Because love is thicker than smoke

The Santa Cruz community continues to rally behind those affected by the devastating wildfires in Northern California this past week. While over 77,000 acres continue to burn, local SC company LIFEAID has created the Santa Cruz Fire Aid to help distribute all donated supplies and funds to displaced families, firefighters and wildlife support. Learn more about how YOU can help.

Visit the GoFundMe page here.

"It's not the load that breaks you, it's the way you carry it."

—Lou Holtz

CZU August Lightning Fire Update: August 24

Here's the latest update from those on the frontline of the Santa Cruz County fires, now at 13% containment. More than 77,000 acres and over 200 structures have been destroyed, while at least 25,000 homes are still at risk. (Article includes key links for current information about evacuation orders, warnings, resources and road closures.) Stay safe, everyone.

Check out the full article and video on KSBW here.

10 Inspiring Books to Read During Hard Times

2020 sure has been a year (and it's not over yet)! Check out these book recommendations on, to help recharge your optimism batteries.

Discover the list of books here.


HindeSight  |  No. 44

LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team's own families and loved ones have been evacuated and/or had homes destroyed by the flames.

Heartbroken, the LIFEAID team has created the Santa Cruz Fire Aid to collect and distribute supplies, funds, and resources for the immediate needs of those in their local community who have been affected by or are still battling the SC wildfires.

You can make a monetary donation to the Santa Cruz Fire Aid at

100% of funds & supplies collected will be distributed directly to those in need: Local firefighters, displaced families & wildlife rescue efforts. (Supply list included below with mailing instructions.)


Evacuation centers in the area are also in desperate need of the following items:
- New clothing, the basics (assorted sizes)
- Underwear & socks (new, in package)
- Hats
Toiletries (sample-size)
- Lip balm
- Sunscreen
- Hand sanitizer & face masks
- Pillows & bedding (sleeping bags/sleeping pads)
- Clean towels
- Plastic tarps
- Family-size tents
- Large plastic storage bins
- Backpacks or luggage
- Pet carriers
- AA batteries
- Reusable water bottles
- Empty spray bottles
- Children's games, books & coloring books
- Canned goods, snack-size & non-perishable food items
- Ground coffee
- Granola/energy bars

LIFEAID team members are driving all donated supplies directly to multiple locations throughout the city, to help triage the emergency supply item needs as they are requested. (Over a dozen LIFEAID team members have volunteered to help assist with donated supply drop-offs locally.)

DONATION STATUS UPDATE (as of Thursday, Aug. 27):
• Thanks to all of your generous donations of goods, the Santa Cruz Fire Aid has currently completed over 52 drop-offs of supplies & essentials to areas in and surrounding Santa Cruz (including fire & police stations, evacuation centers and animal shelters/rescues).
• More than 10,000 cans of FITAID has been dropped off for firefighters and evacuees at locations all over Santa Cruz County.
• This amazing community has raised over $12,000 so far (which goes directly to evacuee support & wildfire relief efforts).

• A special THANK YOU to all of the brands who have generously donated additional dry goods, water, essentials & much-needed supplies to be distributed, including:  Caffeine & Kilos, Chomps, CrossFit One World, Fantasy Cookie, Flow Water, Olipop, Pamela's Cookies, Rolo Roast, Tosi, and Zola

LIFEAID team members are driving all donated supplies directly to multiple locations throughout the city, to help triage the emergency supply item needs as they are requested.

Monetary donations will be directed (but not limited) to:


Please contact our LIFEAID team via email at:



Wildfires which broke out in San Mateo County & the Santa Cruz mountain area after a record-breaking number of lightning strikes this past Monday (Aug. 17, 2020) have now more than tripled in size, spreading to over 77,000 acres. The fires are only 13% contained  (updated as of Monday, Aug. 24).

More than 200 structures have already been destroyed by the CZU August Lightning Complex Fire, while over 25,000 structures are still at risk. That number only continues to rise as San Mateo & Santa Cruz County residents are experiencing ongoing widespread mandatory evacuation notices.

The entire LIFEAID team's hearts and thoughts go out to those affected by the wildfires. We are hopeful for everyone's continued safety and that the Santa Cruz Fire Aid will help support the needs of those who have been relocated, evacuated, or are fighting diligently to save our loved ones, homes and land.

> > > Stay safe, everyone.

With so many gym doors forced to close, we started the LIFEAID LIFT program to support our local gyms & businesses, helping our community get through this current crisis, together.

BOX OWNERS, earn some cash and save your members money! Simply share this link:

Your gym will receive $15 cash for every 24-can purchase made by your loyal members or customers under your gym's name at! We ship their orders directly to them and send you the cash*. It's a win-win.  (*Verified accounts will be paid out every two weeks via PayPal.) Program valid only for the temporary duration of your gym or business' mandatory closure.

GYM MEMBERS, now you can purchase discounted cases ($5 OFF/case) when you shop at Plus, we'll give $15 cash back (for every 24-can case purchase) directly your gym. Remember to SHARE the link, SHARE the love!

This is a great way for those who are working out at home to be able to stock up any of our immunity and recovery boosting LIFEAID blends—chock full of vitamins—while supporting the gyms and businesses we call 'home,' so we can return to them once the dust settles.

We're so grateful for our community. Let's stay strong together!

Your LIFEAID family is humbled and grateful to be able to give back and financially lift up those in need during this difficult time. Please contact our team if you have any questions about the LIFEAID LIFT or how to get started: (888) 558-1113.


Share on social: #LIFEAIDlift

> > > Stay strong.