LIFEAID Launches Marketing Campaign with Pro-Basketball Star


LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney

NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET

SANTA CRUZ, Calif.Oct. 29, 2019 /PRNewswire/ — FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it’s one of basketball’s rising stars that LIFEAID selected as a partner for upcoming Northern California retail marketing campaigns: Kevon Looney of the Golden State Warriors. The endorsement agreement was confirmed today by LIFEAID co-founder and president Aaron Hinde.

Looney will appear on billboards through Northern California, and will also be featured in digital advertising and social media campaigns. The brand’s social media platforms will also support regular prize and giveaway programs tied retailers and also offered directly from the brand.

“I’ve personally been rooting for Kevon since he first played for the Santa Cruz Warriors in 2016, right here in our backyard,” says Hinde, a proud lifelong resident of Santa Cruz, California, which is also home to LIFEAID’s headquarters. “While Kevon may currently be injured, what isn’t damaged is his ability to inspire as a gifted, versatile athlete with a long future ahead in pro basketball. We’re excited to help build one another’s brands.”

Standing six-foot-nine, basketball player Kevon Looney is known for his versatile athleticism, playing both power forward and center for the Warriors. His ability to guard all five positions is reflected in his jersey number “5.” Looney re-signed with the Warriors in July 2019, in a three-year extension. Warriors’ coach Steve Kerr called Looney a “foundational piece” for the team.

“Kevon is a disciplined, dedicated athlete who appreciates the impact of proper nutrition. These are core values for the LIFEAID brand,” says Hinde.

“I’m proud to be working with LIFEAID. The brand is focused on clean and functional ingredients. Recovery is a major part of being an athlete, FITAID helps meet the demands of that critical part of my game. Also, I’m following the paleo diet so I can drink it as part of my everyday routine,” says Looney.

About LIFEAID Beverage Co.® 
With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking” including: FITAID, FOCUSAID, PARTYAID, IMMUNITIYAID, LIFEAID, GOLFERAID and the newly launched Keto-friendly FITAID ZERO and FITAID RX ZERO. The FITAID line is currently the #1 Post-Workout Recovery Drink in America as well as the Official Sponsor of the U.S. Spartan Race Series. Visit lifeaidbevco.com for more information.

Media Contact:
Cari McHugh
press@lifeaidbevco.com

SOURCE: LIFEAID Beverage Co.

Related Links

http://www.lifeaidbevco.com

HindeSight #25: How To Find Your Business Niche

Are You in the Mood for a Fall Float That's Actually Good for You and Delicious?

FitBiz Talk: Cashing in on the ATM

On this episode of FitBiz Talk, discover how LIFEAID co-founder Aaron Hinde found his calling, creating products that help get the sugary crap drinks out of the hands of as many people as possible. Aaron talks about this journey and his recommendation for those looking to enter the market—sky’s the limit when you cash in on the ATM of life with Alignment, Trajectory and Momentum in your life and business. (63:00)

Listen to the full podcast episode here.

.

How to Find Your Business Niche

Whether you open a business in a unique industry or a saturated market, it is important to differentiate yourself from the competition to win over your audience. Find out how!

Click here to read the full article. 

 

Are You in the Mood for a Fall Float That’s Actually Good for You and Delicious?

Who says immunity and dessert don’t mix!? Sip, sip, hooray! Try this recipe for a Fall Ice-Cream Float that will rock your world while helping to actually boost your immune system.

Find the healthy recipe here.

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
—Bruce Lee

Scaling Up: Business Solutions for Social Problems

A must-read practical guide for social and corporate entrepreneurs.

Check out the book here.

.
AH

HindeSight  |  No. 25

Focus and Drive: Tricks to Stay Focused and Achieve More

By Mari Krueger | Photo courtesy of LIFEAID

The good intentions are there—sticking to fitness goals, killing it at work, being a great friend, cooking something new. But an off topic text, the black hole of social media, and three shows later, the day is over. Where does the time go? It’s no secret that distraction can be the end of productivity. Here are five tips to stay focused, whether your goals are physical or mental. Because, whatever your goals are, a little focus, goal setting and drive will get you there.

Envision the Future

Start by picturing the end; visualize your goals and be specific. Maybe you want to complete a half marathon, attend a yoga festival, get a promotion, have a tidier space or see friends more often. Maybe your vision of the future means meeting that deadline Friday, throwing a birthday party, or traveling internationally.

Nebulous goals are ok too—being more productive, having calmer mornings, or being kinder. What does that look like to you? If you want to be a more relaxed, mindful person, picture exactly what that looks like. Imagine the fabric of your meditation pillow, the environment around you, the sensations within you when you meditate. Expand that thought—instead of scurrying around packing a lunch, you are having a calm morning because you packed your lunch and went to bed on time last night.

Whatever your goals, hold it in your mind and think it through. With a clear mental picture of where you want to be, it’s easier to get up when that alarm goes off instead of hitting the snooze button again.

Make A Plan

With the vision in place, the challenge becomes mapping out a way to get there. Make a list of everything that needs to be done to achieve your goal, then break it into manageable tasks. Lots of tasks on your plate? Prioritize what needs to be done now, today, this week, this month, and “someday.”

Let’s say your goal is to travel internationally for the first time. Break it down: research destinations today, a plan to set aside enough money, schedule an appointment to get a passport next week, and—bonus—start learning some phrases in another language.

Use a planner or calendar if that helps, or download an app to help you track your progress. Estimate how long each task will take and schedule a block of time to complete it. An ideal way to arrange your time is to eliminate distractions, then work for 50 minutes and take a 10 minute break. Then get back to work!

Eliminate Distractions

Your time and attention are just that: YOURS. You get to decide where you spend it and how. Let’s start with the obvious: our phones. To be present and productive, turn off instant notifications. Do that now. When it’s time to focus, turn your phone to silent and put it in a drawer, your bag, wherever is as far from you as possible. Trust that the world and its crises will handle themselves while you focus on your goals.

Identify your top distractions, and be honest with yourself. Need to answer email on your phone, but easily distracted by Instagram? Consider—gasp!—deleting it off your phone for a while. Want to exercise but usually watch tv instead? Unplug the device to keep yourself from falling onto the couch and reaching for the remote. Keep your vision in mind and make it harder to give in to easy distractions. Set limits on social media use until tasks are completed, or limit yourself to catching up on your favorite platforms for a limited amount of time once a day.

Maybe your distractions are people. Share your goals with them and try to enlist their support. If they’re unsupportive of your dreams in general, maybe it’s time to evaluate whether it’s a friendship you want to continue.

And be realistic—if you’re the type of person who stress cleans (and aren’t we all?) build in time for that, too. Studies show repetitive movements (like wiping the countertop) decrease anxiety, and having a tidy space is calming. Plus the added boost of productivity can give you confidence you’re moving in the right direction.

Power Up

Your best ally in the struggle against distractions is that excellent muscle in your skull. Fuel your brain for success with nutritious foods proven to enhance brain performance. Fortunately, what’s best for your noggin is good for your overall health, too. Start by drinking enough water—getting hydrated promotes mental clarity and helps you think faster and more creatively. We also love the FOCUSAID Energy Blend from LIFEAID as a great go-to source for clean energy and mental focus. Alternatively, blueberries and leafy greens are packed with antioxidants, while flax seeds, nuts, and fatty fish (salmon, trout, mackerel, herring, sardines) are good sources of omega-3 fatty acids—crucial for mood stabilization and concentration. Dark chocolate (look for single-origin, high-cacao percentages for the highest quality beans and lowest amounts of sugar and fat) can enhance mental acuity and contain stress-relieving magnesium. Avocados are full of fiber and good fats. And while all coffee and tea lovers swear by caffeine (and they’re not wrong!) green tea in particular has L-theanine, which studies show increases alpha-wave activity and tranquility, and also helps avoid the post-caffeine crash by releasing it more slowly, so you feel calm and energized longer. 

It’s hard to focus when your stomach is rumbling, or you’re entering the mid-afternoon slump. By planning ahead and having a nutrient-packed, brain-feeding snack before big tasks—bonus for adding green tea!—you can give yourself a boost of productivity when you need it the most.

Get Going …and Keep Moving!

Got a list a mile long? Sometimes small tasks seem impossible when one particularly worrisome task looms large over everything else—so tackle the big one first. Or maybe it seems like you’ll never get to your main task with all the other million things you need to do—set a timer and challenge yourself to complete as many small tasks as possible within that time, then move on to the main task. One colossal task weighing you down? Go back to your plan and break your task down further into manageable chunks. Spread it out over multiple days if necessary and just do one piece of the job at a time.

Remember, it takes time (usually several weeks) to make a habit stick, so be persistent and patient with reaching your goals. Accept gradual progress as success—jogging twice this week doesn’t mean you’re ready for that marathon, but you’re two jogs closer to that goal than you were last week.

When life comes at you hot, it will be tempting to give in to the overwhelm and give up. Don’t! Keep your vision front and center and keep moving forward. You’ll get there.

A Fall Float That’s Actually Good for You… and Delicious!

Who says immunity and dessert don’t mix!?

Sip, sip, hooray! We’ve combined the lightly carbonated Orange Burst flavor of IMMUNITYAID Wellness Blend with the slow-melting goodness of your favorite ice cream (or non-dairy substitute) for a Fall Float that will rock your world while helping to actually boost your immune system.

“Echinacea, Zinc, and Ice Cream, oh my!”

Just in time for cooler weather and all the germs it brings with it, IMMUNITYAID offers essentials vitamins and nutrients to keep you running on all four cylinders:

♦ Vitamins A, C & D3 to help you stay defended

♦ Echinacea, Zinc & Astragalus Root to help boost your immune system

Turmeric to help reduce inflammation from everyday stress

Chamomile, Ginger Root & Lemon Balm for calming effects

♦ Absolutely NO artificial flavors, sweeteners, sodium or caffeine

♦ Made with only the good stuff!

♦  1 can of IMMUNITYAID Wellness Blend, chilled

♦  1-2 scoops of your favorite ice cream (or non-dairy substitute)

1. Pour the contents of one can of IMMUNITYAID over 1-2 scoops of your favorite ice-cream (or non-dairy substitute) in your favorite tall glass, until desired ratio of liquid to ice cream is reached.

2. Use a spoon and/or straw to sip your way to immunity while enjoying your new favorite Fall treat!


Find out more about IMMUNITYAID Wellness Blend and order a case today at LIFEAIDBevCo.com

Just 40 Calories, Vegan, Certified Non-GMO, Paleo-Friendly, Kosher & Certified Gluten-Free
Happily sweetened with just a pinch of natural sugar from raw organic agave.
Never any artificial flavors or sweeteners.
Made with only the good stuff!
#ABetterWayToDrink

> > > Live well.

How Living a Mindful Life Impacts Your Family, Tribe, and Career

Wellness Force Radio – Ep. 303: Faith, Family, Fatherhood & FITAID

On Wellness Force Radio episode 303, co-founder and president of LIFEAID Beverage CompanyAaron Hinde joins us for a second interview to take a deep dive into how you can cultivate mental resilience and fortitude, how to expand your consciousness through new ways of being, and how to be a good role model for your children by adopting healthier habits for life. (78:00)

Listen to the full podcast episode here.

.

 

Why is CBD Everywhere?

Cannabidiol (CBD) is being touted as a magical elixir, a cure-all now available in bath bombs, dog treats and even pharmaceuticals. Is it worth all the hype?

Read the full New York Times article here.

Dear Pessimist, Optimist and Realist—
While you guys argued whether the glass is full or empty, I sold the glass.
–Sincerely,
Entrepreneur-ist

Start With Why

Bestselling author Simon Sinek explains how leaders who’ve had the greatest influence in the world all think, act, and communicate the same way, and it all starts with why.

Check out his book here.

.
AH

HindeSight  |  No. 24