This year, the LIFEAID team of 71 employees from around the U.S. and Canada traveled to Guerneville, California, for three sunny days of team-building and outdoor adventures. It served as the perfect reminder to all of as to exactly WHY we do what we do and HOW much we enjoy doing it with the people around us who support and inspire us to be better daily.
As always, fun was had, memories were made and lessons were learned. Those who could no attend were dearly missed.
Cheers to making 2020 the best year yet!
A special thank you to all of the staff and guest speakers who inspired, empowered and pushed each of us to become better leaders and team members—living intentionally and connecting with ourselves and others on deeper levels:
This year, the LIFEAID team of 71 employees from around the U.S. and Canada traveled to Guerneville, California, for three sunny days of team-building and outdoor adventures. It served as the perfect reminder to all of as to exactly WHY we do what we do and HOW much we enjoy doing it with the people […]
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Leading recovery drink brand LIFEAID Beverage Co. offers event attendees competitive mobile entertainment experience and chance to win $1,000s in prizes with "Spartan Search" in North Lake Tahoe on Sept. 28-29! Click here to read the press release.
New York Times bestseller Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.”
Ep. 008 | James Stratman: Be the Leader They Won’t Disappoint On this episode of 20 Percenters, the podcast host sits down with founder of Peak Nutrition & Modern Warrior, James “the Viking” Stratman. They discuss leadership, goals, team-building and mentorship. “Those who go the distance focus on the things that matter: Health, Wealth, Relationships and […]
Leading recovery drink brand LIFEAID Beverage Co.® offers event attendees competitive mobile entertainment experience with Spartan Search
North Lake Tahoe, CA -- September 12, 2019 --No one will be stuck on the sidelines this year at the Spartan World Championship powered by Rakuten, thanks to a new Augmented Reality (AR) mobile app developed by Transmira for FITAID specifically for the event on September 28-29, 2019. The Spartan Search app will propel participants on an AR adventure, hunting virtual FITAID and Spartan memorabilia as well as completing virtual obstacles throughout the Squaw Valley. And there’s immediate gratification: prizes can be redeemed by participating players at the FITAID booth throughout the course of the event. Now everybody will be drinking the nectar of Spartans with just the tap of a button.
Spartan devotees are no strangers to FITAID, the LIFEAID Beverage Co. brand’s go-to recovery drink for racers since 2016. Close to 15,000 people will be attending this year’s pinnacle event, including enthusiastic spectators. FITAID commissioned the app to help bring those attendees “into the race” with an interactive platform that requires “just as much brain power but onlya phone and your fingers to enjoy,” says the brand.
“FITAID is more than a recovery drink, it’s also part of a mindset. We expect engagement to be at an all-time high this year with the use of the Spartan Search app. By creating a fun and interactive activity designed for every attendee, we’re spreading the energy and spirit of Spartan’s competitive but always positive message,” says Emily Sommariva, CMO of LIFEAID Beverage Co.
In addition to traditional event activities, the cutting-edge technology found in Spartan Search is bound to amp up excitement across Spartan grounds. Suitable for all fitness levels, the app will show a map with locations where virtual objects and obstacles are temporarily hidden. AR adventurers will need to seek out and collect the objects in the app on their smartphones. Spartan Search will get Spartan fans exploring the surrounding community outside the Spartan festival as well, creating more buzz and business within the local community. A variety of prizes from a can of FITAID to a $2,500 Visa® gift card can be won depending on which objects are discovered and collected for redemption.
“This is the first time that AR engagement marketing goes beyond novelty ‘scan and see’ interactivity, by linking branded 3D objects directly to real-world products and goods” says Robert Rice, CEO of Transmira. “Our patent-pending technology for the Omniscape™ platform makes it easy for brands to multiply reach, revenue and retention like never before, placing collectible virtual goods anywhere in the world.”
This year, whether a Spartan has just completed the intense obstacle course spanning the Sierra Nevadas or has been on their feet all day acutely focused on the AR adventure, everyone will be flocking to the FITAID booth for a cold can of clean recovery. With more cans in hands, FITAID and many new fans will roar, “AROO!”
The AR experience is available for a limited time only. The Spartan Search app is compatible with both iOS and Android devices, and is free to download from the App Store (Spartan World Championship Spectator tickets required). The AR experience begins on Friday, September27 at 10am (PST) and players must finish their adventure at the FITAID booth by 2pm (PST) on Sunday, September 29.
About LIFEAID Beverage Co. With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: FITAID, FOCUSAID, PARTYAID, IMMUNITIYAID, LIFEAID, GOLFERAID and the newly launched Keto-friendly FITAID ZERO and FITAID RX ZERO. The FITAID line is currently the #1 Post-Workout Recovery Drink in America as well as the Official Sponsor of the U.S. Spartan Race Series. VisitLifeaidbevco.com for more information.
About Transmira, Inc. Transmira is the developer behind Omniscape™, the first XR platform to connect businesses, brands and consumers with highly engaging augmented reality experiences. Omniscape is designed to monetize AR, location and engagement marketing, driving brand awareness, foot traffic and sales. Visit Omniscape.com for more information.
Source: PR Newswire | News provided by: LIFEAID Beverage Co. Leading recovery drink brand LIFEAID Beverage Co.® offers event attendees competitive mobile entertainment experience with Spartan Search North Lake Tahoe, CA — September 12, 2019 — No one will be stuck on the sidelines this year at the Spartan World Championship powered by Rakuten, thanks to a new Augmented […]
Our bodies need to recover between workouts in order to maximize the benefit. Loaded with nutrients, LIFEAID’s Recovery beverage hits the spot.
We have workouts tailored to our goals. We have meals fine-tuned for maximum nutrition. We know how important sleep is (and sometimes we even log the recommended hours!). But taking time to rest—where is that in our weekly health goals? In a go-go-go world hyper-focused on drive and results, it’s no surprise the importance of rest and recovery can be relegated to the backseat. Yet scheduling recovery days is vital to all aspects of health, both mental and physical. Adequate rest can help increase strength and stamina to take your fitness to the next level.
Rest can be augmented with supplements and recovery aids, like our favorite post-workout beverage, the Recovery drink FITAID from our friends at LIFEAID. It’s got all the amino acids and nutrients that our body craves after the gym, an intense flow, or a heart-pumping hike. But just why should we consider rest and recovery just as important as the workout itself? Read on.
Why is rest so important?
There’s a tendency with fitness to go overboard—since a little makes such a positive difference, then a lot must be even better right? Not quite! Counter-intuitively, too much exercise can actually detract from your fitness goals by causing fatigue and sub-par performance, decreasing immunity and appetite, wrecking natural sleep cycles, and in some cases, affecting hormones and fertility. When our bodies are exposed to the stress of intense exercise or over-training, they become susceptible to exhaustion, stress-fractures, strains, pain—over time, even arthritis.
Muscles need time to repair from one training session before they’re again ready to perform optimally. More than that, bones do, too. Too much intense exercise without recovery causes chronic inflammation that can inhibit new bone growth. And while everyone knows exercising within a couple hours of bedtime can make it harder to fall asleep, pushing your routine too hard for too many days without a rest day can flood your body with stress hormones that make it harder to fall asleep, and adversely affect sleep quality when finally sleeping.
How much exercise is good?
Most experts recommend two and a half hours of moderate cardio exercise each week. That looks like a half-hour of exercise five days a week, or three days a week for longer, more difficult workout sessions. Most muscle groups need at least 48 hours of rest to recover, so alternating leg day and a core workout is the way to go. Age, fitness level, and other health factors are important in determining what’s right for you, and any concerns should be discussed with a doctor.
What else does my body need for rest?
Sleep, is of course one of the most important aspects of rest. Getting adequate rest regulates growth hormones that are necessary for recovery. Experts recommend eight hours a night. Less than that denies your body the ability to repair all the little damages it sustains in daily workouts. Hydration is also crucial to rebuild the connective tissues, muscles and nerves, along with a balanced, healthful diet. That might include supplements that help your body heal stronger. Turmeric is a well-known natural anti-inflammatory, while magnesium and B-complex vitamins can increase energy and immunity. Cayenne can reduce muscle pain, and vitamin C, a powerful antioxidant, can inhibit histamines and increase immune function.
Rest can also include physical activity—yes, really!—just not at the same high intensity of heavy workouts. Rest days should skip heavy lifting and sprints in favor of walking, an easy jog, or gentle yoga—anything that slightly increases heart rate without leaving you breathless. Bonus for choosing rest exercises that hone mental restoration! Spend time stretching, using a foam roller, or soaking in a hot tub—all ways to aid muscle relaxation and repair.
Some people worry that taking a day off may sidetrack their fitness goals, but experts agree that’s not the case. Rest can help the mind refocus and come back to those goals with greater motivation and drive at the next scheduled session. In fact, most people could skip workouts for about two weeks with minimal effects, as long as the time off is spent engaged in moderate activity and health overall. The bottom line? Hit that snooze button guilt-free a couple days a week. Your body will actually thank you.
To assist you with getting better rest, considering trying sleep drinks that can provide you with the vitamins and nutrients your body needs for a full and restful night of recovery.
At LIFEAID, we’re the Functional Beverage Co. that makes vitamins you’ll actually enjoy drinking. Our clean, nutritional products are made with only the good stuff, none of the junk, so you can enjoy a better way to drink that is tailored to fit your healthy, active lifestyle. Located in Santa Cruz, California, LIFEAID is proud to be helping to make the world a healthier place, one can at a time.
> > > Live well.
Original article on Wanderlust.com by Mari Krueger | Presented by LIFEAID Beverage Co. Our bodies need to recover between workouts in order to maximize the benefit. Loaded with nutrients, LIFEAID’s Recovery beverage hits the spot. We have workouts tailored to our goals. We have meals fine-tuned for maximum nutrition. We know how important sleep is (and […]
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I feel like I’ve been traveling non-stop these days. My trips range anywhere from a short 2.5 hour drive to a flight across the states. No doubt traveling is one thing I truly love, but how do you make it healthier? I feel as there is a negative connotation tied around traveling with many people because they aren’t exactly sure how to tackle it in a healthy way. After literally years of driving back and forth from CT to Philly/DC/NY/everywhere imaginable, I’ve come up with top travel essentials to make my trips healthier, more enjoyable, and easier to handle!
ATHLETIC WEAR/SHOES
Preparation is everything. I always pack a few workout sets and sneakers so I have no excuses when it comes to workouts. My advice is always to workout first thing in the morning or when you land. This helps you stick to a schedule and move your body before you can feel fatigued or caught up in other plans. A cute outfit always helps me want to sweat - look cute, work hard. This actually works for me! My go-to outfits are Fabletics, Bold Body Apparel, Lilybod, and Old Navy.
IMMUNITYAID
Raise your hand if you have traveled and gotten sick? Maybe it was the tight airplane seating, or the lack of sufficient sleep, or even just being outside your normal food/vitamin routine. Trust me, it seems like I was there more often than not. It wasn’t long before I realized there were ways to combat sickness and stay on top of your game - cue IMMUNITYAID. Aka a refreshing, bubbly can of vitamins that is sure to help you combat any sign of sickness/fatigue. For real, this bad boy is delicious and just what I need - don’t tell him, but I have to hide them from my husband because he drinks them on the regular before I can even stand a chance.
PROTEIN BARS
This goes without saying, really. Protein bars are such a handy snack to bring because they are packed with nutrients and pack well in your bag. I always need some healthy fats, protein, and complex carbs to get me through a trip so I don’t completely binge at rest-stop or overpriced airport food. My go-to bars are Simply Protein, Kindbars, RXBars, and SquareOrganics Bars. to name a few. I always pack multiples because my man always asks for food.
HAND SANITIZER
I cannot travel without this stuff. Airports, hand rails, stairs, bathroom, all freak me out - germs galore. This has made such a huge different in preventing illness. Plus, I can’t even tell you how often I eat on the plane when I have just touched the seat, tray table, elevator rail, travel bag, and everything else you can imagine. I love hand sanitizer because it cuts the germs and travels well in a little bottle for convenience.
BOOTY BANDS
This is like a workout secret weapon. I do not travel without one in my bag. These stretchy bands of goodness up your sweat game because who has room to pack dumbbells. Most weekends I perform band workouts and plan my week accordingly. Although “booty” is in the name, these bands can be used for a total body workout, too. I recently switched to a thick fabric band because it is far more challenging and doesn’t slide at all when you wear them. I highly recommend AthElite Lifestyle’s bands which you can find here.
WATER BOTTLE
Our bodies are made up of 60%+ water. That is the majority of our beings. It can be so easy to miss your water intake when you’re traveling for a variety of reasons, but staying hydrated makes a huge difference in my skin tone, under-eye bags, digestion, and energy levels. You will not find me without a water bottle in my hand. I bring my reusable bottle to the airport and chug it before I get through security. Then I fill it back up as soon as I’m through the line. When on driving trips, it can be easy to drink less in fear of needing to pee every minute, but it is worth it! I always bring a bottle to keep me alert and hydrated.
FITNESS PLAN
It is important to move your body when you’re traveling. I completely agree that you don’t need your normal rigorous gym schedule - especially on vacation - but having options for travel-specific workouts is one way to stick to a routine and remain healthy. I have many workouts on my Instagram that require little or no equipment. You can also find 15+ types of these workouts in my 8-week fitness & faith guide - Dumbbells & Devotions 2.0. Look for the Airplane icon on the top of the workout pages.
What are your top travel essentials? Leave a comment below to share with us.
About the Author
Michelle Schwartz is a wellness warrior searching for ways to live healthier and happier with a focus in the areas of Fitness, Food, Faith and Fun.
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"I believe that everyone can get healthier and happier with small changes while still living their lives. I share my expertise via Instagram and my blog. My goal is to empower women to find a love for health and taking care of their bodies. I am determined to prove that getting healthy can be done without hours in the gym or tons of money spent on health foods. I provide fitness tips and videos, quick and delicious recipes, health advice and faith questions to help you achieve your goals." .
Article by: Michelle Schwartz | May 9. 2019 I feel like I’ve been traveling non-stop these days. My trips range anywhere from a short 2.5 hour drive to a flight across the states. No doubt traveling is one thing I truly love, but how do you make it healthier? I feel as there is a […]
Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide.
A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines […]
Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters.
Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago.
Where it all began
“Orion and I met in a CrossFit gym back in 2009 in Santa Cruz and we had this crazy idea and launched LIFEAID in 2011,” said Aaron Hinde, co-founder of the company.
Aaron invited the Morning Chalk Up to the company’s headquarters which supplies LIFEAID products to around 30 percent of CrossFit boxes in America.
“In this warehouse that we’re in now we used to have a little tiny cage that held two pallets of product and that was it. It took us six months to sell through it, one can at a time slowly,” he said.
The company now employs 75 people full time, it’s growth a byproduct of two key factors according to the co-founder.
“The product but also the people and the relationships that we forged early on and nurtured, we still have those relationships nine years later.”
Aaron describes this as the “OG” – or “original gangster” parts of the community – that continue to propel the company forward.
What’s new
LIFEAID’s evolving and has just started stocking each of their unique flavours in a monk fruit, stevia blend.
“We’re launching all of our entire line in the zero sugar format with no artificial sweeteners,” Aaron said.
This includes:
FITAID; probably the brand’s most recognisable “black” line.
PARTYAID; born out of the boys' experience at the Burning Man Festival.
GOLFERAID; believe it or not, this was the “OG” flavour. “When we had free time we used to golf, but that doesn’t really happen anymore,” Aaron laughed.
FOCUSAID; the “healthy, energy drink replacement.”
LIFEAID; all about “anti-inflammatory.” Aaron said, “It came out of the need for a daily drinker.”
What’s next
Aaron and Orion practice what they preach, concluding the tour with a personalised workout – “The Aussie” – in the team’s office gym set up like a mini, in-house affiliate.
Don’t ask me why a huffy, puffy 15-minute EMOM (5 wallballs, 5 pull-ups, 1 rope climb) reflects my Australian heritage, but let’s just say we earned our ice-cold FITAID which is always on tap at HQ.
“People feel comfortable cutting loose and know that we’re going to take good care of them,” Aaron said.
That’s certainly the case both in the U.S. and abroad. For example in Australia, LIFEAID Beverage Co is now stocked in approximately 70 percent of gyms.
For the company, now a major sponsor of the CrossFit Games, global engagement was the big takeaway from Madison, 2019.
Having naming rights to the ‘FITAID Lounge’ (formerly known as the Beer Garden) the company hosted the ‘One Ton Challenge’ drawing fitness personalities – names like CT Fletcher and Wes Kitts – who’d otherwise be unlikely to attend the Games.
“It was great to get a lot of international exposure it was fun to see all the different cultures there,” Aaron said.
“CrossFit is still alive and well with all the changes there was a little apprehension in the air, we weren’t really sure how it was going to shake out. At the end of the day the best athletes always rise to the top.”
“CrossFit, functional fitness, what we do, how we train, it’s going to be here I think forever, you can’t really go backwards,” Hinde said.
> > > Live well.
Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID […]
Say "goodbye" to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say "yes" to both! Here's our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer.
Meet the Keto-Rita, your perfect macro-friendly summertime libation! Made with FITAID ZERO, it's naturally sugar-free and happily sweetened with Monk Fruit and Stevia. Each can contains only 5 calories, NO sugar, no artificial sweeteners—only the good stuff & essential vitamins and nutrients your body never knew it could get from a cocktail. Looking and feeling your best while having a little fun has never tasted so good!
(Yields: 1 serving)
• 1-2 ounces of premium Tequila
• ½ ounce of Cointreau
• ½ can of FITAID ZERO
• Squeeze of fresh lime
• Ice (on the rocks/blended)
• Coarse salt (optional)
1. Pour half a can of FITAID ZERO into a large glass.
2. Add desired amount of Tequila, Cointreau, and fresh lime juice.
3. Pour over ice or blend (with additional ice).
4. Serve with a salted rim (optional).
Enjoy!
Say “goodbye” to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say “yes” to both! Here’s our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your […]
(Yields: 1 serving)
Learn more about the new sugar-free Recovery Blend FITAID ZERO and shop now at LIFEAIDBevCo.com/Zero
