up FITAID Sales
Running a gym is all about creating an inviting atmosphere that keeps your members motivated and excited about their fitness journey. One great way to achieve this is by offering products that enhance their workout experience. FITAID is not just a drink; it's a fitness companion that replenishes and refreshes. Here are some fantastic strategies to sell FITAID like hotcakes (well, cold cans of FITAID, to be precise!).
With these creative strategies and sales tactics, your gym is well on its way to becoming a FITAID hotspot. Remember, selling isn't just about products; it's about enhancing your members' experience and giving them something to look forward to post-workout. So, pop the top, enjoy a sip, and let FITAID infuse your gym with refreshing vibes that keep your members coming back for more! And if you're in doubt about which blend to choose, let our sports nutrition experts guide you! They are more than happy to help.
Remember: different strategies work for different gyms! If you've found a successful sales method we forgot to mention send us a message - we'd love to hear!
Cover photo By Matt Stone / MediaNews Group / Boston Herald
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"Titan CrossFit loves FITAID! We purchased the 10-case promotional deal which included a FREE fridge. After only 45 days, we are reordering! Many of our athletes miss the carbonation of a soft drink, FITAID fills that void and tastes great. Not to mention it is loaded with great supplements. The only problem is I keep drinking the profit! One request: Can you start making a “SnatchAid,” 'cause I sure could use the help!"
—Nick Zawmon, Titan CrossFit, Maryland
"FITAID is a great product and tastes great. Our athletes especially have liked FITAID on hot days as it contains great supplements and is only lightly carbonated, which means no bloated feeling like with other carbonated drinks."
—C. Ryan Bucher, Open Country CrossFit, Ohio
"FITAID is becoming so popular in the gym that people actually put money down to have a running tab for FITAID. All of the trainers love it as well and it is a staple after a hard workout! Excited to get in the next shipment as we have members worried that we will run out before it gets here, that is how popular it is. Thanks for the great customer service!"
—Julie Payton & Cory Letts, owners of CrossFit North Star, California
"Having FITAID available to our members before or after a WOD, cold out of our FITAID refrigerator, shows good member services and great profits for our business. Our members like the taste of FITAID and the Paleo-friendly vitamin and energy boosters to help in recovery. We sell an average of 9 cases a month without any extra effort on our part and provide a great healthy drink to our members. The people at FITAID have been amazing to work with and their customer service is professional, fast, and accommodating. Get a FITAID refrigerator and pack it with cold FITAID for your members. They will thank you, and you will see a nice profit for your business."
—Troy and Melanie Miller, CrossFit Ready, California
"We at CrossFit Amplify love FITAID! It has become one of Amplify’s go to for recovery supplements! We’ll continue to have our FITAID Refrigerator stock for our members and coaches!"
—Mike Viall and Scott Todnem, co-owners of CrossFit Amplify, Illinois
"We have been carrying FITAID at our box for a few months now, and we couldn’t be happier with this product. Our members love how it tastes and how they feel after drinking it! Customer service has also been awesome. The FITAID fridge is the perfect addition to our retail area and thank you again for donating some cans to our charity event that we hosted!!"
—Chad, CrossFit Boom Town, New York
"Here at CrossFit DTW we love FITAID. We have some that drink them for a pre-workout and some for a post. We love that little edge it gives you. It is one of the best sellers here, they go just as fast as the water!! Also they taste great so I sometimes grab them on a rest day too! Thanks so much for a great product!"
—Brogan Walters, CrossFit DTW, Colorado
"FITAID has been awesome for us here at FarmBoy. We love being able to carry a product that not only helps aid in recovery from WODs, immune health and Heart health, but also is great tasting. FITAID is the first thing people reach for at our Box. People absolutely love it! It is by far the single quickest moving drink/ supplement in our Box. My wife and I love the opportunity to carry such a great product that our athletes love and also make money in doing so. It is the best of both worlds. We are happy and they are happy!"
—Brian Baker, CrossFit Farm Boy, Colorado
"We brought FITAID on about a year ago and we really love what it has brought to our gym. We love that it is Paleo-friendly and its supplement profile. We have consistently sold through about 15-20 cases a month and don’t see it slowing down. Our members love it, our staff loves and I love it. Thanks for the awesome product!"
—Narine Kadekian, CrossFit Scotts Valley, California
"We love FITAID! Ever since we began carrying FITAID, we have had a continuous stream of sales. The FITAID mini fridge is a great way to display the product and makes it very easy to sell. Our members love the convenience of having a cold FITAID before or after a tough workout. Throw in the great taste, the athlete specific nutritional supplements, and you have a winning product to offer your members."
—Holly Valentine, CrossFit Vacaville North, California
"Simply put, I bought 10 cases and I only have one left! They have been both a nice pre-WOD pick-me-up as well as a nice post-WOD chaser! I have to say I love the taste after a tough WOD! FITAID has been a welcome addition to CrossFit Great Barrington!"
—Mike Bissaillon, CrossFit Great Barrington, Massachusetts
"I’m part owner of a CrossFit gym and we have been selling FITAID for just under a year. We are a smaller gym (less than 100 members) but have had a wonderful response in regards to FITAID. Our members love that it’s a clean drink (a lot of our members eat Paleo or Zone), that there’s no HFCS, that the taste is great and so is the mild carbonation, and I don’t know what it is but FITAID tastes the BEST after a REALLY tough workout!! I’d say we go thru about 10 cases every 2-3 months. We’ve tried other supplement drinks but overall they just don’t compare to all the goodness FITAID packs. FITAID for life!!!"
—Michelle Gallagher, Jefferson State CrossFit, California
Please share your feedback and tell us what your gym members think of our products. LIFEAID Beverage Co. is here to help make the world a healthier place, one can at a time.
> > > Live well.
