More Than Half of Americans Have Suffered a Workout Hangover
An article published in the New York Post shares new findings and statistics from a recent survey surrounding the negative effects of the dreaded "workout hangover."
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Join motivational speaker & author Mel Robbins on this 35-day journey as she shares daily tips & tools to help guide you towards your best mindset and life. (5:28)
More Than Half of Americans Have Suffered a Workout Hangover An article published in the New York Post shares new findings and statistics from a recent survey surrounding the negative effects of the dreaded “workout hangover.” Read the full article here. . Mindset Reset: Day 1 Join motivational speaker & author Mel Robbins on this 35-day […]
."Monk fruit juice is an amazing twenty times sweeter than other fruit juices. The unique low-calorie sweetness of monk fruit comes from naturally occurring antioxidants found in the fruit that have a delicious, sweet taste, without the calories of sugar. Used as a food ingredient, monk fruit adds delicious low-calorie sweetness, replacing sugar and calories with great-tasting goodness from fruit." —MonkFruitCorp.org
"There’s currently a lot of attention being placed on not-so-good-for-you pre-workou
t drinks that are chock full of junk with unhealthy amounts of caffeine, taurine, sodium and sugar. That’s why we couldn't be more pleased to offer the fitness community a clean, sugar-free post-workout recovery option in FITAID ZERO and RX ZERO,” says LIFEAID co-founder and president Aaron Hinde. “Crafting better-for-yo u recovery options without the use of artificial sweeteners, sucralose or aspartame — while still being sugar-free & great tasting — is something our entire team is very proud of accomplishing.”
Every single can of ZERO is made with only the good stuff, including essential vitamins & nutrients for recovery after any physical activity. Just like the rest of the LIFEAID line of clean products, Because you never stop being a Spartan. Now offering ZERO SUGAR and only a few calories!
Discover the ZERO difference at LIFEAIDBevCo.com/Zero.
#ABetterWayToDrink #FITAIDZERO
May 2019 — Columbus, Ohio: Hundreds of athletes, coaches, fans and crew were on site at the Rogue Invitational in Columbus, Ohio, last weekend. Here's what they were saying after getting a chance to try the new sugar-free FITAID ZERO and FITAID RX ZERO.
"It's ZERO SUGAR and macro-friendly, so now I won't feel bad when I drink like six in a day!"
"I think FITAID ZERO tastes even better than the original. I love it."
"Kinda pineapple-y... I already loved FITAID, but now I love ZERO even more!"
"The new FITAID (Zero) definitely tastes sweeter. So good!"
"It's soooooo good!"
"Not gonna lie, I'm happily surprised by the superior taste of the new Recovery ZERO. It's as flavorful as regular FITAID! I'm in love with ZERO."
You can find additional information & resources regarding Monk Fruit & Stevia here:
> > > Live well.
Did you know that monk fruit is naturally 150-200 times sweeter than sugar? “Monk fruit is a small sub-tropical melon that has been cultivated in the remote mountains of Southern China for centuries. According to legend, monk fruit is named after the Buddhist monks who first cultivated the fruit nearly 800 years ago.” .”Monk […]
PRESS RELEASE: Beverage Biz Insights | Dec. 12, 2018
The entry will dial up (natural) caffeine and buildout of DSD network in western part of the U.S.
Co-founded by Aaron Hinde and Orion Melehan in Santa Cruz, California, started with FitAid—entry that was keyed to then-burgeoning CrossFit channel, challenging incumbent brand Kill Cliff and successively adding range of other carefully targeted entries under monikers like FocusAid, TravelAid, PartyAid and even GolferAid, moving from natural/specialty into grocers and then mass/drug channels. Unusually, what might be viewed as its core brand, LifeAid, did not emerge until the company was making transition from specialty channels to general grocers and c-stores. By now, SPINS data indicates that LIFEAID various brands collectively rank #3 in natural energy/functional set, behind Hiball and Rockstar; in conventional grocery, they’re #23 with just 7% ACV. The company has been adept at moving product online, 2018 will mark the first year that brick & mortars outperform the still-growing online biz, which has been stepping up Amazon/Prime activities, Aaron said in discussion Mon.
But FitAid remains the horse, absorbing 90% of the company's marketing spend, followed by FocusAid (generating 80% of volume of FitAid), with PartyAid and LifeAid vying for #3. The company recently transitioned TravelAid, with highly polarizing ginger bite, to ImmunityAid, in time for winter flu season, and anticipates it will move into #3 sales slot. Revamped item has quickly won 5K retail authorizations, Aaron said, and sold more in 1 month than TravelAid had in 12 months.
As for FocusAid, that entry has performed well, ranked as #2-selling item, but LIFEAID thinks it can do better. In effort to exploit energy occasion, co next month will dial up caffeine content from 45 mg currently to 90-100 mg range, with enhanced caffeine punch flagged prominently on package. Caffeine sources will remain Yerba Mate and Green Tea Extract. That will allow FocusAid to go head to head vs. energy drinks, Hinde indicated.
By now, the LIFEAID brand is ready to make big DSD push, in part to do better in immediate-consumption channels, and it’s been recruiting western houses like Hensley in Arizona, New Age in Denver, Golden in Utah and Bonanza in Las Vegas, with California soon to be inked in. On retail front, a 400+ store test in CVS is being expanded to 1,500 stores, while a 440-store test in Walmart will expand to all 3,500 stores with new functional sets. Brand’s c-store presence remains slight, including Terrible’s chain in Las Vegas and some 7-Elevens in Hawaii, and boosting that will be priority for 2019.
particularly Nordic countries. Its main marketing/sampling vehicle has been Spartan Races, which allowed it to get its cans into nearly 1 mil consumers’ hands, between participants and spectators, this year.
For more information about LIFEAID Beverage Company and their full line of clean, nutritional blends to supplement your lifestyle, visit LIFEAIDBevCo.com.
Source: Beverage Biz Insights
PRESS RELEASE: Beverage Biz Insights | Dec. 12, 2018 LIFEAID Beverage Co. has a full slate of activities on tap for 2019, including overt push into energy drink occasions via tweak to FocusAid! The entry will dial up (natural) caffeine and buildout of DSD network in western part of the U.S. Co-founded by Aaron Hinde and […]