If you consume products that contain Sucralose, please be warned of its various negative health effects!

Common side effects of Sucralose & Splenda consumption include:
+ Gastrointestinal problems (Sucralose can destroy as much as 50 percent of the microbiome in your gut)
+ Seizures, dizziness, and migraines
+ Heart palpitations or fluttering
+ Blurred vision & allergic reactions
+ Blood sugar increases, weight gain and Type 2 diabetes

*Read the entire article and findings below.


Original article by Dr. Mercola, author of Sugar Substitutes—What's Safe and What's Not | Published on December 18, 2013

STORY AT-A-GLANCE

  • An in-depth scientific review of sucralose (Splenda) reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.
  • When heated, it releases chloropropanols, which belong to a class of toxins known as dioxins. Dioxin—a component of Agent Orange—is among the most dangerous chemicals known to man!
  • Sucralose can destroy as much as 50 percent of the microbiome in your gut. What’s worse, it appears to target beneficial microorganisms to a greater extent than pathogenic and other more detrimental bacteria.
  • Both animal and human studies have shown that Splenda alters glucose and glucagon-like peptide-1 (GLP-1) levels, thereby promoting weight gain and type 2 diabetes.
  • The adverse effects of sucralose are oftentimes misdiagnosed or overlooked entirely as the side effects are so varied and mimic common ailments.

Sucralose, marketed under the brand name Splenda, is a best-selling artificial sweetener around the world. (In the European Union, sucralose is also known under the additive code E955.)

It has been nearly eight years since I published my concerns about Splenda in my book, Sweet Deception. Since then, evidence continues to support the concerns I had back then.

Splenda is found in tens of thousands of processed food products sold in 90 different countries, many of which are specifically marketed to those seeking to either lose weight or manage their diabetes.

Mounting research, however, shows that not only does it tend to worsen both of those problems, but it's also associated with an array of other troublesome side effects.

The website www.TruthAboutSplenda.com lists a variety of consumer complaints from Splenda consumption, many of which mimic other health conditions. Some of the most commonly reported adverse effects include:

  • Gastrointestinal problems
  • Seizures, dizziness, and migraines
  • Blurred vision
  • Allergic reactions
  • Blood sugar increases and weight gain

But that's not all. Now, an in-depth scientific review12 of sucralose published in the Journal of Toxicology and Environmental Health3 reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.

It also blows a huge hole in the argument that Splenda is a good choice for diabetics and/or those seeking to lose weight.

Sucralose—NOT Safe for Cooking After All

The featured report came to several important conclusions—all of which challenge the "generally recognized as safe" (GRAS) status of sucralose. Of primary concern is that sucralose is not an inert substance.

When heated, it releases chloropropanols, which belong to a class of toxins known as dioxins. One of the selling points of Splenda is that it remains stable when heated, making it well-suited for cooking and baking, but these findings refute such claims. (Many other artificial sweeteners, such as aspartame, are not recommended for cooking purposes as they're known to break down in high temperatures.)

As reported by Sayer Ji at GreenMedInfo.com,4 research now shows that sucralose starts breaking down at 119 degrees Celsius; 180 degrees Celsius causes it to degrade completely.

Dioxin is a waste product of incineration, smelting, chlorine bleaching, and pesticide manufacturing, and its well-documented health effects include cancer and endocrine disruption. In fact, dioxin, which was a toxic component of the Agent Orange used to defoliate jungles during the Vietnam War, is easily one of the most dangerous chemicals known to man.

Another study5 published in October also expressed concern over the chlorination reactions that occur when sucralose is cooked in stainless steel cookware, generating highly toxic compounds, including dioxins6 and polychlorinated dibenzofurans (PCDFs).

Recent animal research also suggests a link between Splenda consumption and an increased risk of leukemia.7 Based on such research, the time is more than ripe for the US Food and Drug Administration (FDA) to reconsider the GRAS status of sucralose...

Sucralose Also Destroys Your Gut Health

The featured review also concluded that sucralose destroys gut bacteria. (In fact, animal research8 published in 2008 found it could kill as much as 50 percent of your microbiome.)

This is very important, as anytime you destroy healthy intestinal bacteria, you open yourself up to unfriendly micro-organisms that can cause health problems. Your immune system, which is imperative for general health, is dependent on healthy gut flora, so the idea that this artificial sweetener may destroy up to half of all your healthy gut bacteria is disconcerting to say the least.

Worse yet, sucralose appears to target beneficial microorganisms to a greater extent than pathogenic and other more detrimental bacteria. And remarkably, according to one study, these adverse effects on gut microbiota remained even after a three-month long recovery period...

Early studies, upon which its approval was based, claimed that sucralose would simply pass unchanged through the human gastrointestinal tract, but more recent investigations show that it is indeed metabolized in your gut. And, as reported in the featured review, "the identity and safety profile of these putative sucralose metabolites are not known at this time."

Diabetics Beware...

The third issue is of particular importance for diabetics, who tend to use artificial sweeteners to manage their condition.9 Alas, both animal and human studies showed sucralose alters glucose and glucagon-like peptide-1 (GLP-1) levels. A related study published in the journal Diabetes Care10 in September came to a virtually identical conclusion. Compared to the control group, obese patients using sucralose experienced a greater incremental increase in peak plasma concentrations, a greater incremental increase and peak secretion rate ... According to the authors:

"These data demonstrate that sucralose affects the glycemic responses to an oral glucose load in obese people who do not normally consume non-nutritive sweeteners."

Toxicological Issues Still Need to Be Addressed

According to the featured review, there are "numerous toxicological issues regarding long-term exposure to sucralose" that remain "unresolved." This includes:

  1. Genotoxicity (DNA damage) and potentially adverse epigenetic effects
  2. The generation of toxic compounds when heated
  3. Bioaccumulation (One 2009 study found unmistakable evidence that Splenda is absorbed by body fat, contrary to previous claims)
  4. Potential drug interactions

The paper also notes that the acceptable daily intake (ADI) set for sucralose may in fact be hundreds of times too high to ensure safety! According to more recent research, the no-observed-effect-level (NOEL) in rats' gut bacteria is actually 454 times lower than earlier studies showed. If the biological effects of sucralose are similar in both rats and humans, then you could experience health effects even if you consume sucralose at levels well below the ADI. Also consider this:

"Sucralose is classified by the FDA as safe for human consumption as a food additive. The FDA stated that their decision was based upon results from 110 animal and human studies of the effects of sucralose. Of the 110 studies, two were on human beings, with one being a four day trial by the manufacturer,"The Examiner reports. [Emphasis mine]

I might also add that these two studies consisted of a combined total of 36 people, of which only 23 people actually ingested sucralose, and the four-day trial looked at sucralose in relation to tooth decay, not human tolerance! Sadly, if you're a long-term Splenda user, you're actually acting as a human guinea pig, as no one knows what happens when humans consume this substance for long periods.

If you look through the research literature, you'll find that only about 10 percent of the studies involving sucralose have anything at all to do with safety. In fact, eight years ago when I wrote the book Sweet Deception, in which I expose the many concerns related to the consumption of artificial sweeteners, there were only 15 studies relating to the safety of sucralose, and 13 of them were funded by the company that makes Splenda, leaving enormous room for conflict of interest.

Industry Funded Studies FAR More Prone to Miss Safety Concerns

If you believe a company can be trusted to perform independent safety studies for their own products, consider the following example. In 1996, Dr. Ralph G. Walton reviewed 165 studies on the widely used artificial sweetener aspartame, discovering a remarkable discrepancy between study results and their source of funding. Of the 165 studies, 74 had industry related funding and 91 were independently funded. Of those:

  • 100 percent of the industry funded studies supported aspartame's safety, while
  • 92 percent of the independently funded studies identified at least one potential health concern

Dr. Walton also pointed out that of the seven remaining non-industry funded studies that supported aspartame's safety, six were done by the FDA, and the seventh was a literature review of mostly industry sponsored research.11 Considering the long-standing revolving door between various industries and the FDA, it's questionable as to whether an FDA study can be considered truly "independent," even though they were counted as independent in Walton's review. If you give that concern any merit, you'd essentially be looking at 100 percent of industry related studies claiming aspartame to be safe, and 100 percent of independent studies flagging some sort of health concern!

This is truly powerful documentation of the influence of corporately sponsored trials on safety or any other potential complication that can occur. This type of funding bias is a fatal flaw in the system, because in order to receive FDA approval, the product is not required to undergo any kind of independent study. If you're in the US and want to take some action on this issue, you can follow The Examiner's suggestion12 to contact Senators Sherrod Brown13and Rob Portman14 and ask them to fund proper, independent safety studies on the artificial sweeteners sucralose and aspartame. They also recommend contacting Speaker of the House, John Boehner,15 and Congressmen Pat Tiberi,16 and Steve Stivers17 to support such research.

Prevalence and Diagnosis of Sucralose Sensitivity

Unfortunately, the adverse effects of sucralose are oftentimes misdiagnosed or overlooked entirely as the side effects are so varied and mimic common ailments. The following are common symptoms, usually noticed within a 24-hour period following consumption of a Splenda product:

Skin -- Redness, itching, swelling, blistering, weeping, crusting, rash, eruptions, or hives (itchy bumps or welts) Lungs -- Wheezing, tightness, cough, or shortness of breath Head -- Swelling of the face, eyelids, lips, tongue, or throat; headaches and migraines (severe headaches)
Nose -- Stuffy nose, runny nose (clear, thin discharge), sneezing Eyes -- Red (bloodshot), itchy, swollen, or watery Stomach -- Bloating, gas, pain, nausea, vomiting, diarrhea, or bloody diarrhea
Heart -- Palpitations or fluttering Joints -- Joint pains or aches Neurological -- Anxiety, dizziness, spaced-out sensation, depression

 

One of the best things you can do if you suspect you may be suffering from a sensitivity is to do an elimination challenge. Simply remove all sources of sucralose from your diet and see if your symptoms improve over the next several days. If the symptoms dissipate, then you probably have your answer. To double-check, reintroduce a small amount of sucralose and see how you react over the next 24 hours.

Keep in mind that if you've been using Splenda for some time, gastrointestinal problems and related health issues may take three months or longer to improve, as mentioned above. I would strongly suggest reseeding your gut with healthy bacteria to speed up the healing process. Your best bet is to regularly consume traditionally fermented foods such as fermented vegetables. Alternatively, use a high-quality probiotic supplement.

If you suffer side effects from an artificial sweetener like sucralose (Splenda), then avoidance is your only recourse. You'll need to be very vigilant about reading labels to ensure you're not accidentally buying foods that contain it. Keep in mind that diet foods are not the only products that contain sucralose. A wide variety of "regular" products can also contain it, and sometimes in combination with other artificial sweeteners.

Splenda Is Not a Safe and Healthy Alternative to Sugar

Splenda is made from sugar, but chemically it's more similar to DDT. Mounting research shows there's a veritable laundry list of health concerns associated with it, from destroying your gut health to promoting diabetes and cancer. Truly, you're consuming it at your own risk, as FDA approval is NOT a guarantee of safety... As stated by Sayer Ji:18

"Chlorinated compounds like dioxins and DDT are notorious for being both highly toxic and resistant to breaking down once released into the environment, which is why they are classified as 'persistent organic pollutants.'

Splenda was launched in 2000 with tagline 'Made from sugar, so it tastes like sugar,' until it retired this slogan in 2007 after settling with its rival, Merisant Co., the maker of Equal, who accused the makers of Splenda of intentionally confusing consumers into thinking its product was more natural and healthier than other artificial sweeteners. Long gone are the days that this artificial sweetener can be marketed as natural, safe and a healthy alternative to sugar."

My strong suggestion is to avoid ALL artificial sweeteners like the plague. While the mechanisms of harm may differ, they're all harmful in one way or another. This includes 


Additional resource: Global Healing Center 


WHAT’S IN YOUR CAN?

Check your label!
These popular brands all make products containing Sucralose/Aspartame:

Bang®  • C4® •  Celsius® • Nocco®


WHAT'S IN FITAID CANS?

The new FITAID ZERO and FITAID RX ZERO are happily sweetened with natural Monk Fruit & Stevia.
Our products and energy drinks are always made with ONLY THE GOOD STUFF.
They contain NO Sucralose, NO Aspartame, NO artificial sweeteners, NO junk!
Note: FITAID and FITAID RX are sweetened with just a pinch of natural sugar from raw organic agave.

Join our movement: #ABetterWayToDrink
ZERO is now availble at LIFEAIDBevCo.com/ZERO


> > > Live well.

Midlife Male with Greg Scheinman: Ep. 64 — Aaron Hinde

Greg Scheinman, host of the Midlife Male podcast, discusses with LIFEAID co-founder Aaron Hinde what it took to reach success in business over the course of his entrepreneurial journey. (1:03:27)

Listen to the full podcast episode here.

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Science Review Reveals Laundry List of Health Hazards Associated with Splenda Consumption 

An in-depth scientific review of sucralose (Splenda) reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.

Click here to read the full article. 

 

How to Use Collagen (15 Recipes to Get You Started)

Collagen has a unique combination of amino acids that help to improve hair, skin & nails, as well as digestion and joint health. Discover the different types of collagen and how to use them!

Click here to read the full article.

"Blood, sweat & respect. First two you give. Last one you earn."

—Dwayne "The Rock" Johnson

Chop Wood Carry Water

This powerful story of one boy’s journey to achieve his life-long goal of becoming a samurai warrior brings the “Train to be Clutch” curriculum to life in a powerful and memorable way.

Check out Joshua Medcalf's book here.

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AH

HindeSight  |  No. 13

 

The Bledsoe Show #120 — Jesse Elder: Curiosity, Intelligence and the Difference Between Effort & Struggle

In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — how many things did you do for the first time last month? Listen now to discover powerful truths like how you can avoid suffering in your life. (1:55:00)

Listen to the full episode here.

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The ABCs of BCAAs

What are branched-chain amino acids, common sources of BCAAs, and when should you take them?

Click here to read the full article. 

 

20 Healthy Protein Sources for Muscle Growth and Recovery

You can train as hard or as often as you want, but if it’s not underpinned by an effective and consistent diet, don’t expect to achieve the results you want.

Click here to read the full article.

"What you appreciate appreciates."

—Lynne Twist

Appreciate: Celebrating People, Inspiring Greatness

From New York Times best-selling author David Sturt, this book will transform the way you perceive, relate to, and lead people.

Check out the book here.

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AH

HindeSight  |  No. 12

By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post.

A sizable chunk of Americans are skipping work due to hangovers… from exercise.

According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability to participate in other life and work activities).

According to the new study, as many as 55% have suffered a workout hangover that’s caused them to stay inside all day, and a possible major cause of this may be that 60% of those surveyed said they don’t know enough about dietary and recovery supplements to make an informed decision about what process or products can help them.

Due to that knowledge gap, nearly half of those respondents (47%) have skipped recovery steps altogether.

In fact, the new study of 2,000 Americans who exercise uncovered that 65% have sustained injuries from their workouts — approximately three each year on average.

The most common injuries? Pulled muscles (68%), ankle sprains (48%), and knee strains (45%).

And the dreaded “workout hangover” is not just affecting work attendance, it has spread into American’s social lives, as well. Forty percent of respondents reported that post-workout muscle soreness has caused them to skip a party. Thirty-nine percent have skipped a get together with friends, and 32% have even had to skip dates.

The new survey, conducted by OnePoll on behalf of health brand LIFEAID Beverage Co., found that when respondents go too hard in a workout without the proper preparation, their lives become messier.

Fitness-focused Americans spend about one fourth (23%) of their typical workout going “too hard,” then paying the price in the form of workout injuries and increased recovery time.

Respondents skip approximately 36 workouts a year due to the dreaded workout hangover. Why all the soreness? It may have something to do with incomplete workout recovery techniques.

In fact, 40% of respondents don’t stretch to aid in workout recovery. More than one in three (36%) don’t get enough rest after working out, and over half (53%) don’t take supplements.

“Proper workout and exercise techniques go hand in hand with post-workout recovery. By helping to improve the speed and efficiency of recovery, one can directly help optimize their overall fitness in a whole new way by increasing strength, endurance… you name it,” Dr. Aaron Hinde, co-founder of LIFEAID Bev Co., said.

“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”

The fact that a large majority of active Americans — 73 percent — have skipped workouts due to muscle soreness further supports Hinde’s point of view.

For many who exercise, soreness is a constant struggle, and they’d do just about anything to make it go away.

In fact, 45 percent of respondents would give up alcohol for a month to instantly recover from one bad bout of soreness. Forty-four percent would give up chocolate for a month, and 20 percent would give up Netflix for a month.

More than one in four surveyed (26 percent) would pay $100 to relieve their soreness and recover faster.

“Physical and mental fatigue from working out, particularly with today’s more intense exercise routines, is manageable and avoidable with the right nutritional education and recovery products, including specially-formulated drinks and supplements,” said Dr. Hinde.

“The key to avoiding the workout hangover is finding what type of products work best for your personal exercise regime, to help you recover as efficiently and effectively as possible.”

The Top 5 Most Common Exercise Injuries:

Pulled muscle 68%
Ankle sprain 48%
Knee strain/injury 45%
Wrist sprain 42%
Tendinitis 24%

 


> > > Live well.

You've probably heard of BCAAs or Branched-Chain Amino Acids if you've ever stepped foot in a gym/box or hung around fitness enthusiasts or athletes.

But what do BCAAs actually do? Do you really need them? And if so, when should you take them?

We're here to help you break down the ABCs of BCAAs!

The branched-chain amino acids (BCAAs) are a group of three essential amino acids: Leucine, Isoleucine and Valine. They are essential, meaning BCAAs can't be produced by your body and must be obtained from food or supplements. BCAA supplements have been shown to build muscle, decrease muscle fatigue and alleviate muscle soreness. —Healthline.com

BCAAs also help enhance muscle protein recovery after your workout. "Emerging research suggests that Leucine is the star player of BCAAs when it comes to regulating genetic signaling pathways involved in muscle protein synthesis," according to GNC.com.

Their molecular structure look like this:

Image Source: Bodybuilding.com 

WHAT DO BCAAS DO?

BCAAs fuel your skeletal muscles during training, which can help give you the edge you need to push your limits. Supplementing with BCAAs helps preserve your stores of glycogen—the primary fuel your muscles use for energy production. This means your body has a reliable energy source to tap into while you work out, which can keep you going. Plus, abundant glycogen stores keep your body from breaking down muscle protein for energy instead. That’s why BCAA supplements are a win-win for your muscles—they help sustain and safeguard them. That’s potentially more energy, more reps and more gains. —GNC.com

WHEN SHOULD I TAKE THEM?

One of the easiest ways to help you get more out of your daily gym sessions is consuming BCAAs, whether in your everyday food consumption or with supplementation. They are most effective when consumed just BEFORE, DURING or AFTER your next gym session, workout or any physical activity.

BCAAs are an ingredient in all four of the LIFEAID Recovery Blends shown above:
(75mg Leucine, 37.5mg Isoleucine, 37.5mg Valine)
FITAID
FITAID RX
FITAID ZERO
FITAID RX ZERO

LEARN MORE about each of our clean RECOVERY BLENDS or SHOP NOW at LIFEAIDBevCo.com


> > > Live well.

 

Did you know that monk fruit is naturally 150-200 times sweeter than sugar?

"Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago."

."Monk fruit juice is an amazing twenty times sweeter than other fruit juices. The unique low-calorie sweetness of monk fruit comes from naturally occurring antioxidants found in the fruit that have a delicious, sweet taste, without the calories of sugar. Used as a food ingredient, monk fruit adds delicious low-calorie sweetness, replacing sugar and calories with great-tasting goodness from fruit." —MonkFruitCorp.org

Watch how Monk Fruit is naturally harvested HERE:

Source: Monk Fruit Corp.

All-natural monk fruit concentrate is harvested using this
simple 3-step process:

1. The monk fruit is harvested and crushed to release its natural sweet juice.
2. The crushed fruit is then infused with hot water to gently release its natural calorie-free sweetness.
3. The sweet infusion is filtered to obtain a pure, calorie-free sweet fruit concentrate.


This month, LIFEAID Beverage Co. is proud to launch their first sugar-free products, happily sweetened with Monk Fruit & Stevia: FITAID ZERO and FITAID RX ZERO. Both products are made with only the good stuff and none of the junk, with no artificial sweeteners, no aspartame or sucralose — a proud continuation of the brand's mission to provide vitamins you'll actually enjoy drinking.

"There’s currently a lot of attention being placed on not-so-good-for-you pre-workout drinks that are chock full of junk with unhealthy amounts of caffeine, taurine, sodium and sugar. That’s why we couldn't be more pleased to offer the fitness community a clean, sugar-free post-workout recovery option in FITAID ZERO and RX ZERO,” says LIFEAID co-founder and president Aaron Hinde. Crafting better-for-you recovery options without the use of artificial sweeteners, sucralose or aspartame — while still being sugar-free & great tasting — is something our entire team is very proud of accomplishing.

What are FITAID ZERO & FITAID RX ZERO all about?

Complete NUTRITION LABEL INFORMATION for both new ZERO products:

ZERO SUGAR. ALL THE GOOD STUFF. NO EXCUSES.

Every single can of ZERO is made with only the good stuff, including essential vitamins & nutrients for recovery after any physical activity. Just like the rest of the LIFEAID line of clean products, Because you never stop being a Spartan. Now offering ZERO SUGAR and only a few calories!
Discover the ZERO difference at LIFEAIDBevCo.com/Zero.

#ABetterWayToDrink #FITAIDZERO


Rogue Invitational Attendees Raving About ZERO!

May 2019 — Columbus, Ohio: Hundreds of athletes, coaches, fans and crew were on site at the Rogue Invitational in Columbus, Ohio, last weekend. Here's what they were saying after getting a chance to try the new sugar-free FITAID ZERO and FITAID RX ZERO.

"It's ZERO SUGAR and macro-friendly, so now I won't feel bad when I drink like six in a day!"

"I think FITAID ZERO tastes even better than the original. I love it."

"Kinda pineapple-y... I already loved FITAID, but now I love ZERO even more!"

"The new FITAID (Zero) definitely tastes sweeter. So good!"

"It's soooooo good!"

"Not gonna lie, I'm happily surprised by the superior taste of the new Recovery ZERO. It's as flavorful as regular FITAID! I'm in love with ZERO."


You can find additional information & resources regarding Monk Fruit & Stevia here:

> > > Live well.

.

Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD 

Many veterans have experienced the side effects of high-caffeine energy drinks in order to stay awake during training and combat. Unfortunately, experts are now saying, "Anything over about 400mg of caffeine a day could lead to insomnia, rapid heartbeat and anxiety."

Watch the entire NBC News segment here.

.

LIFEAID Co-Founder Aaron Hinde Speaks at 2019 EPIC Mastermind Conference

"What we're gonna talk about tonight is gonna bring it to the next level, I promise you," says Hinde, co-founder and president of LIFEAID Beverage Co. in Santa Cruz, California, as he shares the steps it took to build a company from $0 to $1M dollars in annual revenue and succeed both in business & life. (51:23)

Watch the full speech here.

 

7 High-Protein Recipes for Post-Workout Recovery

Feed your muscles and refuel your body with these simple, dietitian-approved meals.

Click here to view the recipes.

"The rest of your life begins today. Don't allow yourself to be enslaved by the repetitive stories of your past or anxiety about the future. Be present, seize the moment, practice abundance and appreciation, and watch the seeds of virtue begin to blossom."

—Aaron Hinde

The Habit Blueprint: 15 Simple Steps to Transform Your Life

Certified mental trainer, Patrik Edblad, has helped hundreds of clients create massive change in their lives. Drawing from his vast experience, as well as his in-depth study of cutting-edge research in cognitive and behavioral psychology, he answers the question: What are the secrets to lasting change?

Check out Edblad's book here.

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AH

HindeSight  |  No. 8
The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought family members & friends to help take part in the clean-up efforts which lasted from 4-6:30 p.m., providing some good clean (albeit dirty) fun for all.

"It's important that we all do our part every day to help give back and protect Mother Earth from the litter and trash that all-too-often lines our streets and park trails," said one team member.

At LIFEAID, we like to live by the rule "Pack it in, pack it out," and we encourage others to do the same. This Earth Day, we hope you find your own fun way to support local eco-systems and make the world a cleaner place for future generations.

HAPPY EARTH DAY!
—Your Team at LIFEAID

Co-founders Orion Melehan & Aaron Hinde led the charge for LIFEAID Beach Clean-Up Day.

©Above photos courtesy of LIFEAID in-house photographer Abby Clayden. All rights reserved.


> > > Live well.

FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket for Redemption at the 2019 Reebok CrossFit Games.

FITAID Athlete Sara Sigmundsdóttir Wins Worldwide OPEN, Punching Her Ticket For Redemption at the 2019 Reebok CrossFit Games

After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. She's back and stronger than ever!

Read the full article here.

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How to Use Nootropics to Feel More Like Yourself

In this must-see episode, Dave Asprey sits down with Health Theory podcast host Tom Bilyeu to discusses the effects of Nootropics on your brain, how to manage your ego, live longer & more!

Watch the full interview here.

 

Innovative Sugar-Free Beverages: Appealing to Consumers with Taste, Packaging & Marketing

As the growing demand for "healthier" beverage options bombards the market, many companies are turning to cheap tricks & marketing gimmicks to appeal to consumers, only further propagating the health issues facing many Americans.

Click here to read the full article.

"Creating a morning ritual was a game changer for me. As Steven Covey would say, 'Begin with the end in mind.' Being hyper-focused on what we're becoming, what we can become, thus proving out our trajectory.”

—Aaron Hinde

Man Up: How to Cut the Bullsh*t and Kick Ass in Business (and in Life)

Performance coach & entrepreneur Bedros Keuilian is known as the "hidden genius" behind many of the most successful brands and businesses. In "Man Up," you'll discover a guide to stop making excuses, take control of the situation, and rise to your fullest potential in business and every other aspect of life. If there's an area of your life in which you need to (wo)man up, this book will get you there!

Check out Keuilian's book here.

.
AH

HindeSight  |  No. 6

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ENTREPRENEURSHIP:

"It’s like a man riding a lion. People look at him and think:
This person’s really got it together! This person’s brave.
And the person riding the lion is thinking:
How the hell did I get on a lion,
and how do I keep from getting eaten?”

—Toby Thomas, CEO of EnSite Solutions,
The Psychological Price of Entrepreneurship

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The Key to Getting Your Team Noticed

As a CEO and successful entrepreneur, Aaron Hinde shares his #1 tip for optimizing execution and getting your team noticed amidst all the other white noise.

Watch the full video here.

Make Your Gym Family-Friendly This Summer

We all know it costs far more to acquire a new member than it does to retain a current one. With summer just around the corner, here are a few ideas to keep numbers up by getting the entire family involved in fitness.

Read the full article on ZenPlanner.

10 Healthy Spring Recipes

Spring has sprung, and so have these healthy recipes to keep your menu fresh. (If you need me, I'll just be over here drooling over this No-Bake Raw Vegan Raspberry 'Cheesecake.')

Click here for recipes.

"If something seems overwhelming to you or you're having difficulty taking the plunge, just start with small risks."

—Aaron Hinde

Dare to Lead

#1 NEW YORK TIMES bestseller Brené Brown reveals new research conducted with leaders, change makers, and culture shifters, who help show us how to put ideas into practice so we can step up and lead.

Check out her book here.

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AH

HindeSight  |  No. 5