On January 9, 2020, the BUSINESS section of The Wall Street Journal featured an article (by Annie Gasparro) about the successful launch of LIFEAID Hemp entitled  "Cloudy Regulation Slows CBD’s Seep into Food and Drinks." 

PHOTO: LIFEAID Beverage Co 

Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making space for smaller players to capture more of the budding market. 

PHOTO: LIFEAID Beverage Co 

 


> > > Live well.

On January 9, 2020, the BUSINESS section of The Wall Street Journal featured an article (by Annie Gasparro) about the successful launch of LIFEAID Hemp entitled  “Cloudy Regulation Slows CBD’s Seep into Food and Drinks.”  PHOTO: LIFEAID Beverage Co  Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making […]

HOW LIFEAID IS HELPING AUSTRALIA

When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!)

This week, FITAID is donating 5% of all sales from FITAID ZERO directly to our brave family and friends who are fighting the devastating fires down in Australia. We will also be sending 10,000 cans of FITAID Down Under to help those hardworking men and women recover from their exhaustive relief efforts.

Additionally, we are partnering with FITAID athlete @JamesNewbury’s GoFundMe to help raise even more funds for the firefighters, by asking each of you to do the #KoalaChallenge! Now through Friday, for every post shared of someone doing the Koala Challenge (photo/video), FITAID will donate $5/post directly to the efforts of Australian wildlife protection services. Please be sure to include #FITAID, #KoalaChallenge and tag @FITAID in your post.

 

View this post on Instagram

 

A post shared by FITAID by LIFEAID Beverage Co. (@fitaid) on

HOW YOU CAN HELP

  1. JOIN the FITAID Koala Bear Relief Challenge

    Whether you're successful or not doesn't matter, it's for a great cause! Simply document your attempt at the "Koala Challenge." Be sure to tag @fitaid in your photo/video and include the hashtags #KoalaChallenge & #FITAID in your post. Share your post now on Instagram, join the challenge HERE!

  2. SHARE

    Be sure to tell others about the FITAID Koala Challenge and how they can help raise $5/post just for participating! NOTE: All submissions must be posted by the deadline on Friday, Jan. 10, to count towards the total donation (up to $30,000).

  3. Stock up on FITAID ZERO

    This week, when you purchase FITAID ZERO, 5% of your purchase will be donated directly to Australia wildlife relief services. SHOP NOW at LIFEAIDBevCo.com/ZERO

LIFEAID is beyond grateful for the overwhelming response and participation in these efforts so far. THANK YOU to everyone who has participated in any way. Every little bit helps, we're all in this together.


> > > Live well.

HOW LIFEAID IS HELPING AUSTRALIA When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!) This week, FITAID is donating 5% of all […]

"BE You!"

As we kick off a new decade, we're witnessing a major shift—a shift in mindset—finally replacing the outdated mentality surrounding "New Year, New You" with one which helps us all better embrace our flaws and create healthy habits to live our best life.

Join the "Be You" movement on Instagram. Follow @fitaid and use the hashtag #fitaidBEyou! Tell us what makes you YOU and what you're doing in 2020 to help embrace those things with healthy, happy habits. Then tag a friend and encourage them to do the same.

Here are some of the top people, films, books and blogs which have inspired us to embrace being 100% comfortable in our own skin, empowering us to love what makes us unique while also creating healthy habits to live our happiest life!


INFLUENCERS

Image result for pattie gonia influencer"Pattie Gonia
Pro photographer Wyn Wiley's female persona is an outdoor enthusiast, drag queen & advocate.

“She’s just trying to be as cool as Mother Nature,” Wiley says of his alter ego Pattie Gonia.

Image result for logan aldridge"
Logan Aldridge
Fittest One-Armed Man on Earth, continuing to break records & barriers.
"When life gets hard—if we can force a smile onto our face, it can trigger the brain to think differently about a situation and help guide you into the proper place to produce happiness, gratitude and joy," says Aldridge.
Harnaam Kaur
Bearded Lady with polycystic ovary syndrome, causing excessive hair growth.
"Love yourself wholeheartedly and never be ashamed of what you look like! You are made to be perfect and nothing less," says Kaur.
Grece Ghanem
Fabulous 54-year-old model who refuses to let age hold her back.
“For me, aging is liberating. Beauty changes, yet it does not disappear,” Ghanem says.

DOCUMENTARIES

Image result for surfing to cope"Surfing to Cope

This documentary covers the journey of surfer Brianna Cope as she attempts to make the Women's Championship Tour with an irreversible birth defect that has shaped her life.

Minimalism: A Documentary About the Important Things

Venture inside the lives of minimalists from all walks of life—families, entrepreneurs, architects, artists, journalists, scientists, and even a former Wall Street broker—as they strive to live a meaningful life with less.

Embrace

 Documentary that explores the serious issue of body loathing, inspiring us to change the way we feel about ourselves and think about our bodies.

I Am Not Your Guru

Academy Award nominated filmmaker Joe Berlinger follows Tony Robbins and his team over the course of six days, capturing Robbins' powerful and uncompromising approach to achieving success.

BLOG POSTS


BOOKS


You Are A Badass

How to create a life you totally love by identifying the self-sabotaging beliefs and behaviors currently holding you back.

The Untethered Soul

This book will transform your relationship with yourself and the world around you.

The Life-Changing Magic of Tidying Up

How to clear your clutter and enjoy the unique magic of a tidy home—the calm, motivated mindset it can inspire.

Dare to Lead 

Becoming a leader requires brave work, tough conversations, and showing up with our whole hearts.

Light Is the New Black

A guide to answering your soul's calling and working your light.

 

Image result for high performance habits"

High-Performance Habits

Unlocking key habits that will help you achieve your highest potential in all areas of life.

CONCLUSION

We hope you feel inspired by the stories shared by others. Join the "Be You" movement on Instagram. Follow @fitaid and use the hashtag #fitaidBEyou! Tell us what makes you YOU and what you're doing this year to help embrace those things with healthy, happy habits. Then tag a friend and encourage them to do the same. Let's make 2020 the year of authenticity—BE YOU!

Image result for instagram logo"

Join the movement:
#fitaidBEYOU


> > > Live well.

“BE You!” As we kick off a new decade, we’re witnessing a major shift—a shift in mindset—finally replacing the outdated mentality surrounding “New Year, New You” with one which helps us all better embrace our flaws and create healthy habits to live our best life. Join the “Be You” movement on Instagram. Follow @fitaid and […]

Try the new HIIT Fit Smoothies with powdered FITAID at a Smoothie King near you!

Product image of smoothie king cup with green smoothie inside

Add a scoop of the FITAID powder to ANY Smoothie King smoothie for post-workout recovery!

Try the new HIIT Fit Smoothies with FITAID + Paleo protein powder — NOW AVAILABLE as Smoothie King locations nationwide!

Find a Smoothie King near you at SmoothieKing.com

Product image of smoothie king cup with brown smoothie inside

Be sure to tag us and tell us what you think!
@fitaid


> > > Live well.

Try the new HIIT Fit Smoothies with powdered FITAID at a Smoothie King near you! Add a scoop of the FITAID powder to ANY Smoothie King smoothie for post-workout recovery! Try the new HIIT Fit Smoothies with FITAID + Paleo protein powder — NOW AVAILABLE as Smoothie King locations nationwide! Find a Smoothie King near […]


Original article in Us Weekly | By  | December 2019

New-Year's-Eve-Champagne

PARTY TIME

New Year’s Eve is right around the corner, and everyone is getting prepared for the big night! For some, the holiday season may lead to a cocktail or two — which inevitably causes some unpleasant morning-after moments.

There are few things worse than waking up with a hangover. In fact, it will likely negate just how much fun you had the night before. So to help you get through the rest of the season (if you’re over 21, of course), we’ve rounded up some of the most popular hangover cures and preventative supplements that you can pick up from Amazon today!

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[read the full article at Us Weekly]

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5. PARTYAID

Partyaid Rehab Blend
PARTYAID Recovery Blend

The pre-mixed drink contains a ton of helpful nutrients that can alleviate traditional hangover symptoms. You can drink this before, during or after your night out and feel significantly better the next day.

Get the PARTYAID supplement drink for prices starting at just $11, available from Amazon!


Or shop now at LIFEAIDBevCo.com, and PARTY SMARTER in the New Year!

Original article in Us Weekly | By Bernadette Deron | December 2019 PARTY TIME New Year’s Eve is right around the corner, and everyone is getting prepared for the big night! For some, the holiday season may lead to a cocktail or two — which inevitably causes some unpleasant morning-after moments. There are few things worse than […]

Written by travel blogger Tiffany Ammerman | All images courtesy of @cf_kat

While the holidays can be a fun and busy time of year, there are definitely times where you find yourself looking at your schedule wondering how it’s possible that you’re going to squeeze everything in!  From visiting family to wrapping gifts and preparing food, it can be a little overwhelming at times. While this time of year can be focused on giving to others, it’s important to remember to give back to yourself as well with these 5 tips for combating holiday stress.

1. Work It Out

Working out can help to relieve stress by releasing endorphins and giving you a singular focus. By spending an hour or two in the local CrossFit box or pounding it out on the treadmill at home, carving out some time to focus on yourself and your goals can be a much needed respite during the rushing around of the holiday season. 

2. Grab a Coffee, a Book and Your Dog

Taking some time for yourself to read, play with your dog or just have a coffee alone can do wonders for your mental health. Spending time with our pets can help to relieve stress when we’re trying to tackle that to-do list. The holidays can be a very overwhelming time with all the parties, dinners and tasks that need to be done! Take some time to refocus & recenter yourself so you can jump back into the festivities fully rejuvenated. Bonus tip: adding in a CBD supplement could also help to relieve anxiety, depression & any joint pain from your workouts. A win/win!

3. Make a To-Do List

Making a list of items that need to get done can help you to feel more organized and together when its out of your head and down on paper!  With the most pressing items listed first, that will help you to make sure everything gets done when it needs to get done and you don’t feel rushed or pressured. Another useful tool is to understand that not everything has to get done in one day. Next to your tasks, write down what day they need to be done and what day you want to get them done. No time for it today? Try to get it done tomorrow. Be kind to yourself during this stressful time.

4. Focus In On The Positives

While it can be easy to get bogged down in what didn’t work out correctly or that frustrating relative, try to turn your mind to the positives. Getting to spend time with family can be stressful but focusing on the reasons why we love and appreciate our family and friends can help to realign your mind to a more positive space. Write down some positive affirmations or positive things that happened that day rather than dwelling on the cookies that didn’t turn out or the gift that still hasn’t been delivered.

5. Ask For Help

Whether it’s asking your partner to pick up the gift from the shops or asking your friend to be a sounding board, it’s always okay to ask for help. There is no need to spread yourself so thin so you eventually crack! Ask for backup and you’ll be sure to get it.

CONCLUSION

Keep in mind that while the holidays can be heaped in stress, it’s ultimately about spending quality time with the people that you love. Try not to stress about the changes in plans, unexpected guests or burnt cookies! It may seem like a lot at the moment but allowing yourself to have the space to step back and decompress can mean so much for your mental health and happiness during this holiday season.

All images courtesy of @cf_kat


 

About the Author:
Georgia native Tiffany Ammerman is the thru-hiker and CrossFitter behind the travel blog The Goodish Traveler. She spends the majority of her time traveling, eating sushi and searching for hiking trails. When she's not blogging, Ammerman can be found training at CrossFit LaGrange and teaching art to kids.

You can follow her adventures on Instagram: @the_goodish_traveler or website: TheGoodishTraveler.com

 


> > > Live well.

 

Written by travel blogger Tiffany Ammerman | All images courtesy of @cf_kat While the holidays can be a fun and busy time of year, there are definitely times where you find yourself looking at your schedule wondering how it’s possible that you’re going to squeeze everything in!  From visiting family to wrapping gifts and preparing food, it […]

Source: The Hustle | December 11, 2019

My First Million ft. LIFEAID Co-Founder Aaron Hinde

LIFEAID founder Aaron Hinde (@aaronhinde) stopped by "My First Million" to talk 'vitamins that you’ll enjoy drinking.' Hinde's new beverage brand (valued at over $100M) has something to boost every part of your life -- FITAID, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID HEMP, GOLFERAID… and more. He talks about how LIFEAID competes with Red Bull and Monster, distribution strategy: think golf clubs & CrossFit gyms, what it’s like to live off the grid: chicken, solar & batteries, how to test physical product market fit using a Direct Mail strategy and why narrowing product focus can increase sales.

LISTEN TO THE PODCAST EPISODE HERE

Here’s what you’ll learn in this episode of My First Million:
  • How LIFEAID competes with Red Bull and Monster
  • LIFEAID’s distribution strategy: think golf clubs & CrossFit© gyms
  • What it’s like to live off the grid: chicken, solar & batteries
  • How to test physical product market fit using a Direct Mail strategy
  • Why narrowing product focus can increase in sales

Follow Aaron Hinde on Instagram at: @aaronhinde
Learn more about LIFEAID products at LIFEAIDBevCo.com


> > > Live well.

Source: The Hustle | December 11, 2019 My First Million ft. LIFEAID Co-Founder Aaron Hinde LIFEAID founder Aaron Hinde (@aaronhinde) stopped by “My First Million” to talk ‘vitamins that you’ll enjoy drinking.’ Hinde’s new beverage brand (valued at over $100M) has something to boost every part of your life — FITAID, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID HEMP, […]


How Much Money We Spend Each Year on Trying to Feel Less Stressed

By SWNS | December 10, 2019 - featured by New York Post

Eight in 10 Americans say politics are currently the biggest stressor in their life, according to a new report.

A recent poll of 2,000 Americans revealed that 78 percent of respondents say politics is currently stressing them out more than anything else in their life.

The current political climate topped everything as the biggest weight on our lives, but it wasn’t the only thing currently causing us anxiety.

Thirty-seven percent said a health issue is presently giving them fits, while over a third of Americans (35 percent) pointed to their partner as a big current source of stress in their life. The study, conducted by OnePoll on behalf of LIFEAID Beverage Co., found that over half of us are currently stressed out by work (51 percent) and money worries (51 percent).

Over one in four Americans say their work commute is currently stressing them out, with nearly a third (29 percent) saying social media causing them distress.

Another third (32 percent) say climate change is currently stressing them out.

Two in three Americans (67 percent) say they’re so stressed right now that it’s causing them to be less productive at work.

Dealing with all the stress can be quite problematic, too, as 69 percent of respondents say they tend to turn to “unhealthy” coping mechanisms.

It can also be pricey: The average American was found to spend $960 annually directly on trying to feel less stressed.

And if your current stress levels feel like they’ve never been higher, you aren’t alone. Sixty-eight percent of those polled say right now is the most stressed they’ve ever been in their entire life.

And there doesn’t seem to be a light at the end of the tunnel: Two in three Americans polled (67 percent) said they don’t see their stress being relieved any time soon.

“Stress is both physical and mental, and one can easily exacerbate the other in extremely stressful times, even with regular exercise and a good diet. It’s important to find your center, and responsibly produced and marketed products with hemp can help you get there,” said Emily Sommariva, CMO for LIFEAID Beverage Co.

“Our survey results tell us 51 percent of respondents strongly believe hemp offers stress relieving benefits. And hemp drinks are a convenient option. You can hang without the hangover, and feel in control — something everyone who is stressed out, wants more of.”

With the holidays coming up, that means it’s time for holiday-related stress to rear its ugly head.

Shopping for gifts was found to be the most stressful part of the holidays, with 37 percent it causes them stress.

The act of visiting family was also atop the list (36 percent), along with cooking (34 percent), as well as crowds and lines (30 percent.)

Even the receiving gifts was found to be a pretty big stressor for nearly one in three respondents (31 percent).

Sadly, two-thirds of Americans say the stress they’re currently experience is actually dampening their holiday spirit.

“The negative effects of stress are cumulative, which is why you have to address stressful factors in your life methodically,” said Sommariva.

“A drink like LIFEAID HEMP helps you do that. You can enjoy it socially, or as part of a workout recovery program, or simply when you’re feeling the pressure of stress. It’s not about how much you drink when, it’s that you integrate a drink like this, thoughtfully.”

> > > Live well.

How Much Money We Spend Each Year on Trying to Feel Less Stressed By SWNS | December 10, 2019 – featured by New York Post Eight in 10 Americans say politics are currently the biggest stressor in their life, according to a new report. A recent poll of 2,000 Americans revealed that 78 percent of respondents say […]

Source: BevNET LIVE 2019

Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape.

As in years past, 2019 witnessed the emergence of disruptive newcomers developing alongside established players seeking out new frontiers. In ways both big and small, this year confirmed that there isn’t a singular route to success. In bottled water, we saw Essentia reap the benefits of a dedicated long-term growth strategy, fueled by strong execution, and at the same time we saw Liquid Death capture the imagination of consumers with a wholly unconventional (and unmistakable) marketing voice. We saw young companies in categories like energy and coffee help bring a new generation of functional beverages to mainstream audiences, while also watching as legacy brands extended their reach with new innovations. Some well-worn rules were confirmed, and others were torn up in style. There was truly a bit of everything.

With such a wide breadth of worthy nominees, the process of selecting our Best Of 2019 award winners was hardly simple. These honorees represent a vibrant and dynamic group of brands that we feel best encompass the ideas, personalities and products pushing the beverage industry in exciting new directions at the dawn of a new decade— and we can’t wait to see where they will take us next. Congratulations to all our winners!

LIFEAID Beverage Company:
BevNET 2019 RISING STAR Award

"The entire team at LIFEAID Beverage Company, LLC is beyond honored and thrilled to have been chosen as the recipient of a BEVNET Best of 2019 RISING STAR award! Thank you for this acknowledgment. Here's to rising to even greater heights in 2020," LIFEAID posted on their LinkedIn profile following the announcement at the BevNET LIVE event on Monday, December 9, 2019.

Product image of three LIFEAID cans arranged on a grass background

When functional beverage brand LIFEAID first made a name for its workout-based FITAID line through its partnership with CrossFit©, it seemed the company had settled into a strategy of cornering niche target demographics through a focus on hyper-specific use occasions such as partying, travelling and golfing. But after several years of incremental gains, 2019 finally saw LIFEAID and its entire product portfolio break into the mainstream. This past year the company’s risky take on functional beverages saw a vast expansion as it tripled its retail footprint, established a robust DSD network in the West, and made nationwide expansions in major outlets like Walmart and CVS. Co-founders Orion Melehan and Aaron Hinde said that LIFEAID’s mainstream breakout was always the long-term plan, even as it spent years with an emphasis on narrow channels -- part of an “incubation” strategy that through close customer relationships and ROI driven marketing is finally seeing validation in the broader market. Earlier this year, LIFEAID raised $7.7 million in April to fuel this growth and now with Fitness, Focus, Immunity, Partying, and Golfing all covered, the company has introduced sugar-free varieties with FITAID ZERO and FITAID RX ZERO. And the innovation isn’t done yet: the brand has announced LIFEAID HEMP as the latest addition to its beverage portfolio -- making it one of just a handful of established brands to date to jump into the hemp space.
—BevNET


> > > Live well.

Source: BevNET LIVE 2019 Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape. As in years past, 2019 witnessed the emergence of disruptive newcomers developing alongside established players seeking out new frontiers. In ways both big and small, this year confirmed […]


It's official. Sara Sigmundsdóttir has won the 2020 CrossFit© OPEN!

As the dust finally settles, Sigmundsdóttir sits solidly in first place in the Women's Division, punching her ticket to the 2020 Reebok CrossFit Games. With top-3 finishes in 4 out of the 5 OPEN Workouts, Sigmundsdóttir is looking stronger than ever and clearly on a mission as she gets ready to head back to Madison next summer.

This will be the 27-year-old Icelandic athlete's sixth time competing at the Games, having stood on the podium steps with a bronze metal around her neck twice before (in 2015 and 2016). As always, Team FITAID will be cheering Sigmundsdóttir on all the way.

Hard work pays off, yet again. CONGRATS, Sara!

2020 CrossFit OPEN Leaderboard (Women's Division)

All photos courtesy of Team FITAID®


> > > Live well.

It’s official. Sara Sigmundsdóttir has won the 2020 CrossFit© OPEN! As the dust finally settles, Sigmundsdóttir sits solidly in first place in the Women’s Division, punching her ticket to the 2020 Reebok CrossFit Games. With top-3 finishes in 4 out of the 5 OPEN Workouts, Sigmundsdóttir is looking stronger than ever and clearly on a […]