HindeSight #19: How to be Successful when Targeting a Niche Market

How to Be Successful when Targeting to a Niche Market

On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product.

Listen to the full podcast episode here.

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An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks

Forty percent of teens reported adverse effects from drinking energy beverages. Find out why Aaron Hinde is not alone as he demands “changes from the beverage companies.”

Click here to read the full article. 

 

67 Summer Recipes Everyone Should Know How to Cook

Menu boredom got ya down? Master these ultimate summer dishes and eat well through September.

Click here to read the full article.

“The successful man is the one who finds out what is the matter with his business before his competitors do.”

—Roy L. Smith

Good to Great: Why Some Companies Make the Leap and Others Don’t

The findings of the Good to Great study fly in the face of modern business culture, surprising many readers and shedding light on virtually every area of management strategy and practice.

Check out Jim Collins’ book here.

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AH

HindeSight  |  No. 19

How to Be Successful in a Niche Market


How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company.

CLICK HERE to listen to the full podcast episode on UpMyInfluence.com:

“LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”

Neither Hinde, a sports chiropractor, nor his partner, a financial planner, had any experience in the beverage industry.

“In 2011, it was just a twinkle in our eye,” said Hinde. “It was through ignorance and passion that we pushed all the chips in.”

Both Hinde and his partner emptied their savings in an effort to get LIFEAID off the ground. Now, the beverages are found in 20 countries. In the US, they can be found at gyms and major retailers across the country including Walmart, Kroeger and CVS.

“I think the key to our success is that we chose a single target market,” Hinde said.

To learn more about LIFEAID and how the company has become so successful, listen to this episode of The Thoughtful Entrepreneur (link above).


> > > Live well.

HindeSight #18: The Power of Gut Health on Mental Wellness

black and white Hustle-printed ceramic mug on table


Microbes, Mental Wellness & Mealtime | TEDx Talks

New research is repeatedly finding a strong connection between our gut bacteria and our mental health. Lisa Kilgor, a Registered Holistic Nutritionist, discusses how food impacts our gut & mental health, depression and overall well-being.

Watch the full presentation here.

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4 Reasons Why Your Side Hustle Won’t Magically Morph into a Scaled Business

Having a side hustle is great, but to make it something more lucrative requires real strategy.

Click here to read the full article. 

 

8 Steps to a Healthier Gut Microbiome 

Science-based tips for keeping your gut happy and healthy!

Click here to read the full article.

“Be hungry. Be humble.
And always be the hardest worker in the room.”

—Dwayne “The Rock” Johnson

Great by Choice

Based on nine years of research, Jim Collins enumerates the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.

Check out his book here.

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AH

HindeSight  |  No. 18

Measuring Success & Controlling Your Mind


Impact Theory: Learn How to Control Your Mind

Joe Dispenza discusses how you are the creator of your world. Do this one thing to change your brain waves & control your mind!

Watch the full interview here.

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How to Measure Your Success

There are two types of highly successful entrepreneurs: those who are happy and personally very satisfied with their lives and those who are unhappy and feel like failures. Find out what makes the difference.

Click here to read the full article. 

 

Can Post-Workout Recovery & Nutrition Help Prevent “Workout Hangovers”?

According to a new study, as many as 55 percent of Americans have suffered a workout hangover. What are the best ways to prevent this?

Click here to read the full article.

“The best way to predict your future is to create it.”

—Joe Dispenza

Think Big, Act Small

Jennings reveals the unique power of combining the strengths of a big organization with the hunger of a start-up. Any company, no matter what its size or industry, can benefit from following these examples.

Check out his book here.

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AH

HindeSight  |  No. 17

Health Hazards Associated with Splenda/Sucralose

Midlife Male with Greg Scheinman: Ep. 64 — Aaron Hinde

Greg Scheinman, host of the Midlife Male podcast, discusses with LIFEAID co-founder Aaron Hinde what it took to reach success in business over the course of his entrepreneurial journey. (1:03:27)

Listen to the full podcast episode here.

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Science Review Reveals Laundry List of Health Hazards Associated with Splenda Consumption 

An in-depth scientific review of sucralose (Splenda) reveals an extensive list of safety concerns, including toxicity, DNA damage, and heightened carcinogenic potential when used in cooking.

Click here to read the full article. 

 

How to Use Collagen (15 Recipes to Get You Started)

Collagen has a unique combination of amino acids that help to improve hair, skin & nails, as well as digestion and joint health. Discover the different types of collagen and how to use them!

Click here to read the full article.

“Blood, sweat & respect. First two you give. Last one you earn.”

—Dwayne “The Rock” Johnson

Chop Wood Carry Water

This powerful story of one boy’s journey to achieve his life-long goal of becoming a samurai warrior brings the “Train to be Clutch” curriculum to life in a powerful and memorable way.

Check out Joshua Medcalf’s book here.

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AH

HindeSight  |  No. 13

The Dreaded Workout Hangover + Macro-Friendly ZERO

More Than Half of Americans Have Suffered a Workout Hangover

An article published in the New York Post shares new findings and statistics from a recent survey surrounding the negative effects of the dreaded “workout hangover.”

Read the full article here.

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Mindset Reset: Day 1

Join motivational speaker & author Mel Robbins on this 35-day journey as she shares daily tips & tools to help guide you towards your best mindset and life. (5:28)

Click here to watch the video.

 

Meet Macro-Friendly Monk Fruit

Did you know that monk fruit is naturally 150-200 times sweeter than sugar? It’s what is used to happily sweeten ZERO SUGAR Recovery Blends FITAID ZERO and FITAID RX ZERO, now available!

Click here to read the full article.

“So much emphasis has been placed on what you consume or drink before a workout, when in actuality it’s what your body needs to help it recover afterward that makes the real difference.”

—Dr. Aaron Hinde

Think and Grow Rich

Important, practical, and transformative, Napoleon Hill’s wisdom from 1937 empowers today’s readers to create tomorrow’s successes.

Check out his book here.

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AH

HindeSight  |  No. 11

Developing a Successful Affiliate


Theoretical Development of a Business

In this episode of Chasing Excellence, coach Ben Bergeron breaks down the five keys which have helped shape his success as an affiliate owner at CrossFit New England: Culture, Product, Marketing, Management and Systems. (May 6, 2019 | 67:18)

Check out the full episode of Chasing Excellence here.

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Nick Massie: Thai Turkey Throwdown

Sam Dancer heats things up in the kitchen with master chef Nick Massie as the dynamic duo shows us step-by-step instructions for creating one of Nick’s most popular recipes. (5:34)

Click here to watch the full recipe tutorial.

 

What Are Monk Fruit and Stevia?

With FITAID ZERO and FITAID RX ZERO launching this month, let’s discover why these two new sugar-free recovery blends are happily sweetened with Monk Fruit and Stevia.

Click here to read the full article.

“When you’re focused on small things, you’re gonna have small days.”

—Mel Robbins

Daily Rituals: How Artists Work

Ever wonder how writers, composers, painters,  poets, filmmakers and scientists come up with their creations? Mason Currey shares the amazing daily rituals of some of the greatest creative minds of our time.

Check out his book here.

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AH

HindeSight  |  No. 10

Arnold Schwarzenneger Doesn’t Believe in Back-Up Plans

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The Terminator Disagrees With Having a “Backup Plan”

Arnold Schwarzenneger shares his thoughts on why having a backup plan (Plan B) is a bad idea.

Watch the video here.

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Creating Value in Your Life & Business

Brute Strength sits down with Aaron Hinde to talk about risks, following your passion, and starting a successful business. (53:02)

Listen to the full podcast episode here.

 

10 Graphs That Show the Immense Power of Creatine

Let’s get scientific about Creatine. While we all know about its many benefits for your body and brain, these graphs offer the science & data to back it!

Click here to read the full article.

“Expect the best. Prepare for the worst. Capitalize on what comes.”

—Zig Zigler

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

This breakthrough book from James Clear is the most comprehensive guide on how to change your habits and get 1% better every day.

Check out his book here.

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AH

HindeSight  |  No. 9

Energy Drinks & Veterans With PTSD

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Study Raises New Concerns Over How Energy Drinks Might Affect Veterans With PTSD 

Many veterans have experienced the side effects of high-caffeine energy drinks in order to stay awake during training and combat. Unfortunately, experts are now saying, “Anything over about 400mg of caffeine a day could lead to insomnia, rapid heartbeat and anxiety.”

Watch the entire NBC News segment here.

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LIFEAID Co-Founder Aaron Hinde Speaks at 2019 EPIC Mastermind Conference

“What we’re gonna talk about tonight is gonna bring it to the next level, I promise you,” says Hinde, co-founder and president of LIFEAID Beverage Co. in Santa Cruz, California, as he shares the steps it took to build a company from $0 to $1M dollars in annual revenue and succeed both in business & life. (51:23)

Watch the full speech here.

 

7 High-Protein Recipes for Post-Workout Recovery

Feed your muscles and refuel your body with these simple, dietitian-approved meals.

Click here to view the recipes.

“The rest of your life begins today. Don’t allow yourself to be enslaved by the repetitive stories of your past or anxiety about the future. Be present, seize the moment, practice abundance and appreciation, and watch the seeds of virtue begin to blossom.”

—Aaron Hinde

The Habit Blueprint: 15 Simple Steps to Transform Your Life

Certified mental trainer, Patrik Edblad, has helped hundreds of clients create massive change in their lives. Drawing from his vast experience, as well as his in-depth study of cutting-edge research in cognitive and behavioral psychology, he answers the question: What are the secrets to lasting change?

Check out Edblad’s book here.

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AH

HindeSight  |  No. 8

Help Hunter McIntyre Secure Wildcard for CF Games

Hunter McIntyre is Forging Greatness on the Road to a Wildcard Spot at the 2019 CrossFit Games 

Follow Hunter’s journey as he trains with top CrossFit Games athletes and trainers like Jacob Heppner and Chris Hinshaw. Watch latest episodes, learn more and sign the petition to help #GetHunterToTheGames!

Visit the website here.

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The Deeper Side of Coaching

As the coach of some of the fittest athletes on Earth & a successful box owner, Ben Bergeron shares the five phases of coaching which are imperative to the development of a great coach.

Read Ben Bergeron’s full article here.

 

Top-5 Nutrition Trends

Simple but true, these healthy habits shared by a registered dietitian are a good reminder to us all of how to make the most of our summer goals.

Click here to read the full article.

“You can dominate one aspect of life, thinking that’s what you were created to do. But we were created to have that approach in all aspects of our lives. Too often, we put 100% of our focus in only one area of our life and let other areas slip.”

—Aaron Hinde

As Many Reps As Possible

Devoted father, husband and former Fittest Man on Earth (2008), elite athlete Jason Khalipa reveals the invaluable life principles that helped him and his wife dedicate every minute of their lives to their daughter Ava’s battle with leukemia. He has developed the “AMRAP Mentality,” a proven system that will help you discover your why, focus on what you can control, work hard, and ultimately blow past your goals. Be prepared to dream big, dig in your heels, roll up your sleeves, and get to work.

Check out Khalipa’s book here.

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AH

HindeSight  |  No. 7