Meet the heroes behind the headsets here at LIFEAID Beverage Co., our rockstar Customer Success Team (CST)! Together, they field hundreds of calls, emails and chats each week, all with a smile—helping our amazing customers with their accounts, orders, returns, exchanges, subscriptions and more. The faces you see here are largely responsible for the happy campers who post rave reviews of our LIFEAID products and services.

Buckle up, it's time to get to know your LIFEAID Customer Success Team: Jadé, Flory, Destiny and Rosemary. Here is a list of their absolute favorite things to help you make this your healthiest and happiest Valentine's Day yet. Enjoy! 

Pictured above, from left to right: Flor, Destiny, Rosemary, Jadefront row, channeling his inner Bachelor

Jade (aka: Jadé)

Favorite thing about Valentine's Day: I love rip-away clothing, safety words & aloe vera (just kidding)
Favorite date: fort building, long conversations about Batman (100% serious)
Favorite dinner:
sushi
Favorite music: the smooth stylings of Seal
Favorite LIFEAID product: PARTYAID ... or should I say, "PartyJadè"
Favorite thing about myself: my opposable thumbs

Destiny

Favorite Valentine's Day gift: a massage | Favorite date: dinner, always!
Favorite text to get from my Valentine:
“I washed the dishes, babe”
Favorite music:
50s/60s era
Favorite condiment: hot sauce
Favorite dance move: The Twist
Favorite thing about your pet: That I could probably leave it alone for a week and it would be fine (it’s a fish, I give him a new name every day)
Favorite LIFEAID product: the new LIFEAID Hemp Blend
Favorite thing about myself: my mind

Flor

Favorite Valentine's Day gift: chocolate-dipped strawberries and flowers
Favorite thing to make for your loved one(s): Sopes. I love cooking authentic Hispanic foods & spending time in the kitchen with my family. We have always connected through cooking—it creates happiness & laughter in our home.
Favorite date: Getting ready for dinner and, of course, eating some great food!
Favorite dessert: I scream, you scream, we all scream for ice cream!
Favorite dance move: dancing and singing (I really enjoy singing in the car)
Favorite LIFEAID product: All of them! Although I find myself drinking FOCUSAID most often
Favorite thing about myself: my hair and nails

Rosemary

Favorite Valentine's Day gift: anything homemade
Favorite Valentine's Day music: love songs by George Strait
Favorite text to get from/send to your Valentine: “I love you”
Favorite animal print: cheetah, baby!
Favorite dessert: warm chocolate chip cookies
Favorite quote:
“And I knew exactly what to do. But in a much more real sense, I had no idea what to do.” —Michael Scott
Favorite scent: rain, my boyfriend’s hoodies, and my 47,000 candles
Favorite thing to Google: cute baby videos
Favorite thing about myself: Is it weird if I say my feet? I also like my handwriting and my ability to fiercely love.

Share the LIFEAID love this February 14th!

At LIFEAID, we truly are passionate about helping others live their best, healthiest life. What better way to show someone you care about their health than with a case of LIFEAID Vitality Blend, great for helping to reduce mild inflammation from everyday stress while you thrive in life.

O U R  S P E C I A L  G I F T  J U S T  F O R  Y O U :

This Valentine's Day, enjoy 25% OFF all cases of LIFEAID Vitality Blend! Offer valid for 24 hours only — shop this Friday (Feb. 14) to save some dough for your valentine! (Discount taken at checkout.)

Wishing you & your loved ones a happy and healthy Valentine's DayYou are loved. BE YOU.

—From your team at LIFEAID Beverage Co. 

#ABetterWayToDrink

> > > Live well.

Source: BevNET LIVE 2019

Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape.

As in years past, 2019 witnessed the emergence of disruptive newcomers developing alongside established players seeking out new frontiers. In ways both big and small, this year confirmed that there isn’t a singular route to success. In bottled water, we saw Essentia reap the benefits of a dedicated long-term growth strategy, fueled by strong execution, and at the same time we saw Liquid Death capture the imagination of consumers with a wholly unconventional (and unmistakable) marketing voice. We saw young companies in categories like energy and coffee help bring a new generation of functional beverages to mainstream audiences, while also watching as legacy brands extended their reach with new innovations. Some well-worn rules were confirmed, and others were torn up in style. There was truly a bit of everything.

With such a wide breadth of worthy nominees, the process of selecting our Best Of 2019 award winners was hardly simple. These honorees represent a vibrant and dynamic group of brands that we feel best encompass the ideas, personalities and products pushing the beverage industry in exciting new directions at the dawn of a new decade— and we can’t wait to see where they will take us next. Congratulations to all our winners!

LIFEAID Beverage Company:
BevNET 2019 RISING STAR Award

"The entire team at LIFEAID Beverage Company, LLC is beyond honored and thrilled to have been chosen as the recipient of a BEVNET Best of 2019 RISING STAR award! Thank you for this acknowledgment. Here's to rising to even greater heights in 2020," LIFEAID posted on their LinkedIn profile following the announcement at the BevNET LIVE event on Monday, December 9, 2019.

Product image of three LIFEAID cans arranged on a grass background

When functional beverage brand LIFEAID first made a name for its workout-based FITAID line through its partnership with CrossFit©, it seemed the company had settled into a strategy of cornering niche target demographics through a focus on hyper-specific use occasions such as partying, travelling and golfing. But after several years of incremental gains, 2019 finally saw LIFEAID and its entire product portfolio break into the mainstream. This past year the company’s risky take on functional beverages saw a vast expansion as it tripled its retail footprint, established a robust DSD network in the West, and made nationwide expansions in major outlets like Walmart and CVS. Co-founders Orion Melehan and Aaron Hinde said that LIFEAID’s mainstream breakout was always the long-term plan, even as it spent years with an emphasis on narrow channels -- part of an “incubation” strategy that through close customer relationships and ROI driven marketing is finally seeing validation in the broader market. Earlier this year, LIFEAID raised $7.7 million in April to fuel this growth and now with Fitness, Focus, Immunity, Partying, and Golfing all covered, the company has introduced sugar-free varieties with FITAID ZERO and FITAID RX ZERO. And the innovation isn’t done yet: the brand has announced LIFEAID HEMP as the latest addition to its beverage portfolio -- making it one of just a handful of established brands to date to jump into the hemp space.
—BevNET


> > > Live well.

Long-Term Consistency Beats Short-Term Intensity

This episode of Health Coach Radio discusses the idea of one degree of change, the power of changing your trajectory over time, pushing the chips all in, being aligned with your purpose, and so much more. (52:22)

Listen to the full podcast episode here.

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The New Age of Conscious Capitalism

Co-Founder and CEO of LIFEAID, Orion Melehan shares his vision and thoughts surrounding building and nurturing a successful brand.

Click here to read the full article.

 

Healthy Pumpkin Pie for Thanksgiving

Try Ambitious Kitchen's version of classic pumpkin pie—made from scratch, delicious, dairy-free, and naturally sweetened with pure maple syrup and coconut sugar.

Find the healthy recipe here.

"Success is going from failure to failure without losing your enthusiasm."

—Winston Churchill

Striking Thoughts: Bruce Lee's Wisdom for Daily Living

Discover the secrets of Bruce Lee's incredible success. His book covers 72 topics and 825 aphorisms—from spirituality to personal liberation and from family life to film-making.

Check out the book here.

.
AH

HindeSight  |  No. 26

This year, the LIFEAID team of 71 employees from around the U.S. and Canada traveled to Guerneville, California, for three sunny days of team-building and outdoor adventures. It served as the perfect reminder to all of as to exactly WHY we do what we do and HOW much we enjoy doing it with the people around us who support and inspire us to be better daily.

As always, fun was had, memories were made and lessons were learned. Those who could no attend were dearly missed.

Cheers to making 2020 the best year yet!

A special thank you to all of the staff and guest speakers who inspired, empowered and pushed each of us to become better leaders and team members—living intentionally and connecting with ourselves and others on deeper levels:

Meet our heart & soul, the LIFEAID Customer Success Team.

Kayaking down the Russian River.

Costume contest winners: The Minions

© All images property of in-house badass photographer Abby Clayden.


> > > Live well.