FITAID Energy® Disrupts So-Called Clean Energy Drink Market
The naturally sweetened and green-tea caffeinated addition to FITAID Sports Recovery line promises to revolutionize energy drink industry.
Santa Cruz, Calif., April 12, 2022 - LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited clean-caffeine addition to their original Sports Recovery product, FITAID®, boosted with 200mg of caffeine from green tea. The FITAID Energy + Sports Recovery blend is naturally sweetened with only 15 calories, no sucralose, no aspartame, and no fillers. Available in four electric flavors: Mango Sorbet, Peach Mandarin, Blackberry Pineapple, and an on-line exclusive Raspberry Hibiscus, FITAID contains no artificial flavors or colors.
“This is the evolution of energy. Energy 3.0,” says LIFEAID Co-Founder and President, Aaron Hinde. “FITAID Energy is unlike any other energy drink on the market. Our clean caffeine from green tea helps fight your fitness fatigue and contains our original post-workout recovery blend which includes BCAAs, Turmeric, Electrolytes, Vitamins B, C, D3, E, and more. All of our hand-picked ingredients have met the highest supplement standards and remain vegan, non-gmo, and gluten-free. Coupled with no sucralose, and no taurine, FITAID Energy is the future of clean performance energy.”
LIFEAID Beverage Company has long held itself to the highest standards of product design and formulation. The LIFEAID research and development team spent a year formulating an optimal blend of clean caffeine and quality supplements to give athletes an all-in-one solution without compromises. Each of the four flavors have a clean, crisp finish and avoid the aftertaste often associated with energy drinks.
“We started LIFEAID to disrupt the legacy of sodas and energy drinks already in the market. Over the years, we’ve started to see emerging energy drinks in retail. We didn’t consider many of them necessarily healthy from their ingredient deck. Nearly all of them are artificially sweetened with sucralose or aspartame, which as we know kills your gut microbiome.” says LIFEAID Co-Founder and CEO Orion Melehan.
FITAID Energy is available at the company’s website, Lifeaidbevco.com, Amazon, and select retailers including, Vitamin Shoppe, Harris Teeter, HEB, HyVee, QuickTrip, Circle K, Stop & Shop, Big Y, Safeway Southern, United Market Street.
Melehan continues, “We embarked on a year-long endeavor of creating a superior product in terms of functionality, a clean ingredient deck with our naturally derived caffeine from green tea, and lowered the calorie count to 15. We did this while staying within our brand guardrails to keep it naturally sweetened. I’m confident that you will love them as much as we do!”
About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing, and functionally driven supplement products, LIFEAID Beverage Co. has become a trusted brand among athletes, health-conscience, and performance-minded consumers. Headquartered in Santa Cruz, California, LIFEAID is home to premium performance products and passionate people. Their portfolio of better-for-you supplements contains both ready to drink and powdered mix blends including FITAID, FOCUSAID, IMMUNITYAID, DREAMAID, PARTYAID, and now FITAID Energy + Sports Recovery. Visit lifeaidbevco.com to learn more.
FITAID Energy® Disrupts So-Called Clean Energy Drink Market The naturally sweetened and green-tea caffeinated addition to FITAID Sports Recovery line promises to revolutionize energy drink industry. Santa Cruz, Calif., April 12, 2022 – LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited […]
It’s Not About How Much You Sleep, It’s About What You Do When You’re Awake
Adaptive Athletes on the First-Ever Adaptive Season
"If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.”
10 Benefits of Cycling
Drive: The Surprising Truth About What Motivates Us
Bonus:
Big Summer Sale! Coming Soon...
It’s Not About How Much You Sleep, It’s About What You Do When You’re Awake You don’t need to sacrifice your sleep, which is extremely important, to be successful, you need to spend the time you are awake as efficiently as you can. Listen Now… Adaptive Athletes on the First-Ever Adaptive Season 2021 was a […]
Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family. So whether your kids are 6 months or 16 years, here are some universal, fun ideas to do with your kids on these hot summer days!
Water, water, and more water!
Photo courtesy of spy.com
Even if you don’t have a pool or lake/beach nearby, there are still so many fun water activities that you can do! Here are some of our favorites:
- Kiddie pools! An inflatable kiddie pool is a great way to cool down. Bonus points if you add in a kids basketball hoop or bring a water table into it!
- Set up a sprinkler. Any other parents have some incredible memories as a kid running through the sprinklers? Get silly and grab an umbrella or rain boots, and have some fun while running in the water.
- For the older kids - a homemade slip n slide! Tarps or plastic drop cloths work great, are super cheap, and incredibly easy to set up.
- Find a splash pad in your neighborhood to visit.
- Play with water balloons or water guns!
Get CREATIVE!
Photo courtesy of jugglingwithkids.com
Here are some great activities to spark the creativity in our kiddos:
- Set up an art station! For older kids, set up a mini easel and let them paint/draw to their heart’s desire! For younger kids/toddlers, a great option for “painting” is dipping a paint brush in water and painting on cement. This is one of those God-send CLEAN “messy fun”activities that really doesn’t leave any mess at all!
- Sidewalk chalk - perfect for all ages.
- Art projects! These can vary a ton based on age - but things like making necklaces, paper mache, making a card for a grandparent or family member, making a collage, etc are all ideas to start with.
- Depending on the age of your kids, bake or cook together! Kids LOVE being involved and helping to measure/pour when possible (and safe, of course).
Play Outside
Photo courtesy of thefamilydinnerproject.org
One of the obvious favorites, get outside when the weather permits. Here were a ton of favorites listed in the group:
- Go for a hike!
- Visit a neighborhood pool or park.
- Lawn games at home or at the park! Favorites included washers, flying kites, softball and kickball, cornhole, etc.
- Visit a local zoo or farm.
- Find local orchards where you can pick apples, peaches, etc.
- Set up a scavenger hunt around the yard or neighborhood (this can be done indoors too on super hot days!).
- Plant a garden together.
- Have a picnic dinner during sunset.
- Go fishing!
Other Fun Ideas…
Photo courtesy of delish.com
- Play tourist in your own city! Check out places you have never been before.
- Make ice cream, popsicles, or smoothie bowls together.
- Take a walk or ride bikes in a different neighborhood
- Have a camp out (in the living room or backyard)
- Visit a Farmer’s Market and pick out fresh produce together.
- Take a trip to a museum or aquarium.
- Play hide and go seek.
What are some other favorites you would add to this list?
Molly Tilove
Summer is halfway over, and if you’re anything like me – some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities […]
Taking on the Giants in the Beverage Industry
Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast. During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities in our journey alongside Virtual Mgr's despite the significant differences in our respective industries.
Why is Nutrition so Important for the Sport of Fitness
CrossFit as a training methodology has long promoted balanced nutrition. It is part of the L1 curriculum, and a great amount of focus has been placed on a low processed, whole
foods based diet as the driver to a reversal of chronic disease.
CrossFit the sport has taken a slightly different approach. While food quality is still important, there is a new focus on food amounts both on a calorie and macronutrient level. Macro tracking is the new nutrition approach du jour for athletes, and to no one’s surprise, the community has followed close behind.
“A business has to be evolving, it has to be fun, and it has to exercise your creative instincts.”
—Richard Branson
Having a Growth Mindset Makes it Easier to Develop New Interests
Steve Jobs’s vision for Apple was rooted in the belief that the arts and sciences do not live in isolation. They complement and enhance each other. John Lasseter, chief creative officer at Pixar, echoed this sentiment stating, “Technology inspires art, and art challenges the technology.” But even though integrating these areas can be necessary for innovation, too many people confine themselves to only one.
This is Your Brain on Food
When it comes to diet, most people’s concerns involve weight loss, fitness, cardiac health, and longevity. But what we eat affects more than our bodies; it also affects our brains. And recent studies have shown that diet can have a profound impact on mental health conditions ranging from ADHD to depression, anxiety, sleep disorders, OCD, dementia and beyond.
HindeSight | No. 66
Taking on the Giants in the Beverage Industry Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast. During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and […]
Jacob Heppner on the Make Wods Great Again Podcast
CrossFit Games and Team FITAID athlete Jacob Heppner joined the Make Pods Great Again podcast back in March to discuss his retirement from competitive CrossFit, his new training barn, his work with teen athletes, new business ventures, and some hints to his new sporting pursuits. Spoiler alert: he’s boxing Josh Bridges in September.
Physical Therapist Advice for Athletes
Taking care of your body means you can tackle your next adventure sooner. Abigail Stanislaw, a physical therapist in Santa Fe who specializes in sports rehabilitation, answered our most burning rehab questions.
“What would you do if you weren’t afraid?”
—Sheryl Sandberg
FITAID Strawberry Lemonade is Here!
We've made athletic recovery simple. Now we've made it even more delicious for summer. As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory goodness and great taste, this is my new favorite in our roster.
7 Habits of Highly Successful People
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents--millions of people of all ages and occupations. Now, this 30th anniversary edition of the timeless classic commemorates the wisdom of the 7 Habits with modern additions from Sean Covey.
HindeSight | No. 65
Jacob Heppner on the Make Wods Great Again Podcast CrossFit Games and Team FITAID athlete Jacob Heppner joined the Make Pods Great Again podcast back in March to discuss his retirement from competitive CrossFit, his new training barn, his work with teen athletes, new business ventures, and some hints to his new sporting pursuits. Spoiler […]
Recapping the German Throwdown, Lowlands Throwdown and Brazil CrossFit Championship
After two weeks of in-person competition the CrossFit Games semifinals go virtual. Sean and Tommy recap the CrossFit German Throwdown, the CrossFit Lowlands Throwdown and the Brazil CrossFit Championship. Who impressed, who surprised and who emerged as potential podium contenders at the Games? Plus, WIT signs a multi-year deal to operate an official online CrossFit store, sell CrossFit-branded gear and have a retail presence at the CrossFit Games and other CrossFit events.
The Benefits of Creatine Supplementation for Women
Last week, Morning Chalk Up published an article by CrossFit Games athlete and Owner of Tactic Nutrition, Meredith Root, outlining the benefits of creatine supplementation in women. Although creatine is one of the most extensively researched supplements, like most, it has traditionally been researched in men, but can offer some overwhelmingly positive results (beyond fitness) for women, too.
“I may be over the top on this, but I just don’t want to like my competitors. I want my people to believe that whenever he and our other competitors succeed, we will be less able to do all the things we want to do.”
—Phil Knight
How to Harness the Pain-Blocking Effects of Exercise
Pain isn’t like heart rate or lactate levels—things you can measure and meaningfully compare from one session to the next. Every painful experience is different, and the factors that contribute to those differences seem to be endless. A recent study in the Journal of Sports Sciences, from researchers in Iraq, Australia, and Britain, adds a new one to the list: viewing images of athletes in pain right before a cycling test led to higher pain ratings and worse performance than viewing images of athletes enjoying themselves.
Deep Work: Rules for Focused Success in a Distracted World
A Wall Street Journal Bestseller, this business book argues that one of the most valuable skills in the world is quickly becoming rare—the ability to focus without distraction on a demanding task. Author Cal Newport explains that by mastering this skill, you’ll be able to more effectively process complicated information and deliver better results in less time as a result.
HindeSight | No. 64
Recapping the German Throwdown, Lowlands Throwdown and Brazil CrossFit Championship After two weeks of in-person competition the CrossFit Games semifinals go virtual. Sean and Tommy recap the CrossFit German Throwdown, the CrossFit Lowlands Throwdown and the Brazil CrossFit Championship. Who impressed, who surprised and who emerged as potential podium contenders at the Games? Plus, […]
Training and Competing as a New Mom with Kenzie Riley
Team MisFits athlete Kenzie Riley joins Drew and Sherb on the podcast to discuss the lessons she’s learned as a new mom trying to stay fit.
"Self-Rule" Choices You Can Make to Increase Your HRV and Immunity
Stress is often defined as an organism’s ability to adapt to environmental and psychological demands which result in biological changes that either support health, or could place you at risk for illness (Salleh, 2008). The relationship between stress and illness is complex and varies from person to person. Events in our lives collide with a host of physiological and psychological factors to either protect us from illness or make us more vulnerable.
"Don’t worry about being successful but work toward being significant and the success will naturally follow.”
—Oprah
What's the Minimum Dose of Training to Stay Fit?
This review addresses three key training variables: frequency (how many days per week), volume (how long is your endurance workout, or how many sets and reps do you lift), and intensity (how hard or how heavy). It only includes studies in which the subjects reduced their training for at least four weeks, to distinguish it from research on tapering before big competitions—although some of the conclusions are similar. And it’s focused on athletic performance, not weight loss or health.
HWPO: Hard Work Pays Off
For years, every single decision he made was weighed against the question: "Will this help me win?" If the answer was no, he didn't do it. If it would give him even the slightest edge or advantage, he would--no matter the cost. Fraser became a master of identifying his weaknesses and then seeking out training methods to improve them, and he's idolized in the fitness community for his relentless pursuit of peak performance. It's not hard to see why he achieved so much success--but how is a different question.
HindeSight | No. 63
Training and Competing as a New Mom with Kenzie Riley Team MisFits athlete Kenzie Riley joins Drew and Sherb on the podcast to discuss the lessons she’s learned as a new mom trying to stay fit. Listen now. “Self-Rule” Choices You Can Make to Increase Your HRV and Immunity Stress is often defined as an […]
The SharkPreneur Podcast
I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to hire people who are the right cultural fit and will represent your brand well, how LIFEAID is a beverage that tastes good and keeps you hydrated, how LIFEAID has different beverages to help different needs of your body, and why challenges should be looked at as opportunities to become a better entrepreneur.
How Exercise May Help Us Flourish
Our exercise habits may influence our sense of purpose in life and our sense of purpose may affect how much we exercise, according to an interesting new study of the reciprocal effects of feeling your life has meaning and being often in motion. The study, which involved more than 18,000 middle-aged and older men and women, found that those with the most stalwart sense of purpose at the start were the most likely to become active over time, and vice versa.
"If you really look closely, most overnight successes took a long time.”
—Steve Jobs
New Research Shows South Africa’s Levy on Sugar-sweetened Drinks is Having an Impact
Three years ago South Africa introduced Africa’s first major tax on sugar-sweetened beverages based on grams of sugar. The tax now stands at about 11% of the price per litre. Research shows that excess sugar, particularly in liquid form, is a major cause of obesity and is a risk factor for diseases like type 2 diabetes, hypertension, heart disease, many common cancers and tooth decay. Recognising this danger, the World Health Organisation (WHO) has recommended that individuals should consume no more than 10% of total calories from added sugar, and preferably less than 5%.
Deep Work: Rules for Focused Success in a Distracted World
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.
HindeSight | No. 62
The SharkPreneur Podcast I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to […]
3 Ways to Master the Art of Sales
Gyms depend on their members to keep the lights on and the doors open. In order to build up memberships, owners, coaches, and staff have to be comfortable selling what the gym has to offer. On this episode of The Mind Your Business Podcast, host James Wedmore gives three tips on how to build the mindset of selling.
How to Get More Efficient Sleep with Dr. Allison Brager
I’ve always been an advocate for quality sleep, especially when it comes to overall performance in fitness and business. To say I was excited about the launch of DREAMAID GO was an understatement. With the introduction of DREAMAID GO, we had the opportunity to sit down with Dr. Allison Brager, a sleep scientist and CrossFit athlete, to ask her all of our burning questions about sleep.
"Always deliver more than expected.”
—Larry Page
Ice for Sore Muscles? Think Again.
After a particularly vigorous workout or sports injury, many of us rely on ice packs to reduce soreness and swelling in our twanging muscles. But a cautionary new animal study finds that icing alters the molecular environment inside injured muscles in detrimental ways, slowing healing. The study involved mice, not people, but adds to mounting evidence that icing muscles after strenuous exercise is not just ineffective; it could be counterproductive.
Grit: The Power of Passion and Perseverance
In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”
HindeSight | No. 61
3 Ways to Master the Art of Sales Gyms depend on their members to keep the lights on and the doors open. In order to build up memberships, owners, coaches, and staff have to be comfortable selling what the gym has to offer. On this episode of The Mind Your Business Podcast, host James […]
The Whoop Podcast: John John Florence
On this episode of the Whoop podcast, world-champion surfer John John Florence (and brother to Team FITAID athlete Nathan Florence), shares how mindset prepares him for elite performance.
Our Australia/New Zealand Partners are Officially LIFEAID
This week, we completed the acquisition of our Australia/New Zealand distributors, Fit Trendz, officially welcoming them into the LIFEAID family. They have been flying the LIFEAID flag in the land down under since 2015 and we’re excited for them to help us continue to grow our global footprint.
"Far and away the best prize that life offers is the chance to work hard at work worth doing.”
—Theodore Roosevelt
8 Reasons Sleep Is Crucial for Entrepreneurs and Leaders
In the gym business, nutrition and training are paramount to what we do. So is sleep which sometimes can be the first to go when life gets hectic. There were many nights while building LIFEAID, that I didn’t get proper sleep (and I’m sure there will be more as we continue to expand). However, I’ve experienced the benefits of getting proper sleep for myself and it continues to be a focus for me.
Dare to Lead
Brene Brown is a New York Times Bestselling author, researcher, and professor who has spent the last two decades studying shame, vulnerability, courage, and empathy. In this book, she lays out the road map of how to be an effective leader by taking ownership, asking questions and staying curious.
HindeSight | No. 60
The Whoop Podcast: John John Florence On this episode of the Whoop podcast, world-champion surfer John John Florence (and brother to Team FITAID athlete Nathan Florence), shares how mindset prepares him for elite performance. Listen now. Our Australia/New Zealand Partners are Officially LIFEAID This week, we completed the acquisition of our Australia/New Zealand distributors, Fit […]