20 Podcasts That Will Help You Grow(opens in new window)
As we head into the final quarter of 2020, here are some podcasts to help propel you towards success as an entrepreneur.
What has been the biggest thing you’ve learned from your time on the team so far?
If you can only choose one, what would you say your favorite event/memory has been so far?
This one is tough, there are SO many fond memories with the LIFEAID team. The retreats may be some of the best memories I'll ever have, there's just something about being in a secluded area with all of your colleagues that will really just stay with you. "The first rule of LIFEAID retreats: you don't talk about the retreats" lol
How has your role shifted in 2020 and what is one skill you learned that you’re grateful for?
What is your favorite LIFEAID product and why?
Outside of work, you play in a Mariachi band. How long have you been doing that and what is your motivation?
What do you love most about music?
The people want to know about your adorable cats. Tell us about them.
We may be biased, but at LIFEAID, we really do have some of the best people on our team and Tamar is no exception. If you saw us at Wodapalooza in Miami earlier this year, she was the fearless leader behind that activation. While her role has (temporarily) shifted due to events being cancelled in […]
20 Podcasts That Will Help You Grow(opens in new window) As we head into the final quarter of 2020, here are some podcasts to help propel you towards success as an entrepreneur. Check out the podcast list here(opens in new window) 33 Things I Stole From People Smarter Than Me(opens in new window) Discover key life […]
Dear Affiliate Owners—
As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games.
Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to understand how CrossFit will address needed improvements to policy, attitude and direction, and we are confident positive change is underway. There is an exciting new chapter ahead for CrossFit and its partners, one that emphasizes respect, a strengthened and aligned community, greater humility and needed inclusivity.
We believe in new beginnings and have been impressed enough by what we’ve seen over the past two months, so we have decided to return as a partner of the 2020 CrossFit Games.
As longtime CrossFit partners, Orion and I feel their company is heading in the right direction. As a partnering voice, we will be doing our part to help them rebuild and continue to deliver on promised changes.
We encourage all CrossFit partners, affiliates and members to ask the hard questions of the brand’s new leadership so you can make your own decision, like we did, about if and how you want to support CrossFit in the future.
If you wish to contact Orion or me about why we felt it was the right time for LIFEAID to reinstate our support, please email us (or DM me on Instagram at @aaronhinde). We’d love to hear from you and offer whatever insights we can.
Thank you,
Aaron Hinde and Orion Melehan
Cover photo courtesy of Unsplash.com
> > > Live well.
Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit […]
9 Positive Podcasts That Will Put A Smile On Your Face Life gets a little heavy sometimes for us all, that’s why it’s vital to find the joy in your life daily — whether it’s by using a gratitude journal, meditating, or listening to podcasts like these. Check out the podcast list here. ‘I’m Not A Fire […]
Original article as posted in Forbes | Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES
It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them.
“There was a mountain of fire. It was the scariest thing I’ve ever seen,” Hinde recalled minutes before his own property was engulfed in the CZU Lightening Complex fire, which has reportedly destroyed more buildings in Santa Cruz County than the 1989 Loma Prieta earthquake.
Hinde was quick enough to evacuate his family and pets from their home once multiple spots of fire started inching towards them. Through thick smoke and burning soot, they managed to find a nearby hotel to stay temporarily before moving into a RV for several days.
When the fires finally calmed down in Bonny Doon, Hinde came back and took a nostalgic look around. He later posted several images on Instagram, including himself standing in a large woody debris, and a fully cooked deer that couldn’t escape.
“There’s nothing to come home to,” Hinde recently told me via Zoom. “It looks like the devil itself came through and cleaned up everything.”
Despite his own devastating situation, Hinde and the rest of LIFEAID Beverage team decided to launch a fundraising campaign on GoFundMe to help support displaced people in the community by distributing essential supplies and resources.
The campaign quickly garnered over 100 donors, many of whom are also entrepreneurs and investors in the food and beverage industry, including ÈSSE Water’s co-founder Adam Leja, Olipop’s CEO Ben Goodwin, and Filipp Chebotarev, partner at Cambridge Companies SPG.
Hinde said: “Thanks to the enormous support from the industry, outside of our community, and social media, we are able to continue working with the local fire department, and supporting those who are poorly insured to get back on their feet as quickly as possible.”
While the rescue and rebuilding efforts take much longer than expected, Hinde notes how his personal entrepreneurial journey of building LIFEAID has helped him tremendously during the process.
“Entrepreneurs are people of action,” he said. “Instead of being paralyzed by fear, my team came together in such an amazing way… I am not a fire victim, but a fire survivor.”
Hinde has carried along the idea of helping people even before co-founding his functional beverage business with Orion Melehan nearly a decade ago, when he was a clinic director helping athletes recover from sports injuries and pain.
“Those patients I had during my old clinic days was really the first group of our consumers [at LIFEAID],” Hinde said. “We don’t have any external marketing because it’s all done by referral… It was an amazing experience of working with individuals one-on-one, and now our products can benefit the health of millions of people.”
He added how a strong customer relationship has also helped LIFEAID alleviate the financial pressure from COVID-19, which is increasingly driving CPG brands to sell online.
“It’s been challenging since gyms represent a significant portion of our revenue — about 35% overall,” Hinde noted.
“Although that channel was shut down overnight, [making] a lot of brands pull back and save on the expense side of P&L, we took a different approach by selling directly to gym members, and doing a $15 kickback per case to gym owners to keep their businesses afloat during this time.”
The LIFEAID team remains optimistic for the rest of 2020, as the company has recently expanded its international footprint through acquiring European distributor HPF Solutions. Hinde also believes obstacles, including the pandemic and wildfires, exist for a reason.
“I may not see it today, but 20 years from now, I’ll see why that was necessary to go through,” he said. “We are going to be better as a company, community, and nation.”
Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. […]
LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team's own families and loved ones have been evacuated and/or had homes destroyed by the flames.
Heartbroken, the LIFEAID team has created the Santa Cruz Fire Aid to collect and distribute supplies, funds, and resources for the immediate needs of those in their local community who have been affected by or are still battling the SC wildfires.
100% of funds & supplies collected will be distributed directly to those in need: Local firefighters, displaced families & wildlife rescue efforts. (Supply list included below with mailing instructions.)
Evacuation centers in the area are also in desperate need of the following items:
CLOTHING
- New clothing, the basics (assorted sizes)
- Underwear & socks (new, in package)
- Hats
SUPPLIES
- Toiletries (sample-size)
- Lip balm
- Sunscreen
- Hand sanitizer & face masks
- Pillows & bedding (sleeping bags/sleeping pads)
- Clean towels
- Plastic tarps
- Family-size tents
- Large plastic storage bins
- Backpacks or luggage
- Pet carriers
- AA batteries
- Reusable water bottles
- Empty spray bottles
- Children's games, books & coloring books
FOOD
- Canned goods, snack-size & non-perishable food items
- Ground coffee
- Granola/energy bars
LIFEAID team members are driving all donated supplies directly to multiple locations throughout the city, to help triage the emergency supply item needs as they are requested. (Over a dozen LIFEAID team members have volunteered to help assist with donated supply drop-offs locally.)
DONATION STATUS UPDATE (as of Thursday, Aug. 27):
• Thanks to all of your generous donations of goods, the Santa Cruz Fire Aid has currently completed over 52 drop-offs of supplies & essentials to areas in and surrounding Santa Cruz (including fire & police stations, evacuation centers and animal shelters/rescues).
• More than 10,000 cans of FITAID has been dropped off for firefighters and evacuees at locations all over Santa Cruz County.
• This amazing community has raised over $12,000 so far (which goes directly to evacuee support & wildfire relief efforts).
• A special THANK YOU to all of the brands who have generously donated additional dry goods, water, essentials & much-needed supplies to be distributed, including: Caffeine & Kilos, Chomps, CrossFit One World, Fantasy Cookie, Flow Water, Olipop, Pamela's Cookies, Rolo Roast, Tosi, and Zola
LIFEAID team members are driving all donated supplies directly to multiple locations throughout the city, to help triage the emergency supply item needs as they are requested.
• www.cfscc.org
• www.nativeanimalrescue.org
• www.bonnydoonfire.org
FURTHER INQUIRIES ABOUT HOW TO HELP?
Please contact our LIFEAID team via email at: team@lifeaidbevco.com
Wildfires which broke out in San Mateo County & the Santa Cruz mountain area after a record-breaking number of lightning strikes this past Monday (Aug. 17, 2020) have now more than tripled in size, spreading to over 77,000 acres. The fires are only 13% contained (updated as of Monday, Aug. 24).
More than 200 structures have already been destroyed by the CZU August Lightning Complex Fire, while over 25,000 structures are still at risk. That number only continues to rise as San Mateo & Santa Cruz County residents are experiencing ongoing widespread mandatory evacuation notices.
> > > Stay safe, everyone.
LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team’s […]
Original Content from Online Review Published by Trailer Trash Tattoo Manya — July 30, 2020 | All Rights Reserved Often, creative expressions can take time and tattoos are no different. Therefore, while getting an exquisite tattoo, it is highly likely that you spend 3-8 hours under the needle. It can be a stressful and painful process. Even […]
> > > Stay well.
If you’re like most of us, it’s hard to stay motivated all the time. Life can easily get in the way, and energy shifts happen to us all. That’s why we’re sharing our TOP TIPS for WORKOUT MOTIVATION to help you get through any slump and crush your fitness goals! Whether it’s a quick 15 […]
How Are Gym Owners Handling Life After COVID? Based on a recent survey of 135 gym owners in America, learn how the fitness community is handling forced gym closures and other effects of the ongoing pandemic. Read the full article here. Google Extends Work-From-Home Policy to Summer 2021 One of the world’s largest tech companies, Google® […]
FACT:
As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it's important to have some fun, tech-free activities and sports to help get everyone away from the screens and more balanced.
For basketball and soccer players, there are plenty of at-home practice drills that can be done while quarantined—from shooting baskets on the driveway, practicing ball-handling drills like dribbling, to kicking a soccer ball into a net or against the garage door. There are also rebounding nets that can be easily set up against the basketball hoop to help with solo practice. So whether you prefer basketball or soccer, just get outside and get dribbling!
One of the more popular indoor sports is ping pong (or table tennis as it is also referred to). Having a ping-pong table is, of course, the best way to play, but if you don’t have the room or don’t want to spend the money on one, there are ways to accomplish the same thing with just a portable net, kitchen table, a couple of paddles and a ping-pong ball. Another nice feature of table tennis is that you can practice by yourself against a solid backdrop, to start developing your skills, having some fun in the meantime.
While golf courses are slowly starting to open up under some restrictions after the complete shutdown of the past couple of months, there is plenty of golf that can be practiced at home in the meantime. Indoor putting greens are very affordable and offer a great opportunity to practice what many consider to be the hardest part of the game. While swinging a club around the yard at a Wiffle ball is very economical, another great option is to grab your sand wedge from the bag, a few golf balls, a bucket, and hit some chip shots from a few yards out in your own backyard. And when it's time to hit the courses outdoors, try the best golf drinks by LIFEAID: GOLFERAID.
This is a very simple, but fun twist on the gym-class staple that—while tutoring or wrangling the kids at home—can be a nice release of energy with the added benefit of a cool, refreshing break once the weather heat up. Instead of those old-school bouncy balls, simply replace them with water balloons and have a good old-fashioned game of dodgeball. Be sure to include mom and dad in the fun! And just like the PE teacher always said, never aim for the head.
With nothing more than a yoga mat, you can discover the combination of physical and mental exercises that have been popular for thousands of years. The beauty of yoga is that you don’t have to be an expert to reap the benefits. Plus, with doga, it is not your ordinary yoga but rather a yoga hybrid you can do with your canine companion. I mean, who doesn’t love getting to spend more time with their dog while doing an activity they enjoy? Just don’t forget to make sure you and your buddy both have fresh breath for complete peace of mind during your doga session.
Whether you are young or old, fit or overweight, doga has the power to calm the mind and strengthen the body. It's easy to be intimidated by doga terminology, and complicated poses, but don’t be. Doga is a great sport for everyone and it is also beneficial to your dog to help calm him or her.
Aside from the sports mentioned above, you can also try planting something indoors or outdoors. Start small, pick up some packets of seeds or a few starter plants you’d love to nurture. You may never know what your green thumb can do until you try! Plus, gardening can be a great outlet to help relieve mild stress and quiet the mind, while also snagging you some fresh air and much-needed vitamin D in the sunshine.
However you decide to unplug and get away from the daily ‘screen life’ during these crazy times, just remember to focus on the activities and people in your life that help bring you joy and leave you feeling less stressed. So next time you’re tempted to rush through your day, just pause, put down your phone, breathe, move your body, get outside, and enjoy the moment. Because nothing beats that feeling of creating a little more balance in your daily life.
Cover photo courtesy of Unsplash.com
All rights reserved.
ABOUT THE AUTHOR
Jordan Fuller is a retired golfer who also owns a golf publication site, Golf Influence. He has loved golf since he was a kid and feels golf has been significantly helpful in improving his overall health.
> > > Stay well.
FACT: As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it’s important to have some fun, tech-free […]