Top Strategies to Amp Up FITAID Sales
Running a gym is all about creating an inviting atmosphere that keeps your members motivated and excited about their fitness journey. One great way to achieve this is by offering products that enhance their workout experience. FITAID is not just a drink; it's a fitness companion that replenishes and refreshes. Here are some fantastic strategies to sell FITAID like hotcakes (well, cold cans of FITAID, to be precise!).
- Welcome to the FITAID Club: Show your prospects and new members some love by gifting them a free can of FITAID after their first workout. They will immediately associate FITAID with a reward and incorporate it in their workout regimen moving forward. $2.99 investment for long-term ROI. Nothing says "welcome" like a rewarding sip. It's like a high-five in a can!
- Sip and Sample: If you're not up for handing out whole cans, offer refreshing 3oz samples after your group classes? Give them a little taste of FITAID magic that'll leave them craving more. Keep in mind: sampling is single handedly the largest driver of repeat purchases!
- Keem ‘Em Chilled: Make restocking your fridge part of your closing shift. Keeping your FITAID fridge stocked each evening ensures you’ll have chilled product ready to go the next morning. Nothing tingles the taste buds more than an ice-cold can of FITAID.
- Prime Placement: Position your FITAID fridge front and center, where all eyes can see and all hands can reach. The more visible it is, the more irresistible it becomes. Pick a high traffic area in your space that tilts temptation.
- Posters and Promos: Deck out your space with FITAID posters and eye-catching point-of-sale items. Repetition is the name of the game when it comes to boosting purchases. There are plenty of options in the gym portal for you to pull from!
- Coach's Choice: Give your coaches a sweet deal with a discount on FITAID (say, $3 a can). They'll not only love the taste but also become your ultimate FITAID advocates. It’s a small way to say thank you!
- Punch It Up: Have your members prepay for FITAID with convenient punch cards. It's like a loyalty card for delicious hydration. Good ‘ole fashion punchcards are a fun - make sure to keep the hole-punch nearby and remind members to keep the card in their gym bag.
- Win-Win: Create a buzz with a "Buy 10, Get 1 Free" punch card promotion. It's like hitting the jackpot with every sip. The tangible card will allow members to see how close they are to earning their free can - a motivator to get more!
- Easy Peasy Checkout: If you're tech-savvy, make sure FITAID is pre-programmed into your system for smooth checkout at the end of the month. Simplicity and ease of use means more sales for you and less hassle for members.
- Luck of the Draw: Collect used punch cards and add some excitement by drawing a punch card winner from a hat each month. The winner earns a free merchandise item AND people are encouraged to drink (and buy) more FITAID for better odds at winning.
- Case in Point: Offer discounted cases for members to take home. Not only do they get a deal, but you also score a nice margin. Try selling 4-packs, or a 12-pack case for $45, your members skip the shipping costs and get immediate gratification.
- Make It Count: When you buy 22 cases and get 2 free. Those freebies? Perfect for samples and prizes. They cost you nothing and have the potential to make you more in the long run.
- Nutrition Integration: Seamlessly incorporate FITAID into your nutrition counseling sessions. You’re already offering advice on what members’ should and should not be putting in their bodies; remind them to be conscious of what’s in their beverages. Propose it as a swap for high-sugar, artificially caffeinated alternatives. They’ll get more nutritional benefits by drinking a can of FITAID than a can of soda pop.
- Simple Sales Sheet: Use a FITAID-branded sign-out sheet for easy point-of-sale transactions. No fancy software? No problem! We provide them upon request!
- Flavorful Variety: Stock FITAID, FITAID RX, and FITAID Energy. Members love options, and you've got 'em covered.
- Social Sizzle: Harness the power of social media. Post pictures of coaches enjoying FITAID – it's an easy and effective way to spread the FITAID love. You can provide educational content and blast promotions you’re running to generate buzz!
- Give and Win: Host FITAID-themed giveaways on social media and in your gym. Make sure your members tag your gym and FITAID for extra exposure.
With these creative strategies and sales tactics, your gym is well on its way to becoming a FITAID hotspot. Remember, selling isn't just about products; it's about enhancing your members' experience and giving them something to look forward to post-workout. So, pop the top, enjoy a sip, and let FITAID infuse your gym with refreshing vibes that keep your members coming back for more! And if you're in doubt about which blend to choose, let our sports nutrition experts guide you! They are more than happy to help.
Remember: different strategies work for different gyms! If you've found a successful sales method we forgot to mention send us a message - we'd love to hear!
HOW LIFEAID IS HELPING AUSTRALIA
When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!)
This week, FITAID is donating 5% of all sales from FITAID ZERO directly to our brave family and friends who are fighting the devastating fires down in Australia. We will also be sending 10,000 cans of FITAID Down Under to help those hardworking men and women recover from their exhaustive relief efforts.
Additionally, we are partnering with FITAID athlete @JamesNewbury’s GoFundMe to help raise even more funds for the firefighters, by asking each of you to do the #KoalaChallenge! Now through Friday, for every post shared of someone doing the Koala Challenge (photo/video), FITAID will donate $5/post directly to the efforts of Australian wildlife protection services. Please be sure to include #FITAID, #KoalaChallenge and tag @FITAID in your post.
HOW YOU CAN HELP
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JOIN the FITAID Koala Bear Relief Challenge
Whether you're successful or not doesn't matter, it's for a great cause! Simply document your attempt at the "Koala Challenge." Be sure to tag @fitaid in your photo/video and include the hashtags #KoalaChallenge & #FITAID in your post. Share your post now on Instagram, join the challenge HERE!
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SHARE
Be sure to tell others about the FITAID Koala Challenge and how they can help raise $5/post just for participating! NOTE: All submissions must be posted by the deadline on Friday, Jan. 10, to count towards the total donation (up to $30,000).
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Stock up on FITAID ZERO
This week, when you purchase FITAID ZERO, 5% of your purchase will be donated directly to Australia wildlife relief services. SHOP NOW at LIFEAIDBevCo.com/ZERO
LIFEAID is beyond grateful for the overwhelming response and participation in these efforts so far. THANK YOU to everyone who has participated in any way. Every little bit helps, we're all in this together.
> > > Live well.
Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores.
The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the retailer looks to grow its functional beverage set with national and regional brands.
LIFEAID VP of Sales Dan Leja told BevNET, "The company entered 429 stores Walmart last year and that the expansion marks a ten-fold increase."
The company has also expanded in Kroger; according to Leja, LIFEAID has experienced a “natural evolution” with the retailer, having first entered with a 40-store test in the Texas market in 2016 and slowly expanded over the past two years. The latest expansion brings the brand’s presence to 15 Kroger divisions, which Leja said is about 1,500 doors.
LIFEAID has also reformulated its nootropic-based FocusAid line to double its caffeine content to 100 mg per can. Leja said the SKU is projected to grow more than 500 percent in 2019 and will make up 40 percent of the company’s total placement.
Leja said the company is also seeking to increase brand awareness by working with “micro influencers” who can appeal to the company’s niche target demographics. LIFEAID will seek to grow its FitAid line within yoga studios, while the company is recruiting musicians and DJs to promote its PartyAid line.
“We really want to piggyback off of what we’ve done with FitAid and building the name within the Crossfit and functional fitness space,” Leja said. “It’s not gimmicky or anything like that. We’re truly passionate about the offerings that we have and we want to portray that in a professional manner.”
On the West Coast, LIFEAID is also building out its DSD network to service the convenience channel, working with distributors Hensley in Arizona, Golden Beverage in Utah, Bonanza in Nevada, and New Age in Colorado. The company is negotiating contracts currently to service the entirety of California and the Pacific Northwest.
“By building out this proof of concept we wanted a story we could take to distributors and not just sell them on hopes and dreams,” he said. “Most of our retail authorizations started in the west, so that’s why we’re building our DSD footprint there. We also have some high-level meetings coming up in the Northeast in the coming weeks to start carving out a DSD footprint there as well.”
Visit lifeaidbevco.com for more information about the brand, or to shop the entire lineup of their clean nutritional blends to fit your active lifestyle.
Source: Brad Avery on BevNet.com - Jan. 31, 2019 at 6:41 p.m.
SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales.
The company, known for their niche “clean supplement blends” has seen a meteoric rise over the last year. 2018 is proving to be a potential break-through year for the brand.
For a second year, LIFEAID has secured a top spot on the Forbes list of Fastest Growing Companies and 2017’s list recognized the brand as the 2nd fastest growing in its category. FITAID, the Recovery Blend, which is popular within the CrossFit and OCR communities, recorded an impressive 35% share of the weekend’s sales. Notable portfolio performers included FOCUSAID and brand flagship product LIFEAID; while GOLFERAID, PARTYAID, and TRAVELAID rounded out the strong sales figure.
According to their VP of Sales, Dan Leja, “2018 is going to be a breakout year for the Brand.” Leja goes on to report, “We anticipate in excess of 12,000 traditional retail outlets, including some of the most established national retailers.”
This figure is 4 times what their retail penetration was in 2017. Authorizations include GNC, Kroger, Safeway, with significant reviews pending. At time of release, SPINS data is displaying promising results as they are positioned as a top 5 brand in their category over the last 24 weeks. Additional focus in 2018 will include consistent brand awareness efforts and building off their consumer successes to help bolster and sustain their current trajectory in retail.
About LifeAid Beverage
At LIFEAID, we fuel your passion with our clean and refreshing nutritional blends. Our products are tailored for your active lifestyle – without all the junk. LIFEAID products are available throughout the U.S. in more than 5,000 gyms and retail stores such as Whole Foods and The Vitamin Shoppe. Join us as we show the world there is a better way. For more information, please visit www.lifeaidbevco.com or contact press@lifeaidbevco.com
SOURCE: https://www.bevnet.com/news/2017/lifeaid-sets-e-com-black-friday-sales-record
