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ENTREPRENEURSHIP:
"It’s like a man riding a lion. People look at him and think:
This person’s really got it together! This person’s brave.
And the person riding the lion is thinking:
How the hell did I get on a lion,
and how do I keep from getting eaten?”
—Toby Thomas, CEO of EnSite Solutions,
The Psychological Price of Entrepreneurship
As a CEO and successful entrepreneur, Aaron Hinde shares his #1 tip for optimizing execution and getting your team noticed amidst all the other white noise.
We all know it costs far more to acquire a new member than it does to retain a current one. With summer just around the corner, here are a few ideas to keep numbers up by getting the entire family involved in fitness.
Spring has sprung, and so have these healthy recipes to keep your menu fresh. (If you need me, I'll just be over here drooling over this No-Bake Raw Vegan Raspberry 'Cheesecake.')
"If something seems overwhelming to you or you're having difficulty taking the plunge, just start with small risks."
#1 NEW YORK TIMES bestseller Brené Brown reveals new research conducted with leaders, change makers, and culture shifters, who help show us how to put ideas into practice so we can step up and lead.
In episode #84 of the Airborne Mind podcast with Misbah Haque, Hinde discusses the powerful impact of learning from the past and discovering your unique abilities, as well as his daily morning rituals and mindfulness practices which he feels have greatly influenced his trajectory in business and life. (69 minutes)
Listen to the podcast here.
"Every successful person I know comes from an abundance mindset."
—Aaron Hinde
"Today, we are living in a CBD world, with tinctures, ointments and vaping oils popping up everywhere." This article in The Washington Post discusses experiences & studies in order to help uncover the merit of this current trend.
Read full article here.
Check out top coaching tips from best-selling author and coach Ben Bergeron.
Read full article here.
Author Gary Bishop leads readers through a series of seven assertions intended to help you finally lead the life you were meant to have.
Check out his book here.
Interview by Tyler Johnson | Feb. 28, 2019
I heard LIFEAID president Aaron Hinde on Jon Gordon's Positive University podcast and was excited he was willing to be a part of elev8 questions. Find him on Twitter or Instagram. Thanks for reading!
1) Were you an athlete growing up? What’s sports did you play?
I have always enjoyed sports and played basketball, baseball and tennis growing up as well as water and snow skiing.
2) How or what evolved you to a lifestyle of fitness?
Fitness has been a part of my life since day one. The more fit we are, the better we feel and the better we can perform on and off the field. Staying in physical shape also is a great confidence booster and allows me to live in alignment with the best version of myself.
3) What was the ‘WHY’ behind creating LifeAid?
The big beverage companies have gotten a free pass for over a hundred years for poisoning our kids with their sugar water. For every customer we get off the high-sugar, and high-caffeine "sports", energy drinks and sodas, we are permanently affecting their health and life trajectory in a positive way.
4) What similarities come from being underneath a heavy barbell and building a company?
With both you have to push into the uncomfortable zone regularly in order to grow.
5) I heard you speak about alignment as one of your core pillars, can you expand on that and the others?
We all visit the ATM machine when we need to get out money. Life itself is an ATM that will keep "paying" you in perpetuity by following Alignment, Trajectory, Momentum.
Aligment starts with yourself as you look in the mirror. Are you happy w/ the person you see? If everything you did showed up on the front page of the NY Times, would you be ok with that? Alignment extends to our spouse, business partner and team. Henry Ford says "when everyone is moving forward together, success will take care of itself." To me, that is an alignment issue.
6) High-school athletes always seem, as many do, to underestimate the value of recovery; Can you speak about its importance?
You can get away with a lot when you are in your teens and early 20s because testosterone and growth hormone are on your side. That being said, injuries can and will come back to haunt you. If you want true longevity in athletics, emphasis must be put on "prehab" and "posthab" as well as injury treatment and prevention. Nutrition, hydration, stretching, strength and conditioning, ice, therapies, etc. all play a role.
7) If you could go back and tell 16-year-old Aaron one truth you’ve learned from starting a business and/or being an athlete, what would it be?
Be smart with your money. Keep moving forward. Don't underestimate what you can accomplish in the next 5 years, focus on trajectory over momentum. And lastly, buy Facebook and Google stock!
8) Definition of Success?
> > > Live well.
Chris Hinshaw—the man, the myth, the legend—shares his unique perspective on the future landscape of CrossFit, along with some of his top coaching tips and insights. Find out what it's like to coach Mat Fraser and Rich Froning. Plus, Hinshaw reveals his preferred weapon of choice during a Zombie apocalypse & more!
"Most elite athletes that are winners today
are the ones that are chasing knowledge.”—Chris Hinshaw
Did you know that Hinde starts each day with a spoonful of MCT oil in his coffee? If MCT oil is new to you, read more about why it could be the missing puzzle piece to your diet.
Read the full article by Alison Moodie on Bulletproof here.
Close your eyes and picture the absolute best member at your gym, your star student — let’s call her “Jackie.” Jackie always pays on time, follows instructions, is fun to be around, has a great attitude, never complains … You get the point. Every gym has one or more “Jackies.” They are the women and men who make our job as gym owners and coaches fun and rewarding; The people we look forward to seeing day in and day out.
Now how awesome would it be if our whole gym was filled with “Jackies”? Well, guess what? It can be.
Following the well-known logic which states, “You are the average of the five people you hang out with the most,” then your best clients must hang out with some pretty awesome people, right? Lucky for you, that means that all you have to do to fill your gym with new members of the same caliber as “Jackie” is: Ask.
Tomorrow when you see “Jackie,” simply go up to her and say, “Hey Jackie. Just wanted to let you know how awesome you are and how much I appreciate having you at the gym. As you know, we have space for a few new members and I would love for them to be just like you. So, if you have any friends or family members, please refer them to our gym and have them join us for a FREE class. Can you do that for me?"
Of course the answer will be a resounding, “YES." Do this with your top clients and watch them multiply like bunnies. It’s that simple.
Bonus: First person to gain a new rockstar client at their gym using this technique, DM me on Instagram (@aaronhinde) — I’ll send you a FREE case of the LIFEAID product of your choice!
—Aaron Hinde
New York Times best-selling author David Goggins shares his astonishing life story and reveals how most of us only tap into 40% of our capabilities. Goggins' in-depth guide will help you push past pain, demolish fear, and reach your full potential.
Check out his book here.
