Month: July 2019

Complete Guide to the 2019 Reebok CrossFit Games

FITAID is proud to be the Official Sponsor of the 2019 Reebok CrossFit® Games. Here’s the inside scoop on where to find everything you need to know to enjoy the Games on Aug. 1-4, 2019!

How to Watch the 2019 Reebok Games CrossFit Games:

Event updates, athlete profiles & Leaderboard at Games.CrossFit.com:

Complete List of Athletes Who Qualified for the 2019 Reebok CrossFit Games:

FITAID Calendar of Events:

One Ton Challenge information:
Friday, Aug. 2, from 5-8pm at the FITAID Lounge
One Ton Challenge Event at 2019 Reebok CrossFit Games Set to Feature Heavy Hitters from Weightlifting and CrossFit Worlds

Official After-Party information and tickets:

Watch the latest episode of the Buttery Bros. on YouTube — brought to you by FITAID:

GOOD LUCK to our FITAID athletes and everyone getting ready to throw down in Madison, Wisconsin!
(CLICK to see more images)

HindeSight #19: How to be Successful when Targeting a Niche Market

How to Be Successful when Targeting to a Niche Market

On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product.

Listen to the full podcast episode here.

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An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks

Forty percent of teens reported adverse effects from drinking energy beverages. Find out why Aaron Hinde is not alone as he demands “changes from the beverage companies.”

Click here to read the full article. 

 

67 Summer Recipes Everyone Should Know How to Cook

Menu boredom got ya down? Master these ultimate summer dishes and eat well through September.

Click here to read the full article.

“The successful man is the one who finds out what is the matter with his business before his competitors do.”

—Roy L. Smith

Good to Great: Why Some Companies Make the Leap and Others Don’t

The findings of the Good to Great study fly in the face of modern business culture, surprising many readers and shedding light on virtually every area of management strategy and practice.

Check out Jim Collins’ book here.

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AH

HindeSight  |  No. 19

One Ton Challenge Event at 2019 Reebok CrossFit Games

Madison, Wisconsin | July 24, 2019

“Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition. And who better to host the event than three-time World Bench Press Champion and three-time World Strict Curl Champion C.T. Fletcher.

Spectators will be able to watch all the action from the FITAID Lounge while athletes complete the following six lifts: Squat, Bench, Deadlift, Snatch, Clean, and Jerk. The goal is to hit a combined total weight of 2,000 lb. for men and 1,200 lb. for women, earning themselves a coveted spot in the One Ton Club.

According to the OTC website, “The point isn’t the number. The point is to set a goal and improve from where you are. The point is to lift with a group of friends who make you better.”

Some of the biggest names in weightlifting, bodybuilding and CrossFit will be competing in the LIVE event, hoping to prove their strength.

MALES:

  • Wes Kitts: Olympic weightlifter and 2018 Pan American champion
  • Kenny Santucci: Ironman, CrossFit coach & athlete
  • Barrett Danz: heavy-lifting athlete & owner of CrossFit Big Dane
  • Ben Alderman: CrossFit Games athlete
  • Logan Aldridge: adaptive CrossFit athlete, trainer & motivational speaker

FEMALES:

  • Morghan King: American weightlifter who competed at the 2016 Olympics
  • Katie Cork: CrossFit athlete & fitness model
  • Sól Sigurdardóttir: Icelandic CrossFit athlete
  • Kristin Pope: National Championship competitive weightlifter

Following a tumultuous year for the CrossFit community, FITAID recently signed weightlifters and bodybuilders like Alex Michael Turner. FITAID (the #1 Post-Workout Recovery Drink in America) was proud to sponsor this event in conjunction with Shrugged Collective. 

Anders Varner, founder of Shrugged Collective stated, “The One Ton Challenge is the pinnacle weightlifting event for athletes dedicated to the lifelong pursuit of strength. It’s designed to give athletes around the world a meaningful and achievable training goal. We are bringing the strongest athletes in the world to Madison to test their outer limits of strength during the LIVE event at this year’s CrossFit Games. You won’t want to miss it.”

Well-known for his physique and strength, professional wrestler and actor John Cena made the following comment on a recent Barbell Shrugged podcast episode, “We wanted to come up with something that was attainable for everyone. The male standard is the One Ton Club (2,000 lb.). Everyone has a chance.”

HOW TO ENTER THE ONE TON CHALLENGE

You can create a profile and submit your lifting PR stats at TheOneTonChallenge.com to see how you stack up against other individuals and top athletes around the world.

About LIFEAID: With a focus on great-tasting, wellness-enhancing and solutions-driven supplement products, LIFEAID Beverage Co. has become a trusted brand among health- and performance-conscious consumers. LIFEAID offers a range of “vitamins you’ll actually enjoy drinking.” The brand’s Recovery Blend FITAID is now the #1 Post-Workout Recovery Drink in America. Visit www.lifeaidbevco.com for more information.

Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals, founded by Anders Varner. Learn more at ShruggedCollective.com.

> > > Live well.

How to Be Successful in a Niche Market

How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company.

CLICK HERE to listen to the full podcast episode on UpMyInfluence.com:

“LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”

Neither Hinde, a sports chiropractor, nor his partner, a financial planner, had any experience in the beverage industry.

“In 2011, it was just a twinkle in our eye,” said Hinde. “It was through ignorance and passion that we pushed all the chips in.”

Both Hinde and his partner emptied their savings in an effort to get LIFEAID off the ground. Now, the beverages are found in 20 countries. In the US, they can be found at gyms and major retailers across the country including Walmart, Kroeger and CVS.

“I think the key to our success is that we chose a single target market,” Hinde said.

To learn more about LIFEAID and how the company has become so successful, listen to this episode of The Thoughtful Entrepreneur (link above).

> > > Live well.

Official FITAID Calendar of Events for the 2019 Reebok CrossFit Games

Don’t miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4).

Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games.

Plus, don’t forget to snag your FITAID After-Party tickets now, they’re going to sell out FAST.

See you in Madison!

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Get your After-Party tickets at:
LIFEAIDBevCo.com/AfterParty

 

 

Aaron Hinde Against Caffeinated Drinks for Kids

In an article published this past Sunday in San Jose’s The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here’s the article:

 

HindeSight #18: The Power of Gut Health on Mental Wellness

black and white Hustle-printed ceramic mug on table


Microbes, Mental Wellness & Mealtime | TEDx Talks

New research is repeatedly finding a strong connection between our gut bacteria and our mental health. Lisa Kilgor, a Registered Holistic Nutritionist, discusses how food impacts our gut & mental health, depression and overall well-being.

Watch the full presentation here.

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4 Reasons Why Your Side Hustle Won’t Magically Morph into a Scaled Business

Having a side hustle is great, but to make it something more lucrative requires real strategy.

Click here to read the full article. 

 

8 Steps to a Healthier Gut Microbiome 

Science-based tips for keeping your gut happy and healthy!

Click here to read the full article.

“Be hungry. Be humble.
And always be the hardest worker in the room.”

—Dwayne “The Rock” Johnson

Great by Choice

Based on nine years of research, Jim Collins enumerates the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.

Check out his book here.

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AH

HindeSight  |  No. 18

How to Eat, Train & Live Like an Athlete

By Lori Nedescu

Being an athlete goes beyond training & performing. It’s a lifestyle. A lifestyle that requires a high level of attention on everything outside of the actual physical exertion—sleep, recovery, stretching, mental attitude, immunity, mood, body weight, food choices… Every great athlete knows that the physical strengths will only take you so far. 

“An athlete’s health foundation is what truly sets one up for success.”

As a serious athlete and a board-certified sports dietitian, I have a relatively sound, health-forward diet, but even I can make improvements. Confession: I do not follow a strict diet. Instead, I make nutritious choices and aim to do what’s best 80% of the time, leaving 20% for fun. I’m finding that while it is nice to have a ‘break’ from assessing my performance diet, 20% is still a large chunk. Imagine if you slacked off on 20% of your training? Eek. As my goals get stronger, I need to re-evaluate that 20%. Those choices do not have to be perfectly on point, but they can still be choices that will be beneficial for my health instead of taking away from it. 

For example, one of my 20% choices used to be Diet Coke. However, I know it is not good for my body. The research is pretty clear that soda, whether full of sugar or sugar-free, does not promote health and actually is proven to take away from it—decreasing gut microbiome by 50 percent, increasing type 2 diabetes and numerous other crazy health risks…

Luckily, I’ve found an ideal replacement that is still cold, refreshing and energizing, but is actually health-promoting, specifically when it comes to targeting my body’s nutrient needs for fitness improvements. FITAID ZERO is a researched-based, naturally flavored beverage that is specially balanced with supplemental ingredients that help athletic recovery. Now instead of grabbing a cold can that might lead to increased sugar cravings and weight gain, I can grab a cold can that might improve muscle speed, reduce muscle breakdown, strengthen mitochondria, provide antioxidants, replenish electrolytes and boost energy levels after a tough workout. This is due to the drink’s potent blend of vitamins, minerals, green tea, quercetin, turmeric, BCAAs, and CoQ10—ingredients proven to positively influence performance factors. FITAID ZERO also has (as the name suggests) no sugar! Meaning it won’t spike my blood sugar and I can rely on more whole food sources to provide the carbohydrates and calories my body requires. 

C O N C L U S I O N
You don’t have to worry about being strict all the time, but do consider how those 20% choices play in to your 100%, choosing wisely whenever there are those easy, small swaps you can make to create a healthier foundation that will boost your lifestyle and ultimately improve your athletic performance.

 


About the Author:
Lori Nedescu is a board-certified sports dietitian, published author, and elite athlete in cycling & marathon running. You can view more of her work, follow or get in touch with her on Instagram at: @hungryforresults

 

> > > Live well.

Athlete Crowned ‘Strongest One-Armed Man’ & Uses Platform to Inspire

Posted by WRAL.com on 7/11/2019 at 7:36 p.m.

RALEIGH, N.C. — A Raleigh man, who recently won an international fitness title and was crowned The Strongest One-Armed Man on Earth, is now using the platform to show others how to reach beyond their limits.

Logan Aldridge, 28, lost his left arm in a boating accident when he was 13. But, as a former high school athlete, Aldridge said his fitness level soared when he started CrossFit six years ago.

“I can say with certainty, I would have never imagined, or could have imagined, this,” he said.

Earlier this summer, Aldridge competed in the WheelWOD international competition for adaptive athletes. Adaptive athletes have one or more physical impairments.

Despite winning the title of “Strongest One-Armed Man on Earth,” Aldridge said his main goal has always been to inspire others.

“I wanted people to look at me and say, ‘If he can do it, than I sure can.’ There’s no reason not to try,” he said.

John Prescott, who owns Neuse River CrossFit, introduced Aldridge and nine other adaptive athletes to the gym.

“Logan really radiated the mindset of it’s not a matter of if, it’s a matter of how,” Prescott said. “It’s been one of the coolest parts of this whole experience, learning how to be with adaptive athletes and how to coach them.”

“We’re far more capable than we give ourselves credit, or than we know,” Aldridge said.

Aldridge said he plans to continue to inspire adaptive athletes to live healthier lives and loves helping others to see the possibilities.

You can follow Logan’s journey on Instagram: @aldridgelogan

> > > Live well.

BevNET Live Summer 2019: Growing Beyond the Box with LIFEAID

By: BevNET staff | July 2019

Watch LIFEAID co-founders’ BevNET Live presentation on YouTube:

The growth potential for functional beverage brands can at times seem limited by ties to specific use cases and niche audiences. In this saturated beverage market, however, consumers are increasingly seeking out products that provide something more, and functional beverage brands just need to figure out the right way to reach them.

Such is the case for LIFEAID, which has grown from a CrossFit-based brand with a direct-to-consumer model to a multi-million dollar company with a range of products sold at major national retailers. Speaking on June 13, 2019 at BevNET Live Summer 2019 in New York City, LIFEAID co-founders Aaron Hinde and Orion Melehan shared what they’ve learned on their journey from niche online brand to conventional retail, from investing in your team to making consumers a part of the innovation process.