."Monk fruit juice is an amazing twenty times sweeter than other fruit juices. The unique low-calorie sweetness of monk fruit comes from naturally occurring antioxidants found in the fruit that have a delicious, sweet taste, without the calories of sugar. Used as a food ingredient, monk fruit adds delicious low-calorie sweetness, replacing sugar and calories with great-tasting goodness from fruit." —MonkFruitCorp.org
"There’s currently a lot of attention being placed on not-so-good-for-you pre-workou
t drinks that are chock full of junk with unhealthy amounts of caffeine, taurine, sodium and sugar. That’s why we couldn't be more pleased to offer the fitness community a clean, sugar-free post-workout recovery option in FITAID ZERO and RX ZERO,” says LIFEAID co-founder and president Aaron Hinde. “Crafting better-for-yo u recovery options without the use of artificial sweeteners, sucralose or aspartame — while still being sugar-free & great tasting — is something our entire team is very proud of accomplishing.”
What are FITAID ZERO & FITAID RX ZERO all about?
Every single can of ZERO is made with only the good stuff, including essential vitamins & nutrients for recovery after any physical activity. Just like the rest of the LIFEAID line of clean products, Because you never stop being a Spartan. Now offering ZERO SUGAR and only a few calories!
Discover the ZERO difference at LIFEAIDBevCo.com/Zero.
#ABetterWayToDrink #FITAIDZERO
May 2019 — Columbus, Ohio: Hundreds of athletes, coaches, fans and crew were on site at the Rogue Invitational in Columbus, Ohio, last weekend. Here's what they were saying after getting a chance to try the new sugar-free FITAID ZERO and FITAID RX ZERO.
"It's ZERO SUGAR and macro-friendly, so now I won't feel bad when I drink like six in a day!"
"I think FITAID ZERO tastes even better than the original. I love it."
"Kinda pineapple-y... I already loved FITAID, but now I love ZERO even more!"
"The new FITAID (Zero) definitely tastes sweeter. So good!"
"It's soooooo good!"
"Not gonna lie, I'm happily surprised by the superior taste of the new Recovery ZERO. It's as flavorful as regular FITAID! I'm in love with ZERO."
You can find additional information & resources regarding Monk Fruit & Stevia here:
> > > Live well.
In this episode of Chasing Excellence, coach Ben Bergeron breaks down the five keys which have helped shape his success as an affiliate owner at CrossFit New England: Culture, Product, Marketing, Management and Systems. (May 6, 2019 | 67:18)
Sam Dancer heats things up in the kitchen with master chef Nick Massie as the dynamic duo shows us step-by-step instructions for creating one of Nick's most popular recipes. (5:34)
Click here to watch the full recipe tutorial.
With FITAID ZERO and FITAID RX ZERO launching this month, let's discover why these two new sugar-free recovery blends are happily sweetened with Monk Fruit and Stevia.
"When you're focused on small things, you're gonna have small days."
Ever wonder how writers, composers, painters, poets, filmmakers and scientists come up with their creations? Mason Currey shares the amazing daily rituals of some of the greatest creative minds of our time.
March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million from Everplus Capital, Cambridge Companies SPG and a half-dozen angel investors, in addition to a $3 million asset-backed line of credit with Dwight Funding.
LIFEAID Beverage Co. produces a line of nutrition-focused drinks for consumers with active, performance-driven lifestyles. The current LIFEAID lineup features six functional drinks, each with a unique proposition and dedicated consumer. In 2019, LIFEAID will expand its presence in Walmart and Kroger stores along with additional retailers nationwide. FitAid, the brand’s pioneering post-workout recovery drink, is a favorite of fitness devotees and professional athletes. ImmunityAid became a top-selling product for the brand just six months after being launched at the start of last fall’s cold and flu season, demonstrating the increasingly broad appeal of LIFEAID.
In addition to increasing the presence of its drinks in prominent retailers, including a new authorization with Wegman’s, LIFEAID Beverage Co. has also fully established its direct store delivery (DSD) network in the Pacific Northwest. New partners in the region include The Odom Corporation, Sound Beverage Distribution Inc., Craig Stein Beverage and NW Beverages. In Northern California, LIFEAID finalized a similar agreement with distributor DBI Beverage. The brand is starting to build a similar DSD network in the Northeast and is also increasing its presence in convenience stores like Giant.
LIFEAID CEO Orion Melehan stated, “Strategic investors and working capital financing are more important now as we continue to build the LIFEAID brand and platform of customized vitamin drinks — vitamins you’ll actually enjoy drinking. Our goal for 2019 is to emphasize product innovation and smartly capitalize on growth opportunities with partners that understand our vision, mission and the brand’s deep connection with its consumers.”
“We’re proud of the caliber of our latest investors, and appreciate the follow-on investments from some of our earlier ones who believed in LIFEAID Beverage Co.’s tremendous potential early on,” Melehan continued. “In addition to our equity financing, our new relationship with Dwight Funding gives us the flexibility to strategically invest in growth without additional constraints on working capital, given our growing inventory and accounts receivable.”
Joe Yu, principal of Everplus F&B Fund stated, “LIFEAID has shown an incredible and rare ability to continually capture the attention of a dedicated and rapidly growing audience of wellness enthusiasts. The functional beverage category is growing and we think LIFEAID will be an increasingly dominant player in that category. We are confident in the ability of LIFEAID’s forward-thinking and highly strategic leadership to achieve their goals, and we are very excited to be an investor in the company."
Dwight Funding managing partner Ben Brachot similarly commented, “LIFEAID is a leader in the wellness and performance space. We are excited to be working with a brand that has such a strong bond with its customers. The brand’s growth is built on a strong foundation that has set them up to become a household brand name.”
LIFEAID Beverage Co. was founded by Orion Melehan and Dr. Aaron Hinde in 2011 and is a pioneer in functional beverage. The brand offers nutrition-focused products including top-selling natural energy drink FitAid, as well as LifeAid, FocusAid, ImmunityAid, PartyAid and GolferAid. Visit www.lifeaidbevco.com.
Everplus Capital, located in Newport Beach, California, manages a consumer-oriented fund focused on better-for-you food and beverage brands. Visit www.everplus-cap.com.
Cambridge Companies SPG is a highly respected strategic opportunity investment firm based in Newport Beach, California. Cambridge SPG turns opportunities into value by buying controlling and non-controlling interest in companies poised for growth. The firm focuses on retail, consumer packaged goods (CPG) as well as food & beverage. LIFEAID Beverage Co. is the firm’s 25th investment in the CPG space. Visit www.cambridgespg.com.
Dwight Funding provides debt solutions uniquely tailored to the needs of growing consumer brands. With a nationwide presence, Dwight has deep ties to the CPG community and is able to provide its portfolio companies with strategic advice and solutions throughout the brand lifecycle. Visit www.dwightfunding.com.
A big thanks to Brad Avery of BevNET.com, Inc. for helping us share the news with the #beverage and #CPG financial community.
SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics.
LIFEAID started selling in approximately 400 Walmart stores in 2018, merchandised next to enhanced water brands. This year, the number of Walmart stores carrying LIFEAID will increase ten-fold, with the LIFEAID SKUs FitAid, FocusAid and the recently launched ImmunityAid selling in the retailer’s newly-planned ‘functional beverage’ section. According to LIFEAID co-founder and CEO Orion Melehan, “Consumers are actively looking for functional benefits in whatever they drink, and this is an excellent opportunity for brands like LIFEAID to connect with more performance-driven consumers across the U.S.”
The range of LIFEAID products always emphasizes innovation – through thoughtful ingredient selection and formulation. In October 2018, the brand introduced ImmunityAid, a health and wellness-focused product created to help combat the negative effects of flu season. Upon launch, ImmunityAid became an instant success, and in 2019 will enjoy increased availability in approximately 8,500 retailers nationwide.
FocusAid, the LIFEAID brand’s ‘brain food’ nootropic product, has become increasingly popular as an alternative to coffee and energy drinks, is a top-selling SKU for LIFEAID and is becoming one of the best-selling nootropic products at retail, with sales of FocusAid up 162 percent in 2018.
LIFEAID launched in 2011 solely on e-commerce and did not enter retail doors until 2015, making its 169 percent retail growth in 2018 even more impressive. By the end of last year, the LIFEAID brand was available in approximately 8,000 retail doors including Kroger, Whole Foods Market, HEB, CVS, Sprouts and GNC.
At Kroger, availability of LIFEAID beverages will increase from three divisions of the grocery chain to 15 divisions. Sales of LIFEAID at Kroger affiliate Safeway increased 350 percent vs. a year ago. In premium grocery chain Whole Foods, LIFEAID is the number three best-selling natural “energy drink.” Per SPINS, LIFEAID sales growth is up 169 percent for the full 2018 year.
As part of the brand’s multichannel sales model, the LIFEAID senior leadership team is concentrating on increasing the brand’s DSD network along the West Coast, in Utah and in Southern Nevada. “We expect to have our West Coast DSD network fully in place by the end of 2019,” states CEO Melehan, “and will replicate a similar DSD architecture across the country starting in 2020.”
LIFEAID co-founder and president Aaron Hinde adds, “Our 2019 success will be based on adding a strategic mix of retail partners that increase our availability in key markets and also help build the LIFEAID brand through forward-thinking retail programming. While we remain dedicated to the consumer convenience of e-commerce and enjoy an increasing D2C online business, grocery and convenience stores represent extraordinary growth opportunities. Our innovation pipeline is robust, and LIFEAID is meeting existing, and identifying new, consumer need-states that inform the creation of our functional line. We’re excited about this upcoming year and what it means for our brand and the category of functional beverage.”
With a focus on great-tasting, wellness-enhancing and solutions-driven supplements that can be enjoyed as a drink, LIFEAID Beverage Co. has become a leading brand among health- and performance-conscious consumers. LIFEAID offers a range of beverages that meet popular consumer need-states including: FitAid, FocusAid, LifeAid, GolferAid, PartyAid and the newly launched ImmunityAid. Since founding LIFEAID Beverage Co. in 2011, Orion Melehan and Aaron Hinde have built the brand into a thriving consumer-focused business and wellness movement that is a standout on e-comm and social media, and one of the most dynamic brands at retail in the US and 20 other countries.
Source: Press Release on BevNet.com - Jan. 25, 2019 at 2:30 pm
Top photo credit: Sharon McCutcheon
Press Release Jul. 23, 2018 at 2:30 pm
LOS ANGELES — FOCUSAID, a product of LIFEAID Beverage Co. is joining forces with Loot Crate, collectible subscription box behemoth, for the charity Gamers Outreach for an 8-hour fundraising stream on July 28th, 12pm PST through 8pm PST, accessible at twitch.tv/lootcrate.
Founded in 2007, Gamer’s Outreach provides equipment, technology and software to help children cope with treatment inside hospitals. Proceeds raised through the live stream will pay for “GO Karts” (Gamers Outreach Karts) – portable, medical-grade gaming kiosks nurses use to transport video games and entertainment to children who are unable to leave their rooms within the hospital. Gamer’s Outreach will equip hospitals and care centers with these specially designed gaming stations to minimize trauma and increase joy for these young patients.
Presented and powered by FOCUSAID, the clean and natural nootropic blend by LIFEAID Beverage Co., the Loot Crate gaming community will participate in a day-long stream full of fun gaming challenges and contests all while helping to raise funds and awareness for Gamer’s Outreach.
The stream will be filled with donation perks, incredible stream goals and challenges, fantastic giveaways from FOCUSAID, LIFEAID, and Loot Crate, with mega prize packs unlocked throughout the day.
On stream, hosts will include…
• Loot Crate’s own Mikey Petralia and Josh Ball (lootcrate.com)
• Actress Naomi Kyle (insta @thenaomikyle)
• Hyper RPG (twitch.tv/hyperrpg) studio head, Zac Eubank
• Streamer DI3SEL (twitch.tv/di3sel)
• Gamer & Model Mandie Roman (insta @GeekyGlamorous)
• ABC’s Once Upon a Time actor, Jared Gilmore (insta @therealjaredgilmore)
• Many more surprise guests!
“Loot Crate is happy to support such a worthy cause as we believe that the heroes of our fandoms can inspire heroic moments in our own lives. Hopefully we can inspire the audience of this live stream to be the heroes these patients need to get better,” said Matthew Arevalo, co-founder of Loot Crate. From retro games to the latest squad gatherings, the stream will surely provide entertainment while raising donations. LIFEAID CMO, Emily Sommariva explains, “We all need play to thrive. When the idea formed with Loot Crate to support Gamer’s Outreach’s efforts to bring joy to this special group of kids across the country, we said ‘Game On’!”
About LIFEAID Beverage Co.
LIFEAID is The Functional Beverage Company, and creator of of premium, healthy and convenient nutritional products for different active lifestyles. Products are currently sold in over 12,000 domestic outlets and over 22 countries, having twice now placed on Inc. 500’s Fastest Growing Companies. Learn more at LIFEAIDbevco.com.
About Loot Crate
Founded in 2012, Loot Crate™ is a leading subscription commerce platform targeting super fans of entertainment franchises. Loot Crate partners with major studios, game companies, comics publishers, professional sports leagues and personalities in the shared curation of premium and exclusive consumer products in themed mystery boxes, delivered directly to subscribers’ doorsteps. Loot Crate was ranked #1 fastest-growing private company by Inc. magazine’s Inc. 5000 as well as #1 on Deloitte’s Fast 500 list for 2016. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com.
About Gamer’s Outreach
Gamers Outreach is a 501(c)(3) charity organization that provides recreation to children in hospitals through the power of video games and the gaming community. Hospitalization can often be a lonely, isolating, and scary experience for young people. Gamers Outreach eases those burdens by providing equipment, technology, and software that help kids cope with long-term treatment. More information can be found at www.GamersOutreach.org.
SOURCE: https://www.bevnet.com/news/2018/focusaid-partners-loot-crate-gamers-outreach