June 2021 - FITAID

Do You There There Should There Be a Sugar Tax?

The SharkPreneur Podcast

I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to hire people who are the right cultural fit and will represent your brand well, how LIFEAID is a beverage that tastes good and keeps you hydrated, how LIFEAID has different beverages to help different needs of your body, and why challenges should be looked at as opportunities to become a better entrepreneur.

Listen now.

How Exercise May Help Us Flourish

Our exercise habits may influence our sense of purpose in life and our sense of purpose may affect how much we exercise, according to an interesting new study of the reciprocal effects of feeling your life has meaning and being often in motion. The study, which involved more than 18,000 middle-aged and older men and women, found that those with the most stalwart sense of purpose at the start were the most likely to become active over time, and vice versa.

Read more about it.

“If you really look closely, most overnight successes took a long time.”

—Steve Jobs

New Research Shows South Africa’s Levy on Sugar-sweetened Drinks is Having an Impact

Three years ago South Africa introduced Africa’s first major tax on sugar-sweetened beverages based on grams of sugar. The tax now stands at about 11% of the price per litre. Research shows that excess sugar, particularly in liquid form, is a major cause of obesity and is a risk factor for diseases like type 2 diabetes, hypertension, heart disease, many common cancers and tooth decay. Recognising this danger, the World Health Organisation (WHO) has recommended that individuals should consume no more than 10% of total calories from added sugar, and preferably less than 5%.

Read More Here

Deep Work: Rules for Focused Success in a Distracted World

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.

Get the Book Here

HindeSight | No. 62

Cultivating a Business Mindset: HindeSight

3 Ways to Master the Art of Sales

Gyms depend on their members to keep the lights on and the doors open. In order to build up memberships, owners, coaches, and staff have to be comfortable selling what the gym has to offer. On this episode of The Mind Your Business Podcast, host James Wedmore gives three tips on how to build the mindset of selling.

Listen now.

How to Get More Efficient Sleep with Dr. Allison Brager

I’ve always been an advocate for quality sleep, especially when it comes to overall performance in fitness and business. To say I was excited about the launch of DREAMAID GO was an understatement. With the introduction of DREAMAID GO, we had the opportunity to sit down with Dr. Allison Brager, a sleep scientist and CrossFit athlete, to ask her all of our burning questions about sleep.

Read more about it.

“Always deliver more than expected.”

—Larry Page

Ice for Sore Muscles? Think Again.

After a particularly vigorous workout or sports injury, many of us rely on ice packs to reduce soreness and swelling in our twanging muscles. But a cautionary new animal study finds that icing alters the molecular environment inside injured muscles in detrimental ways, slowing healing. The study involved mice, not people, but adds to mounting evidence that icing muscles after strenuous exercise is not just ineffective; it could be counterproductive.

Read More Here

Grit: The Power of Passion and Perseverance

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”

Get the Book Here

HindeSight | No. 61

Quality is the Best Business Plan

The Whoop Podcast: John John Florence

On this episode of the Whoop podcast, world-champion surfer John John Florence (and brother to Team FITAID athlete Nathan Florence), shares how mindset prepares him for elite performance.

Listen now.

Our Australia/New Zealand Partners are Officially LIFEAID

This week, we completed the acquisition of our Australia/New Zealand distributors, Fit Trendz, officially welcoming them into the LIFEAID family. They have been flying the LIFEAID flag in the land down under since 2015 and we’re excited for them to help us continue to grow our global footprint.

Read more about it.

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”

—Theodore Roosevelt

8 Reasons Sleep Is Crucial for Entrepreneurs and Leaders

In the gym business, nutrition and training are paramount to what we do. So is sleep which sometimes can be the first to go when life gets hectic. There were many nights while building LIFEAID, that I didn’t get proper sleep (and I’m sure there will be more as we continue to expand). However, I’ve experienced the benefits of getting proper sleep for myself and it continues to be a focus for me.

Read More Here

Dare to Lead

Brene Brown is a New York Times Bestselling author, researcher, and professor who has spent the last two decades studying shame, vulnerability, courage, and empathy. In this book, she lays out the road map of how to be an effective leader by taking ownership, asking questions and staying curious.

Get the Book Here

HindeSight | No. 60

Texas Superstar Baseball Player Joey Gallo Joins Team FITAID

Functional Beverage Brand, LIFEAID, Signs 2020 Golden Glove Winner Joey Gallo

NEWS PROVIDED BY LIFEAID Beverage Co. / Jun 02, 2021, 06:00 ET

SANTA CRUZ, Calif., June 2, 2021 /PRNewswire/ — LIFEAID Beverage Co. has expanded its professional athlete talent roster with the addition of professional baseball player, Joey Gallo to Team FITAID. Gallo, of the Texas Rangers, is the first MLB player to join the team’s roster. The news aligns with LIFEAID’s ongoing expansion in Texas.

“Texas is home to some of our earliest brand advocates and one of our longest standing retailers, HEB,” says LIFEAID President and co-founder Aaron Hinde. “No better way to celebrate this region than some baseball and an ice-cold FITAID.”

Gallo joined the Rangers organization in 2012 as a first round pick. Following two 40 home run seasons in 2017 and 2018, he hit his 100th home run during the 2019 season. Gallo did this in his 377th career game, making him the fastest American League player to achieve this in MLB history. In 2020, Gallo took home his first Golden Glove award as a Right Fielder.

“With 162 games in the regular season, I am always looking for the best ways to recover,” said Joey Gallo. “Drinking a post-game FITAID has become a part of my routine and I am excited to be part of Team FITAID!”

As the longest tenured player in the clubhouse, Gallo’s leadership speaks volumes both on and off the field. A bright and rising talent, Gallo hits a home run with the LIFEAID brand values. And, if history repeats itself, Gallo can be expected to have another winning 2021 season ahead.

About LIFEAID Beverage Co.
With a focus on great tasting, wellness enhancing and solutions driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health and performance consumers. Located in Santa Cruz, California, LIFEAID offers a range of “Vitamins You’ll Actually Enjoy Drinking.” Products include both RTD and powdered mix blends: FITAID, FOCUSAID, IMMUNITYAID, PARTYAID, and others. You can find LIFEAID products at local gyms and retailers HEB, Whole Foods, Sprouts, Central Market, Kroger Dallas, Safeway Southern, Walmart, Target and Vitamin Shoppe. Visit lifeaidbevco.com to learn more.

CONTACT: Press@lifeaidbevco.com
Source: http://www.lifeaidbevco.com

SOURCE LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.com