On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product.
Forty percent of teens reported adverse effects from drinking energy beverages. Find out why Aaron Hinde is not alone as he demands "changes from the beverage companies."
Menu boredom got ya down? Master these ultimate summer dishes and eat well through September.
"The successful man is the one who finds out what is the matter with his business before his competitors do."
—Roy L. Smith
The findings of the Good to Great study fly in the face of modern business culture, surprising many readers and shedding light on virtually every area of management strategy and practice.
How to Be Successful when Targeting to a Niche Market On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product. Listen to the full podcast episode here. . An Open Letter About the Need for Greater Awareness of Caffeine Levels […]
“LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”
Neither Hinde, a sports chiropractor, nor his partner, a financial planner, had any experience in the beverage industry.
“In 2011, it was just a twinkle in our eye,” said Hinde. “It was through ignorance and passion that we pushed all the chips in.”
Both Hinde and his partner emptied their savings in an effort to get LIFEAID off the ground. Now, the beverages are found in 20 countries. In the US, they can be found at gyms and major retailers across the country including Walmart, Kroeger and CVS.
“I think the key to our success is that we chose a single target market,” Hinde said.
To learn more about LIFEAID and how the company has become so successful, listen to this episode of The Thoughtful Entrepreneur (link above).
> > > Live well.
How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company. CLICK HERE to listen to the full podcast episode on UpMyInfluence.com: “LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make […]
Don't miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4).
Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games.
Plus, don't forget to snag your FITAID After-Party tickets now, they're going to sell out FAST.
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Get your After-Party tickets at:
LIFEAIDBevCo.com/AfterParty
Don’t miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4). Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games. Plus, don’t forget to […]
In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:
In an article published this past Sunday in San Jose’s The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here’s the article:
By: BevNET staff | July 2019
The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.
Such is the case for LIFEAID, which has grown from a CrossFit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LIFEAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.
By: BevNET staff | July 2019 Watch LIFEAID co-founders’ BevNET Live presentation on YouTube: The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands […]
Host Todd Nief discusses with LIFEAID co-founder Orion Melehan the trade-offs of rapidly scaling a growing business, how to understand proper sequencing in terms of when it’s appropriate to take certain actions in business, and how LIFEAID plans to stay true to their mission as they expand outside of the fitness subculture into more mainstream markets in grocery stores. (1:10:36)
Good news: your health and fitness don't have to be put on hold just because of travel plans! Stay active and enjoy these adventurous vacation ideas with your family this summer.
While Ginseng is commonly touted for its antioxidant and anti-inflammatory effects, it can also help regulate blood sugar levels, have benefits for some cancers, may strengthen the immune system, enhance brain function & more!
"It ain't what you don't know that gets you into trouble. It's what you know for sure, that just ain't so."
—Mark Twain
Marcus Buckingham reveals the few core truths that will help you show just how good you are to those who truly rely on you.
Todd Nief’s Show: Orion Melehan (LIFEAID) Host Todd Nief discusses with LIFEAID co-founder Orion Melehan the trade-offs of rapidly scaling a growing business, how to understand proper sequencing in terms of when it’s appropriate to take certain actions in business, and how LIFEAID plans to stay true to their mission as they expand outside of […]
Hot on the heels of controversial special guest Greg Glassman, LIFEAID co-founder and president Aaron Hinde sits down to share his perspectives on fitness, health, and obstacles facing the everyday athlete and entrepreneur in Episode 3 of MAKEPODSGREATAGAIN. (50:00)
Top coach Ben Bergeron shares his thoughts on how to methodically tackle your weaknesses.
These healthy, Keto-Friendly summer recipes from Eating Well 101 will have your mouth watering — with everything from Avocado Chicken Salad to Kebabs and Cheesy Dips, plus Berry Cobbler for dessert!
"Fight like you're the third monkey trying to get on Noah's ark."
—Unknown
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling.
Make Pods Great Again — Ep. 3 with Aaron Hinde Hot on the heels of controversial special guest Greg Glassman, LIFEAID co-founder and president Aaron Hinde sits down to share his perspectives on fitness, health, and obstacles facing the everyday athlete and entrepreneur in Episode 3 of MAKEPODSGREATAGAIN. (50:00) Listen to the full podcast episode here. […]
As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.
Timed for the summer season, functional drink maker LIFEAID has released two new products: FITAID ZERO and FITAID RX ZERO, both of which contain zero calories or sugar and are sweetened with stevia and monk fruit. The new items are available for sale in 24-packs through the company’s website and in 12 oz. cans at select retailers and gyms.
Cannabis beverage brand Mood33 has released a new SKU — Peace — which combines 20 mg of CBD with 2 mg of THC.
Natalie’s Orchid Island Juice Company announced earlier this month its plans to transition to PET packaging for its 8 oz., 16 oz. and 32 oz. bottle sizes.
Oatsome is the latest brand to jump into the increasingly competitive oat milk category. Available in a one liter carton, the product is organic and free from any added gums or stabilizers.
Sports drink brand BodyArmor entered the powdered mix category this month with the launch of two flavors — Fruit Punch and Orange Mango — in 3.56 pound bags designed to be used with five gallons of water.
Canadian plant-based beverage maker Earth’s Own has released a new chocolate oat milk available in 1.75 liter multi-serve and 250 ml single-serve formats. The flavor uses 50% less sugar than regular chocolate milk and includes 4 g of protein per serving.
CHERRISH, a line of ready-to-drink cherry juice-based beverages, has introduced a new 3 oz. “to-go” pouch format for its three SKUs: Cherry Pomegranate, Cherry and Cherry Blueberry.
Teavana has added a new flavor to its lineup of sparkling craft iced teas: Blood Orange Mango White Tea. A blend of white tea, orange peel, champagne mango and a touch of cane sugar, the new flavor will be sold for a suggested retail price of $2.39.
Japanese beverage conglomerate Suntory is bringing its flagship ready-to-drink coffee to American audiences with the broad launch of Boss Coffee. The line, which highlights the use of flash-brewed coffee, will be available in 12-packs of 8 oz. cans in two varieties: black and cafe au lait.
BevNET.com Staff May. 31, 2019 at 9:00 am Source: BEVNET.com As spring turns to summer, beverage makers from across a range of categories are launching a slate of new products aimed at quenching consumers’ thirst during the hot weeks and months ahead. In this gallery, we highlight a handful of the notable new products introduced to […]
In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — how many things did you do for the first time last month? Listen now to discover powerful truths like how you can avoid suffering in your life. (1:55:00)
What are branched-chain amino acids, common sources of BCAAs, and when should you take them?
You can train as hard or as often as you want, but if it’s not underpinned by an effective and consistent diet, don’t expect to achieve the results you want.
"What you appreciate appreciates."
—Lynne Twist
From New York Times best-selling author David Sturt, this book will transform the way you perceive, relate to, and lead people.
The Bledsoe Show #120 — Jesse Elder: Curiosity, Intelligence and the Difference Between Effort & Struggle In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — […]
By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post.
According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise soreness that impedes one’s ability to participate in other life and work activities).
According to the new study, as many as 55% have suffered a workout hangover that’s caused them to stay inside all day, and a possible major cause of this may be that 60% of those surveyed said they don’t know enough about dietary and recovery supplements to make an informed decision about what process or products can help them.
Due to that knowledge gap, nearly half of those respondents (47%) have skipped recovery steps altogether.
In fact, the new study of 2,000 Americans who exercise uncovered that 65% have sustained injuries from their workouts — approximately three each year on average.
The most common injuries? Pulled muscles (68%), ankle sprains (48%), and knee strains (45%).
And the dreaded “workout hangover” is not just affecting work attendance, it has spread into American’s social lives, as well. Forty percent of respondents reported that post-workout muscle soreness has caused them to skip a party. Thirty-nine percent have skipped a get together with friends, and 32% have even had to skip dates.
The new survey, conducted by OnePoll on behalf of health brand LIFEAID Beverage Co., found that when respondents go too hard in a workout without the proper preparation, their lives become messier.
Fitness-focused Americans spend about one fourth (23%) of their typical workout going “too hard,” then paying the price in the form of workout injuries and increased recovery time.
Respondents skip approximately 36 workouts a year due to the dreaded workout hangover. Why all the soreness? It may have something to do with incomplete workout recovery techniques.
In fact, 40% of respondents don’t stretch to aid in workout recovery. More than one in three (36%) don’t get enough rest after working out, and over half (53%) don’t take supplements.
“Proper workout and exercise techniques go hand in hand with post-workout recovery. By helping to improve the speed and efficiency of recovery, one can directly help optimize their overall fitness in a whole new way by increasing strength, endurance… you name it,” Dr. Aaron Hinde, co-founder of LIFEAID Bev Co., said.
“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”
The fact that a large majority of active Americans — 73 percent — have skipped workouts due to muscle soreness further supports Hinde’s point of view.
For many who exercise, soreness is a constant struggle, and they’d do just about anything to make it go away.
In fact, 45 percent of respondents would give up alcohol for a month to instantly recover from one bad bout of soreness. Forty-four percent would give up chocolate for a month, and 20 percent would give up Netflix for a month.
More than one in four surveyed (26 percent) would pay $100 to relieve their soreness and recover faster.
“Physical and mental fatigue from working out, particularly with today’s more intense exercise routines, is manageable and avoidable with the right nutritional education and recovery products, including specially-formulated drinks and supplements,” said Dr. Hinde.
“The key to avoiding the workout hangover is finding what type of products work best for your personal exercise regime, to help you recover as efficiently and effectively as possible.”
| Pulled muscle | 68% |
| Ankle sprain | 48% |
| Knee strain/injury | 45% |
| Wrist sprain | 42% |
| Tendinitis | 24% |
> > > Live well.
By Max Knoblauch, SWNS | May 21, 2019 | Click HERE to read the full article in the New York Post. A sizable chunk of Americans are skipping work due to hangovers… from exercise. According to new research, more than one in four active Americans (29%) have skipped out on work due to a workout “hangover” (post-exercise […]