Eric Roza on Make Pods Great Again

CrossFit CEO joined Make Pods Great Again to discuss the current state of CrossFit. He talked about how his journey has been since taking over, obstacles and challenges he has faced in his personal life, and the new Open format and how he approaches the Open personally. He even gave listeners the scoop on the hire of the new Chief Technology officer as well as spent some time discussing his thoughts around Diversity, Equity, and Inclusion within the CrossFit Community.

Listen now.

Building a Morning Routine in 6 Steps

Having a morning routine has always been important to me and my success in building LIFEAID. We talk about them often in our weekly meetings and I encourage everyone on our team to find a routine that works for them. If you are struggling to create a morning routine for yourself, this is a great article to help you build one.

Read the full article here

"The first step towards getting somewhere is to decide you’re not going to stay where you are."

—J.P. Morgan

Strategies for Success in 2021

2020 was a trying year on all businesses, but specifically small businesses. This year, there will still be challenges to overcome, but approaching business with strategic thinking can help navigate these hurdles with more confidence and success.

Read it Here

Exercised: Why Something We Never Evolved to do is Healthy and Rewarding

While exercise was essential for our prehistoric ancestors, it’s not essential for the lives of the common man. However, even though we don’t rely on hunting and gathering, that doesn’t mean exercise isn’t something that should be part of our daily lives. 

More on Exercise and Evolution

HindeSight  |  No. 53

How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company.

CLICK HERE to listen to the full podcast episode on

“LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”

Neither Hinde, a sports chiropractor, nor his partner, a financial planner, had any experience in the beverage industry.

“In 2011, it was just a twinkle in our eye,” said Hinde. “It was through ignorance and passion that we pushed all the chips in.”

Both Hinde and his partner emptied their savings in an effort to get LIFEAID off the ground. Now, the beverages are found in 20 countries. In the US, they can be found at gyms and major retailers across the country including Walmart, Kroeger and CVS.

“I think the key to our success is that we chose a single target market,” Hinde said.

To learn more about LIFEAID and how the company has become so successful, listen to this episode of The Thoughtful Entrepreneur (link above).

> > > Live well.