Because love is thicker than smoke

The Santa Cruz community continues to rally behind those affected by the devastating wildfires in Northern California this past week. While over 77,000 acres continue to burn, local SC company LIFEAID has created the Santa Cruz Fire Aid to help distribute all donated supplies and funds to displaced families, firefighters and wildlife support. Learn more about how YOU can help.

Visit the GoFundMe page here.

"It's not the load that breaks you, it's the way you carry it."

—Lou Holtz

CZU August Lightning Fire Update: August 24

Here's the latest update from those on the frontline of the Santa Cruz County fires, now at 13% containment. More than 77,000 acres and over 200 structures have been destroyed, while at least 25,000 homes are still at risk. (Article includes key links for current information about evacuation orders, warnings, resources and road closures.) Stay safe, everyone.

Check out the full article and video on KSBW here.

10 Inspiring Books to Read During Hard Times

2020 sure has been a year (and it's not over yet)! Check out these book recommendations on, to help recharge your optimism batteries.

Discover the list of books here.


HindeSight  |  No. 44

Will Smith's Life Lessons

As a successful actor, filmmaker, artist, family man, entrepreneur and motivational speaker, Will Smith has been inspiring us all for decades with his life lessons. Here are some of his most powerful words—may they ignite a spark within you.

Watch the video on Instagram here.

Struggling to Stay Motivated to Work Out?

Here are five ways to help you find your motivation and stay on track with your fitness goals.

Read the full article here.

"Success is not final; failure is not fatal: It is the courage to continue that counts."

—Winston Churchill

Judge Rejects Gov. Doug Ducey's Request to Delay Process for Reopening Gyms in Arizona 

With many gym doors still re-opening and re-closing nationwide in the U.S. (amidst spikes in COVID numbers and constantly changing CDC guidelines), Arizona gyms fight back.

Check out the full article on FOX News here.

Because friends don't let friends suffer alone ...

FITAID wants to give one lucky winner TWO—yep, you read that correctly—FREE Assault AirBikes! It's FREE to enter with your email address. You have until the entry deadline: Sept. 1, 2020.

It Takes What It Takes

World-renowned mental conditioning coach Trevor Moawad gives you the tools to manage and overcome negativity and achieve any goal in your life.

Learn more about his book here.


HindeSight  |  No. 43

The New York Times recently released their top recommendations to help gyms in the U.S. reopen successfully this summer. LIFEAID co-founder Aaron Hinde and his daughter Trinity share the FITAID FIVE with their community. Knowing how important fitness is to our mental and physical health and overall well-being, please stay safe and stay fit out there. We're in this together!


> > > Stay well.